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Review summary

Created with AI, based on recent reviews

Evaluating 25 reviews, most reviewers were let down by their experience overall. Many people expressed significant disappointment with the product, stating that the ice cream's quality has declined, with some describing it as gritty, cheap-tasting, or watery. Customers also noted a reduction in the quality of the chocolate coating, finding it to be poor, slimy, or having an unpleasant taste. The value for money was frequently criticized, with many feeling that the products are now significantly smaller, yet still expensive, leading to a sense of poor value. Reviewers also mentioned issues with consistency, such as broken chocolate shells and ice crystals, indicating poor quality control. Conversely, a few other people also felt that some specific flavors, like La Pistache or white chocolate, were enjoyable and even addictive.

What people talk about most

Product

Customers consistently note negative experiences with product quality, with many describing the taste as... See more

Quality

Consumers find quality to be negative, with many describing the ice cream as disgusting, tasteless, and... See more

Price

Reviewers express disappointment with the price, with many feeling it is not worth the cost. Consumers... See more

Value for money

Clients share negative opinions on value for money, with many feeling that products are not worth the price.... See more

Reviews shaping this summary

Rated 1 out of 5 stars

In Ireland and all of the UK I always bought a Magnum. But doe to that company's inappropriate behavior toward the independent and liberal ice cream maker Ben and Jerry's I will never buy a Magnum aga... See more

Rated 1 out of 5 stars

Magnum, you have lost the plot. Yours were the best in that ice cream bracket, but I just tried chocolate and cherry bon bons, and there is nothing to recommend them. Hideously over-sugared, which ove... See more

Rated 1 out of 5 stars

TERRIBLE Magnum Double caramel ice cream bars! The ice cream was gritty and cheap tasting like a low quality ice milk. When you call the 800-632-7532 # on the back of the box, you get a recording to e... See more

Rated 1 out of 5 stars

Absolutely devastated by the taste of the once incredible magnum ice cream! I literally never write reviews but could not believe how terrible they taste now compared to the original recipe! Honestly... See more


Company details

  1. Candy Store
  2. Confectionery
  3. Food Manufacturer

Information provided by various external sources

Magnum is an ice cream brand owned by the British/Dutch Unilever company and sold as part of the Heartbrand line of products in most countries.


Contact info

1.4

Bad

TrustScore 1.5 out of 5

135 reviews

5-star
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1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

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1.4

All reviews

(135)

57 reviews in the last 12 months

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Rated 1 out of 5 stars

My wife and I just had a Magnum chill

My wife and I just had a Magnum chill. So disappointing, be careful of vegan labels. Absolutely tasteless. chochlate no taste, ice cream no taste, just the blueberry had taste. Awful product. Magnum classic every day

June 29, 2024
Unprompted review
Rated 1 out of 5 stars

Magnum chill blueberry cookie.

Just sampled my first blueberry magnum ice cream. Very disappointing.....I thought it was going to be yummy with blueberry taste....but NO. 😥 Not much flavour at all. In fact, dont think I'll bother trying any more.

June 13, 2024
Unprompted review
Rated 1 out of 5 stars

Magnum white

Magnum white. What's happened to this once delicious ice cream? Tastes cheap - ice cream full of air and no flavour. Chocolate palm oil filled, yuk. Won't be buying again.

May 24, 2024
Unprompted review
Rated 1 out of 5 stars

LOYALTY means NOTHING to MAGNUM

On 9/5/224, I booked a taxi to pick me up from Hanley to Newcastle. I called to pre-book the taxi and gave them the estimated time of arrival. I also switched on my LOCATION which was an option. This feature is there so that they can track your whereabouts as the ETA isn’t always accurate. About 5 minutes before arriving at the station, the driver kept calling me.

I told him that the coach was turning into the bus station. When I arrived, the driver had left. He called the office and lied to them that I did a no show.

Now, prior to this, I had been a LOYAL customer of Magnum. My son kept telling me to just book UBER. But would I listen? No.

Now here’s the worst part. magnum DID not REFUND my money back to me. They kept passing me from pillar to post, telling me that my money had been refunded.

Magnum may take a LOT of money in and so they don’t care about little people like me. After 10 days of being lied to, I finally gave up. After all, it’s ONLY £7

They kept saying the”manager” will call me etc. But they are too busy! NEXT CUSTOMER, oh sorry, next MUG.

Magnum have a big MONOPOLY round here in STOKE and maybe the surrounding areas. The driver was RUDE, the staff, with the exception of one could not be bothered.

Please take UBER guys. At least they will charge you for extra time which I could live with. But Magnum left me stranded and LOYALTY means NOTHING to them.

May 9, 2024
Unprompted review
Rated 1 out of 5 stars

It's the adverts

It's the adverts. That hideous sound of an ice-cream being bitten into, I put my fingers in my ears each time it comes on. Sounds like concrete being broken, it's dreadful, I can't be the only one. Nothing about your ad makes me want to buy one.
However I did just to see...expensive small and I certainly didn't get any 'crack' from the thin film of chocolate. Stop ripping us off.

May 14, 2024
Unprompted review
Rated 1 out of 5 stars

What a Rip Off

Absolutely disappointed, the ice-cream lolly is around 1/2 the size of the original size. The chocolate is waffer thin like a cheap choc-ice. Three ice-creams would usually just fit into the box nicely. There would be enough space for around five to six of the lollies now in original box, but reduced the box size too. The price has also gone up to £3.62. Joke is, never worried about an environmentally friendly box or plastic.

May 13, 2024
Unprompted review
Rated 5 out of 5 stars

Amazing flavor

Amazing flavor. Rich and. Creamy. It made me happy. Right know I am eating the double sea salt caramel. It's the last time i am enjoying before I die sadly cancer taking over and want say thank you and keep up the good work.

May 8, 2024
Unprompted review
Rated 1 out of 5 stars

The exaggerated crunch noise of their…

The exaggerated crunch noise of their advert just ruined my evening meal. I usually manage to switch channels before hand but the new ad caught me out. I went shopping for ice-cream this afternoon and I used to buy Magnum but have switched to Nuii now. Well done on losing another customer 👏

May 1, 2024
Unprompted review
Rated 1 out of 5 stars

Just bought a packet of 3 Magnums for…

Just bought a packet of 3 Magnums for £3.50 and to say I'm disappointed is an understatement. Not only are they smaller, the chocolate layer is now thinner than even the cheap shop own brands. The advert always used to make me laugh with the exaggerated crunching noise, now it will annoy me as it is totally false advertising. Will not be buying anymore. Congratulations for ruining what used to be a great product.

April 21, 2024
Unprompted review
Rated 1 out of 5 stars

Constantly shrinking

Constantly shrinking, rarely undamaged, always overpriced. It's no wonder why people buy "fake" magnums. let's be honest, even real magnums are fake magnums

March 7, 2024
Unprompted review
Rated 1 out of 5 stars

If I could give a 0-star review I would…

If I could give a 0-star review I would because looking at the state of the once beloved magnum ice creams it's just disappointing, to say the least.

I bought two boxes of magnum almond ice creams, at different time frames. At first, I was shocked by the lack of the chocolate layer and almost nonvisible almond pieces and just thought to myself that it had to be just one bad batch.
But oh boy was I wrong because months later the next box with smaller, lacking chocolate and almonds all the same.
The only thing that wasn't up to match was the price because almost 6 euros for a box of 3 with this quality is just ridiculous...
Magnum has been my favorite go-to treat for 15 years, every summer like clockwork I would buy a box of magnums every week till the end of summer.
To think corporate doesn't care about customers this much is just sad and outrageous, magnum for many is childhood and memories ingrained in an ice cream bar.

So if making a few extra bucks off loyal customers while destroying their beloved memories is worth it be my guest and go for it. But I won't spend my money on magnum anymore.

February 14, 2024
Unprompted review
Rated 1 out of 5 stars

Not even deserve a star at all anymore

Not even deserve a star at all anymore! Magnum was my all the time favourite ice cream and now, it is the most disappointing ice cream ever. It's companies where prices are raised, reduction of quality ingredients and making everything smaller that makes me stop buying them anymore. Very disappointed.

January 29, 2024
Unprompted review

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