NewDay Reviews 11,310

TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Evaluating 1,187 reviews, reviewers had a great experience with this company. Customers frequently highlight the excellent service and positive user experience, finding the application process straightforward and the tools provided helpful for credit management. Many appreciate the ability to set up installment plans and the regular credit limit increases for responsible payments. However, some people were dissatisfied with aspects of payment and customer service. There were mentions of unexpected changes to statement dates and issues with how payments were allocated to different plans. Additionally, a few customers reported difficulties with resolving disputes and concerns about the responsiveness and effectiveness of customer support in certain situations.

What people talk about most

Payment

Consumers find payment processes to be ambiguous, with many reporting issues after a system switch. Some... See more

Service

People report positive experiences with service. Many customers praise the excellent service, finding the app... See more

Customer service

Customers consistently note ambiguous experiences with customer service. While some reviewers praise helpful,... See more

User experience

Customers had positive experiences with user experience. Many reviewers found the app easy to install, use,... See more

Product

Users describe positive interactions with the product. Many customers consider it one of the best cards they... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Overall, this is a strong credit card with generous credit limits, which makes it very useful for managing larger purchases and maintaining flexibility. However, the APR is on the higher side compared... See more

Company replied

Rated 4 out of 5 stars

I have found Aqua very helpful in guiding me towards better credit management. The rating calculator helps me clarify how small changes can make great changes for my personal credit rating. What I d... See more

Company replied

Rated 5 out of 5 stars

Excellent card and services very handy and app easy too use. Interest rates high however you can pay amounts you wish. Before date due .Excellent highly recommended.

Company replied

Rated 5 out of 5 stars

I love my Aqua Credit Card. It's pain free to apply and the customer service is faultless. I particularly like the fact that they don't just keep upping your credit limit, which can be tempting for so... See more

Company replied


Company details

  1. Non-Bank Financial Service

Written by the company

At NewDay, our business is focused on a single, clear and defining purpose: to help people move forward with credit. We provide nearly 4 million customers with responsible access to credit, underpinned by best-in-class customer service and exceptional user experience.


Contact info

4.2

Great

TrustScore 4 out of 5

11K reviews

5-star
4-star
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1-star

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Rated 5 out of 5 stars

They extend it when it is needed

They extend it when it is needed . And a couple of years ago when I was in financial trouble they helped me and where patient.

April 16, 2026
NewDay logo

Reply from NewDay

Hi Lorraine, Thank you for taking the time to leave us a kind review, we appreciate it! We are delighted to hear that you've had a good experience 😊 best, Elan

Rated 5 out of 5 stars

Completely happy

Completely happy, promises have been met for example being rewarded with offers and interest reduction for running my account well.

April 16, 2026
NewDay logo

Reply from NewDay

Hi Louise, Thank you for taking the time to leave us a kind review, we appreciate it! We are delighted to hear that you've had a good experience 😊 best, Elan

Rated 4 out of 5 stars

Great service

April 16, 2026
NewDay logo

Reply from NewDay

Hi there, Thank you for taking the time to leave us a kind review, we appreciate it! We are delighted to hear that you've had a good experience 😊 best, Elan

Rated 5 out of 5 stars

I have been using aqua card for a…

I have been using aqua card for a number of years now The mobile app is very good All the card activity is very clear
Regularly sending notifications
They even increased my balance

April 16, 2026
NewDay logo

Reply from NewDay

Hi Antonios, We're happy to read that you are enjoying our app and the features! Thank you for taking the time to leave us a positive review 😊 best, Elan

Rated 4 out of 5 stars

I’ve only had one issue using the card

I’ve only had one issue using the card. It was resolved quickly and efficiently.

April 16, 2026
NewDay logo

Reply from NewDay

Hi SB, We do aim to provide a high level of customer service, so it is great to see you received this when contacting us. Thank you for taking the time to leave us a positive review 😊 best, Elan

Rated 5 out of 5 stars

Aqua is a great card provider

Aqua is a great card provider and helpful for customers their card I have is brilliant abroad as its conversion rate is always good and they don’t charge me for purchases

April 16, 2026
NewDay logo

Reply from NewDay

Hi Chris, thank you very much for the lovely review. We are happy to hear that you are enjoying your card 😊 Thanks, Michelle.

Rated 5 out of 5 stars

Superb app

What you see is what you get.
The app is super easy to navigate, would be without my account.

April 16, 2026
NewDay logo

Reply from NewDay

Hi Naomi, we're happy to read that you are enjoying our app! Thank you for taking the time to leave us a positive review 😊 Thanks, Michelle.

Rated 3 out of 5 stars

Good card but the interest rates are…

Good card but the interest rates are quite high

April 16, 2026
NewDay logo

Reply from NewDay

Hi Sean, I am very sorry to read that you have not had the experience that you expected with us. I appreciate the time that you’ve taken to write the above. The interest rate on your card is given after full credit checks are performed, and it set to what we feel is appropriate at the time.
We do check accounts on a regular basis and if we feel a lower interest rate would be acceptable, we will let you know right away at the time. Unfortunately, we’re unable to decrease this by request and I apologise for any inconvenience. If you have any questions or concerns, please don’t hesitate to get in touch with our Customer Service team. Thanks, Michelle.

Rated 5 out of 5 stars

Upgraded to Gold Card (offering…

Upgraded to Gold Card (offering cashback), great App too & excellent for building your credit journey. Would recommend highly.

April 16, 2026
NewDay logo

Reply from NewDay

Hi, Thank you for taking the time to leave us a kind review, we appreciate it! We are delighted to hear that you've had a good experience 😊 Thanks, Michelle.

Rated 3 out of 5 stars

Card design needs updating

I get some good balance transfer offers and my account is easy to service. I think it's about time the card design was updated and also the removal of embossed digits. Marbles is the only card I have like this now. I can't understand why my card has such a short expiry date. The APR is on the high side considering my credit score is excellent, but then I primarily use the card for balance transfers.

April 16, 2026
NewDay logo

Reply from NewDay

Hi Pete, thank you for taking the time to leave us a review. I would like to thank you for your feedback as we are always working to improve and develop our services, and customer experience is at the heart of this. Thanks, Michelle.

Rated 5 out of 5 stars

Easy to use.

April 16, 2026
NewDay logo

Reply from NewDay

Hi, Thank you for taking the time to leave us a review. We're excited to have you on board 😊 Thanks, Michelle.

Rated 5 out of 5 stars

Very good too deal with

Very good too deal with

April 16, 2026
NewDay logo

Reply from NewDay

Hi Ricky, thank you for choosing us as your card provider. We're pleased to have you as our customer 😊 Thanks, Michelle.

Rated 1 out of 5 stars

Discrimination

I raised a complaint about being discriminated against by one of NewDay's staff members on their Aqua credit card mobile app live chat facility.
The staff member alluded to a note on my account stating I was unable and in capable of managing my finances due to my severe visual impairments, which I naturally took great exception to as I have never ever said, inferred, or implied that to be the case whatsoever.
My complaint based on this act of discrimination was not upheld.

Due to my complaint not being upheld, it appears NewDay actively encourages discrimination and stigmatism against visually impaired people such as myself.

I am apoplectic with anger and disappointment.

How bloody dare they discriminate against folk with sensory issues and assume because of this, it is automatically thought you cannot manage your finances!

April 17, 2026
Unprompted review
NewDay logo

Reply from NewDay

Hello Stephen,
I’m very sorry to read that you’ve not had the experience you expected with us, I appreciate the time you’ve taken to write the above. With regards to what you have mentioned, I would like to pass your concerns on to our Specialist Team to review. I've sent you a private message and if possible, please may you provide:
- A reference number (your account number or postcode)
- Your email address
- Your phone number
- Your full name
We hope to hear from you soon so that we can investigate these concerns in more depth. As this is a public platform, we’re unable to discuss account details over here, which I trust you appreciate.
Take care,
Claire

Rated 1 out of 5 stars

Not serious about dealing with credit card fraud

When i suffered card fraud from my john lewis/waitrose card, i spotted the fraudulent debits within an hour on the app, but Newday had no fraud line open on a weekend.
Then after i reported the case the next day, & wanted to speak to the Fraud department to explain how how realised the fraud had been carried out, they refused to speak to me directly.
Then their system was unable to identify the time of the times of the fraudulent debits.
So Fast reporting exact details to the police about the method used by the dishonest bar staff in the gastropub were hampered.
Then they were their own “judge & jury” about my complaint & after a prolonged period fobbed me off with a letter excusing themselves.
Abysmal customer service in my opinion, & not serious about tackling credit card fraud!

January 11, 2026
Unprompted review
NewDay logo

Reply from NewDay

Hi John,

This is not the level of service which we aim to provide at all, and please be assured that this feedback will be passed on to the relevant team for further review. Unfortunately, due to the public nature of this platform we are unable to discuss account specific information from here. We would however like to look into this further for you. Please can you reach out to our Customer Service team on 0333 220 2532 at your next convenience.

Kind Regards,
Josh

Rated 1 out of 5 stars

Payment can be take 10 days before the direct debit date.

Direct debit payment day might be 14th of the month but in the small print it says they can take the payment up to 10 days beforehand!

April 15, 2026
Unprompted review
NewDay logo

Reply from NewDay

Hi,

I am very sorry to read that you have not had the experience that you expected with us. I appreciate the time that you’ve taken to write the above. Please be assured that this feedback will be passed on to the relevant team.

Best,

Stephanie.

Rated 5 out of 5 stars

So easy to use and the application was…

So easy to use and the application was easy to navigate. Always kept updated. Payments are easy made and personally I have no complaints

April 9, 2026
NewDay logo

Reply from NewDay

Hi Mrs Mcneilly,

Thank you for taking the time to leave us a positive review. We're pleased that you found our application process nice and easy, this is just what we aim for 😊

Best,

Stephanie.

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