Easy to order and delivery was prompt, even over the Bank Holiday weekend. We love the fact that Pura spearheaded nappy recycling initiatives around the UK, and look forward to hopefully seeing this c... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Outstanding nappies! Honestly I couldn’t imagine using any others - EVER!! My baby’s nappies never leak even if I’ve left them on for a long duration overnight & they weigh a tonne! Theyre super absor... See more
Company replied
Besides the products themselves working brilliantly (Big happy baby, no leaks, or nappy rash), Pura's customer service team are excellent too. We had a slight mix up with one our deliveries, size 5... See more
Company replied
I have repeatedly bought these nappies for my newborn as I refuse to put him in mainstream nappies filled with toxic chemicals and god knows what else. These nappies have excellent ethos and fit my li... See more
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Company details
Written by the company
Pura. Made by parents, for parents. We wanted to give our babies the best possible start in life. When we couldn’t find diapers and wipes that we could trust to protect their delicate skin (with less impact on the planet) we created our own. Pura was born to provide all parents with clean, safe and toxin-free baby products, made more sustainably. No compromise. We’re so proud to be changing the world, one bottom at a time. Guy, Abi, Ezra and Enzo
Contact info
3 Worley Court, Bolesworth Road, CH3 9HW, Tattenhall, Chester, United Kingdom
- Hello@mypura.com
- mypura.com
4.5
Excellent
2K reviews
Replied to 100% of negative reviews
Typically replies within 48 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Amazing nappies – super absorbent!
Pura nappies have been absolutely brilliant for my little one. I love that they keep my baby dry and comfortable for long periods, which means better sleep for everyone. The fact that they’re also made with more environmentally friendly materials is a huge bonus.
December 9, 2025
Reply from Mypura.com
Hi Salar,
Thanks for leaving us a review. We're thrilled that our nappies have been working so well for your little one and that they're staying dry and comfortable while using them!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Reply from Mypura.com
Hi Bella,
Thanks for leaving us a review. Thank you too for the kind words and we're glad to hear that you're enjoying our products!
We really appreciate your feedback.
Warm Regards,
The Pura Team
The best nappies, delivered to your door…
I’ve been using the nappies for a few months now on subscription. Our order was placed yesterday, and arrived today via DPD. Great service. They are the softest nappies we’ve used! We love them.
December 20, 2025
Unprompted review
Reply from Mypura.com
Hi Emilia,
Thanks for leaving us a review. We're glad to hear that you're enjoying our nappies along with our super handy subscribe and save service too!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Happy with quality and service
The nappies are of great quality, last long, and the delivery is pretty quick. Plastic-free envelope. Happy with
December 9, 2025
Reply from Mypura.com
Hi Laura,
Thanks for leaving us a review. We're thrilled that you're enjoying our nappies along with our speedy delivery service!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Pura wipes are great
Pura wipes are great. I love that they contain no plastic and are flushable. Ordering is really easy and a subscription gives good value for money.
December 9, 2025
Reply from Mypura.com
Hi Nicola,
Thanks for leaving us a review. We're glad that you're enjoying our wipes along with our super handy subscribe and save system!
We really appreciate your feedback.
Warm Regards,
The Pura Team
This company is absolutely fantastic
This company is absolutely fantastic, they care about the environment and their customers, the wipes are brilliant, don’t cause rashes and are really soft and gentle on the skin.
I’ve been using them for a long time and will never change, thank you Pura
December 9, 2025
Reply from Mypura.com
Hi,
Thanks for leaving us a review. Thank you again for the kind words and for being a loyal Pura customer. It's great to hear that you're enjoying our wipes and finding them to be super soft and gentle on skin!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Reply from Mypura.com
Hi Ekaterina,
Thanks for leaving us a review. We're thrilled that you're enjoying our nappies along with our speedy delivery service!
We really appreciate your feedback.
Warm Regards,
The Pura Team
DO NOT BUY!!!!!!!!!!!
Honestly if I could give 0 star I would! Why should I have to change clothes 2-3 times a day or every time my 5 month old daughter poop in it? It doesn’t matter if it’s a little bit, it’s still come out through the top back leading to dirty the clothes every single time! DO NOT BUY THESE unless you want to change your baby clothes multiple times a day!
Especially when you are out and about during winter time and you have to change your baby clothes?! Seriously? Or how about making a mess in the car seat?! Do you want to talk about it?! This is BEYOND FRUSTRATING and I should leave a review every time I change her clothes so people get to see what I am talking about. You should NOT go through this. RECALL these diapers, they are NOT FUNCTIONAL!!!
December 15, 2025
Unprompted review
Reply from Mypura.com
Hi Elisa,
Thanks for leaving us a review. We're really sorry that your little one is experiencing leaks with our diapers and for the inconvenience caused by this. We do find that when leaks do occur this is usually due to the size of the diaper not quite being suited to your baby, normally when it's time to size up. Changing the size can very often help resolve any issues like this with leaks.
If you could please reach out to us at hello@mypura.com, we would be happy to help you further with this.
Warm Regards,
The Pura Team
They are so quick to sorting out any…
They are so quick to sorting out any issues, great team I must say.
December 9, 2025
Reply from Mypura.com
Hi Chibuzor,
Thanks for leaving us a review. We're glad to hear that you have had a good experience with our friendly customer service and thank you again for the kind words!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Generally good
Generally good. Although the website needs some attention as its not always easy to locate my subscriptions and amend the order date.
November 25, 2025
Reply from Mypura.com
Hi Jean-Christophe,
Thanks for leaving us a review. We're really sorry that you've finding it tricky to locate your subscriptions and change your order date. As we have just updated our site I want to reassure you that we are listening and making changes to ensure the website experience is as easy to use as possible.
We've reached out to you directly to discuss this further with you.
We really appreciate your feedback.
Warm Regards,
The Pura Team
Reply from Mypura.com
Hi Marnie,
Thanks for leaving us a review. We're happy that you're part of the Pura family too. Thank you for helping us make a change!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Leaking
I bought a mega pack from amazon as they are also used in my child nursery but have been disappointed! Every single nappy has leaked during day or not. For that price point I would had expected better quality! Even Lidl Lupilu iis better!
December 5, 2025
Unprompted review
Reply from Mypura.com
Hi Jasmine,
Thanks for leaving us a review. We're really sorry that you're experiencing leaks with our nappies. We honestly don't hear of this happening often however issues with leaks are usually due to the size of the diaper not quite suiting your little one. These issues can normally be resolved by sizing up.
If you could please reach out to us at hello@mypura.com, we would be happy to help!
Warm Regards,
The Pura Team
Best you can have!
We have been using those nappies for 3 years now and we have absolutely nothing to complaint about!
Never had a leak, easy to use, delivered at home when needed and best for the planet, what else can you ask for? :)
Well done guys!
November 24, 2025
Reply from Mypura.com
Hi Iman,
Thanks for leaving us a review and for being a loyal Pura customer. We're thrilled to hear how well our nappies are working for you and your little one and that you haven't experienced any leaks while using them too!
We really appreciate your feedback.
Warm Regards,
The Pura Team
I've been very impressed with these…
I've been very impressed with these nappies. I started with size 2 as by babies tend to be quite big, and they have been perfect. Not a single blow out so far, they hold loads and no nappy rash. We tried all sorts of nappies last time and these are definitely better than others.
November 18, 2025
Reply from Mypura.com
Hi Juliette,
Thanks for leaving us a review. It's great to hear how well our nappies are working for you and your little one that you've had a leak free experience too!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Convenient until a change is needed
I like the convenience of having a subscription especially for everyday items like nappies as I don’t have to worry about running out.
4 stars is due to difficulty changing the nappies size from 2 to 3 and at that moment in time, it says 3 was out of stock so I had to accept another size 2 and return and exchange through customer service whilst having to pay £5.50 for the return.
Ultimately cancelled and went with Kit & Kin.
November 4, 2025
Reply from Mypura.com
Hi Jessica,
Thanks for leaving us a review. We're glad to hear that you've enjoyed the convenience of our subscription service.
However we're sorry that you were unable to change your nappy size to size 3 due to it not being in stock at the time.
We have reached out to you directly to discuss this further with you.
Warm Regards,
The Pura Team
Reply from Mypura.com
Hi Harry,
Thanks for leaving us a review. We're glad to hear that you're enjoying our products and service!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Easy to order and to change delivery…
Easy to order and to change delivery dates if needed.
Good pricing for loyalty
November 16, 2025
Reply from Mypura.com
Hi Susan,
Thanks for leaving us a review. We're glad to hear that you're enjoying our super handy subscribe and save service. We wanted to make it as simple as possible to get the products you need when you want them!
We really appreciate your feedback.
Warm Regards,
The Pura Team
I have been using Pura nappies for my…
I have been using Pura nappies for my twins for a while now. I am really happy with the nappy pants and the non toxic materials they use to make them. I also think they’re subscription is very reasonable and convenient!
November 1, 2025
Reply from Mypura.com
Hi Lia,
Thanks for leaving us a review. We're glad to hear that our nappies have been working so well for your little ones and that you're enjoying our super handy subscribe and save service too!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Great nappies and excellent customer service
These have been the only nappies I’ve used since birth my daughter is now 15 months. We have had no issues, the subscription is 100% worth it , I love the material is kind to her skin as both me and my partner have quite sensitive skin and we didn’t want to risk it. Also the customer service is really good, I have forgotten to size up before my subscription got shipped out and they quickly sorted out my returns for me without any issue.
November 13, 2025
Reply from Mypura.com
Hi Tio,
Thanks for leaving us a review. We're thrilled to hear that our nappies are working well for you daughter and that you're enjoying our super handy subscribe and save service too!
Thank you for the kind words about our customer service too, we're always here to help if there's anything you need.
We really appreciate your feedback.
Warm Regards,
The Pura Team
Great nappies, totally recommend!
We are first time parents and haven’t used any other brands. So I can’t compare how it performs compared to others. But so far, as long as we have the right size nappies, they seem to contain everything in it, with minimal leaks. The sizing is very accurate. Only concern I have is that it doesn’t last the whole night. We have to change our baby 3 times or so in the night (basically everytime the baby wakes up, we change) otherwise it leaks. It’s either related to the nappies or our baby just poops and pees a lot :) not sure. Pros are they are soft, cotton, absorbs the pee very well (we had only minimal nappy rash so far), vegan, local to UK. Subscription works very well too. The delivery is super fast. Two weeks seem to be the perfect frequency for us. The order arrives the next day with DPD. We are very happy and not considering changing brands until potty training.
October 27, 2025
Reply from Mypura.com
Hi Tuuba,
Thanks for leaving us a review. We're glad to hear that you're enjoying our nappies and that they're working well for you and your little one. Our goal was to make a nappy that is suitable for sensitive skin all without compromising on performance.
We're thrilled that you're enjoying our handy subscribe and save service and speedy next day deliveries too!
We really appreciate your feedback.
Warm Regards,
The Pura Team
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