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Review summary

Created with AI, based on recent reviews

Evaluating 25 reviews, most reviewers were let down by their experience overall. Many people expressed significant disappointment with the product, stating that the ice cream's quality has declined, with some describing it as gritty, cheap-tasting, or watery. Customers also noted a reduction in the quality of the chocolate coating, finding it to be poor, slimy, or having an unpleasant taste. The value for money was frequently criticized, with many feeling that the products are now significantly smaller, yet still expensive, leading to a sense of poor value. Reviewers also mentioned issues with consistency, such as broken chocolate shells and ice crystals, indicating poor quality control. Conversely, a few other people also felt that some specific flavors, like La Pistache or white chocolate, were enjoyable and even addictive.

What people talk about most

Product

Customers consistently note negative experiences with product quality, with many describing the taste as... See more

Quality

Consumers find quality to be negative, with many describing the ice cream as disgusting, tasteless, and... See more

Price

Reviewers express disappointment with the price, with many feeling it is not worth the cost. Consumers... See more

Value for money

Clients share negative opinions on value for money, with many feeling that products are not worth the price.... See more

Reviews shaping this summary

Rated 1 out of 5 stars

In Ireland and all of the UK I always bought a Magnum. But doe to that company's inappropriate behavior toward the independent and liberal ice cream maker Ben and Jerry's I will never buy a Magnum aga... See more

Rated 1 out of 5 stars

Magnum, you have lost the plot. Yours were the best in that ice cream bracket, but I just tried chocolate and cherry bon bons, and there is nothing to recommend them. Hideously over-sugared, which ove... See more

Rated 1 out of 5 stars

TERRIBLE Magnum Double caramel ice cream bars! The ice cream was gritty and cheap tasting like a low quality ice milk. When you call the 800-632-7532 # on the back of the box, you get a recording to e... See more

Rated 1 out of 5 stars

Absolutely devastated by the taste of the once incredible magnum ice cream! I literally never write reviews but could not believe how terrible they taste now compared to the original recipe! Honestly... See more


Company details

  1. Candy Store
  2. Confectionery
  3. Food Manufacturer

Information provided by various external sources

Magnum is an ice cream brand owned by the British/Dutch Unilever company and sold as part of the Heartbrand line of products in most countries.


Contact info

1.4

Bad

TrustScore 1.5 out of 5

135 reviews

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No history of asking for reviews

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1.4

All reviews

(135)

57 reviews in the last 12 months

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Rated 1 out of 5 stars

Magnum bars sadly departed.

Loved Magnum Almond Ice Cream: pricey, but was a special treat! Recently, something has happened. At first I thought it had been stored incorrectly somewhere. But the next box was just the same. Really insipid. Not actually worth even a star, unfortunately. Still pricey, smaller, and very bland. Not a treat at all. Sorry about that.

October 26, 2023
Unprompted review
Rated 1 out of 5 stars

Recently bought a box of magnum…

Recently bought a box of magnum classic. I don't know what you have changed in the recipe... but it tastes awful, bitter and leaves a horrible aftertaste. Even my dog didn't want to finish the icecream part, and he licks his own bum!

September 8, 2023
Unprompted review
Rated 1 out of 5 stars

Magnum 12 bites only had 9 bites in it

I bought a pack of Magnum 12 bites - 183 ml. I expected the pack to have 12 bites - since it says it does on the front. The pack was sealed but it only had 9 bites. It might be a little thing to Unilever, but if they aren't going to put 12 bites in the packet they shouldn't advertise it as having 12. It's impossible to share 9 bites equally among 4 kids. Thanks Unilever

July 31, 2023
Unprompted review
Rated 4 out of 5 stars

Labeling

Hi Magnum family,
My name is Noah Habte. I am 12 years old and live in Calgary, Alberta. I enjoy eating Magnum ice cream for dessert. However, I would strongly recommend you label the inner packaging depicting the flavour, whether it is vanilla or caramel etc.
Thank you very much for considering my suggestion.
Sincerely,
Noah Habte

July 11, 2023
Unprompted review
Rated 1 out of 5 stars

Shameful Disappointment from Unilever

Shameful Disappointment from Unilever

I am an innocent client who spent hard-earned money on three tubs of Magnum ice cream, each at R125.00, only to find that they were spoiled. I contacted Magnum through their social media platform and was greeted by Mr. Luciano from the Consumer Engagement Centre. He was apologetic and asked for more information in order to trace the problem.

After two weeks, he responded and asked for my purchase slips and the barcodes of each tub. I was surprised that he needed this information, as I had already provided him with proof of purchase from my bank statement. I also questioned why he did not contact the distribution center or recall the deliveries to the stores where I had purchased the ice cream.

Mr. Luciano eventually told me that the ice cream had spoiled due to "abuse in temperature." I was shocked. Am I supposed to go to every store that sells Magnum ice cream and ask the staff if their freezers are regulated to Unilever's standards? This is not my responsibility.

I believe that Unilever should reimburse me for the full cost of the ice cream, not just one tub. I did nothing wrong and should not be penalized for the negligence of the stores that sold me spoiled ice cream.

I am writing this message to warn others about the poor customer service of Unilever. I will never buy Magnum ice cream again, and I urge you to do the same. There are many other brands of ice cream that are just as good, and they are not likely to leave you disappointed.

Never Support Giant Brands Like Unilever

Unilever is a giant brand that does not care about its customers. They are more concerned with protecting their profits than with ensuring that their products are safe to eat. If you buy Magnum ice cream, you are taking a risk. You could end up spending a lot of money on spoiled ice cream, and you will not be reimbursed for your loss.

I urge you to never support giant brands like Unilever. There are many smaller, independent brands that care about their customers and make high-quality products. Support these brands instead of the big corporations that only care about their bottom line.

I hope that my story will help you to make better choices about the products that you buy. Do not support companies that do not care about their customers. Choose brands that are committed to providing you with safe, high-quality products.

June 24, 2023
Unprompted review
Rated 1 out of 5 stars

I bought a Magnum Double Gold Caramel…

I bought a Magnum Double Gold Caramel Millionaire today, the first since last summer. Ironic title for an ice cream.
The size was two thirds what they used to be, and I see they are reduced in size on a regular basis. The price in the mean time had increased considerably. The press comments from Unilever giving reasons are corporte hot air. To reduce the size keeping increasing the price even, amounts to deception and the sort of practice that unscrupulous companies engage in. It is a sad state of affairs now that mainstream companies such as this are sailing very close to the legal wind pulling a fast one to satisfy the company bosses and share holders without the slightest consideration for the consumer. I will not be buying Magnum Ice creams ever again knowing that I am deliberately being ripped off.

May 17, 2023
Unprompted review
Rated 1 out of 5 stars

Magnum mini classic box of 6

The company needs to ensure there are 6 lollies as stated on the mini classic box. Twice I have only found 5 in the box. I purchase on a regular basis and it is so wrong to find only 5 items in the box.

May 17, 2023
Unprompted review
Rated 1 out of 5 stars

Lot smaller and now only 3 in a pack

Few months back they reduced the size of the ice-creams in the pack of 4 and now you only get 3 in a pack of the smaller ice-creams, a right rip off so used to purchase there ice-creams regally now will be giving them a miss as they are now not worth the money.

March 22, 2023
Unprompted review
Rated 1 out of 5 stars

I was surprised to go shopping and find…

I was surprised to go shopping and find in the space of one week a box of magnums has gone from four units to three but the price is still £3.50. I bought a box because we like them and I was too shocked to choose something else, but then I discovered that not only have they removed one unit but they are smaller too with no difference in price. We have reluctantly decided as a family to boycott this brand now. I understand things are tough for everyone but I don't like the blatant profiteering that's going on with supermarkets and manufacturers and I won't be a victim to it, even if that means going without those favourite items. It must have cost the manufacturer money to change the box sizes and the molds to make the sticks smaller. I hope they lose money on it and lots of loyal customers decide enough is enough. No one likes to be scammed. We will have fun auditioning cheaper unbranded versions.

March 20, 2023
Unprompted review
Rated 1 out of 5 stars

Rip off

We had a magnum after ages and was disappointed that the size of the full size on a stick has shrunk significantly, yet they cost more! Absolute rip off (New Zealand). The minis are gone in 2 bites so are not even worth purchasing. We hardly eat them so want to enjoy the experience when we do. Going back to other NZ brands like tip top and Cadbury.

February 4, 2023
Unprompted review
Rated 1 out of 5 stars

terrible icecream

The ingredients in this tub is definitely not the same quality as the icecreams on the stick by Magnum.
cannot recommend this product the chocolate is not Belgium like it is sopposed to be the ice cream is like a no name brand you buy for a couple of dollars.
Very disappointing to say the least.

December 13, 2022
Unprompted review
Rated 1 out of 5 stars

I bought magnum ice cream a few days…

I bought magnum ice cream a few days ago and it was like the photo I am going to attached.
Just one piece of ALMOND!!!!!!!!!!!!!!!!!!!!!!
Unbelievable!!!!!
I am not happy at all.
It was great before and we were buying all the time but not any more.
I hope some one from this company would make an action on this short of quality.
I don’t know why but I can’t attached any photos.

October 28, 2022
Unprompted review

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