NewDay Reviews 11,308

TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Evaluating 1,187 reviews, reviewers had a great experience with this company. Customers frequently highlight the excellent service and positive user experience, finding the application process straightforward and the tools provided helpful for credit management. Many appreciate the ability to set up installment plans and the regular credit limit increases for responsible payments. However, some people were dissatisfied with aspects of payment and customer service. There were mentions of unexpected changes to statement dates and issues with how payments were allocated to different plans. Additionally, a few customers reported difficulties with resolving disputes and concerns about the responsiveness and effectiveness of customer support in certain situations.

What people talk about most

Payment

Consumers find payment processes to be ambiguous, with many reporting issues after a system switch. Some... See more

Service

People report positive experiences with service. Many customers praise the excellent service, finding the app... See more

Customer service

Customers consistently note ambiguous experiences with customer service. While some reviewers praise helpful,... See more

User experience

Customers had positive experiences with user experience. Many reviewers found the app easy to install, use,... See more

Product

Users describe positive interactions with the product. Many customers consider it one of the best cards they... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Overall, this is a strong credit card with generous credit limits, which makes it very useful for managing larger purchases and maintaining flexibility. However, the APR is on the higher side compared... See more

Company replied

Rated 4 out of 5 stars

I have found Aqua very helpful in guiding me towards better credit management. The rating calculator helps me clarify how small changes can make great changes for my personal credit rating. What I d... See more

Company replied

Rated 5 out of 5 stars

Excellent card and services very handy and app easy too use. Interest rates high however you can pay amounts you wish. Before date due .Excellent highly recommended.

Company replied

Rated 5 out of 5 stars

I love my Aqua Credit Card. It's pain free to apply and the customer service is faultless. I particularly like the fact that they don't just keep upping your credit limit, which can be tempting for so... See more

Company replied


Company details

  1. Non-Bank Financial Service

Written by the company

At NewDay, our business is focused on a single, clear and defining purpose: to help people move forward with credit. We provide nearly 4 million customers with responsible access to credit, underpinned by best-in-class customer service and exceptional user experience.


Contact info

4.2

Great

TrustScore 4 out of 5

11K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

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Rated 5 out of 5 stars

Excellent card and services very handy…

Excellent card and services very handy and app easy too use. Interest rates high however you can pay amounts you wish. Before date due .Excellent highly recommended.

May 14, 2026
NewDay logo

Reply from NewDay

Hi, Thank you for taking the time to leave us a kind review, we appreciate it! 😊 Thanks, Michelle.

Rated 5 out of 5 stars

Excellent service

Excellent service

May 14, 2026
NewDay logo

Reply from NewDay

Hi Paul, thank you for taking the time to leave us a review. We're excited to have you on board 😊 Thanks, Michelle.

Rated 1 out of 5 stars

Stay away!

Stay away!

They act all brilliantly, but when things go wrong they act in such a way to make your life hell.

They pretend they are trying to help you, but at the same time ensure arrears are added to the account and then they have you in an impossible situation where there is no recovery from.

They even lie to the FOS, and twist things.

May 15, 2026
Unprompted review
NewDay logo

Reply from NewDay

Hello Patrick,
I’m very sorry to read that you’ve not had the experience you expected with us, I appreciate the time you’ve taken to write the above. With regards to what you have mentioned, I would like to pass your concerns on to our Specialist Team to review. I've sent you a private message and if possible, please may you provide:
- A reference number (your account number or postcode)
- Your email address
- Your phone number
- Your full name
We hope to hear from you soon so that we can investigate these concerns in more depth. As this is a public platform, we’re unable to discuss account details over here, which I trust you appreciate.
Take care,
Claire

Rated 1 out of 5 stars

Sending unsolicited emails asking for…

Sending unsolicited emails asking for personal information. I never asked to be with this company it was forced and they expect me to call them. Absolute joke

Get a better customer service system use emails so the people your attempting to scam have proof

May 14, 2026
Unprompted review
NewDay logo

Reply from NewDay

Hi Jonny, I am very sorry to read that you have not had the experience that you expected with us. I appreciate the time that you’ve taken to write the above.
Unfortunately, due to the public nature of this platform we are unable to discuss specific information here. We would however love to look into this further for you. Please reach out to our Customer Service team on 0333 220 2532. Best, Elan

Rated 1 out of 5 stars

Awful business practices… defo need an inquiry

Cowboys…. Do not use them. They are screwing over Argos customers.

Take your business to retailers who use Creation finance instead, they are unbelievably better than NewDay and to put it in to perspective Apple (worlds most valuable company have chosen Creation for the financial service aspect of their business in the UK.

Do not use NewDay people. They are quick-money making con artists. Use Creation finance or The Very Group if you want to use credit and care about your credit status going forward.

May 11, 2026
Unprompted review
NewDay logo

Reply from NewDay

Dear Jamie,
Thank you for taking the time to share your feedback — we’re sorry to hear about your experience.

We aim to offer a fair and transparent service to all customers, so it’s disappointing to hear that this hasn’t been your experience. We value all feedback, as it helps us understand where we can improve.

Please do get in touch with our support team so we can look into your concerns in more detail and work towards resolving this for you.
Take Care
Claire

Rated 1 out of 5 stars

NEW DAY are a Load OF RUBBISH!

NEW DAY are a Load OF RUBBISH!!
Bring back Argos card!!!!!

As a rule, I always pay off my credit plans before they end a interest is applied.
Since the switch, I paid the plan before the end but realised that the money hadn't come off...!
I called Argos pay/new day for them to tell me that my money hadn't gone to the now expired plan, but to a plan from 10 years ago on normal credit - which has now had a load of interest piled on top!
WHAT!!!!
What a load of rubbish! How can i have a a plan open for all this time (FROM 10 YEARS AGO) that I'm only just hearing about from new day????
I checked with Argos regarding this order from 10 years ago and this particular order was in fact returned shortly after purchase so please make sense of that!!???

May 13, 2026
Unprompted review
NewDay logo

Reply from NewDay

Hi Cain,

Thank you for sharing your review. I’m sorry to hear you’ve had difficulty with this. We value all feedback and are continuously working to improve our products and services. Please be assured that this feedback will be passed on to the relevant team.

Best,

Stephanie.

Rated 1 out of 5 stars

Argos Card/ Argos Pay

I initally had an Argos Card. This was changed to Argos Pay who is owned by NewDay. This switchover has been a horrible experience From the beginning.

Before with Argos Card, you can pay into different Buy Now Pay Later (BNPL) plans, but now with the switch, that function has been removed. Not only that, but you have to pay off your entire Normal Credit before any money goes into your BNPL plan.

This means that if the plan expires, all the accumulated interest will be added to the balance. There was little clear notice of this MAJOR change in all the email comms i've received.
Even if they advised customers to clear their BNPL before the switchover, would have been super helpful and transparent.

This is NewDay being Unfair and Not Transparent, which is what the FCA suggests credit brokers be.

I have raised a complaint, and plan to go to the Financial Ombundsman Service as this is a break of my Consumer Rights and does not follow FCA Guidelines.

May 12, 2026
Unprompted review
NewDay logo

Reply from NewDay

Hi Khadijah,

Thank you for sharing your review. I am very sorry to read that you have not had the experience that you expected with us. We value all feedback and are continuously working to improve our products and services. Please get in touch with NewDay’s dedicated team on 0333 240 8002, and they’ll be happy to discuss any concerns. We apologise for the inconvenience and appreciate your patience. The opening times are Monday to Friday 9am to 6pm, Saturday 9am to 4pm, Sunday – closed.

Kind regards,
Josh

Rated 1 out of 5 stars

Avoid New Day Ltd - they prevent you from paying to add fees

Not happy with this New Day Ltd taking over Argos credit. It's a shambles and i think Argos will lose customers due to their systems being so bad.

Logging into either the website or the app is just a gamble really. It might work, it might not.

Ive got a direct debit thats been set up but nothing gets taken out and i get texts saying ive missed a payment.

Spoke to a CS rep eventually, got told the debit will be taken and not to worry. Debit still not taken. Can i login to the app/site to sort manually? Well no, thats a gamble.

Took 10 times of trying to login. Made a manual payment in the end. I can see tactics like this being used to increase revenue by adding fees and interest.

May 11, 2026
Unprompted review
NewDay logo

Reply from NewDay

Hi Patrick,

Thank you for taking the time to leave us feedback. I'm sorry that you've not had the best experience with us. I can assure you that we're a company that prides ourselves on a high level of professional service.

I apologise that this hasn’t been your experience on this occasion. Please be assured that this feedback will be passed on to the relevant team for further review.

Regards, Julie.

Rated 1 out of 5 stars

They are rubbish

They are rubbish, work short hours, and openly support fraud by refusing to engage with secondary card holders

May 11, 2026
Unprompted review
NewDay logo

Reply from NewDay

Hi Cecy,

I am very sorry to read that you have not had the experience that you expected with us. I appreciate the time that you’ve taken to write the above. Please be assured that this feedback will be passed on to the relevant team. Unfortunately, due to the public nature of this platform we are unable to discuss account specific information from here. We would however love to look into this further for you.

Please can you reach out to our Customer Service team on 0333 220 2532 at your next convenience. The team will have full access to your account and will be happy to put your mind at ease.

Kind regards,
Josh

Rated 1 out of 5 stars

Disappointing customer service

I'm very frustrated with the service I've received. I was called after 8 PM, which is an unreasonable AND unsociable hour. I had previously requested that calls not be made after 6 PM, but I was informed that calls are made until 9 PM. I don't care when your business is open; you shouldn't be making outbound calls so late. I have a recording of this conversation. If I receive another late call and my request hasn't been updated in your system, I will continue to make late payments.

May 11, 2026
Unprompted review
NewDay logo

Reply from NewDay

Hi FR,

Thank you for taking the time to leave us feedback. I'm sorry that you've not had the best experience with us. I can assure you that we're a company that prides ourselves on a high level of professional service. I apologise that this hasn’t been your experience on this occasion. Please be assured that this feedback will be passed on to the relevant team for further review.

Kind regards,
Josh

Rated 1 out of 5 stars

The New Argos pay day I nightmare trying to Register.

The New Argos pay day I'm having a lot of problems trying to Register they keep sending different numbers on ,once my account is cleared, that's me finished with this company, I wouldn't recommend any one to sign up to this company when it was the old argos I didn't have any problems please keep Clear of this company.

April 26, 2026
Unprompted review
NewDay logo

Reply from NewDay

Hello Kathleen. We’re sorry you’re experiencing issues receiving your ORN. Due to the high volume of online registrations, we have phased sending ORNs to customers between 27th and 28th April. We are aware that some customers have experienced a delay, but rest assured your ORN is on its way. Thank you for your patience. We value all feedback and are continuously working to improve our products and services. Please get in touch with NewDay’s dedicated team on 0333 240 8002, and they’ll be happy to discuss any concerns. The opening times are Monday to Friday 9am to 6pm, Saturday 9am to 4pm, Sunday – closed. Kind regards, Audrey

Rated 1 out of 5 stars

The Argos Pay app is nothing short of…

The Argos Pay app is nothing short of an app that seems to have been "cribbed" together to get the platform going for those moving from Argos Card after they "sold out" to NewDay. Go onto the help page select "complaints" click on it and all you get is a page saying how do I complain and nothing else, no complaints procedures detailed on app. Navigation is diabolical, select account settings and there is no way back to the home page, a monkey could have written a better app. Having read some of the complaints on Trustpilot with issues about how they are complicating people's accounts, especially regarding BNPL plans, which can't be edited to name them usefully for easier use like the old app did and confusing payment details, I wonder how long it will be before someone takes them to the FCA.

Also how does one use it if you want to go to Argos and use it in store, there seems to be no way, that I can find to do so, no physical card no virtual card that can be scanned in store. No doubt NewDay will reply with some box standard script response, time to stand up against such organisations and be counted.
So NewDay says they sent me PM, respond to my complaint, can find it snywhere, so NewDay replied asking for personal information on this platform not acceptable complaint still stands

May 10, 2026
Unprompted review
NewDay logo

Reply from NewDay

Hello Kevin,
I’m very sorry to read that you have not had the experience you expected with us, I appreciate the time you’ve taken to write the above. I’d like to pass your concerns on to our Specialist Team to review. I've sent you a private message and if possible, please may you provide:
- Your email address
- Your phone number
- Your full name
We hope to hear from you soon so that we can investigate these concerns in more depth. I can assure you that we're a company that prides ourselves on a high level of compassionate and professional service, and I sincerely apologise that this has not been your experience.
Take care,
Claire

Rated 1 out of 5 stars

Disgusting complany indeed.

Disgusting complany indeed.
This company 'took over' the previius Argos card payment system and replaced it with Argos pay via the their app.
The app is a nightmare for sure. They assume everybody has a banking app they can pay on, well I dont, nor do I want to use a banking app, especially just to use for the NewDay phone app.
I have written complaints to this compamy, so far they have evaded direct attention to my complaints, instead just replying to my complaints by sending an email which offers suggestions on how to pay via their app.
Its not possible to pay by direct debit like to previous Argos card where paymnts were preety simple and effective, unlike to new Argos pay app.
They offer a phone line payment solution, but try getting through to pay, its always a long wait, too long in fact.
These difficulties may put some customers into delayed payments therefore attracting an account interest payment on top of their 'intrest free' payment schedules.
Overall, I find this company a shambolic and dysfunctional mess, very customer service evading too.
Well, my days of spending with Argos are at an absolute end thanks to this NewDay compay.

May 8, 2026
Unprompted review
NewDay logo

Reply from NewDay

Hello David, thank you for sharing your review. I’m sorry to hear you’ve had difficulty with this. We value all feedback and are continuously working to improve our products and services. I'm sorry you’re having issues getting through to customer support teams, too. Please be assured that we have added significant additional resource to help the high volume of customers registering. Thank you for your patience. Please get in touch with NewDay’s dedicated team on 0333 240 8002, and they’ll be happy to discuss any concerns. The opening times are Monday to Friday 9am to 6pm, Saturday 9am to 4pm, Sunday – closed. Kind regards, Audrey

Rated 5 out of 5 stars

Marbless

Easy to deal with,fast and efficient,good rates,app easy to understand.

May 7, 2026
NewDay logo

Reply from NewDay

Hello Richard, We're happy to read that you are enjoying our app and the features! Thank you for taking the time to leave us a positive review 😊. We hope you continue to enjoy our services. Best, Audrey

Rated 5 out of 5 stars

Excellent customer service

Great customer service, very helpful, and knowledgeable.
Card app is easy to install and use.
I would recommend.

May 7, 2026
NewDay logo

Reply from NewDay

Good Afternoon,

Thanks for taking the time to share your review, we're thrilled to hear everything's going so smoothly for you!

- Kenith

Rated 5 out of 5 stars

very satisfied

May 7, 2026
NewDay logo

Reply from NewDay

Hi Elena, Thank you very much for the lovely review. We are happy to hear that you are enjoying your card 😊 best, Elan

Rated 5 out of 5 stars

Interest free transfers

Never got interest free transfers for other cards when I owed a bit of money on card but as soon as I paid it off never stop asking. You need to help people who owe a lot of money to help them save money.

May 7, 2026
NewDay logo

Reply from NewDay

Hi Peter, I am very sorry to read that you have not had the experience that you expected with us. I appreciate the time that you’ve taken to write the above.
Unfortunately, due to the public nature of this platform we are unable to discuss account specific information from here. We would however love to look into this further for you.
Please can you reach out to our Customer Service team on 0333 220 2532 or via chat in the app (More > Help & Support > Contact Us > Contact Details) at your next convenience. The team will have full access to your account and will be happy to help. We hope to hear from you soon so that we can get this resolved for you. best, Elan

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