everything from the layout of the store to the relaxed ambience of the whole experience BUT the the true excellence was Peter our salesman.What a star!Professional,personable and truly knowledgeable a... See more
Company replied
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everything from the layout of the store to the relaxed ambience of the whole experience BUT the the true excellence was Peter our salesman.What a star!Professional,personable and truly knowledgeable a... See more
Company replied
Brilliant service! The customer team came back the next day in answer to my stock query regarding mattresses in their Solihull Shack. Then, when I visited the shack, the staff were amazing - welcoming... See more
Company replied
I would like to thank the manager of the Solihull branch for his excellent customer service. I have visited the store to purchase a sofa and accessories a couple of times now and I cannot tell you how... See more
Company replied
Ordered my sofa on 2 January 2026, arrives next week, I hope. Not great service - just have fingers crossed it’s perfect when it arrives! 5 months wait!
Written by the company
We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.
NEW ARRIVALS SWATCHES SLOWROOMSWritten by the company

Mill Lane 59-65, B91 3AT, Solihull, England, United Kingdom
Replied to 99% of negative reviews
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Had fabulous service when visiting your Solihull branch. Very helpful.

Reply from Loaf - Solihull
From the moment we walked in, the staff were friendly and professional. They were absolutely fantastic – welcoming, patient, and really knowledgeable. They guided us through all the options and took the time to answer our questions with out any pressure , ensuring we were happy in choosing the right one for us.. .
The quality of the sofas are excellent, comfortable , and we feel confident we have made the right choice. We are really impressed with the service and can’t wait for our new sofas to arrive.

Reply from Loaf - Solihull
The staff at the Solihull branch could not have been more helpful and friendly- it took me a few visits to decide on what I wanted and each time they helped me with fabrics and discussing my options.

Reply from Loaf - Solihull
Really helpful and friendly staff in the Solihull store.

Reply from Loaf - Solihull
Over the years since buying our first loaf Sofas we have had issues from day one , however saying that I believe this stems from quality control checks from wherever they are made. They look fab and I believe now they have probably learnt from historic mistakes eg using plastic from the ocean as infilling on cushions etc which with the other fillings as well tend to go flat over a period of time even after plumping . We now have two lovely sofas which bounce back after sitting on them which loaf replaced at no additional cost after almost 3 years . Our original choice was no longer available so choose more expensive sofas again this wasn’t charged to us. Sadly one of these sofas had a defect in the frame and had to be replaced but this has now been done and hopefully that will be it for many years to come . I must add the customer service side of loaf (specifically (Paris) has been very professional and very understanding of our issues of which I’d like to personally thank her for.

Reply from Loaf - Solihull
Such a great, welcoming and helpful team at loaf solihull. My 3 children had a lovely time being looked after and enjoying themselves. We came away having ordered exactly what we wanted! Fantastic thank you!

Reply from Loaf - Solihull
Jack, Laura and the team at Solihull have been fantastic. Very patient with my return visits and slow decision making and they knew just when to offer advice (which is always great!) The environment in the show room is really relaxed and inviting. This is my 3rd sofa from Loaf and they’re hard to beat!

Reply from Loaf - Solihull
Fantastic customer service. The team were friendly, helpful and knowledgeable. It was a lovely experience visiting the Solihull store.

Reply from Loaf - Solihull
Good quality furniture with sizes that fit victorian houses. The shop is very useful to see and try items, and the staff is very helpful and polite.
It does take the stress away from online shopping.

Reply from Loaf - Solihull
Loaf was one of the best customer service experiences I’ve had. The staff, particularly Peter at Solihull, were so helpful and didn’t rush me at all. I also really felt reassured by the online video consult to see if the sofa would fit.

Reply from Loaf - Solihull
Visited Solihull store a few days ago. Exceptional customer service from moriam. Extremely helpful and displayed genuine interest and engagement to meet our needs. We will definitely be back. Thank you

Reply from Loaf - Solihull
Moriam provided excellent customer service, made my experience at Loaf exceptional. She was extremely helpful and explained the benefits of the sofa I was intending to by in a comforting manner that allowed for me to feel as if I was bonding a relationship with the worker herself whilst buying a high quality product. Thank you Moriam!

Reply from Loaf - Solihull
Great sales rep in store! Same guy we saw last time when we bought our sofa. He’s v experienced, friendly & helpful. Store shopping with Loaf is a fab experience!

Reply from Loaf - Solihull
The staff were so helpful and had amazing product knowledge. Thank you to both Laura and Jack who helped us on both our visits into store. We cannot wait to have the most stylish sofa!!

Reply from Loaf - Solihull
Exceptional customer service. Beautiful, quality product in a lovely showroom.
Peter and the team were incredibly patient and helpful with making sure we were purchasing the right sofa. Shopping in this store is an absolute pleasure, a relaxed, friendly environment where our children were also made to feel so welcome.
We can’t wait to receive our sofa and we will be back in the future.

Reply from Loaf - Solihull
A lovely buying experience. There was no pressure just a helpful, friendly member of staff. The bottle of water on a hot day was welcome too!

Reply from Loaf - Solihull
Jack, Pete and Laura took care of us. They were helpful without being imposing. They were knowledgeable and patient. They interacted so nicely with my kids and made us feel at home, which sounds strange for a furniture store but it’s true!
All the products in the shack were the highest quality and beautiful. Although a comparatively small store, we found an ideal piece of furniture. The layout of the store and the ‘help yourself’ info sheets around the showroom were very helpful. Would very much recommend.

Reply from Loaf - Solihull
What can I say!?? Moriam was brilliant on the day I visited your store in Solihull: immediately engaging , helpful and very forthcoming with all the information I needed. The Slow Riser sofa won the day….luxurious and top quality which will look great in the Clever Velvet (Pancake Mix) I chose. I can’t wait for delivery!
Huge congratulations on the standard of your product and the exceptional service and help I received. It was a stress-free and enjoyable experience.
Thank you!
David,
Stratford upon Avon.

Reply from Loaf - Solihull
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