Ellen made the whole experience effortless I can’t recommend Loaf highly enough, and a huge part of that is down to Ellen. From the moment I walked in, she was attentive, friendly, and incred... See more
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Location
Switch locationAlbert Bygrave Retail Park, North Orbital Road, AL2 1DL St Albans, England, GB
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The whole experience was fabulous. The showroom is so lovely with water and snacks, the staff were attentive making sure you knew they were there but giving you space to look and not feel rushed or cr... See more
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After previously buying a sofa and an armchair from Loaf, which we love, we purchased a ‘Squishmeister Corner Sofa’ 6 months ago and have been very disappointed. The sofa feels seriously over-stuffed,... See more
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Lovely staff which was bright and airy and really easy to try all the sofas. Able to try all the available sofas in many different colours and fabrics. Very welcoming and helpful staff especially Elle... See more
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Company details
- Furniture Store
- Bedroom Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
About Loaf - St Albans
Written by the company
Welcome to our Laid-Back World!
We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.
NEW ARRIVALS SWATCHES SLOWROOMSLoaf
Written by the company
Contact info
Albert Bygrave Retail Park, North Orbital Road, AL2 1DL, St Albans, England, United Kingdom
- 02031418300
4.7
Excellent
125 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 99% of negative reviews
Typically replies within 24 hours
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Ellen is so patient!
Ellen was great and so patient while we dithered and changed our minds multiple times! Her advice to stroke the dog with our sample fabric was genius and changed our view on what to choose (hairy labrador). Thank you for your help - the decision has finally been made!
February 15, 2026
Unprompted review
Reply from Loaf - St Albans
Hi Claire,
Thank you so much for your lovely review. We’re delighted Ellen could support you (and your very important furry quality-control inspector!) in making the final decision. The fabric test with your Labrador sounds like a very sensible move! We’ll be sure to share your kind words with Ellen.
All the best
Sonia.
Excellent service and customer experience
We went into the store in St Albans as we are keen to upgrade our sofas for our new lounge. We were greeted by Ellen who was short of amazing. Her help, advice and supportiveness really helped us in our decision making. She knows the products well and understood our needs. We were made to feel really special and the experience was excellent!
February 12, 2026
Unprompted review
Reply from Loaf - St Albans
Hi Jono,
Thank you so much for your wonderful review. We’re delighted to hear Ellen made such a positive impression and helped guide you through your sofa decision. Making our customers feel supported and special is exactly what we aim for! We’ll be sure to share your lovely feedback with her and the St Albans team.
All the best
Sonia.
Reply from Loaf - St Albans
Hi Steve,
Thank you for your lovely review.
We’re so pleased to hear you found the team helpful without being over-attentive and that you enjoyed the treats too!
Warm regards,
Cynthia
poor quality control and customer communications
We ordered a Barney dining table which looked nice enough in the showroom. When ours showed up, it had a poorly done 30cm long fill in the middle of the top of the table as well as multiple other smaller fills ~1cm. Yet the one in the showroom had no fills - totally different quality. Fair enough they accepted it immediately for replacement.
After waiting for a replacement, when seen side by side with the original table being collected on the same day it is a totally different colour, enough to confuse the delivery team. The top of the replacement table also has such colour variation between the main centre piece and the joining side pieces that it just looks odd. It's going back for a refund. Again, nothing like the item in the showroom even with natural variations in the wood.
I asked the delivery team if they have a lot of Barney tables going back, they told me yes they had done quite a few. Quality control has clearly been substandard.
We were also going to order dining chairs and so collected a set of fabrics from a showroom. When we went to order, the colours had disappeared from the website. We took a couple of weeks to decide on options but don't people typically do that? No notice in store or on the website that the colours were about to disappear. Eventually we found out from their customer support that the colours were discontinued and that new colours are coming in March (it was January at the time). They did try to mention a few alternatives which were unfortunately very different colours and fabric types.
So we travelled back to the store to pick up new samples and choose again but then the replacement table arrived. In the end we had second thoughts after that whole experience - save ourselves the time/effort and go with something else.
EDIT 4th March 2026: Second table collected 13th February and still not refunded. That’s two and a half weeks. Consumer Rights Act says two weeks is a reasonable time frame. Loaf support team say they are looking into it and asking the accounts team. Loaf continues to surprise in just how useless the support is. Surely a refund is standard practice? It should not need multiple follow ups from a customer, it should just happen. Loaf replied to this review to say they want to make things right / build trust, yet they still cannot do basic things correctly as a business.
February 1, 2026
Reply from Loaf - St Albans
Hi Chris,
Thank you for taking the time to share such detailed feedback. I’m sorry for the disappointment and frustration caused by your experience.
What you describe regarding the quality and finish of the tables you received is clearly not the standard we aim to deliver. Variations in natural materials like wood are expected, but large visible fills, inconsistent colouring, and a noticeable difference from the Shack. I fully understand why this led to a loss of confidence and I apologise that our quality control did not meet expectations on this occasion.
I understand your decision to seek an alternative after such a disappointing experience. If you would be willing, we would welcome the chance to discuss this further and see if there is anything we can do to restore your confidence in us.
Warm regards,
Manny.
Super helpful and knowledgeable staff
Super helpful and knowledgeable staff, excellent showroom selection of products and colours, transparent order process. And most of all, a very comfy product!
February 7, 2026
Reply from Loaf - St Albans
Hi Bradley,
Thank you so much for your kind words!
I’m thrilled to hear you had a great experience with our team and loved the shack, product selection and comfort.
Your feedback truly means a lot to us and I'm so glad everything was transparent and enjoyable for you.
Warm regards,
Manny.
The help from the team in St Albans…
The help from the team in St Albans store was very valuable. They had great knowledge helping with colours size based on room etc.
The store is also well set out and has a great vibe.
February 1, 2026
Reply from Loaf - St Albans
Hi Paul,
Thank you for your lovely feedback.
We’re delighted to hear the team in our St Albans store were able to help you with colours and sizing, and that you enjoyed the atmosphere while you were there.
We really appreciate you taking the time to share your experience.
Warm regards,
Cynthia
Great service from all staff
Great service from all staff. Friendly and helpful with a store full of lovely sofas.
February 1, 2026
Reply from Loaf - St Albans
Hi Julie,
Thank you for taking the time to leave such a wonderful review!
It’s great to hear that you found our team friendly and helpful. It’s always our goal to create a welcoming environment where customers can comfortably explore our full range of sofas and find the perfect fit for their home.
Your kind words truly motivate our staff to continue providing excellent service and I’m thrilled you had such a positive experience with us!
Warm regards,
Manny.
Great service
Your loafer (didn't catch her name)
answered our many questions and help us arrive at the right choice in choosing our sofa.
February 2, 2026
Reply from Loaf - St Albans
Hi Colin,
Thank you for taking the time to leave us a review.
I’m really pleased to hear that your in-store experience was so helpful, and that our team were able to answer all your questions and guide you towards the right sofa for you.
Warm regards,
Cynthia
Welcoming helpful staff
Welcoming helpful staff, excellent show room and easy shopping experience
February 1, 2026
Reply from Loaf - St Albans
Hi Tim,
Thank you so much for your wonderful feedback!
I’m thrilled to hear that our team made you feel welcome and that you found our Shack both impressive and easy to navigate. Our goal is to make every shopping experience smooth, enjoyable and stress free and it’s great to know we succeeded in your visit.
I truly appreciate your kind words and look forward to welcoming you again in the future!
Warm regards,
Manny.
Great service
The ordering process was straightforward and well explained by the staff
January 31, 2026
Reply from Loaf - St Albans
Hi Chris,
Thank you very much for your kind feedback.
It’s great to hear that you found the ordering process straightforward and well explained by our staff. Providing clear guidance and excellent service is very important to us and your comments will be shared with the team as encouragement.
I truly appreciate your support and look forward to welcoming you again soon.
Warm regards,
Manny.
Siri was very helpful and could answer…
Siri was very helpful and could answer all our questions
February 1, 2026
Reply from Loaf - St Albans
Hi KW,
Thank you for your review.
We're pleased to hear Siri was so helpful and able to answer all of your questions.
Warm regards,
Cynthia
A very positive shopping experience.
The approach from the staff from the moment you enter the store is relaxed and totally non-pushy and so it is easy to ask questions and try everything out without any pressure. I did order a chair and later changed my mind about the fabric. One phone call sorted this out and the order was changed with no fuss.
January 25, 2026
Reply from Loaf - St Albans
Hi Yelsel,
Thank you for your review.
It’s great to hear you enjoyed such a relaxed, pressure-free experience in store, and that changing the fabric later was sorted so easily over the phone.
Warm regards,
Cynthia
It was a joy
It was a joy. Advice available when requested but we were not hassled. Very professional.
February 1, 2026
Reply from Loaf - St Albans
Hi Christine,
Thank you for your review.
We're delighted to hear you enjoyed the relaxed atmosphere and that the team were on hand with advice when needed, without any pressure.
Warm regards,
Cynthia
Friendly approachable staff
I did request samples online after seeing a piece of furniture I wanted, but I hadn't received anything, so I went to the St. Albans store. I didn't realise you had a sale on so a member of staff gave me all the information I needed and I went home with some samples to see what would match with my curtains. I returned the following day and placed the order. I had my dachshund with me both times, and the staff were super friendly to him. It was a lovely vibe going into the store.
February 1, 2026
Reply from Loaf - St Albans
Hi Tracey,
Thank you for your review.
It’s great to hear the St Albans team were able to help with samples and sale information, and that your dachshund was made so welcome on both visits we love that!
Warm regards,
Cynthia
I spoke with Fabiana virtually at the…
I spoke with Fabiana virtually at the St Albans branch. Fabiana was very helpful and gave me a virtual tour and sent me a photo of the colour I was interested in laying on the Brioche sofa . I live North of Norwich so it is difficult finding time to get to St Albans in the time scale the sale was on. Fabiana also talked me through the cushions and the filling.
January 31, 2026
Reply from Loaf - St Albans
Hi Antony,
Thank you for your review.
It’s great to hear Fabiana was able to support you virtually from our St Albans branch, and that the tour, photos and guidance on cushions and fillings helped you feel confident in your choice — especially with the distance involved.
I’m so pleased the experience worked well for you.
Warm regards,
Cynthia
Stunning showroom
Stunning showroom
The sales assistant was so helpful and full of enthusiasm for the products
Will definitely be returning
January 31, 2026
Reply from Loaf - St Albans
Hi Roy,
Thank you for your review.
We’re so pleased to hear you enjoyed the showroom and that the sales assistant’s enthusiasm and helpfulness made such an impression.
We look forward to welcoming you back again soon.
Warm regards,
Cynthia
Knowledgeable staff and welcoming
Knowledgeable staff and welcoming. Very clear instructions about Loaf protocols.
I would like to mention Rosina(St Albans, about to move to Chelmsford ), who dealt with me on two occasions and was excellent.
I have bought many items from Loaf in the past and found all aspects of the service good.
January 31, 2026
Reply from Loaf - St Albans
Hi Royce,
Thank you so much for your kind feedback.
I’m really pleased to hear you found our team knowledgeable and welcoming and that our protocols were clearly explained. Rosina will be delighted to receive your special mention, I’ll be sure to pass on your lovely comments to her and the teams in St Albans and Chelmsford.
Thank you for your continued support and loyalty to Loaf. It truly means a lot to us. I look forward to welcoming you back again soon!
Warm regards,
Manny.
Very helpful staff and plenty of…
Very helpful staff and plenty of swatches to choose a fabric
January 23, 2026
Reply from Loaf - St Albans
Hi there,
Thank you for your review.
It’s lovely to hear you found the team helpful and that having plenty of swatches made choosing a fabric easier.
Warm regards,
Cynthia
Huge thank-you to Rosina, St Albans
Cannot praise Rosina (St Albans) too highly. Helpful, informed, professional and tolerant - we asked more inane questions than we should. Plus providing advice that was spot-on, covering subjects that we'd not thought about, but should have. Many, many thanks.
January 23, 2026
Reply from Loaf - St Albans
Hi Colin,
Thank you for your review.
It’s wonderful to hear how helpful and knowledgeable Rosina was during your visit to St Albans I’ll be sure to pass on your kind words to her.
Warm regards,
Cynthia
I visited Loaf in St Albans as I was…
I visited Loaf in St Albans as I was looking at Sofas..Fabiana was amazing so accommodating and very helpful, helping me decide on which fabric.
We will be going back as I need a dining table and chairs.. hopefully Fabiana will be in store to help.
Thank you Fabiana 😁
December 14, 2025
Reply from Loaf - St Albans
Hi Mandy,
Thank you so much for sharing this!
We’re delighted to hear about your visit to our St Albans store and how amazing Fabiana was, she’ll be thrilled to know she helped you find the perfect fabric. We’d love to welcome you back for your dining table and chairs and fingers crossed Fabiana will be there to help again. Thanks for choosing Loaf!
Kind Regards.
Paris
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