We drove over from Liverpool especially to see the shop and test out the sofas to see how comfortable they were. The staff were so helpful regarding information, knowledge of all the various ranges,... See more
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Sad state of affairs. I handed over £4700 for a sofa and 2 chairs 5 months ago, and still have nothing to show for it. In my case, they somehow “forgot” to process my order. Word advice to anyone... See more
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After visiting the Wilmslow Shack several times I was ready to place my order. The sales assistant was very helpful in guiding me to the most appropriate fabric to suit my lifestyle. Thank you for gre... See more
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The help and guidance from staff and the fact that nothing was too much trouble helped me to choose the right furniture for my kitchen diner. With so many fabrics and colours it was great to bounce of... See more
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Company details
- Furniture Store
- Bedroom Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
About Loaf - Wilmslow
Written by the company
Welcome to our Laid-Back World!
We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.
NEW ARRIVALS SWATCHES SLOWROOMSLoaf
Written by the company
Contact info
Macclesfield Road 1, SK9 1BZ, Wilmslow, England, United Kingdom
- 02031418300
4.6
Excellent
158 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 99% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
The staff were incredibly helpful and…
The staff were incredibly helpful and friendly, they made us feel welcome and not pressured. The store is spacious with plenty of examples of furniture to see and sit on.
October 3, 2025
Reply from Loaf - Wilmslow
Hi Emilia,
Thank you so much for your kind words! I’m really glad to hear you felt welcomed and comfortable in our Shack. That's exactly the experience we aim to create.
It’s great that you had the chance to explore and try out the furniture in your own time. We hope you found something you love and if there’s anything else you need or any questions pop up, just let us know and we’re always happy to help.
Kind regards,
Manny.
I regret ever buying a sofa from Loaf
I regret ever buying a sofa from Loaf. From the very first day it arrived, the cushions felt completely different to the showroom model — flat, cheap and uncomfortable. I raised this straight away, only to be told there was no issue. Months later, I suddenly received an email admitting the cushions had in fact been outsourced to a different manufacturer.
Replacement cushions were sent, but they were no better. They collapse almost instantly after sitting down, and despite hours of plumping and reshaping, they look and feel awful. This is nothing like the quality I was shown in the showroom and nothing like what I paid a premium price for.
This was my first ever brand-new sofa, and it has been a huge let-down. Loaf have admitted to swapping in inferior cushions but have failed to put it right. For a company that markets itself as a premium brand, this feels misleading and dishonest.
I would strongly advise anyone considering a purchase to think carefully before trusting Loaf — my experience has been extremely poor, and the product quality has never matched what was promised.
October 5, 2025
Unprompted review
Reply from Loaf - Wilmslow
Hi Adam,
Thanks for your feedback. I’m sorry you've had such a frustrating experience with us recently.
I completely take on board your concerns about the cushion quality and the replacement not meeting the standard.
I am personally looking into your case to make sure it gets sorted quickly from here. I will contact you directly.
Kind regards,
Manny.
Lovely helpful staff in the Wilmslow…
Lovely helpful staff in the Wilmslow store with no pressure.
September 30, 2025
Reply from Loaf - Wilmslow
Hi Fiona,
Thank you for sharing your feedback.
We’re so pleased to hear that our Wilmslow team made your experience a positive one and that you felt supported without any pressure. We’ll be sure to pass your kind words on to the staff there.
Warmest Regards,
Paris
Great service.
After visiting the showroom, I made my purchase over the ‘phone with Josh. Josh was friendly, knowledgeable and professional. Thank you, Josh!
September 29, 2025
Unprompted review
Reply from Loaf - Wilmslow
Hi Julie,
Thank you so much for taking the time to share your review with us!
We’re thrilled to hear that you had such a smooth experience placing your order over the phone with Josh. We completely understand how important it is to have a lovely piece of Loaf in your beautiful home, and we’re so happy that you had all the information you needed to complete your order.
Keep Loafing on!
Warm regards,
A lovely morning at Loaf, Wilmslow!
Myself and my partner visited the Wilmslow store this weekend and we couldn’t have wished for a better experience. Choi and the team were all very supportive and attentive without us feeling under any pressure to buy. Overall, a very relaxed buying experience. The Tunnocks, caramel bars and lots of chilled bottled water were such a treat!
September 27, 2025
Unprompted review
Reply from Loaf - Wilmslow
Hi Sarah,
Thank you so much for sharing your experience!
We’re thrilled to hear that Choi and the team at our Wilmslow store made you feel so welcome and supported without any pressure. It’s great to know you enjoyed the relaxed atmosphere (and the Tunnocks and chilled water too!).
We’ll be sure to pass your kind words on to the team, they’ll be delighted.
Warmest Regards,
Paris
I was made to feel very welcome by…
I was made to feel very welcome by Carole, who helped me choose the material and wood for the chairs I was looking at. She took time to put materials on the different chairs, so that I could imagine the final look. This gave me time to make a choice that I would not have done, just looking at them online. And of course I got to sit on them ! Thank You
September 25, 2025
Unprompted review
Reply from Loaf - Wilmslow
Hi Gwenan,
Thank you so much for leaving us a review.
We’re delighted to hear that Carole was able to make you feel welcome and support you in finding the perfect chairs. It’s great to know that taking the time to see different materials on the chairs in person helped you make a choice you felt confident and happy
We’ll be sure to pass on your kind words to Carole, who will be thrilled to know her efforts made such a difference to your experience.
Thanks again for choosing Loaf we look forward to welcoming you back soon.
Best wishes,
Cynthia
Customer service above and beyond…
The staff at the Wilmslow store where exceptional, the customer service was above and beyond, nothing was too much trouble in helping me select the perfect sofa.
September 23, 2025
Reply from Loaf - Wilmslow
Hi Ashley,
Thank you so much for your kind words!
We’re thrilled to hear that the team at our Wilmslow store went above and beyond to help you find the perfect sofa. We’ll be sure to share your lovely feedback with them, they’ll be delighted to know they made such a positive difference.
We hope you enjoy your new sofa and look forward to welcoming you back again in the future.
Warmest Regards,
Paris
Quality service and quality products
Quality service and quality products, free water and choccies in the show rooms are a nice touch.
September 24, 2025
Reply from Loaf - Wilmslow
Hi Alan,
Thank you so much for your kind feedback!
We’re delighted to hear you’re happy with both our service and our products. It’s great to know the little touches in our showrooms, like water and chocolates, made your visit even more enjoyable.
We really appreciate you taking the time to share this and look forward to welcoming you back again soon.
Warmest Regards,
Paris
Great customer service and helpful…
Great customer service and helpful staff in the Wilmslow showroom .
September 22, 2025
Reply from Loaf - Wilmslow
Hi David,
Thank you for your lovely feedback!
We’re so pleased to hear you received great customer service from our helpful team in the Wilmslow showroom. We’ll be sure to pass your kind words on to them.
Warmest Regards,
Paris
Reply from Loaf - Wilmslow
Hi Clair,
Thank you so much for your kind words!
We’re delighted to hear you’re happy with both the service and the products and we hope you enjoy them for many years to come.
Warmest Regards,
Paris
5 star service
After making two visits to the showroom the staff were extremely helpful with helping us choose the fabric for the new sofa, giving us enough time to make the best choices for us.
September 20, 2025
Reply from Loaf - Wilmslow
Hi Matthew,
Thank you so much for your 5-star review!
We’re delighted to hear that our team could support you in finding the perfect fabric for your new sofa. It’s important to us that you feel comfortable taking the time you need to make the right choice and we’re so pleased you had a positive experience in the showroom.
We look forward to seeing you enjoy your new sofa!
Warmest Regards,
Paris
Great in store experience with your staff
Great in store experience with your staff, who couldn’t have been any more helpful. However it’s impossible to get through to customer services! You can ask for a call back and that does happen but only a day later.
September 15, 2025
Reply from Loaf - Wilmslow
Hi CB,
Thank you for getting in touch and leaving us a review, we appreciate it. It's great to hear that our Shack staff have been so helpful for you.
I apologise it's not easy to reach our Customer Services team right now, we recently carried out an important system upgrade. While the changeover itself was successful, it created some disruption. The issues have now been resolved and we're working through the backlog of customer contacts as quickly as we can.
If you need anything else please do reach out to us again, we're always happy to help.
Kind Regards,
Peter.
Lovely staff…
Lovely staff easy layout for me not overwhelming and very nice when I got stabbed by a pin on a sofa label great visit
September 12, 2025
Reply from Loaf - Wilmslow
Hello!
Thank you so much for your wonderful review!
I'm thrilled to hear you found our staff lovely and the layout easy to navigate. It sounds like you had quite the adventure with that pin!
We can't wait to welcome you back for another great visit soon!
Warm regards,
Jasmin
So far a very good experience
So far a very good experience, we went to Loaf at the weekend to look at their mattresses after having bought a sofa (which we love) from them a couple of years ago . Everything went according to plan last time so hopefully it will do again. We bought a new bed and mattress to be delivered in a few week’s time. The staff were all friendly and helpful and the ordering process was easy.
September 7, 2025
Unprompted review
Reply from Loaf - Wilmslow
Hi Froducky,
Thanks so much for coming back to us!
We’re thrilled to hear you’re still loving your sofa and that choosing your new bed and mattress was just as smooth and easy. The team will be chuffed to know they made the experience a good one, and we can’t wait to get your new loafing set-up delivered soon.
Warmest Regards,
Paris
I’m absolutely delighted with my new…
I’m absolutely delighted with my new Squishmeister sofa from Loaf! It arrived right on time, and the delivery crew couldn’t have been friendlier or more helpful – they made the whole process completely stress-free. The team at Loaf have been fantastic from start to finish, with great communication and a really smooth experience. The sofa itself is just gorgeous – incredibly comfy, stylish, and even better than I expected. I couldn’t be happier!
August 29, 2025
Unprompted review
Reply from Loaf - Wilmslow
Hi Natalie,
Thank you for shopping with Loaf! We truly appreciate your feedback.
We’re absolutely thrilled to hear how delighted you are with your new Squishmeister sofa!
It’s fantastic to know that everything from the delivery to the sofa itself exceeded your expectations.
It really means a lot to hear that our efforts helped make the experience so smooth and enjoyable for you.
Hope to hear from you soon!
Kind regards,
Manny.
Wonderful.
I wanted to express how much my husband and I enjoyed our visit to the Wilmslow showroom over the weekend. We had a truly wonderful time. We were so warmly greeted by Kane and his team, and the complimentary Prosecco was a lovely touch. We also greatly appreciated the excellent advice we received from the interior designers regarding our room plans. We will definitely be returning. Thank you again for such a pleasant experience!
August 30, 2025
Unprompted review
Reply from Loaf - Wilmslow
Hi Sarah,
Thank you so much for your kind words, we're absolutely delighted to hear that you and your husband had such an enjoyable visit to our Wilmslow showroom over the weekend.
Kane and the team will be thrilled to know that their warm welcome and service made such a positive impression. We're also so pleased to hear the interior design advice was helpful, and that you enjoyed the little touches like the Prosecco, it’s all part of creating a relaxed and enjoyable experience.
We truly appreciate you taking the time to share your feedback, and we very much look forward to welcoming you back again soon.
Warmest regards,
Paris
Excellent service from Chloe at…
Excellent service from Chloe at Wilmslow. Nothing was too much trouble. Her knowledge is exceptional and she has a real eye for interior design.
I can’t wait to take delivery of my Sofa.
August 30, 2025
Unprompted review
Reply from Loaf - Wilmslow
Hi Andrew,
Thank you so much for your kind words!
We’re absolutely thrilled to hear you had such a great experience with Chloe at our Wilmslow showroom. She truly is a star, and I’ll be sure to pass on your lovely feedback, she’ll be so pleased to know her knowledge and eye for design made a difference.
We’re just as excited for you to take delivery of your new sofa and hope it brings both comfort and style to your home.
If there’s anything you need in the meantime, please don’t hesitate to get in touch.
Warmest regards,
Paris
Our delivery of 2 sofas was due today &…
Our delivery of 2 sofas was due today & after receiving an email yesterday from Loaf informing us that there would be a delay it’s been completely impossible to get hold of anyone at all to find out what on earth is going on!!!! Wincanton who are the delivery company have been very apologetic but unable to assist further as they have not received the sofas at their depot. Every time I call the numbers supplied I get transferred back to wincanton!!!
Why doesn’t Loaf have a number to speak to someone on occasions like this. It’s absolutely ridiculous. PLEASE CAN LOAF REPLY ASAP. ITS VERY VERY FRUSTRATING. This is our 2nd delivery & we have spent thousands of £ with you 😡
UPDATE…..still no call but an email saying it’s now Monday 8th September!! We’ve waited long enough (as we did for the other two we bought from them!!) now at one days notice they have added another 10 days FFS!! Our old sofas are sold and have gone to make room for the new ones so no seats for bloody 10 days!!! Seriously do not deal with these people, they are top prices (which I don’t mind for good quality and service) and dreadfully poor service!! Please note the order is in the name of Suzie Hix.
UPDATE…..still not heard anything!! We are going to the shop today as cannot get through on the phone, absolutely ridiculous. DO NOT BUY FROM THIS COMPANY!!
August 29, 2025
Unprompted review
Reply from Loaf - Wilmslow
Hi Paul,
Thank you for taking the time to share your feedback, I truly appreciate you bringing this to our attention.
First and foremost, I want to offer my sincere apologies for the disruption, inconvenience and frustration you've experienced. I completely understand how disappointing this must be, especially after you’ve already waited, made space in your home and placed your trust in us for a second time.
Please know that this is not the level of service we strive to deliver and I’m genuinely sorry that we’ve let you down on this occasion.
I’ve now requested your order details so that I can look into this more thoroughly and follow up with the relevant teams to understand exactly what has gone wrong and most importantly, how we can make it right. I’d really like to speak with you in more detail so we can work towards a suitable resolution together.
Once I have all the necessary information, I’ll be back in touch as quickly as possible with a clear update and plan of action.
Thank you again for your patience and understanding so far. I truly regret that this has been your experience with us, but I’ll do all I can to turn it around.
Warm regards,
Paris
Isabella at the Wilmslow store was…
Isabella at the Wilmslow store was excellent. Good communication since.
August 16, 2025
Reply from Loaf - Wilmslow
Hi Jane,
Thanks so much for your lovely feedback!
We're thrilled to hear Isabella took such great care of you at our Wilmslow store. We’ll be sure to pass on your kind words, she’ll be delighted! Great to hear communication has been smooth since too.
Let us know if there’s anything else we can help with!
Warmest Regards,
Paris
Great sofa let down by after care.
The sales process was brilliant but unfortunately the experience has deteriorated since then! We are now awaiting our third (second replacement) sofa - although I’m still awaiting confirmation as no one has replied to my email of over a week ago yet! The damage seems to be done at the warehouse so there is obviously something wrong in the process there. The inconvenience of having replacement sofas each time is increased due to the arms having to be removed each time (by me as the drivers are apparently not allowed to!) as the lounge is on the first floor. If after sales matched the sales process I would highly recommend but unfortunately it doesn’t.
January 23, 2025
Reply from Loaf - Wilmslow
Hi Phil,
Thank you so much for taking the time to leave us a review!
We truly apologize for the experience you had with us. We always aim to provide the best service possible, and I’m really sorry that we missed the mark on two occasions. This isn’t the experience we want for you, and we’re committed to making things right.
We’ll be reaching out to you soon to discuss how we can resolve this together.
Warm regards,
Cynthia
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