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Love2shop.co.uk Reviews 

37,521
•
TrustScore 3 out of 5

3.2

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Review summary

Created with AI, based on recent reviews

Evaluating 1,343 reviews, most reviewers were somewhat happy with their experience overall. Consumers frequently appreciate the reliable delivery service, mentioning that both physical and electronic orders arrive very quickly and right on schedule. Many people also highlight the exceptionally helpful and friendly customer support team whenever guidance or assistance is needed. However, some customers also noted that the official website is rather confusing, awkward to use, and difficult to navigate. Reviewers experienced frequent technical issues trying to redeem electronic vouchers or successfully register their personal details online. Others mentioned that product options, links, and instructions can sometimes feel quite ambiguous and misleading.

What people talk about most

Product

Reviewers highlight ambiguous aspects of product, with some consumers expressing delight over e-gift cards... See more

Website

Reviewers mention ambiguous feedback about website experiences, with many consumers reporting frustrating... See more

Delivery service

People report positive experiences with delivery service, noting that orders are often received very quickly... See more

User experience

Clients share ambiguous opinions on user experience, as some reviewers describe the website as a dismal mess... See more

Customer service

Consumers find customer service to be ambiguous, as some reviewers praised helpful support agents who... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Love2shop cards very limited places to spend, shame as I feel it is a total waste of money. E voucher is best option, still waiting to hear if I can have the card changed to a e voucher of course co... See more

Company replied

Rated 3 out of 5 stars

I found the website confusing and difficult to navigate, quite stressful too ! However an email to the company was quickly responded to and assistance offered. Bring back paper gift cards !!

Company replied

Rated 3 out of 5 stars

I like the fact of a personal service.But in reality the email was not sent, I phoned and was told they would resend, but it still took approx 36 hours to get to it's source. I am reusing the service... See more

Company replied

Rated 3 out of 5 stars

Customer care team were really helpful and explained how to resolve my issue well, however I feel if the website was easy to use, or the info on the physical card was more clear then I wouldn’t have h... See more

Company replied


Company details

  1. Corporate Gift Supplier
  2. also in
  3. Business to Business Service
  4. Gift Shop

Written by the company

Love2shop is the UK's leading multi-retailer gift card provider accepted at over 100 major retailers with more than 20,000 stores UK wide. Love2shop offers fantastic solutions from personal gifting to business reward programs and incentives. Love2shop has everything you need, from a business rewarding their staff to consumers looking to hit the High Street.


Contact info

3.2

Average

TrustScore 3 out of 5

38K reviews

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3.2

All reviews

(37,521)

1,231 reviews in the last 12 months

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Rated 3 out of 5 stars

E voucher headache

I found the website confusing and difficult to navigate, quite stressful too !
However an email to the company was quickly responded to and assistance offered.
Bring back paper gift cards !!

October 1, 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Julie,

Thank you for taking the time to share your feedback. We’re sorry to hear that you found our website confusing and difficult to navigate, and we understand how frustrating this can be.

We’re pleased to hear that our team was able to respond quickly to your email and offer assistance.

If you need any further assistance with your card, please don’t hesitate to contact our Card Services team on 0344 375 0739. We’ll be happy to help.

Thanks
Stacey

Rated 1 out of 5 stars

Dreadful online support

Dreadful online support. I got locked out of my account, and emailed them to unlock it. 10 days later I'm still waiting for this to happen (Case no 03452330.) And it is now not even possible to email their online support to pursue the matter as it keeps saying 'Please try again later'. I will not be buying any more gift cards from this company.

September 29, 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Peter,

We’re sorry to hear about the difficulties you experienced accessing your account and for the delay in resolving this.

We have now located your email, responded to you, and unlocked your account. We apologise for the inconvenience and frustration caused while you were waiting for this to be resolved.

If you need any further assistance, please contact our Card Services team on 0344 375 0739, who will be happy to help.

Thank you for bringing this to our attention, and we hope we can restore your confidence in our service.

Thanks
Stacey

Rated 1 out of 5 stars

the paper ones dont work.

September 30, 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

HI Ollie,

I'm sorry to hear you are having an issue with your Love2shop product.

Please call our card services team on 0344 375 0739 who can assist you further if you have a damaged card.

Thanks
Stacey

Rated 1 out of 5 stars

The voucher I sent bounced back and…

The voucher I sent bounced back and I've tried to get in touch via email and contact form many times with no joy so I had to resend another one. Please sort it out!

September 22, 2026
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Sarah,

I'm sorry to hear your order hasn't gone to your email address. I have sent you an email, if you can reply back to this with the details of your order. I will arrange for this to be resent for you.

Thanks
Erin

Rated 2 out of 5 stars

Difficult to use site initially

I found the site awkward to navigate. I'm 75 and not very teck savvy. My 3 cards were rewards under the brand Verian and unfortunately I hadn't registered / activated them. Also I hadn't realised the expiry date was shorter than I expected. I now can't use them on line or with Amazon as I had hoped as I had something in mind. I have now 24 hours to use them in some store. My fault but a shame somehow I could not have been advised to use them.

September 29, 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Michael,

Thank you for taking the time to share your feedback. We’re sorry to hear that you found the website difficult to navigate and that you experienced some confusion around using your cards.

Verian Gift Cards are sent out active and ready to use straight away with participating retailers, so registration or activation is not normally required. The expiry date is also displayed on the card, although we appreciate that this may not have been clear when you received your cards.

While Amazon is not an accepting retailer for the Love2shop Card, some cards do have the facility to exchange the balance for alternative gift cards, depending on the card type.

If you’re unsure how to use your cards or would like help checking the options available to you, please contact our Card Services Team on 0344 375 0739, who will be happy to assist.

Thanks
Stacey

Rated 1 out of 5 stars

I received an emailed voucher

I received an emailed voucher, I spend half of the voucher on M & S Vouchers. Went back in to use the other half of my voucher, but no such look. The website is terrible, it doesn't like the code. I emailed for someone to get back to me, it said 2-3 working days, and it's not been over a week and not heard anything.

September 21, 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Sarah,

We’re sorry to hear about the difficulties you’ve experienced when trying to use the remaining balance of your voucher, and we apologise for the delay in getting back to you.

We have requested some further information from you so that we can look into this for you and assist with resolving the issue.

Alternatively, you can contact our Card Services Team directly on 0344 375 0739, who will be happy to assist you.

We appreciate your patience and hope to get this resolved for you as soon as possible.

Thanks
Stacey

Rated 1 out of 5 stars

I never used you I was hacked and you…

I never used you I was hacked and you didnt verify it

September 22, 2026
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi,

I'm really sorry to hear that. If you can call our Careline on 0345 717 1111. They will be able to look into this further for you.

Thanks
Erin

Rated 1 out of 5 stars

It was a scam payment forced into into…

It was a scam payment forced into into by bogus caller

August 18, 2026
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi John,

We’re sorry to hear about your experience and understand your concerns regarding the payment.

We have sent you an email requesting some further information so that we can look into this for you. Alternatively, you can contact our Card Services Team directly on 0344 375 0739, who will be happy to assist you further.

We look forward to hearing from you and resolving this with you.

Thanks
Stacey

Rated 1 out of 5 stars

They ask for unnecessary personal information

They ask for unnecessary personal information to access your gift card then offer no option to delete your account. Feels like they are farming your personal information.

September 27, 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Tom,

Thank you for sharing your feedback. We’re sorry to hear you feel this way.

For security and data protection purposes, we’re required to complete appropriate verification before we can make changes to or close an account. This helps us protect our customers’ personal information and prevent unauthorised access.

If you would like to discuss your account or request that it be closed, please contact our Card Services team on 0344 375 0739. Our team will be happy to assist you and guide you through the necessary verification process.

Thanks
Stacey

Rated 1 out of 5 stars

Just ridiculous

Just ridiculous. You create an account and log in (I don’t want to give more personal details away), then it asks which of the 4 or 5 types of card you have. I pick the “e-card” and enter the code. Either with dashes or not. Each time it recognises the code but says “ Oops! This card cannot be added here because Love2shop products are managed in different ways. Please refer to the information provided with your card or in the email you received for guidance on where to manage or redeem it. If you need further help, please contact the Card Services Team”. Except it doesn’t tell me what I need to do. Why so convoluted. And why is a phone number the only contact method. It’s almost like they want to make it too difficult and want people to give up. I have 5 codes to add and no “link” just the e-cards. I found through Google AI that certain prefix to codes meant I needed to go to a different website. I had to process each voucher separately and trade in for separate vouchers (in my case 5 vouchers). I then needed another website to add to Apple Wallet (though that’s not to do with Love2Shop. I would say it took me more than an hour to complete it. Really crazy. I work in IT and it’s just a very clunky process.

September 27, 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi,

Thank you for taking the time to share your experience, and we’re sorry for the frustration and inconvenience you encountered while trying to redeem your Reward Codes.

After reviewing the information you’ve provided, it appears that you were attempting to use your Reward Codes on the incorrect website. Reward Codes should be redeemed via www.love2shoprewards.co.uk.

We appreciate that the error message you received did not make this clear, particularly when you had multiple codes to process, and we’re sorry that this resulted in a lengthy and frustrating experience.

If you require any further assistance with your Reward Codes or cards, please contact our Card Services Team on 0344 375 0739, who will be happy to help.

Thanks
Stacey

Rated 1 out of 5 stars

Terrible user experience

Terrible user experience. I don’t think the gift cards are a scam but it is hard to tell. The website and app are so bad it is almost impossible to access your money.

September 27, 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Tom,

We’re sorry to hear about your experience and understand how frustrating it must be when you’re having difficulty accessing your gift card.

The Love2shop app and website are designed for different Love2shop products, which may explain some of the confusion. We appreciate your feedback and will make sure it is shared with the relevant team.

If you’re still having trouble accessing or using your card, please call our Card Services team on 0344 375 0739, who will be happy to assist you.

Thanks
Stacey

Rated 2 out of 5 stars

It stated that it could be used for…

It stated that it could be used for Asda. This was not possible.

September 5, 2026
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Octavia,

Thank you for taking the time to share your feedback, and we’re sorry for any confusion caused regarding the use of your Love2shop card at Asda.

Asda is not currently an accepting retailer for Love2shop cards. However, some Love2shop cards have the facility to exchange the balance for an Asda gift card, depending on the type of card you have.

If you’re unsure whether your card has this facility, please contact our Card Services team on 0344 375 0739, who will be happy to check this for you and provide further assistance.

Thanks
Stacey

Rated 1 out of 5 stars

MARKS AND SPENCER VOUCHER FOR £50 NOT…

MARKS AND SPENCER VOUCHER FOR £50 NOT DELIVERED

September 19, 2026
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi,

We’re sorry to hear that your £50 M&S voucher has not been delivered. We understand how frustrating this must be.

We’d like to look into this for you and help resolve the issue as quickly as possible. Please contact our Card Services team on 0344 375 0739, who will be able to assist you further.

Thank you for bringing this to our attention, and we apologise for the inconvenience caused.

Thanks
Stacey

Rated 1 out of 5 stars

Seriously bad "service"

Seriously, just give people the money instead of using this disaster of a "service"

Why?

Got gifted a Love2shop card, I thought I would use it to buy someone something for their birthday. This is where the hell began.

So I wanted to buy something from Next, the Love2shop card didn't allow me to buy directly from there but allows me to buy a Next eCard (as the offer was online only), Huzaaa! I said... Nope, after some time I found the only way was to convert it to a MasterCard anywhere and lose 10% of the value of the voucher - So I said 'Ok, I will suck up the loss', bought the card, waited a while 20 minutes and bam, got it. Went on the Love2shop website and bought a gift card for £68.18 (a drop from the original £75 value of the gift card - couldn't use the MasterCard to buy the gift directly online as it was £69 and would decline the MasterCard, needed the voucher to knock off £68.18 and pay the rest with my own money).

I waited another 20 minutes and finally received the email with the eCard, it was a Love2shop eCard, not the Next eCard I purchased, it was a weekend so could t contact Love2shop until Monday.

Come Monday and I tell them the mistake, they tell me they can't do anything, I tell them they missold me something, they said they can't do anything, I say they have to because it's illegal to miss-sell something, they say they can't do anything, I demand to speak to management, they say they can't do anything.
Eventually after over an hour they refund me the money to the MasterCard, £68.18, so I lost the full value of the £75 gift card... Guess what, management said they couldn't do anything about it.

Do not use these scammer, just give people the cash or money into their account.

This service is terrible and unnecessary.

September 19, 2026
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Ian,

We’re sorry to hear about your experience and understand how frustrating this situation must have been, particularly when you were trying to use the card to purchase a gift.

Next is not an accepting retailer of the Love2shop card. However, the Anywhere Virtual Mastercard can be used at retailers such as Next, provided the full value of the transaction is available on the card. This is because these cards use credit card technology and therefore cannot be used for a partial payment where the remaining balance is intended to be covered by another payment method.

We’re also sorry for the confusion regarding the eCard you received and appreciate the frustration caused by the time taken to resolve this. We’re pleased that our team was ultimately able to refund the £68.18 to your Mastercard, although we appreciate that this did not resolve your concerns regarding the original £75 value.

If you would like to discuss your experience further or require any assistance with your card, please contact our Card Services Team on 0344 375 0739, who will be happy to help.

Thanks
Stacey

Rated 1 out of 5 stars

Don’t waste your time buying this for…

Don’t waste your time buying this for someone. You have to create an account to manage your card to be told ‘you can’t manage your card, please look at the info causing the problem in the first place’. Just give someone cash they will thank you for it trust me rather than this waste of space. Also the shops list is awful.

September 25, 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Arjai,

We’re sorry to hear that you’ve had a frustrating experience with your card and appreciate you taking the time to share your feedback.

Most of our cards are purchased active and ready to use, so if you receive a message on our website advising that the card cannot be added or managed, this does not necessarily mean there is an issue with the card. In these circumstances, the card will be active and ready to use straight away at participating retailers that accept it.

We’re also sorry that you found the retailer list unhelpful. We appreciate your feedback and understand how important it is for recipients to have clear information about where their card can be used.

Please visit http://bit.ly/46hYgul for a full list of our high street retailers.

If you’re still having difficulty or would like us to check anything regarding the card, please contact our Card Services Team on 0344 375 0739, and they’ll be happy to assist.

Thank you again for your feedback.

Thanks
Stacey

Rated 1 out of 5 stars

false advertisement of product

LIED ABOUT THE GIFT CARD THEY WERE SELLING AND THEN TOLD ME IT'S MY FAULT FOR NOT CHECKING WHICH GIFT CARDS THEY ACTUALLY SELL. on Google they were advertising an uber eats gift card and they even paid EXTRA to come up FIRST on results. I've never clicked on a false ad before and never bought a fake gift card before so I wouldn't think to check what gift cards they actually sell. after purchasing I called customer service twice and had a live chat with someone and they basically said "well despite the ad you should've checked what we actually sell, it's not our fault and the ad we have up isn't run by us" even though the ad had an uber eats gift card with their logo, their name AND redirected me to their website. had the audacity to even have their ad come up as the first result. I think some guy called Matt on the live chat tried saying it was google who made the ad for them or potentially a random person? bunch of lies. anyways I know they selling the gift card is against tos or wtv but IMMEDIATELY sold it to get my money back because you are not going to falsely advertise a product then gaslight me into believing it was my fault for buying the falsely advertised product. if this happened in nyc wallahi I would report you to mamdani and sue you and then become rich and buy your useless company and remove the false ad you're clearly paying for. love2scam has terrible customer service and falsely advertises products. and this was the nicest way I could write this review in hopes it passes trust pilot guidelines. I wish I could express my opinion more accurately with a wider and more vulgar range of vocabulary.

July 24, 2026
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Rachael,

I'm sorry to hear that you feel you have been mislead.

Thanks for providing for email address, I have dropped you a follow up email so we can look into your query further for you.

Thanks
Stacey

Rated 1 out of 5 stars

Pre paid card now locked

Pre paid card now locked, and tried for over 3 hours trying to contact Customer service. Awful site, should have phone number, guess £50 loss.

September 25, 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Nigel,

We’re sorry to hear about the difficulty you’ve experienced with your prepaid card and the frustration caused by being unable to reach our Customer Service team.

We understand how concerning it must be to have your card locked, particularly when you’ve been trying to get assistance for several hours. Please be assured that a locked card does not necessarily mean your funds are lost.

Our Card Services team will be happy to assist you. Please call 0344 375 0739 so they can look into your card and help resolve the issue.

We apologise again for the inconvenience and appreciate you bringing this to our attention.

Thanks
Stacey

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