This company is shockingly bad. After spending over £3500 on a sofa bed, the mattress needed replacing due to such poor quality. They would not assist me. The customer service team are not helpful,... See more
Company replied
Location
Switch locationAlbert Bygrave Retail Park, North Orbital Road, AL2 1DL St Albans, England, GB
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See what reviewers are saying
The whole experience was fabulous. The showroom is so lovely with water and snacks, the staff were attentive making sure you knew they were there but giving you space to look and not feel rushed or cr... See more
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Ellen made the whole experience effortless I can’t recommend Loaf highly enough, and a huge part of that is down to Ellen. From the moment I walked in, she was attentive, friendly, and incred... See more
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Having ordered some swatches online we decided we needed to visit a loaf ‘shack’ to confirm our thoughts and have a sit on our potential sofa purchase. On arrival Ellen took us under her wing and help... See more
Company replied
Company details
- Furniture Store
- Bedroom Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
About Loaf - St Albans
Written by the company
Welcome to our Laid-Back World!
We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.
NEW ARRIVALS SWATCHES SLOWROOMSLoaf
Written by the company
Contact info
Albert Bygrave Retail Park, North Orbital Road, AL2 1DL, St Albans, England, United Kingdom
- 02031418300
4.6
Excellent
127 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 99% of negative reviews
Typically replies within 24 hours
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Very friendly and helpful staff.
December 27, 2025
Reply from Loaf - St Albans
Hi James,
Thank you for your feedback! We’re so pleased to hear you found our team friendly and helpful. We hope to see you again soon.
Warmest Regards,
Paris
Helpful staff
Staff were helpful in the Shack, explaining the different options available.
December 28, 2025
Reply from Loaf - St Albans
Hi Alison,
We're so pleased to hear that you found our Shack team helpful and informative - we'll be sure to pass along your lovely feedback.
Thank you for choosing Loaf!
Warmest regards,
Ellie
Dominika's incredibly service
We had such a wonderful experience at Loaf in St Albans, thanks to Dominika. She helped us choose sofas, beds, and several other items for our new home, and her service was absolutely exceptional. Dominika was incredibly friendly, professional, and genuinely helpful throughout the whole process, making what could have been an overwhelming decision feel easy and enjoyable. We felt really well looked after and never rushed. A huge thank you to Dominika for her care and expertise, and congratulations to Loaf on employing such helpful and lovely personnel.
December 28, 2025
Unprompted review
Reply from Loaf - St Albans
Hi Andrew,
Thank you for such lovely feedback and for taking the time to share your experience at our St Albans Shack.
We're absolutely delighted to hear what a positive impact Dominika's knowledge and expertise had on your shopping experience. We completely understand how important it is to have the right guidance in place to help you shop with confidence, so it's wonderful to hear that her support made this process so enjoyable for you
I'll be sure to pass along your kind words to Dominika, I'm sure she'll be thrilled to hear!
Thanks again for choosing Loaf and we hope to welcome you back to St Albans again soon.
Warmest regards,
Ellie
Store staff were very helpful
Store staff were very helpful, were very efficient in compiling our order and explaining all the necessary information during the ordering process. Thank you Rosina
December 27, 2025
Reply from Loaf - St Albans
Hi Louise,
Thank you for your lovely feedback! We’re thrilled to hear that Rosina and the team were helpful and efficient during your ordering process. We’ll be sure to pass on your kind words to her, she’ll be delighted.
Warmest Regards,
Paris
Outstanding service from Josh
December 28, 2025
Unprompted review
Reply from Loaf - St Albans
Hi Steve,
Thank you for your review,
We’re delighted to hear Josh provided outstanding service we’ll be sure to pass on your kind words to him.
Warm regards,
Cynthia
Amazingly helpful and welcoming staff
Amazingly helpful and welcoming staff. Everyone was very attentive to us in ensuring we understood the different options with the sofas, the variety of colour and fabric selections as well as the sales discount which was available at the time. They were really lovely in keeping an eye on our child and providing things to keep him entertained while we looked at the sofas and side tables in store.
December 21, 2025
Reply from Loaf - St Albans
Hi Aaron,
Thank you so much for your lovely feedback.
We’re delighted to hear that our team made your visit so enjoyable and that you found their guidance on sofa options, fabrics, colours, and discounts helpful. It’s also wonderful to know that they were able to make your little one feel entertained while you explored the store, we always aim to create a welcoming and stress-free experience for all our customers.
I’ll be sure to pass on your kind words to the team, who will be thrilled to hear that their efforts made such a positive impression.
Thank you again for taking the time to share your experience, and we hope you enjoy your new pieces!
Kind regards,
Paris
Helpful advice
Helpful advice. Informative showroom. Beautiful products. Loaf is a quality standard..
December 20, 2025
Reply from Loaf - St Albans
Hi Azhar ,
Thank you for your kind review!
We’re so glad to hear you found our team advice helpful and informative we’ll be sure to pass along your lovely feedback.
Warm regards,
Cynthia
Very friendly staff..plenty of settees…
Very friendly staff..plenty of settees to look at and every swatch in every colour big enough to place on the settees to get an idea of colour choice
December 21, 2025
Reply from Loaf - St Albans
Hi Sacha,
Thank you for taking the time to share your feedback.
We’re really pleased to hear that you found our team friendly and enjoyed having such a wide choice of settees and fabric swatches. Being able to see and feel the colours on the furniture is something we know makes a big difference when choosing the right piece, so it’s great to know this was helpful for you.
Thank you again for visiting us, and we hope to welcome you back again soon.
Kind regards,
Paris
Reply from Loaf - St Albans
Hi Peter,
Thank you for your kind feedback.
We’re delighted to hear that Siri was very helpful and made the process easy for you. I’ll be sure to pass this on to her, she’ll be really pleased to hear it.
If there’s anything else we can help with, please don’t hesitate to get in touch.
Kind regards,
Paris
Exceptional service
the range of options is impressive, but the real difference was made by the service and knowledge of the sales lady - in our case it was Rosina (St Albans store)
November 9, 2025
Reply from Loaf - St Albans
Hi David,
Thank you for your wonderful feedback! We’re delighted to hear that you enjoyed our range of options and that Rosina at the St Albans store made such a positive difference with her service and knowledge. We’ll be sure to pass your kind words on, she’ll be thrilled to hear them!
Warmest Regards,
Paris
Great company to deal with from start…
Great company to deal with from start to finish. Very helpful at the St Albans branch, following their advice, I ordered exactly what I wanted from the website. I contacted customer support because of a change in the dates for delivery and they were very helpful and did exactly what they promised.
Love my footstool, colour is great and being able to have swatches of fabric is perfect. Thoroughly recommend them
November 9, 2025
Reply from Loaf - St Albans
Hi Pally,
Thank you for such a lovely review! We’re so pleased you had a great experience from start to finish, both in store and with customer support. Enjoy your footstool, and thank you for the recommendation!
Warmest Regards,
Paris
Because the items were not in stock at…
Because the items were not in stock at the store I planned to visit, I was given free delivery.
December 4, 2025
Reply from Loaf - St Albans
Hi Sonia,
Thank you for leaving us review,
We're glad to hear you're happy with free delivery, we hope you enjoy your new item.
Warm regards
Cynthia
Great service in St Albans store
Thank you very much to the young women who helped us make our order. Staff were all very friendly and helpful. Even got a glass of Prosecco while we put the order through!
November 30, 2025
Reply from Loaf - St Albans
Hi Beth,
Thank you for your wonderful review
We’re so pleased to hear you had such a great experience in our St Albans store, the team will be delighted to know how helpful you found them and we love that you enjoyed your glass of Prosecco while we put your order through
Warm regards,
Cynthia
All Rounders
We received our delivery today, flawless experience from start to finish. Wished to purchase another chair, done swiftly over the phone, very helpful customer service. Couldn't praise this company more, all round great experience.
November 27, 2025
Unprompted review
Reply from Loaf - St Albans
Hi Lynn,
Thank you so much for taking the time to share your feedback, it truly means a lot to us!
We’re absolutely delighted to hear that your delivery went flawlessly from start to finish and that your experience with our customer service team was just as smooth when placing your additional order. Knowing that everything was handled swiftly and helpfully is exactly what we aim for.
Your kind words and praise are genuinely appreciated, and we’re thrilled that you had such a great all-round experience with us.
If there’s ever anything more we can do for you, please don’t hesitate to get in touch.
Warmest regards,
Paris
Excellent friendly service
Buying a new chair was such a lovely experience! I was looked after by the very helpful assistants and advised on the chairs which would be suitable. It will definitely encourage me to return!
November 21, 2025
Reply from Loaf - St Albans
Hi Christine.
Thank you for your review,
We’re so pleased to hear you had such a lovely experience choosing your new chair, and that our team were able to help you find the right fit. We’d be delighted to welcome you back again soon
Warm regards,
Cynthia
We visited the store today to purchase multiple items …
We visited the store today to purchase a number of items. Siri was extremely friendly, knowledgable and helpful when placing the order. The whole process was fast and efficient and we can’t wait to get our furniture now!
November 22, 2025
Unprompted review
Reply from Loaf - St Albans
Hi Alexander,
Thank you so much for your lovely review!
We're delighted to hear that Siri made your visit such a positive experience, friendly, knowledgeable and efficient service is exactly what we aim for. We’re glad the ordering process felt smooth and quick and we can’t wait for you to receive your new furniture.
Thanks again for choosing us!
Kind Regards,
Paris
the sales girl was really helpfull and…
the sales girl was really helpfull and obliging and promised quick delivery
November 18, 2025
Reply from Loaf - St Albans
Hi Neil,
Thank you for your feedback! We're so pleased to hear that our sales colleague was helpful and accommodating. It’s great to know she was able to arrange a quick delivery for you as well.
If you need anything else, we’re always happy to help. Enjoy your purchase!
Kind Regards,
Paris
St Albans store- brilliant experience
Popped into the St Albans branch to try the Curvella before purchasing. Fab was extremely helpful and knowledgeable and went to a lot of effort to entertain your energetic toddler, great experience, much appreciated
November 16, 2025
Reply from Loaf - St Albans
Hi Sera,
Thank you for your wonderful review!
We’re so pleased to hear you had such a great experience in our St Albans store. Fab will be delighted to know how helpful you found him and we love that your toddler was kept entertained too
Warm regards,
Cynthia
Really Helpful
Really Helpful! Went above and beyond to go online and find me what I needed - thankyou
November 9, 2025
Reply from Loaf - St Albans
Hi Sharon,
Thank you for your lovely review
We’re so pleased to hear our team was able to go the extra mile to help you find exactly what you needed.
Warm regards,
Cynthia
Very professional
Very professional, very helpful Loaf (the company) and its employees are different class.
November 8, 2025
Reply from Loaf - St Albans
Hi Sharon,
Thank you so much for your lovely feedback! We’re delighted to hear that you found our team professional and helpful. It really means a lot to know you had such a positive experience with Loaf, we’ll be sure to share your kind words with everyone involved.
We hope you’re loving your new Loaf piece and look forward to welcoming you back soon!
Kind regards,
Paris
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