NCF LIVING - Stoke Reviews 579

TrustScore 4.5 out of 5

4.5

Octagon Retail Park, Eturia Road, ST1 5RR Stoke-on-Trent, GB


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See what reviewers are saying

Rated 5 out of 5 stars

Thank you so much, Shaun from the Stoke store was incredible, asked us what we were looking for and the 1st one was perfect, we did look at others (plenty of products to choose from that fit what we n... See more

Company replied

Rated 5 out of 5 stars

Had a great experience at NCF Living with Shaun@Stoke being patient and detailing us about the sofas and dining furniture we needed. Glad we found something that suits my house to make it a home. Than... See more

Company replied

Rated 5 out of 5 stars

Dean at Hanley store was extremely helpful and knowledgeable. His knowledge on the furniture was exceptional. Dean, helped my parents and did them a great deal. Thank you we will be back!

Company replied

Rated 5 out of 5 stars

We have popped in to NCF just to look at cream sofas for my mum and Shaun at Stoke was absolutely brilliant, he was understanding, friendly and very patient. My mum bought a sofa, chair and footstool... See more

Company replied


Company details

  1. Furniture Store
  2. Bedroom Furniture Store
  3. Furniture Accessories
  4. Garden Furniture Shop
  5. Living Room Furniture Store
  6. Mattress Store

About NCF LIVING - Stoke

Written by the company

Welcome to NCF Living. Our customer service email and phone lines are now fully open and our staff are working hard to ensure we reply to all of our customers within 2 working days (excluding weekends). We ensure our customers’ needs are met and exceeded on a daily basis.

Fast Delivery, Low Prices, Premium Quality… We Mean Furniture!

NCF Living is proud to offer premium quality sofas, dining furniture, and beds at everyday low prices, with the added benefit of immediate delivery on selected items. Since our inception, we’ve focused on making stylish, high-quality furniture more accessible, ensuring our customers receive exceptional value without compromising on service.

In 2025, we are excited to open our 22nd store in the UK, a testament to our continued growth and commitment to expanding our reach. As of March 2025, we are proud to hold a 4.8 Trustpilot rating, reflecting our dedication to customer satisfaction. We continuously enhance our range with new collections, many of which are available for delivery within as little as 7 days.

At NCF Living, we strive to provide a seamless experience — from browsing to delivery — ensuring that our customers enjoy both quality and convenience.

NCF Living Details:

Written by the company

Lowest price guaranteed:
We offer a wide range of products to suit all budgets.
Nearly everything is in-stock:
We hold nearly all of our stock in our central warehouse.
Immediate delivery:
Our in-store items are delivered within 5-7 days.
Finance available:
0% interest FREE credit available for in-store purchases.

Customer Query

Have a query to raise?

If you have a query, please head to https://ncf.co.uk/pages/customer-queries and fill out as much information as possible. Our customer service team will be in touch within 72 hours.

Contact info

  • Octagon Retail Park, Eturia Road, ST1 5RR, Stoke-on-Trent, United Kingdom

  • 0121 356 5698

4.5

Excellent

TrustScore 4.5 out of 5

579 reviews

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Replied to 96% of negative reviews

Typically replies within 48 hours

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Rated 5 out of 5 stars

Dean at stoke store was helpful and…

Dean at stoke store was helpful and very professional. Also a nice coffee thanks

April 13, 2026
Unprompted review
NCF LIVING - Stoke logo

Reply from NCF LIVING - Stoke

We're pleased that Dean made your visit enjoyable along with a good cup of coffee, Sara.

Many thanks,
NCF Living, Marketing Team

Rated 1 out of 5 stars

RUBBISH COMPANY!!!!

Purchased 2 sofas at the beginning of March, we were given a date of 25th March, this was changed to 1st April & changed again to the 8th April...we visited the store to request a refund only to be told it would cost £495!!!!....the manager was not empathetic at all & made us feel in the wrong, we finally received the furniture yesterday!!....we would never ever!! Use this awful company again!

April 9, 2026
Unprompted review
NCF LIVING - Stoke logo

Reply from NCF LIVING - Stoke

Hello Julie, thank you for taking the time to provide feedback about your experience.

Whilst we are pleased to hear that your goods are now in your possession, we'd like to sincerely apologise for the delays leading up to this. We acknowledge the frustration caused and thank you kindly for your patience and understanding - we'll ensure that this feedback is forwarded to the relevant teams.

Many thanks,
NCF Living, Marketing Team

Rated 5 out of 5 stars

Azra @ NCF LIVING Stoke

Azra at NCF Stoke is on a whole different level. From the second I walked in, she was warm, welcoming, and had me laughing straight away. It didn’t feel like shopping at all – more like catching up with someone you already know.

Her sense of humour is elite 🤣 and the bilingual banter? 10/10 – quick, witty, and had me fully involved the whole time 🔥

On top of that, she really knows her stuff. No pressure, no awkward sales tactics, just genuine advice and good vibes. Somehow she made picking a sofa feel easy and entertaining.

Came for furniture, left with a sofa and a story to tell 😄

Give this woman a raise 💯🤣

April 11, 2026
Unprompted review
NCF LIVING - Stoke logo

Reply from NCF LIVING - Stoke

We're very grateful for your kind words about Azra, Hamza - we'll be sure to pass them along!

Many thanks,
NCF Living, Marketing Team

Rated 5 out of 5 stars

Great service from Shaun at the Stoke…

Great service from Shaun at the Stoke branch. He was very polite and patient and helped me plan out my design and measurements for my free standing bedroom wardrobes and draws in the Retro design. There was a good choice of colour combinations. I purchased a triple wardrobe with mirror, 2 double wardrobes with draws, a chest of draws, and locker and 2 bedside draws. I chose chashmere gloss fronts, with the grey oak bases and tops, which compliment each other perfectly. Thanks Shaun

April 11, 2026
Unprompted review
NCF LIVING - Stoke logo

Reply from NCF LIVING - Stoke

We're thrilled to hear that you found what you were looking for with us and wish you all the best with your purchases, Lesley.

Many thanks,
NCF Living, Marketing Team

Rated 5 out of 5 stars

Azra at Stoke on Trent

Azra at Stoke on Trent
What a great staff member you have on broad, very professional and a great sale person. Understood what we wanted and provided it. Much appreciated 100per cent customer service

April 11, 2026
Unprompted review
NCF LIVING - Stoke logo

Reply from NCF LIVING - Stoke

It's a pleasure to read about your experience with Azra, Summer. Thank you for the kind words.

Many thanks,
NCF Living, Marketing Team

Rated 5 out of 5 stars

Beth at stoke was very polite patient…

Beth at stoke was very polite patient and professional excellent service. She helped me to choose the right products for me. There is nothing to improve with Beth. 10 stars +

April 11, 2026
Unprompted review
NCF LIVING - Stoke logo

Reply from NCF LIVING - Stoke

We're grateful to receive such a thoughtful review about your experience with Beth, Annie.

Many thanks,
NCF Living, Marketing Team

Rated 1 out of 5 stars

Avoid

Avoid – poor quality, no accountability, still waiting for refund
I would strongly advise avoiding this company

We purchased a 3 & 2 seater sofa set in December. When we visited the store, we were pressured into leaving a positive Trustpilot review immediately after purchase which I now regret, as it was done before we had even received the item.
we asked via email if delivery could be made on a specific date. We were told yes, but would be charged £50 per week for “storage.” During the same call, we were also told delivery on that date wasn’t guaranteed. However, shortly after paying the £50, we received a text confirming delivery on the exact date requested — making the extra charge feel completely unnecessary.
Within just 3 days of receiving the sofa, issues appeared: a rip underneath, a loud squeak when sitting down, and a seam already starting to come apart.
When we first raised the complaint, the company took no accountability and instead passed us straight over to the delivery company, despite the faults clearly being with the sofa itself. This caused further delays and frustration.
Trying to contact them was extremely difficult. Calls went unanswered, so we had to rely on email. After waiting 3 days for a reply, we were asked to resend all information along with photos and videos. We were told it would be passed to the faults team, but heard nothing further.
We even went back into the store, only to be told they were “just the sales team” and would forward the complaint something that had already been done multiple times.
From December to April, after constant chasing, we were finally offered a repair. This is unacceptable for a brand new sofa that developed faults within 3 days. We requested a refund, which is our right, but were told only a replacement was possible — which we do not want.
The sofa was eventually collected, but it has now been 3 weeks and we are still waiting for our refund. We were told 14 days that time has now passed.
This has been a stressful and frustrating experience from start to finish. If this is not resolved immediately, we will escalate the matter to Trading Standards and take legal action!

We have contacted the bank and they haven't received the funds therefore we have asked for proof has this even been sent?

December 19, 2025
Unprompted review
NCF LIVING - Stoke logo

Reply from NCF LIVING - Stoke

Hello Zoey, thank you for taking the time to write a review about your experience.

We're very sorry to read about the situation described here, and acknowledge the frustrations this ordeal has caused for yourself. We understand the inconvenience that can arise where issues occur. From what we are able to view on the system, you have been advised that the refund will be actioned via your bank as opposed to us. As such, your patience is greatly appreciated as this is actioned for you, and we thank you kindly for your time and understanding.

Many thanks,
NCF Living, Marketing Team

Rated 5 out of 5 stars

Azra at stoke

Azra at stoke.
Excellent service. Really lovely comfortable approach

April 9, 2026
Unprompted review
NCF LIVING - Stoke logo

Reply from NCF LIVING - Stoke

We'll be sure to pass along the compliments, Gemma.

Many thanks,
NCF Living, Marketing Team

Rated 5 out of 5 stars

Beth at Stoke helped me with my sofa

Beth at Stoke helped me with my sofa.
Good price/discount. Good choice. Good customer service. Helpful. Sofa fitted my needs. Immediate delivery is good too. Steve W

April 8, 2026
Unprompted review
NCF LIVING - Stoke logo

Reply from NCF LIVING - Stoke

We hope that you enjoy your new sofa, Stephen!

Many thanks,
NCF Living, Marketing Team

Rated 1 out of 5 stars

Don’t buy in store

Absolutely awful cancel or exchange policy if you buy in store . Which no member of staff tell you about . We ordered a table and chairs and with in 24 hours we went back to ask if we could change the order for another table as it wasn’t coming in stock till mid June . They said in store customer services will ring you . They did they want another £100 admin fee plus we don’t get back any money for having a cheaper table even though they’ve not even got them in stock . If you cancel order all together they want 25 to 50 percent of the price of order 😳😳. So trading standards here we come . So please please please do not order in store as if you need to amend anything it will come at a hefty price . My advice don’t buy any thing from this company. They’ve just replied . Still not willing to refund any of the extra money we paid 🙄 bet you don’t get repeat customers .

April 8, 2026
Unprompted review
NCF LIVING - Stoke logo

Reply from NCF LIVING - Stoke

Hello Amanda, thank you for taking the time to provide us with valuable feedback.

We're very sorry to hear that you are dissatisfied by your experience with us, and that you feel that our cancellation and alteration policies were not appropriately disclosed prior to purchase. We will ensure that this feedback is forwarded to the relevant teams so that the necessary improvements can be made in future.

We thank you sincerely for your time and apologise for the inconvenience caused by this.

Many thanks,
NCF Living, Marketing Team

Rated 1 out of 5 stars

If I could give zero stars I WOULD!!

If I could give zero stars I WOULD!!! Where do I begin....an absolute shambles of a company to deal with. Ordered goods Dec last year...delivery in their terms APPROX 10 to 12 weeks! Have never ever had a single email or phone call to keep me updated on the lateness I have always had to contact them...phonecall after phonecall and well over 10 emails from different people instead of the same person that dealt with the first email...shocking. Anyway we ended up cancelling the order for non delivery of goods under section 28 of the consumer rights act 2015 and also requested a full refund which we had to go through a section 75 credit card dispute but now we have our money back. NCF just kept putting our order back with no real idea on when we are going to receive it. The manager of the stoke store was helpful and empathised with us but couldn't definitely say when...infact the factory ours was coming from has only been open 6 weeks!! So why not tell us it's on back order from the start instead of fobbing us off with a promise just to get the sale. We only went there as DFS told us 13 to 16 weeks and its coming from China...we knew NCF were made in UK but we recently found out that only 50% of their sofa designs are made here the rest are the far east...guess where ours is? Yep you got it....China. probably still on the boat. They also said when we cancelled that we would have to pay 50% cancellation fee...I asked why as we're not cancelling because we don't want it...I'm cancelling because we're fed up of waiting for delivery and NCF have breached there terms and conditions. Please make sure if you buy from here you get PROPER delivery information and don't be fobbed off just for the sale etc but in my experience I would avoid at all costs.

Ps...we now have our new sofa from a local company all british made and delivered in a week. NOW THAT IS HOW YOU DO IT.

March 29, 2026
Unprompted review
NCF LIVING - Stoke logo

Reply from NCF LIVING - Stoke

Hello AJ, thank you for taking the time to write a review.

We'd like to extend our sincere apologies for the frustration caused here. We aim to be as accurate as possible with our lead times, delays can occasionally occur beyond our control; we understand that this by no means negates your experience however, and apologise for the frustration caused. We are pleased to hear that the situation is now resolved and thank you for your time and understanding.

Many thanks,
NCF Living, Marketing Team

Rated 5 out of 5 stars

Azra at Stoke

Azra at Stoke
Very friendly and helpful

April 6, 2026
Unprompted review
NCF LIVING - Stoke logo

Reply from NCF LIVING - Stoke

We'll be sure to pass along the kind words, Ellie.

Many thanks,
NCF Living, Marketing Team

Rated 5 out of 5 stars

Mark Q was extremely helpful and…

Mark Q was extremely helpful and explained the whole warranty to make it easy to understand.

April 6, 2026
Unprompted review
NCF LIVING - Stoke logo

Reply from NCF LIVING - Stoke

We're pleased that Mark was able to make things nice and clear during your visit, Richard.

Many thanks,
NCF Living, Marketing Team

Rated 5 out of 5 stars

NCF Living were really helpful!

Dean at NCF Living was really helpful and friendly when we were choosing our new bed. He made the whole process easy and stress-free. Thank you!

April 6, 2026
Unprompted review
NCF LIVING - Stoke logo

Reply from NCF LIVING - Stoke

We're grateful for the kind words and wish you the best with your new bed, Charlotte.

Many thanks,
NCF Living, Marketing Team

Rated 5 out of 5 stars

Beth at Stoke

Beth at Stoke, very helpful, found us the perfect sofa with no fuss.

Would recommend her, 👌

April 6, 2026
Unprompted review
NCF LIVING - Stoke logo

Reply from NCF LIVING - Stoke

We wish you all the best with your new sofa, Miss Smith!

Many thanks,
NCF Living, Marketing Team

Rated 5 out of 5 stars

Brilliant experience from Ash at Stoke

Brilliant experience from Ash at Stoke. Quick, efficient and great customer service. Would recommend.

April 4, 2026
Unprompted review
NCF LIVING - Stoke logo

Reply from NCF LIVING - Stoke

Thank you for the delightful recommendation, Susan!

Many thanks,
NCF Living, Marketing Team

Rated 5 out of 5 stars

Fantastic experience in store from Ash…

Fantastic experience in store from Ash at the Stoke show room. No complains. I hope to get the same aftercare experience as well

April 3, 2026
Unprompted review
NCF LIVING - Stoke logo

Reply from NCF LIVING - Stoke

It's excellent to hear that you had an enjoyable experience with us at our Stoke store.

Many thanks,
NCF Living, Marketing Team

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