This company is shockingly bad. After spending over £3500 on a sofa bed, the mattress needed replacing due to such poor quality. They would not assist me. The customer service team are not helpful,... See more
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Location
Switch locationAlbert Bygrave Retail Park, North Orbital Road, AL2 1DL St Albans, England, GB
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The whole experience was fabulous. The showroom is so lovely with water and snacks, the staff were attentive making sure you knew they were there but giving you space to look and not feel rushed or cr... See more
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Ellen made the whole experience effortless I can’t recommend Loaf highly enough, and a huge part of that is down to Ellen. From the moment I walked in, she was attentive, friendly, and incred... See more
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Having ordered some swatches online we decided we needed to visit a loaf ‘shack’ to confirm our thoughts and have a sit on our potential sofa purchase. On arrival Ellen took us under her wing and help... See more
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Company details
- Furniture Store
- Bedroom Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
About Loaf - St Albans
Written by the company
Welcome to our Laid-Back World!
We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.
NEW ARRIVALS SWATCHES SLOWROOMSLoaf
Written by the company
Contact info
Albert Bygrave Retail Park, North Orbital Road, AL2 1DL, St Albans, England, United Kingdom
- 02031418300
4.6
Excellent
127 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 99% of negative reviews
Typically replies within 24 hours
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Huge thank-you to Rosina, St Albans
Cannot praise Rosina (St Albans) too highly. Helpful, informed, professional and tolerant - we asked more inane questions than we should. Plus providing advice that was spot-on, covering subjects that we'd not thought about, but should have. Many, many thanks.
January 23, 2026
Reply from Loaf - St Albans
Hi Colin,
Thank you for your review.
It’s wonderful to hear how helpful and knowledgeable Rosina was during your visit to St Albans I’ll be sure to pass on your kind words to her.
Warm regards,
Cynthia
I visited Loaf in St Albans as I was…
I visited Loaf in St Albans as I was looking at Sofas..Fabiana was amazing so accommodating and very helpful, helping me decide on which fabric.
We will be going back as I need a dining table and chairs.. hopefully Fabiana will be in store to help.
Thank you Fabiana 😁
December 14, 2025
Reply from Loaf - St Albans
Hi Mandy,
Thank you so much for sharing this!
We’re delighted to hear about your visit to our St Albans store and how amazing Fabiana was, she’ll be thrilled to know she helped you find the perfect fabric. We’d love to welcome you back for your dining table and chairs and fingers crossed Fabiana will be there to help again. Thanks for choosing Loaf!
Kind Regards.
Paris
Great experience on sofa shopping
I had already looked at the website and ordered sample swatches for my colour choices before I went to the store.
The St Albans store was well laid out and the staff very helpful and left me to wander around on my own.
When I had made my decision with fabrics and sofa choice, the sales team were great. I was assisted by Sirisha who confirmed all my order and explained delivery timeframe.
All in all a great experience and a nice touch with bottles of water and biscuits 👍🏻. Wish I had brought my dog as he could have tried out the dog beds!
January 21, 2026
Reply from Loaf - St Albans
Hi Elizabeth,
Thank you for your review.
It’s lovely to hear you found the website and swatches helpful ahead of your visit, and that the St Albans store felt welcoming and easy to browse at your own pace. I’m also pleased Sirisha was able to support you with your final choices and explain the delivery timescales clearly.
Warm regards,
Cynthia
Was able to do most of our research…
Was able to do most of our research online. This was followed by a quick trip to your beautifully laid out and welcoming store where our chosen sofa could be tested out for comfort and some final measurement, and the fabric selected irl. Transaction carried out there and then with helpful and friendly staff member.
January 20, 2026
Reply from Loaf - St Albans
Hi Anthony,
Thank you for your review.
It’s great to hear you found the mix of online research and an in-store visit helpful, and that the team were friendly and welcoming when finalising your sofa choice.
Warm regards,
Cynthia
Great service at Loaf St.Albans
January 19, 2026
Reply from Loaf - St Albans
Hi Elaine,
Thank you for your review.
I’m pleased to hear you received great service at our St Albans store.
Warm regards,
Cynthia
Reply from Loaf - St Albans
Hi RB,
Thank you for your review.
It’s great to hear you found the team friendly and enjoyed the wide range of fabrics and colours.
Warm regards,
Cynthia
Great service
Great service, great showroom experience and very easy process when I changed my colour choice a day later!
January 11, 2026
Reply from Loaf - St Albans
Hi DT,
Thank you for your review.
We're really pleased the team made the showroom experience smooth and helped you easily update your colour choice.
We'll be sure to pass your feedback to the team
Warm regards,
Cynthia
Excellent Service at St Albans
We already own a Loaf sofa and have been looking at replacing some other Sofas. Nothing we looked at elsewhere came close to Loaf in terms of comfort.
We went to the St Albans store with our dog and were helped by Dominika who answered our questions. She was really friendly and helpful.
We look forward to receiving our order in the next 9 weeks.
January 10, 2026
Unprompted review
Reply from Loaf - St Albans
Hi,
Thank you so much for taking the time to share your experience. We’re delighted to hear that nothing else quite matched Loaf for comfort and that your visit to our St Albans store was such a positive one.
It’s lovely to know Dominika made you (and your dog) feel so welcome and was able to help answer your questions, we’ll be sure to pass on your kind words to her.
We’re really excited for you to receive your new sofa and hope it’s well worth the wait over the coming weeks. If you need anything at all while you’re waiting, we’re always here to help.
Kind Regards,
Paris
We had been to other sofa places
We had been to other sofa places, I was worried about the prices compared to other companies. However, looking at the style, the design, the comfort and the choices of materials, you can totally understand and appreciate this sofa is not just like others.
We were not given a hard sale, it was just a wonderful experience and we are very excited about getting our Squishmiester sofa in February.
The staff were so knowledgeable and extremely helpful, we ended up with a sofa bed and a small sofa plus a footstall.
Rosina was the best and we are delighted.
January 8, 2026
Reply from Loaf - St Albans
Hi Ryan,
Thank you so much for such a thoughtful and detailed review. We’re truly delighted to hear that your experience stood out after visiting other sofa stores, and that the quality, design, comfort and choice of materials helped put your mind at ease.
It’s wonderful to know you felt no pressure and enjoyed the experience from start to finish, that’s exactly what we aim for. We’re especially pleased that Rosina was able to support you so well; we’ll be sure to pass on your kind words to her.
Congratulations on choosing your Squishmeister, sofa bed, small sofa and footstool, we’re sure they’ll be worth the wait and can’t wait for you to enjoy them in February. Thank you again for choosing us!
Kind Regards,
Paris
It’s a shame that products can’t be…
It’s a shame that products can’t be seen more locally. We travelled an hour and a quarter to try the dweller dining chair. It felt ridiculous to do 2.5 hours of driving to sit in and try a chair for all of 5 minutes.
The staff seemed to be asking everyone if they needed any assistance or whether they were browsing but steered clear of us. We left after a short look around and came home and ordered the chairs online.
January 10, 2026
Reply from Loaf - St Albans
Hi Becs,
Thank you for your review.
We’re sorry your visit felt disappointing after such a long journey that’s not the experience we’d want you to have.
We’re glad you were able to order your chairs in the end and we’ve shared your feedback with the team and we can look into bring Loaf closer to you.
Warm regards,
Cynthia
Great Customer Service
After a lackluster experience two years ago, we decided to give Loaf St Albans another chance while shopping for a new sofa. This visit proved to be a completely different story. Shortly after we arrived and began browsing, Dominika approached us to offer assistance, and he turned out to be exceptional. He dedicated nearly an hour to walking us through various sofa options, draping each one in different fabric colors and actively encouraging us to take samples home to view them in our own lighting. When we returned a week later ready to order, Dominik was equally attentive, answering every question we had and providing genuinely thoughtful service throughout the entire process. We ended up purchasing the Big Easy sofa in a corner configuration and waiting for it to be delivered in March
January 10, 2026
Reply from Loaf - St Albans
Hi Raaj,
Thank you so much for sharing your experience.
We’re thrilled to hear that your visit to Loaf St Albans was such a positive turnaround from your previous experience. Dominik sounds like he provided exactly the kind of thoughtful, attentive service we aim for, taking the time to guide you through options, let you try fabrics at home, and answer all your questions. We hope you’re loving your Big Easy corner sofa and that it brings you plenty of comfort and enjoyment. We’ll be sure to pass on your wonderful feedback to Dominik!
Warmest Regards,
Paris
Great Buying Experience
From start to finish, the team in store were great. Now awaiting delivery.
January 10, 2026
Reply from Loaf - St Albans
Hi Mike,
Thank you for your feedback.
We’re really pleased to hear that the team in store looked after you from start to finish. We hope everything goes smoothly with your delivery and that you enjoy your purchase when it arrives.
Warmest Regards,
Paris
Went to your store very useful
Went to your store, immediately chose sagas I wanted. From there went to dfs for better deal? Was not a patch on loaf. Got my son and daughter in-law at home to order. Excited when they come. Il give my old good condition sofas to someone free to anyone that needs them x
December 27, 2025
Reply from Loaf - St Albans
Hi Ms Brennan,
Thank you for your lovely review.
We’re so pleased you found what you wanted with us and that Loaf stood out for you how exciting to have your new sofas on the way.
Warm regards,
Cynthia
Fabulous service without being pushy.
So far we have received excellent service from Loaf. We have visited their St Albans shack twice over the past few weeks and were impressed with both the sales people we interacted with. They were knowledgeable and well informed without being pushy. We have now placed our order with Siri who was so helpful, and we were pleased to hear that even when our sofas arrive they have a no questions asked returns policy. This has certainly given us peace of mind.
January 8, 2026
Reply from Loaf - St Albans
Hi Paula,
Thank you so much for taking the time to share your experience.
I’m delighted to hear you enjoyed your visits to our St Albans Shack and that the team made such a positive impression without any pressure. I’ll be sure to pass on your kind words to the team.
It’s also great to know our no questions asked returns policy has given you extra peace of mind. I hope you absolutely love your new sofas when they arrive and we’re always here if you need anything.
Kind regards,
Manny.
Have bought a few items from Loaf and…
Have bought a few items from Loaf and been to their store and dealt with Josh in the customer service team. They are excellent across the board and take customer service to a whole new level. Received some of my items and the quality is incredibly good. Don’t hesitate to buy through Loaf.
January 3, 2026
Unprompted review
Reply from Loaf - St Albans
Hi James,
Thank you so much for taking the time to share this. It really means a lot to us.
I’m delighted to hear you had such a great experience and I’ll be sure to pass your kind words on to Josh and the rest of the team. It’s fantastic to know you’re pleased with the quality of your items.
Thanks again for choosing Loaf and we hope you enjoy them for many years to come.
Warm regards,
Manny.
Lovely helpful relaxed staff.
January 1, 2026
Reply from Loaf - St Albans
Hi,
Thank you so much for the kind words! We’re really glad you felt comfortable and well looked after, our team will love hearing this. Hope to see you again soon!
Warmest Regards,
Paris
…Good experience from beginning to end
Customer service in store at St Albans great. Sales staff good at explaining how best to look after products.
Kept informed regarding delivery and chair delivered on time in perfect condition. Delivery men professional.
December 27, 2025
Reply from Loaf - St Albans
Hi C Rhodes
Thank you for your review.
It’s great to hear you had a positive experience from start to finish, from helpful in-store advice to a smooth delivery. We hope you enjoy your chair for many years to come.
Warm regards,
Cynthia
Super friendly and helpful at St Albans…
Super friendly and helpful at St Albans branch. Replacing a ten year old Loaf sofa that has served ua very well..Siri served us and made sure we were happy with everything before we ordered.
December 31, 2025
Unprompted review
Reply from Loaf - St Albans
Hi Martin,
Thank you for your review.
It’s wonderful to hear your previous Loaf sofa served you so well and that Siri helped make choosing your replacement such an enjoyable experience.
Warm regards,
Cynthia
Excellent
Excellent, excellent customer service and advice in the St Albans Shack by Dominik
December 29, 2025
Reply from Loaf - St Albans
Hi Susanne,
Thank you for your review.
It’s great to hear you received excellent customer service and advice at our St Albans Shack from Dominik.
Warm regards,
Cynthia
This is my second loaf sofa
This is my second loaf sofa. Love the showroom. Relaxed and knowledgable staff
December 30, 2025
Reply from Loaf - St Albans
Hi,
Thank you for coming back to Loaf for your second sofa! We’re delighted to hear you love the showroom and found the team relaxed and knowledgeable. We really appreciate your continued support and hope you enjoy your new sofa just as much as the last.
Kind Regards,
Paris
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