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Review summary

Created with AI, based on recent reviews

Evaluating 25 reviews, most reviewers were let down by their experience overall. Many people expressed significant disappointment with the product, stating that the ice cream's quality has declined, with some describing it as gritty, cheap-tasting, or watery. Customers also noted a reduction in the quality of the chocolate coating, finding it to be poor, slimy, or having an unpleasant taste. The value for money was frequently criticized, with many feeling that the products are now significantly smaller, yet still expensive, leading to a sense of poor value. Reviewers also mentioned issues with consistency, such as broken chocolate shells and ice crystals, indicating poor quality control. Conversely, a few other people also felt that some specific flavors, like La Pistache or white chocolate, were enjoyable and even addictive.

What people talk about most

Product

Customers consistently note negative experiences with product quality, with many describing the taste as... See more

Quality

Consumers find quality to be negative, with many describing the ice cream as disgusting, tasteless, and... See more

Price

Reviewers express disappointment with the price, with many feeling it is not worth the cost. Consumers... See more

Value for money

Clients share negative opinions on value for money, with many feeling that products are not worth the price.... See more

Reviews shaping this summary

Rated 1 out of 5 stars

In Ireland and all of the UK I always bought a Magnum. But doe to that company's inappropriate behavior toward the independent and liberal ice cream maker Ben and Jerry's I will never buy a Magnum aga... See more

Rated 1 out of 5 stars

Magnum, you have lost the plot. Yours were the best in that ice cream bracket, but I just tried chocolate and cherry bon bons, and there is nothing to recommend them. Hideously over-sugared, which ove... See more

Rated 1 out of 5 stars

TERRIBLE Magnum Double caramel ice cream bars! The ice cream was gritty and cheap tasting like a low quality ice milk. When you call the 800-632-7532 # on the back of the box, you get a recording to e... See more

Rated 1 out of 5 stars

Absolutely devastated by the taste of the once incredible magnum ice cream! I literally never write reviews but could not believe how terrible they taste now compared to the original recipe! Honestly... See more


Company details

  1. Candy Store
  2. Confectionery
  3. Food Manufacturer

Information provided by various external sources

Magnum is an ice cream brand owned by the British/Dutch Unilever company and sold as part of the Heartbrand line of products in most countries.


Contact info

1.4

Bad

TrustScore 1.5 out of 5

135 reviews

5-star
4-star
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1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

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1.4

All reviews

(135)

57 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Size is Absolutely Ridiculous !

Absolutely ridiculous !! I purchased a pack of 3 magnum double raspberry ice lollies & was disgusted with the size of the product I had to double check I hadn't purchased the mini magnums they are so small it makes you wonder how small can they go before people stop buying them I now buy cadbury as they are still a decent (adult) size

July 23, 2022
Unprompted review
Rated 1 out of 5 stars

unacceptable thick plastic tub

The ice cream was good, but the unrecyclable plastic tub is unacceptable. I had to get a magnifying glass to see the tiny recyclable number 5 on the bottom of container. What a joke. This company obviously doesn't care that the world in drowning in plastic. I'll never buy or recommend this companies products.

November 22, 2021
Unprompted review
Rated 5 out of 5 stars

The magnum white chocolate cookie in a…

The magnum white chocolate cookie in a tub is the best chocolate by magnum. It’s so tasty and when you crack the top layer of crispy white chocolate with Cookie in it it cracks like a sugary layer of Arctic ice and below is such creamy and soft chocolate with swirls of cookie chocolate cream. There is a surprise at the bottom of the tin. The chocolate layer appears again and has crept up the sides! Divine

August 14, 2021
Unprompted review
Rated 1 out of 5 stars

I will never buy it again

I will never buy it again. They downsized the ice cream bars to all but mini`s . and the Sunday cups ,No hard shell chocolate on top in 2 containers and No Brown butter swirl . I bought them again and same thing.. It is ridiculous . I will buy Edy`s now...

August 3, 2021
Unprompted review
Show reviews in all languages. (135 reviews)

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