Horrendous company, avoid at all costs. The impressions were difficult to do and the company wanted to charge me to send another impression kit to try again. I decided the product wasn’t for me and as... See more
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See what reviewers are saying
The new smile team had always provided a very good service. However I did become a bit concerned when there’d been a delay in replying to my chase up emails to an issue I’d raised. This said, about a... See more
Company replied
My impression coach, Ivy, was exceptional. We had a little bit of a complicated upper tray fitting. She had great guidance, the utmost patience with me and offered excellent coaching throughout the wh... See more
Company replied
In the beginning, I did not have a good communication experience after I had asked for larger uppers. Then I was transferred to Mishaal, who was on the support team. He was responsive to my concerns,... See more
Company replied
Company details
Written by the company
Invisible braces for straighter teeth at 75% less cost.
Contact info
United Kingdom
- 1-888-231-7725
- team@newsmilelife.co.uk
- newsmilelife.co.uk
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 75% of negative reviews
Typically replies within 1 week
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Made me feel really comfortable very…
Made me feel really comfortable very professional great experience

Reply from NewSmile
Professional, has patience
Ivy has helped me with so much patience. She welcomed me on every phone call, asked me how my day had been. I belive she is a wonderful employee and asset to the company. Very kind, pleasant, understanding. Communication skills superb.

Reply from NewSmile
3D scan in London…
Had an appointment with Kokob in London who did a 3D scan. She was super friendly, assuring and I would recommend the scan over doing the impressions as more accurate and easier. Thank you!

Reply from NewSmile
Great Experience
Visited the Oxford Street office for a scan today. Great service from Kokob, put me at ease and did a wonderful job with my difficult teeth. Would highly recommend. Can't wait to see the aligners.

Reply from NewSmile
Lou was super patient and helpful
Lou was super patient and helpful. Not sure I could have done this without her support and guidance.

Reply from NewSmile
They been very helpful and quick to…
They been very helpful and quick to respond!
I highly recommend !

Reply from NewSmile
Ivy was really great
Ivy was really great, she was patient and made sure I fully understood considering english is not my first language.

Reply from NewSmile
Nice customer service
Nice customer service, easy to understand and will move forward with an impression kit later this year!

Reply from NewSmile
Great Customer Service, BUT Very Poor Wait Times Between Steps to Get Aligners
First of all, Lou, the Impression Specialist who I had a video call with, was great. I would give Lou 5 stars. She was patient, and explained things very well.
The reason I'm oinly giving my experience 3 stars is the amount of turnaround time with every step of this process. I originally purchased these aligners on 12/28/23, and waited a couple ofweeks to receive the impression molds. I sent the first set back, and they were received on 1/19/2024. On 2/2/2024, I was told the first set of impressions did not come out well enough to use, and that I would need to order a replacement set of impression molds and redo it, which I did today, 2/22/2024. Despite doing these molds with Lou's guidance, my top trays came out well, but my bottom trays did not, and it's unlikely they will be usable. I was informed that it will be 3-5 weeks from now before I will get official word if they can use them or not, as they have to be reviewed by the dental team. If they are not usable, I will either have to do a 2nd replacement impression kit, which will again take another 3-5 weeks to confirm if they're useable or not, or I will have to find a local dentist and pay to have 3-D scan of my teeth to send in. Lou did say that it's possible I will be able to try a set of trial aligners b/c my impressions were good except for one spot on the bottom, but that also will take 3-5 weeks. Then, no matter which of those occur, it will be another 3-4 weeks after that before I would receive the before and after treatment plan proposal for my review and approval. If approved, it would be another 3-5 weeks before my actual aligners would be fabricated and shipped. So, all in all the minimum time between paying for the aligners and receiving the first set- even if the impressions came out correctly the first time- would be about 3 mos. But because I've had issues w/ 2 impression kits, it's more like 5-6 mos. minimum before I will even get aligners. Had I known about the length of time between each of these steps, I would have just paid the extra money to have my dentist do this (it would have been about $3K through my dentist vs $1400 through NewSmile, so double the cost, but at this point, probably worth it), because I would have been halfway through my treatment by the time I even receive the New Smile aligners.

Reply from NewSmile
Scotland based
I have had to do a few sets on impressions so far as i have struggled to do it at home but have been sent extra trays( at an small cost) and the online meetings are great - Lou who helped me last time was very patinet and gave me tips to get the impressions right. Unfortunetly there are no dental places close to me that i can get a 3D scan so thats a bit rubbish as i would be happy to pay the extra to get this to avoid doing more impressions but dont want to have to fly to london - im in NE scotland. All the communiation has been very quick and easy and no issues with rebooking multiple appointments to get the best outcome. I will update this when i hear back about my retainers :)

Reply from NewSmile
Had another meeting to record my lower…
Had another meeting to record my lower impressions with Lou and she was super pleasant and helpful.

Reply from NewSmile
Very easy process
Very easy process! Lou was super helpful and efficient!

Reply from NewSmile
My experience with Ivy was great
My experience with Ivy was great. Really fast and efficient meeting to get my impressions done!

Reply from NewSmile
Ivy was very knowledgeable and patient…
Ivy was very knowledgeable and patient with me. We were able to work together and really get the impressions we needed.

Reply from NewSmile
Simple & Effective!
Simple, affordable, and effective!
Onky 6 months of wearing the retainers at night and im free from cooked teeth! No hassle of going to appoitments, just 1 box and the ocassional check in with staff. Would reccomend!!

Reply from NewSmile
Absolutely no idea how these cowboys…
Absolutely no idea how these cowboys are still operating. Conmen is putting it lightly. Please avoid at all costs I'm £500 down with nothing to show for it and won't refund me unless I spend £2000 on something I don't want.

Reply from NewSmile
Poor service for a luxury item.
Poor service for a luxury item.
The actual impressions call with Angel was good and she was very helpful.
The real issue is that the company itself is not set up to offer a quick, efficient or convenient service in the UK.
Only after paying do you learn that there is a month long waiting list to take the impressions. In this time you get plenty of messages rushing you to complete all the requirements which is enhances the aggravation at NewSmile being slow.
Appointments and customer service all happen in the evening UK time despite the WhatsApp group saying that they operate 9-5 GMT.
If you want to expand into overseas markets then ensure you are able to manage it.
Hopefully the retainers themselves will do the job.

Reply from NewSmile
Made to Feel at Ease
From the first call to Angel I was made feel at ease. I was very self worried about my teeth but Angel made me feel relaxed and was extremely knowledgeable. HIGHLY recommend Newsmile to anyone.

Reply from NewSmile
My teeth are much tidier thanks to the…
My teeth are much tidier thanks to the advice of all staff. Very grateful to their help. It is also convenient to have braces at home as this saves travel time. Thanks so much.

Reply from NewSmile
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