Easy to order and delivery was prompt, even over the Bank Holiday weekend. We love the fact that Pura spearheaded nappy recycling initiatives around the UK, and look forward to hopefully seeing this c... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Outstanding nappies! Honestly I couldn’t imagine using any others - EVER!! My baby’s nappies never leak even if I’ve left them on for a long duration overnight & they weigh a tonne! Theyre super absor... See more
Company replied
Besides the products themselves working brilliantly (Big happy baby, no leaks, or nappy rash), Pura's customer service team are excellent too. We had a slight mix up with one our deliveries, size 5... See more
Company replied
I have repeatedly bought these nappies for my newborn as I refuse to put him in mainstream nappies filled with toxic chemicals and god knows what else. These nappies have excellent ethos and fit my li... See more
Company replied
Company details
Written by the company
Pura. Made by parents, for parents. We wanted to give our babies the best possible start in life. When we couldn’t find diapers and wipes that we could trust to protect their delicate skin (with less impact on the planet) we created our own. Pura was born to provide all parents with clean, safe and toxin-free baby products, made more sustainably. No compromise. We’re so proud to be changing the world, one bottom at a time. Guy, Abi, Ezra and Enzo
Contact info
3 Worley Court, Bolesworth Road, CH3 9HW, Tattenhall, Chester, United Kingdom
- Hello@mypura.com
- mypura.com
4.5
Excellent
2K reviews
Replied to 100% of negative reviews
Typically replies within 48 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
This is an amazing
This is an amazing, sustainable company with such high quality products! Thank you for being so grounded in your vision and mission — I am grateful for you.
January 5, 2026
Reply from Mypura.com
Hi Maria,
Thanks for leaving us a review. We're really grateful for the kind words and thank you for the support. We're thrilled that you're enjoying our products and thank you again for supporting us on our mission!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Great nappies - no problems with leaks
Great nappies. Like how they don’t have the nasties that many other nappies have. Better for baby (and the planet when compared to other disposable nappies).
January 5, 2026
Reply from Mypura.com
Hi,
Thanks for leaving us a review. We're thrilled to hear that you're loving our nappies. We purposefully ensure not to include any chemical nasties to ensure they're as gentle as possible on even the most sensitive skin!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Arrived on time..good quality and…
Arrived on time..good quality and sustainable which is keeeey
January 4, 2026
Reply from Mypura.com
Hi Frazier,
Thanks for leaving us a review. We're glad to hear that you're enjoying our speedy delivery service and our products!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Great Quality and super helpful customer service
Their customer service was super helpful for our questions, they even replaced a product right away that Amazon sent in faulty
January 3, 2026
Reply from Mypura.com
Hi Betül,
Thanks for leaving us a review. We're glad to hear that our customer service were able to help answer your questions and resolve the issue you had with a faulty product!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Amazing nappies 🥰
Amazing nappies- soft, take a lot of liquid, reduce leaks and way kinder to the environment than other popular brands- plus a better price! What’s not to like? Especially when delivery is free when you buy a box of them from Pura’s website :)
Nappies Pura than a babies’ bum 🍑
January 6, 2026
Reply from Mypura.com
Hi Becca,
Thanks for leaving us a review. We're thrilled that our super soft nappies have been working so well for you and your little one. We're glad that you're enjoying our free next day delivery service too!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Reply from Mypura.com
Hi May,
Thanks for leaving us a review. We're glad to hear that you're enjoying our speedy and convenient next day delivery service!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Non toxic nappies
I have repeatedly bought these nappies for my newborn as I refuse to put him in mainstream nappies filled with toxic chemicals and god knows what else. These nappies have excellent ethos and fit my little one well. They’re also super soft and seem comfortable on him, yes we occasionally have leaks but with newborn runny poos, what nappies wouldn’t leak? Overall very impressed with them and would recommend to anyone looking for a gentle nappy for their baby, which also happens to be a good price.
January 3, 2026
Reply from Mypura.com
Hi Caitlin,
Thanks for leaving us a review. We're thrilled to hear that our super soft nappies are working so well for you and your little one. We ensure not to include any chemical nasties in our nappies so that they're as gentle as possible on even the most sensitive skin.
We really appreciate your feedback.
Warm Regards,
The Pura Team
Reply from Mypura.com
Hi Chad,
Thanks for leaving us a review. We're glad to hear that you're enjoying our speedy next day delivery service!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Reply from Mypura.com
Hi Gonzalo,
Thanks for leaving us a review. We're thrilled to hear that you've loving our products and service. Thank you again for recommending Pura!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Reply from Mypura.com
Hi Derrick,
Thanks for leaving us a review. We're thrilled that you're enjoying our service and products. Thank you again for the kind words!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Love, it's all we use after cloth.
The nappies feel soft and I really value that there's no chemicals and no gels/beads used in the absorption section. The velcro tabs generally hold really well and the fit around the legs is great for both our chunky-thighed boy and our skinny-legged girl. No rash issues. Reasonably priced with helpful and convenient repeat delivery.
I'd love if you could do a larger nappy or higher absorbency one for night time as our 4.5 year old boy regularly pees through his at night, even with a wake for a pee and a fresh nappy. That's the only reason for 4 rather 5 stars.
Would love if you could extend your brilliant trial of kerb-side nappy recycling, what a great plan.
December 31, 2025
Reply from Mypura.com
Hi Katie,
Thanks for leaving us a review. We're thrilled that you're enjoying our super soft nappies and that your little one hasn't experienced any irritation with them too. We're also glad to hear that you're enjoying our speedy and convenient delivery service too!
Thank you for the feedback regarding us launching a larger size nappy/pants. We want to reassure you that we do take all of our customer experiences on board and we are always looking to expand our products wherever we can.
We really appreciate your feedback.
Warm Regards,
The Pura Team
We are part of the nappy recycling…
We are part of the nappy recycling trial and it is amazing - the staff are so helpful and it’s an amazing service. Thank you!
December 31, 2025
Reply from Mypura.com
Hi Kieran,
Thanks for leaving us a review. We're glad that you're enjoying being part of our Pura NappiCycle trial. Thank you for helping us make a change!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Great flushable toilet wipes
Great flushable toilet wipes, have purchased these many times and the new packaging is a great improvement. Had occasion to contact customer service and they were excellent.
December 13, 2025
Reply from Mypura.com
Hi Daniel,
Thanks for leaving us a review. We're glad to hear that you're enjoying our toilet tissue wipes and our newly updated packaging. We're happy to hear that our customer service were able to resolve any queries you have had too. We're always here to help!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Very fast seller and postage soft and…
Very fast seller and postage soft and comfortable nappies and no leaks and holds well
December 27, 2025
Reply from Mypura.com
Hi Samantha,
Thanks for leaving us a a review. We're glad that you're enjoying our speedy delivery service along with our super soft nappies. It's great to hear that your little one has had a leak free experience with them too!
We really appreciate your feedback.
Warm Regards,
The Pura Team
One of your main products out of…
One of your main products out of stock/unavailable for nearly 2 months (flushable wipes) and I recently orders, they are terrible to get out of the packet
December 9, 2025
Reply from Mypura.com
Hi Alan,
Thanks for leaving us a review. We're sorry that our Flushable Toilet Tissue were temporarily out of stock late last year. We are now fully back in stock so these are available to order again.
I'm also happy to say that we have improved the packaging design of this product so you should now be easier to remove each wipe from the packs.
We really really appreciate your feedback.
Warm Regards,
The Pura Team
I’ve been using Pura nappies since my…
I’ve been using Pura nappies since my baby was born and they have been amazing. The material is soft and gentle on babies skin , three months and she’s never had a nappy rash. Her nappy doesn’t leak over night and am overall really happy with the product. Plus their customer service team has always been lovely helpful and prompt anytime I’ve needed help with something. I couldn’t recommend these nappies enough.
December 22, 2025
Reply from Mypura.com
Hi Lily,
Thanks for leaving us a review. We're glad that our nappies have been working so well for you and your little one. Thank you for the kind words about our customer service too, we're always here to help if there's anything you need!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Buy Direct
Delighted to have been able to buy these directly 'from source' rather than a third party, and to have them delivered so quickly too. The larger pack size is also a plus because it means less packaging and fewer deliveries in the long run. A 'no guilt' purchase for me, knowing I can recycle the packaging and the wipes are soft, approved flushable and biodegradable.
December 9, 2025
Reply from Mypura.com
Hi,
Thanks for leaving us a review. We're glad to hear that you're enjoying our wipes and speedy delivery service. Thank you for your support and helping us make a change!
We really appreciate your feedback.
Warm Regards,
The Pura Team
So a subscription order didn’t get…
So a subscription order didn’t get delivered last month spoke to a lovely team at the office who just before the Xmas hols looked into the issue and I had a new box delivered next day. No issue no questions just a sort it attitude. That’s what it is about!!!! Thankyou mypura
December 9, 2025
Reply from Mypura.com
Hi Carla,
Thanks for leaving us a review and for the kind words about our customer service. When something doesn't go quite right we're always here to help!
We really appreciate your feedback.
Warm Regards,
The Pura Team
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