Easy to order and delivery was prompt, even over the Bank Holiday weekend. We love the fact that Pura spearheaded nappy recycling initiatives around the UK, and look forward to hopefully seeing this c... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I have repeatedly bought these nappies for my newborn as I refuse to put him in mainstream nappies filled with toxic chemicals and god knows what else. These nappies have excellent ethos and fit my li... See more
Company replied
Outstanding nappies! Honestly I couldn’t imagine using any others - EVER!! My baby’s nappies never leak even if I’ve left them on for a long duration overnight & they weigh a tonne! Theyre super absor... See more
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Besides the products themselves working brilliantly (Big happy baby, no leaks, or nappy rash), Pura's customer service team are excellent too. We had a slight mix up with one our deliveries, size 5... See more
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Company details
Written by the company
Pura. Made by parents, for parents. We wanted to give our babies the best possible start in life. When we couldn’t find diapers and wipes that we could trust to protect their delicate skin (with less impact on the planet) we created our own. Pura was born to provide all parents with clean, safe and toxin-free baby products, made more sustainably. No compromise. We’re so proud to be changing the world, one bottom at a time. Guy, Abi, Ezra and Enzo
Contact info
3 Worley Court, Bolesworth Road, CH3 9HW, Tattenhall, Chester, United Kingdom
- Hello@mypura.com
- mypura.com
4.5
Excellent
2K reviews
Replied to 100% of negative reviews
Typically replies within 48 hours
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See how their reviews and ratings are sourced, scored, and moderated.
Quality product.
A very useful, ethically made product that's reasonably priced. Really glad to be able to bulk buy and have delivered directly.
April 30, 2026
Reply from Mypura.com
Hi Ten,
Thanks for leaving us a review. We're thrilled to hear that you're enjoying our products and speedy delivery service too!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Brilliant products and customer service
Besides the products themselves working brilliantly (Big happy baby, no leaks, or nappy rash), Pura's customer service team are excellent too. We had a slight mix up with one our deliveries, size 5 nappies instead of size 5 nappy pants, and it was rectified immediately upon them receiving my email. They even let me keep the nappies they mistakingly sent too, which I thought was very kind.
Really chuffed when them and would recommend any parent to order from them directly like we do.
April 28, 2026
Unprompted review
Reply from Mypura.com
Hi Molly,
Thanks for leaving us a review. We're thrilled that you're enjoying our products and thank you for the kind words about our customer service. We're always happy to help make things right when things don't go quite as planned!
We really appreciate your feedback.
Warm Regards,
The Pura Team
perfect for those with allergies.
I like the products as it’s the only one that doesn’t affect my babies skin. It’s a shame it’s quite expensive. I also tried the larger pull-up ones for my older daughter, however it did end up leaking a few times.
March 24, 2026
Reply from Mypura.com
Hi Roo,
Thanks for leaving us a review. We're thrilled to hear that our products are working well for your little one's sensitive skin!
However we're sorry that you're finding our nappy pants to leak. When leaks do occur this is usually due to sizing, normally when it's time to size up.
We really appreciate your feedback.
Warm Regards,
The Pura Team
Using for years
March 31, 2026
Reply from Mypura.com
Hi Tegwedd,
Thanks for leaving us a review. Thank you for being a loyal Pura customer over the years!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Good product and at good price delivery…
Good product and at good price delivery always on time
March 31, 2026
Reply from Mypura.com
Hi,
Thanks for leaving us a review. We're thrilled to hear that you're loving our products and our speedy next day delivery service too, thank you for your support!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Highly recommend
Ordering direct from Pura is quick and easy - everything you need. On the couple of occasions I’ve needed to contact them, they’ve been very helpful and speedy to respond. Very happy with the service!
April 14, 2026
Reply from Mypura.com
Hi Sarah,
Thanks for leaving us a review. We're thrilled that you're finding ordering from our site quick and easy to use. We're glad to hear that you're finding our friendly customer service team helpful too. We're always here if there's anything you need!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Quality products
Quality products delivered in a timely fashion with good communication from the courier.
April 13, 2026
Reply from Mypura.com
Hi Lorna,
Thanks for leaving us a review. We're glad to hear that you're enjoying our products along with our speedy and reliable courier DPD!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Flushable wipes and always a good service
Always a good service, well packed flushable wipes and delivered on time. As they say 'it does what it says on the tin'. Thanks!
November 13, 2025
Reply from Mypura.com
Hi Ron,
Thanks for leaving us a review. We're thrilled to hear that you're enjoying our flushable wipes and speedy delivery service too!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Soft nappies
I really like the nappies, nice design and very soft. Reasonably priced, shame delivery took a little while longer than I expected.
April 7, 2026
Reply from Mypura.com
Hi Jasmine,
Thanks for leaving us a review. We're thrilled to hear that you're enjoying our super soft nappies!
However we're sorry that delivery has taken longer than expected on this occasion. Our trial packs are dispatched on a 3-5 business day service however all of our full case orders are dispatched via next day delivery.
We really appreciate your feedback.
Warm Regards,
The Pura Team
The nappies live up to expectations…sometimes
The nappies live up to expectations (chosen for all the brand’s sustainability credentials, good fit and softness), when they arrive as promised…
Having only subscribed since January, when our baby was born, our last box contained the old style without the elasticated blowout feature at the back (despite being in their new packaging) and this week I’ve received an email to say the size we need is out of stock. I’m now looking at sourcing another brand due to the inconsistency. Such a shame as when they arrive as expected they’re brilliant.
March 24, 2026
Reply from Mypura.com
Hi Amber,
Thanks for leaving us a review. It's great to hear that you're enjoying our nappies. However we're really sorry that you have been experiencing stock issues when ordering recently. We are currently transitioning to our new nappies which include a brand new Blowout Blocker and stretchy waistband.
During this transition period you may receive our original products and some sizes may be out of stock. We are working to resolve this as soon as possible to make our full range available again. We're sorry again for any inconvenience caused.
We really appreciate your feedback.
Warm Regards,
The Pura Team
Great sustainable nappy choice with fast delivery
Easy to order and delivery was prompt, even over the Bank Holiday weekend. We love the fact that Pura spearheaded nappy recycling initiatives around the UK, and look forward to hopefully seeing this come to life in London too. The nappies are packaged well, using paper to be more sustainable. The nappies stay on and we have had very few leaks (the only leaks we've had have been when we didn't strap the nappy on properly). The wetness indicator is very useful.
April 2, 2026
Reply from Mypura.com
Hi Michele,
Thanks for leaving us a review. We're thrilled to hear that you're enjoying our speedy delivery service along with our nappies and that they're working so well for you and your family.
Thank you for the kind words about Pura NappiCycle too!
We really appreciate your feedback.
Warm Regards,
The Pura Team
amazing brand
amazing brand?
great customer service!
lovely designs, daughter loves them!
March 30, 2026
Reply from Mypura.com
Hi Lara,
Thanks for leaving us a review. We're thrilled that you're loving our products and service. We're so glad to hear that your little one is loving them too!
We really appreciate your feedback.
Warm Regards,
The Pura Team
I liked the idea that the nappies…
I liked the idea that the nappies biodegraded well. They were fairly absorbent but they leaked rather frequently so I haven’t reordered after my first box.
September 18, 2025
Reply from Mypura.com
Hi Lisa,
Thanks for leaving us a review. We're really sorry that you're experiencing leaks with our nappies. When leaks do occur this is usually due to the size not suiting your little one, usually when it's time to size up.
We have reached out to you directly to discuss this further with you.
Warm Regards,
The Pura Team
Great customer service very nice…
Great customer service very nice product too👏👏👏
April 1, 2026
Unprompted review
Reply from Mypura.com
Hi Ibrahim,
Thanks for leaving us a review. We're glad to hear that you have had a great experience with our customer service and are enjoying our products too!
We really appreciate your feedback.
Warm Regards,
The Pura Team
The diaper packs are inconsistent in…
The diaper packs are inconsistent in size and type. Leakage is a serious issue – after 4 hours, urine often leaks, and stool has leaked on a few occasions. Overall, poor performance for the price.
March 29, 2026
Reply from Mypura.com
Hi AJ,
Thanks for leaving us a review. We're really sorry that you're experiencing leaks with our nappies. When leaks do occur this is usually due to sizing, normally when it's time to size up which can quickly resolve these issues.
We have reached out to you directly to help resolve this for you.
Warm Regards,
The Pura Team
So good to have a wet wipe that you can…
So good to have a wet wipe that you can flush!!! Thank you for making this!! All wipes need to be like this, no question!
March 7, 2026
Reply from Mypura.com
Hi Susan,
Thanks for leaving us a review. We're glad to hear that you're enjoying our flushable wipes and thank you for sharing your positive experience with us!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Wouldn’t use any other brand
I’ve been a Pura customer for 2.5 years, and they are great. I love everything the company is doing for the planet, and only wish there was a recycling scheme in my area. Have had great results from the nappies with very few incidents or nappy rash, and the wipes are great, albeit they dry up fairly quickly once the pack is open !
I wouldnt change brands for anything, I’d done a fair amount of research and still feel they are the perfect combination of eco-friendly, good value for money and high-quality.
March 10, 2026
Reply from Mypura.com
Hi Fanny,
Thanks for leaving us a review and for being a loyal Pura customer for so long. We're thrilled to hear how well our wipes and nappies are working for you and your family. Thank you again for the kind words!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Wonderful nappies all around!
I’m really happy with these nappies and recommend them to everyone! They are made of the healthiest materials for my baby and are naturally eco friendly - two crucial factors in my decision making. My baby has been wearing them since he was born and has never had a rash (I do not use any creams on him)! These nappies are also super absorbent and truly last all night long without any leak. The subscription makes it so convenient to get them, and is also so easy to adjust size and frequency. I chose them based on eco values and I stick with them because they deliver on every front! Thank you for such a great product and for doing better for our planet and babies.
March 10, 2026
Reply from Mypura.com
Hi Larissa,
Thanks for your email. We're thrilled to hear that you're loving our nappies and finding them to be working well for your little one. We purposefully don't use any chemical nasties in our nappies to ensure that they're as gentle as possible on even the most sensitive skin!
We're glad that you're enjoying our subscription service too. We wanted to make it as easy as possible to manage your ideal frequency and delivery dates of your orders.
We really appreciate your feedback.
Warm Regards,
The Pura Team
Okay 👍 👍👍👍👍👍
September 18, 2025
Reply from Mypura.com
Hi Krupali,
Thanks for leaving us a review. We're glad to hear that you're enjoying our products and service!
We really appreciate your feedback.
Warm Regards,
The Pura Team
The worst nappies- making life harder every day
The worst nappies. Multiple leaks every day. I’m using size 4-9kg, my baby is just under 7kg. These leak wee, poo, and I can’t rely on them at all. Won’t dare to use them at night for this reason but trying to get through my pack. I’m so disappointed, I like the concept of eco nappies but had the same problem with Kit and Kin and end up going back to Pampers Harmonie.
March 24, 2026
Unprompted review
Reply from Mypura.com
Hi Lizzie,
Thanks for leaving us a review. We're really sorry that you're finding our nappies to leak. We do find that when leaks occur this is normally due to the size not being quite suited to your little one, usually when it's time to size up.
While we do include a size guide as a recommendation, we appreciate all babies are different so this may not always suit every one of them.
If you could please reach out to us at hello@mypura.com, we would be happy to help you with this issue and get this resolved for you!
We look forward to hearing back from you.
Warm Regards,
The Pura Team
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