Lola's - Lola's Selfridges London Reviews 

372
TrustScore 4.5 out of 5

4.7

Food Hall, Selfridges, 400 Oxford Street, W1A 1AB London, GB


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Rated 3 out of 5 stars

I now find that the cakes and cupcakes are not tasting as great anymore and are not as moist as cakes and cupcakes should be. I especially think for the prices they should be tasting great. Also the b... See more

Company replied

Rated 5 out of 5 stars

This is not the first time that we have ordered from Lola’s. We have tried almost all kinds of cupcakes, Vegan Birthday cake and recently we tried the Velvet Birthday Cake. OMG, it was sooo delicious... See more

Rated 5 out of 5 stars

Consistently the absolute BEST cakes and cupcakes! Whether I've picked up from Selfridges or ordered to my home, Presentation, consistency, flavour, always so so amazing! SO impressed by how well pac... See more

Rated 5 out of 5 stars

Every Friday evening after work as my treat, I make my way to selfridges to be greeted by the lovely ladies on the lola's counter. I always order a one vanilla and one chocolate hazelnut cupcake. The... See more


Company details

  1. Cake Shop
  2. Bakery
  3. Cupcake Shop
  4. Online Food Ordering Service
  5. Take Away Service
  6. Wedding Bakery

About Lola's - Lola's Selfridges London

Written by the company

Shop Cakes Shop Cupcakes Shop Brownies Nationwide Delivery Contact Us Lola’s began back in 2006 with a simple aim: to bake beautiful, fresh cakes every day. Starting as a small bakery, we quickly grew and went on to open flagship store in Selfridges and, today, we have over 30 locations in and around London! Freshness has always been at the heart of what we do. We bake around the clock to ensure our customers receive the very best cupcakes and cakes for every occasion. A commitment that still defines who we are today. We care deeply about the experience each customer has with Lola’s. From baking and decorating, to carefully loading orders onto our own fleet of dedicated drivers, every step is designed to make sure each delivery is as special as it should be. Our customer service team is always on hand to help with enquiries, and the occasional problem! Now with a team of over 400 people, we’re proud to have established ourselves as a go-to destination for cupcakes and celebration cakes.

Lola's - Let's Celebrate !

Written by the company

Hand baking delicious cupcakes & cakes since 2006
Hi, I'm Asher from Lola's Cupcakes. We are here to make show stopping cakes, that taste incredible, for every occasion. We use Trustpilot so our customers can express how they felt their experience was. We look into all reviews, and use them to help us improve. Thank you

Our Promise

Finest ingredients, passionate bakers, handcrafted cupcakes.

Finest ingredients, passionate bakers, handcrafted cupcakes.
We guarantee to find a way to restore your trust in Lola's Cupcakes, so please get in touch if you have any concerns or recommendations.

Contact info

  • Food Hall, Selfridges, 400 Oxford Street, W1A 1AB, London, United Kingdom

  • +44207 318 3146

4.7

Excellent

TrustScore 4.5 out of 5

372 reviews

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4.7

All reviews

(372)

5,860 reviews in the last 12 months

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Rated 5 out of 5 stars

Impressive

I bought the Easter brownies. The Brownies were so chocolatey and delicious. The Brownies were the best ever . Really high quality ingredients. So incredible. So creamy and yummy. The Easter design on the Brownies was fantastic. I love Lola's cupcakes. I highly recommend Lola's cupcakes

April 4, 2025
Unprompted review
Rated 5 out of 5 stars

Cupcake

My son loved their cupcakes, he’s obsessed with it and he won’t like from anywhere else, really we all love it ❤️

April 1, 2025
Rated 5 out of 5 stars

Love less sugar cakes

Personally standard cakes from Lola is too sweet for me and our family. I chose the less sugar cream cheese frosting chocolate cake for my son’s birthday and everyone said its sweetness is perfect and the best they had in UK! Please make more less sweet cakes!

March 30, 2025
Rated 1 out of 5 stars

Sold mouldy cupcake

Sold mouldy cupcake

March 24, 2025
Lola's - Lola's Selfridges London logo

Reply from Lola's - Lola's Selfridges London

Hello,

Thank you for taking the time to leave us your feedback.

I am sorry to hear about your experience.

I can assure you that this is not up to our usual standards and this is not a regular occurrence with us.

I can see that you have been in touch with us and have discussed this with one of my colleagues. If you do wish to discuss this any further please feel free to email us on hello@lolascupcakes.com

Best wishes,

Chloe

Rated 2 out of 5 stars

Not satisfied with my order

I usually get the cakes from Lola but this time the cake didn’t taste fresh at all. The sponge was dry and crumbly. Wasn’t very happy at all and we didn’t end up eating the cake.

March 6, 2025
Lola's - Lola's Selfridges London logo

Reply from Lola's - Lola's Selfridges London

Hello,

Thank you for taking time to share your feedback.

I am very sorry to hear you thought the cake seemed dry.

This does not sound as per our usual high standard at all and not a reflection of our usual customer experience.

I can assure you we never pre-make any cakes in advance and all items are prepared and delivered fresh to order.

The cakes are kept chilled in our vans during delivery then in stores awaiting collection and can seem a little hard or dry in texture at first. It is best to allow the cake to come to room temperature before consumption.

I will be sure to log your comments and pass the feedback onto the relevant teams for further review.

If you would like to discuss this in more detail, please email us at hello@lolascupcakes.com

Best wishes,
Marta

Rated 5 out of 5 stars

Easy and delicious

The cake was delicious and looked beautiful. Very easy to order and collect. Good value in my view. I would confidently recommend.

March 1, 2025
Rated 3 out of 5 stars

Brownie

I brought a cookie dough brownie and I thought it was quite cakey and didn’t really give me that satisfying brownie texture

January 31, 2025
Lola's - Lola's Selfridges London logo

Reply from Lola's - Lola's Selfridges London

Hello Dee,

Thank you for getting in touch to let us know you found the brownie to be cakey.

We will pass your feedback onto the relevant team to review and learn for the future.

I can see the brownie was a free Love Club sign up brownie, we do offer them when in stock in our store.

If there is anything else we can help you with please email us on hello@lolascupcakes.com

Best wishes,

Alice

Rated 5 out of 5 stars

Love Lola’s cupcakes

Love Lola’s cupcakes for several reasons! The cupcakes are exceptionally good - it’s so tasteful and fresh every single day! The service is also amazing! I miss having a local shop in Reading so I didn’t need to travel to London to buy it. That should be great!

January 18, 2025
Rated 5 out of 5 stars

I have had Lola’s carrot cake each year…now for 8 years to celebrate my birthday.Every year I have an open- house morning, when I place my Lola birthday cake in cake in the centre of the table.Always

I have had Lola’s carrot cake each year now for 8 years to celebrate my birthday . Each year I have a birthday open-house morning when I place my Lola birthday cake in the centre . Always the exact same design .
The unanimous response, without exception, “ BRILLIANT”

January 11, 2025
Rated 4 out of 5 stars

Delicious cake

The cake was absolutely delicious. The reason I'm unhappy is because when I collected my order from Selfridges in London, they had no big bags. I had to carry my mums cake all the way to West Norwood in my hands. The Young man was not very helpful.
You need to make sure that you have bags for customers so that they can carry their cakes with ease.

December 12, 2024
Rated 5 out of 5 stars

Season’s special cupcakes👍👏

I ordered mini season special cupcakes and regular gluten-free/vegan cupcakes for my child’s Christmas party, and all the children and adults were happy with them! The fascinating cupcakes made the party more shiny, and the prompt service from the friendly staff made it even better. Highly recommend Lora’s cupcakes/cakes for your special occasions!

December 10, 2024

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