Magnetic North Travel Reviews 

I started to look at planning a trip to see the Northern Lights for our 25th anniversary, this was the top on my wife's bucket list. After 3-4 months of looking I emailed multiple travel agents. Laura Greenman from Magnetic North Travel was the first to respond and she called within 30 minutes. She listened to what we liked, didn't like, lodging expectations, activities and overall what would be our ideal trip. Laura went above and beyond by looking at locations in Norway, Sweden and Finland for us to review. We landed on Sweden in the fall. Every aspect of our trip was planned out to perfection from our pickup at the airport, transfers to lodging in Stockholm, up to the Lapland and back to Stockholm.
Our days were spent either wandering around a historic city, hiking in unspoiled forests, spending time on and around rivers, relaxing in saunas and learning about different cultures. Our nights were filled with good food, gazing at stars & the aurora, chatting with locals, sitting by fires, & listening to music in quaint Irish pubs in Stockholm.
During our time in the Swedish Lapland Laura planned for us to go canoeing/fishing, dog sledding (training for the winter), Northern Lights tour (yes we saw the Norther Lights 4 times during our two week trip), hiking and a day with a Sami reindeer herder. Every tour was on time, our guides were delightful, cooked us lunch fireside and it made our trip one of a lifetime. From a couple who has been to Europe many times, this was the first time we used a travel agent. I would 10000% use Laura again to book our travel and when we visit Norway she will be my first call. As my wife said Sweden exceeded our expectations and was a magical trip. Magnetic North provided us with their own app that contained all of our transfers, contacts at each property, flight schedules with updates and times for departure. This relieved all of the stress from our trip and allowed us to just enjoy our time away.

We enjoyed our stay in Iceland. Thanks to Laura for preparing an awesome itinerary for us. Hotel Ranga is the gem 👍 The app really helps us to navigate & keep our daily activities on track. We appreciate your quick replies to all our questions. We even got a response in the evening. Last minute trip plan on our last day in Iceland was amazing. We were able to see puffins !

I take my big family (including mom, nieces and nephews) once a year for a short break. We have chosen to go to Iceland and were fortunate to have Laura at Magnetic North to organise the trip. I have to admit it was a truly unique experience that we thoroughly enjoyed. Laura was very professional and made it hassle free. The selection of activities and tours were relevant and appropriate. A remarkable and memorable journey.

Nasser

Magnetic North put together a Norwegian sightseeing trip from Oslo to Bergen for a group of 8 of us. As we were in the planning stage, Laura Greenman was constantly available for our questions and needs. The arrangements were perfect. Each traveler downloaded their own version of the trip app, customized with their itinerary, tickets and adventures for each day and giving us a preview of what highlights we would see. The hotels were perfectly located and the guides were charming, knowledgable and fun. It could not have been better and every one of us gives them a 5-star rating.

Five star customer service from Magnetic North, who listened to what I wanted from a retirement holiday to Northern Norway in July and got the balance, contrast and variety just right. I appreciated the extra tips on restaurants and the luxury choice of Nusfjord Arctic Resort to end our holiday. The highlight was our stay in the less visited Vesteralen Islands as the welcome of the wonderful host there, and her cooking, simply made the trip. History, beauty, and peace and quiet with the water lapping below, will stay with me. We did a lot of driving, from Tromso to the Lofoten islands and were so grateful for MN’s assistance when there was an airline strike on our home bound leg, 3 flights seamlessly reorganised with efficiency and good humour. I would really recommend Magnetic North and hope to travel again with them!

Magnetic North Travel designed a fantastic and unforgettable holiday in Sweden. We had quite complex travel requirements because family members were arriving from different locations. Laura and her team responded to everything we asked of them promptly and with great thoughtfulness, making everything work seamlessly. They also built on our basic outline plans with huge creativity and included fabulous local activities (floating sauna, kayaking, candy cane making!) which we had not thought of and which really enhanced our experience. I cannot recommend Magnetic North Travel highly enough - thank you for a first class holiday, Laura and team!

We recently worked with Magnetic North Travel to schedule a vacation to Norway and Sweden. Laura was very helpful and customized the trip to meet our needs. They had an application that we downloaded to our phone so that we could track our travels throughout the trip. When we showed it to another couple while we were traveling they said "Boy I wish we had that it would make things so much easier". They obviously didn't have as clear communication.

We compared Magnetic North to a couple other agencies through zicasso and found them to have the best trip options. Once we talked to them, we were able to incorporate our type of trip, active, and what we wanted to do along the way.

While on the trip, we ran into a couple items. I whatsapp'ed Laura and she took care of things immediately. One item was a miscommunication on a meeting place. She contacted the company and had a taxi take us to the new meeting place. Very friendly and accomidating.

I would highly recommend Magnetic North if you are planning to go to Norway or Sweden. It felt like a trip we would have booked.

Thanks Laura for all your help.

Dealing with Laura at Magnetic North has been nothing short of wonderful. We had planned our 10 day trip to 6 cities in three countries way back in 2019 and needless to say, due to Covid it had to be postponed for two years. I feared it would become a nightmare trying to reschedule but it was flawless. Our preferences were taken into consideration in the purposed itinerary. Everything was planned perfectly. The hotel selections were ideally located to suit our plans and made easy work maneuvering each city. Transfers to airports and train stations were on time and easy. The Magnetic North travel app made easy work of keeping important documents at our fingertips as well as useful options like a map with points of interest and the weather. I wouldn't hesitate at all trusting Magnetic North to plan any future Scandinavian trips for us.

Laura Greenman with Magnetic North did an amazing job suggesting and coordinating a multi-point trip with many different excursions in Stockholm, Oslo, and the Lofoten Islands. We never would have known about all the different sites and hikes without Laura’s expertise. Unstad Arctic Surf, hiking in Reine & Kvalvika Beach, and Henningsvær were absolutely amazing parts of our trip. We are already planning a repeat trip with Magnetic North’s guidance. Many thanks to Laura for fantastic memories for our whole family.

After two failed attempts to get to Northern Norway during 2020 and 2021 due to covid, we finally made it this year and had a fabulous holiday. Magnetic North were fantastic at arranging and rearranging our trip so many times. We visited and stayed in some incredible places that we wouldn’t have found by ourselves and having the app with the detailed itinerary and extra info was really helpful. Everything was sorted for us, from car hire to different accommodation across the islands and it all went very smoothly. I would highly recommend this company and hope to travel with them again in the future. Thanks to Laura for such personal service.

Laura and the Magnetic North team is outstanding in every way, which is why we return to them for expertise in our favorite kind of vacation locations! On a recent trip, Laura went above and beyond to help us manage the fallout of a stay extended by COVID…among other things, finding a place to stay when it seemed every room in the city was booked.

A great trip. The organisation was superb from beginning to end. Detailed instructions for each day.
A good choice of accommodation but with plenty of free time to choose where we could eat and what activities to participate in

We had such a memorable time in Iceland. The itinerary an app were incredibly helpful. Laura our agent was always there before and during our trip it was amazing to have that kind of support in a foreign country!

A wonderful experience in Finland. Great organization. Laura was a pleasure to deal with. Highly recommended.

Laura's itinerary for our first trip to Norway was spot on. We did everything we wanted, and more! Snowmobile, dog sled, reindeer sleigh, snowshoe hike. Our 15 year old described the trip as 'magical' and we couldn't agree more.

Our holiday was amazing, everything had been thought about to help us on our journey to Svalbard and home by Magnetic North. The adventures we took on our holiday, 3 day snow mobile safari to Isfjord Radio Station going over glaciers, fjords and lunch in Barentsberg to a morning mushing our own dog team were fabulous. Thank you Laura and the team at Magnetic North Travel

Laura with Magnetic North Travel could not have done a better job planning our honeymoon! She is beyond amazing!! She took the time to listen and learn what we were looking for and then planned exactly that- all within our budget! It was such an incredible trip and everything we wanted and more! I cannot recommend Magnetic North Travel enough!

Had an absolutely spectacular holiday, all organised by Laura and the team at Magnetic North. Despite several covid setbacks, she was always really helpful and was able to adapt our trip to changing circumstances. Everything ran like clockwork from when we arrived to when we left. She had some fantastic suppliers of our husky dog sledding experience and northern lights tour. The hotel was excellent and everyone was so friendly. And the handy app with our itinerary was really useful so we had everything in one place.

Would absolutely recommend holidaying with them and we will definitely be back.

What an amazing 50th birthday holiday in Lapland!! Many thanks to Laura at Magnetic North Travel for arranging everything! The app was really useful and we loved the countdown to the holiday. Would definitely recommend!

Laura Greenman helped us from start to finish. She calmed our worries over COVID and made sure we knew exactly what needed to be done in regards to testing and locator forms etc. She answered our hundreds of questions and made sure we were completely ready. The trip she planned was just amazing, the most magical once in a life time experience. I can't explain how amazing it was to celebrate my mums 50th in -28C!! She helped organise a cake, a surprise birthday trip and champagne all while keeping it a secret from mum. The app was amazing, so informative and helped us stay organised. She was just fab, thank you Laura.