Love2shop cards very limited places to spend, shame as I feel it is a total waste of money. E voucher is best option, still waiting to hear if I can have the card changed to a e voucher of course co... See more
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Review summary
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Reviews shaping this summary
I found the website confusing and difficult to navigate, quite stressful too ! However an email to the company was quickly responded to and assistance offered. Bring back paper gift cards !!
Company replied
I like the fact of a personal service.But in reality the email was not sent, I phoned and was told they would resend, but it still took approx 36 hours to get to it's source. I am reusing the service... See more
Company replied
Customer care team were really helpful and explained how to resolve my issue well, however I feel if the website was easy to use, or the info on the physical card was more clear then I wouldn’t have h... See more
Company replied
Company details
Written by the company
Love2shop is the UK's leading multi-retailer gift card provider accepted at over 100 major retailers with more than 20,000 stores UK wide. Love2shop offers fantastic solutions from personal gifting to business reward programs and incentives. Love2shop has everything you need, from a business rewarding their staff to consumers looking to hit the High Street.
Contact info
20 Chapel Street, L3 9AG, Liverpool, United Kingdom
- info@love2shop.co.uk
- love2shop.co.uk
3.3
Average
37K reviews
Asks customers to review
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Warm wishes to friends
Always helpful,when someone loved got birthday or Christmas and live far away from me. Not possible to visit. So best way to congratulate it's send e gift card any amount i love to gift them. No headache for searching gift. Best experiences with love2shop.
October 15, 2026
Extensive choice of outlets.
October 14, 2026
The service I received was amazing
The service I received was amazing, very helpful, thank you.
October 23, 2026
Unprompted review
May use AI-assist with repliesRead more
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Awful process that has been sending me…
Awful process that has been sending me around in circles
October 23, 2026
Unprompted review
Reply from Love2shop.co.uk
Hi Andrew,
Thank you for sharing your feedback.
I'm sorry to hear you are having difficulty with our process.
Please contact our Card Services Team on 0344 375 0739, who will be happy to assist you with your gift card query.
Thanks
Stacey
Can I give no stars?
Truly appalling, arrogant company. I completed surveys and received 'vouchers'. Note the word voucher! I earned £10 and cashed it in. Since I have a L2S account, I figured I'll just add it to my account and save for later.
On going to their website the only option is to enter the voucher code. NO problem (ha ha), a few weeks later I earn another £10 and do the same thing. Now I have £20 to spend on a PSN voucher, but no. The vouchers are TWO separate amounts of £10.
I can't do anything, but buy the junk on their website. There is nothing I want or need, but tough. Because they are 'vouchers' provided by another company, I can't combine them nor add them to my account, and I can't even buy two L2S vouchers to use them for what I need.
As you can see, I've been arguing with them for nearly 3 weeks and pretty much told to go away, there is nothing they can (will?) do to allow me to spend them how I wish.
You'd think with modern technology it wouldn't be difficult to combine the money of which they are CLEARLY aware I have.
I have an account because I used to obtain Tesco vouchers which are no longer on L2S' website. It seems that Tesco have wised up to their shady practices. Avoid at all costs!
October 5, 2026
Unprompted review
Reply from Love2shop.co.uk
Hi Mik,
Thank you for sharing your feedback. We're sorry to hear about your frustration and that your experience has not met your expectations.
The redemption process can vary depending on the type of Love2shop product you have received, and we appreciate that this may not always be clear. Our team would be happy to help clarify the options available to you.
Please contact our Card Services team on 0344 375 0739, who will be able to discuss your specific Love2shop product and advise you on the available redemption options.
Thanks
Stacey
Customer care team helpful
Customer care team were really helpful and explained how to resolve my issue well, however I feel if the website was easy to use, or the info on the physical card was more clear then I wouldn’t have had an issue in the first place.
October 23, 2026
Unprompted review
Reply from Love2shop.co.uk
Hi Emily,
Thank you for sharing your feedback.
We’re pleased to hear that our customer care team were helpful and clearly explained how to resolve your issue. However, we’re sorry that our website and the information provided on the physical card weren’t as clear as they could have been.
Your feedback is valuable to us as we continue to look for ways to improve. Thank you for bringing this to our attention!
Thanks
Stacey
I am extremely disappointed with…
I am extremely disappointed with Love2Shop’s customer service, which has been an absolute nightmare to deal with. I have been desperately trying to resolve an issue with my gift card for over two days now, but it feels like shouting into a void because there is not a single human available to actually help. Their entire support system seems designed to run you around in circles with useless, automated brick walls rather than offering any genuine assistance. Leaving customers completely stranded with unresolved problems and zero access to a real representative is completely unacceptable, and I would strongly advise anyone to think twice before using their service.
October 21, 2026
Unprompted review
Reply from Love2shop.co.uk
Hi Ali,
Thank you for sharing your feedback.
This is certainly not the level of service we aim to provide, and we apologise for the inconvenience caused. We would appreciate the opportunity to help resolve this for you.
Please contact our Card Services Team on 0344 375 0739, who will be happy to assist you with your gift card query.
Thanks
Stacey
Time limits to spend are very short
Got a reward from my company and chose love2shop e gift card but didn't notice only 6 months to spend it!! So lost a whole chunk of it!! Love2shop says these codes have a six-month validity period, and once expired they cannot be extended, reactivated, refunded or replaced so i won't bother asking for a few months extension. You have been warned and I won't be buying from then again.
October 23, 2026
Unprompted review
Reply from Love2shop.co.uk
Hi Jonathan,
Thank you for sharing your feedback. We’re sorry to hear that you were disappointed to lose part of your reward balance.
Our Love2shop e-gift cards have a six-month validity period, which is stated in the email containing the Reward Code. Unfortunately, once a code has expired, we’re unable to extend or reactivate it, and any remaining balance cannot be refunded or replaced. This is in accordance with the terms and conditions agreed with the reward provider.
We do offer a wide range of products and denominations to exchange your Reward Code for, so we encourage customers to redeem their codes before the expiry date.
We appreciate your feedback and are sorry that your experience has left you feeling disappointed. We understand the importance of making the terms clear and hope this explanation provides some clarity.
Thanks
Stacey
Absolutely ridiculous website !
Absolutely ridiculous website !! I would avoid at all costs. For the last 3 days I’ve been trying to get on to the website and app to redeem and everytime it’s taken over a couple of hours for the code to even come through which by then is even useless to use so it’s the same repeated cycle over and over again !!! If you want to avoid the stress I would go somewhere else which there is plenty of companies that do these now
October 22, 2026
Unprompted review
Reply from Love2shop.co.uk
Hi Kerrie,
We’re really sorry to hear about the difficulties you’ve experienced when trying to access our website and app, and we understand how frustrating it must be to repeatedly wait for a one-time passcode that arrives too late to be useful.
Please could you give our team a call directly on 0344 375 0739? Once we’ve completed our security checks, we should be able to provide the one-time passcode verbally to help you access your account and redeem successfully.
Our opening hours are Monday to Friday, 9am–5pm, excluding bank holidays.
Thanks
Stacey
Awful system
Awful system, wanted to buy an e-gift card that could be used to spend right away, except you can't do that. Well 'technically' you can the wording and advertising is deliberately misleading to force you into a situation where you can easily accidently waste your money. You're not actually buying an e-gift card from love to shop that you can use, you're buying love to shop credit that you have to use towards something else...and if you want the generic love to shop gift card you have to order a physical one. And if you fall for their trap, tough luck your money is theirs now and you can't get it refunded. So now I have to wait for them to send a gift card just so I can use the gift card I thought I was ordering digitally. Absolutely scam of a system and completely pointless provides no convenience over just sending cash to someone or buying a gift card directly from a shop. And in fact is more inconvenient because you have to wait for them to process and send the physical card if you want generic or one of the store that don't offer e-gift cards (like hmv)
October 22, 2026
Unprompted review
Reply from Love2shop.co.uk
Hi Will,
Thank you for taking the time to write a review.
There isn't currently a digital version of the Love2shop gift card. This is because the shops need to swipe the magnetic strip on the back of the card at the point of sale.
So that we could meet demand for gifting options that could be sent via email, we developed the Love2shop e-Gift card whereby the recipient exchanges the value of a code for a gift card specifically for a shop of their choice.
This meant we could include many of the major high street retailers without requiring them to find a new way to process multi-store gift card. It also ensures that the recipient has the final choice on where they spend their gift.
We're really sorry for any confusion caused, but hope you can see that the exchange process allows us to offer as much choice as possible to the recipient.
Thanks,
Sean
No problems
October 15, 2026
I was very impressed with the young…lady
I was very impressed with the young lady that helped me sort my card out sorted out my pin number she spent time with me and she went above and beyond thank you very much I cannot remember her name but she was very helpful 😀
October 12, 2026
Unprompted review
Although I'm having issues with the app…
Although I'm having issues with the app and trying to add a digital card to my account Emma D has been very patient and helpful
October 21, 2026
Unprompted review
Absolute dog shit voucher process when…
Absolute dog shit voucher process when I had previous cards you could take the card in and spend it in different shops now they want you to order a card for a specific store it’s absolute rubbish and don’t even think about exchanging it whilst you shop it takes ages to be sent then ends up where the card belongs in the trash folder of your emails ended up spending more in stores than the value of the card was because of the stupidity of this company and now that I want to change it to a different store because I don’t wish to spend it in Primark where there clothes are cheap and there prices high I now can’t do that due to it being “digital” get a life love to shop you are a bunch of con artists that prey on idiots that buy gift cards because they have no ability to ask someone what they really want
October 20, 2026
Unprompted review
Reply from Love2shop.co.uk
Hi John,
Thank you for sharing your feedback. We’re sorry to hear that you’ve been disappointed with your experience and understand your frustration regarding the process of using and exchanging your Love2shop Flexecash card.
Love2shop Flexecash cards are primarily designed for in-store use, where you can simply swipe your card at any participating retailer that accepts it. Some cards also offer the option to exchange the balance for a specific third-party retailer, such as Primark. However, once an exchange has been completed, it cannot be cancelled or transferred to another retailer, as we’re unable to recover the funds from the retailer once the transaction has been processed. This information is provided before the exchange is confirmed.
We appreciate that this may not have been the outcome you were hoping for, and we’re sorry for any inconvenience caused. If you would like to discuss your card or need further assistance, please contact our Card Services team on 0344 375 0739, who will be happy to help.
Thank you for taking the time to share your feedback.
Thanks
Stacey
Reply from Love2shop.co.uk
Hi Imran,
Thank you for your feedback. We’re sorry to hear that you’ve found Love2shop difficult and confusing to use. We understand how frustrating this can be and appreciate you bringing it to our attention.
If you need any assistance, please don’t hesitate to contact our Card Services Team on 0344 375 0739, who will be happy to help and guide you through the process.
Thank you for taking the time to share your experience with us.
Thanks
Stacey
Brilliant Idea
Easy to save each month, delivered early, easy to use and takes the pressure off a bit, so it is not all last minute, love it - will do it for next Christmas as well.
October 12, 2026
If i could score a zero i would
If i could score a zero i would. You have to register a gift card. Ridiculous. How come it has worked occasionally without having done any sort of activation. Not at m and s or.boots. ive told people never to nuy them.buy an.individual gift card
October 19, 2026
Unprompted review
Reply from Love2shop.co.uk
Hi Louise,
Thank you for sharing your feedback.
Not all gift cards require activation, as this depends on how the card was purchased and the activation method selected by the purchaser. We appreciate that this may not always be clear and apologise for any confusion caused.
If you need any further assistance or would like us to clarify the activation requirements for your card, please contact our Card Services Team on 0344 375 0739, who will be happy to help.
Thanks
Stacey
Their help phone line is useless.
Their help phone line is useless.
After navigating through a number of options I finally got the one I needed. Instead of picking up my call I was served classical music concerto. After 10 minutes of waiting with any indication my call will be responded I gave up.
For me it is a sign of arrogance and neglect of customers.
October 19, 2026
Unprompted review
Reply from Love2shop.co.uk
Hi Tomasz,
Thank you for your feedback. We’re sorry to hear about your experience and understand how frustrating it must have been to wait for assistance without receiving a response.
Mondays are typically our busiest day, so call waiting times can vary. However, we appreciate that waiting without an update can be frustrating, and we apologise for the inconvenience caused.
If you need assistance in the future, you can also contact our team via live chat at manage.love2shop.co.uk or email us at info@love2shop.co.uk, and we’ll be happy to help.
Thank you for taking the time to share your feedback, as it helps us identify where we can improve our service.
Thanks
Stacey
One of the worst experiences I have in…
One of the worst experiences I have in my life. Never ever gonna use this shit again. Its so pathetic your money and you can’t use it simply its so complicated and tangled and their customer service is pathetic as well if you stuck somewhere you have to wait for hours to get help. So avoid at all costs.
October 18, 2026
Unprompted review
Reply from Love2shop.co.uk
Hi Malik,
Thank you for sharing your feedback. We’re sorry to hear that you’ve had such a frustrating experience and understand how disappointing it can be when you’re unable to access or use your money as expected.
We have requested further information from you so that we can investigate your concerns and work towards resolving the matter.
In the meantime, please feel free to contact our Card Services Team on 0344 375 0739, who will be happy to assist you.
We apologise for the inconvenience caused and appreciate the opportunity to look into this further.
Thanks
Stacey
Ordered ten £10 vouchers
Ordered ten £10 vouchers. Had to input my name and address 10 times, as there's no way of inputting how many vouchers you want. First website i've used which doesn't have a quantity option. Poor website.
October 18, 2026
Unprompted review
Reply from Love2shop.co.uk
Hi Ranjit,
Thank you for taking the time to write a review.
I'm sorry that you found the ordering process to be unnecessarily time consuming. We take your feedback onboard.
For larger orders, you could also consider our Love2shop gift card as a single card can have a value of up to £400. Please get back in touch if you have any questions about this.
Thanks,
Sean
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