Novahair Reviews 82

TrustScore 3.5 out of 5

3.4

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Review summary

Based on reviews, created with AI

Most reviewers were somewhat happy with their experience overall. Many customers are satisfied with the product, highlighting its ease of use and natural-looking results for coloring hair. They appreciate how it effectively covers greys, leaving hair soft and shiny. Reviewers frequently praise the excellent and responsive customer service, noting that issues are handled well and promptly. However, some people were dissatisfied with the product itself, experiencing issues such as it not working as expected, not mixing properly, or causing staining. A few customers also reported concerns about adverse reactions or unexpected effects, and some questioned the product's formulation. Additionally, some users encountered problems with the dispensing mechanism of the bottles.

What people talk about most

Product

Consumers find product to be ambiguous. Many reviewers praise the product, highlighting its effectiveness in... See more

Quality

Customers had ambiguous experiences with quality. Many reviewers praise the product, noting that it makes... See more

Customer service

Customers consistently note positive experiences with customer service. Reviewers frequently praise the... See more

Based on these reviews

Rated 5 out of 5 stars

Bought the product through an Instagram advert, product arrived on time but it didn't work. When contacting customer services for refund explaining what happened, they sent me a nother bottl... See more

Rated 5 out of 5 stars

I used the light brown and at first I was only leaving the shampoo on for 10 mins and it wasn’t colouring all the greys but after a few experiments I found if I left it on for 25 mins it was perfect.... See more

Rated 5 out of 5 stars

I purchased this product from the UK. After ordering it i realised that I had purchased the wrong product. Emailed support and had near instant email responses and they dealt with my error really well... See more

Rated 5 out of 5 stars

Nova Shampoo has honestly made colouring my hair so much simpler. It’s a hair dye in shampoo form, so all I have to do is leave it in for 10-15 mins and wash my hair like normal and the colour comes... See more



Contact info

3.4

Average

TrustScore 3.5 out of 5

82 reviews

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Hasn’t replied to negative reviews

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Rated 5 out of 5 stars

5 ☆ customer support team

Gave a 5 ☆ review as despite having an issue with the colour I choose the delivery was fast and efficient and the customer support team could not have been any more helpful.

March 12, 2026
Unprompted review
Rated 1 out of 5 stars

Fake product

Fake product, came looks like it from the outside but what comes out isn’t what you see. The staining is bad especially if it drips onto any surface in your bathroom. Beware when buying the product from this website.

March 14, 2026
Unprompted review
Rated 3 out of 5 stars

Nova dye & shampoo . Have now bought 3 & everyone has had a…

Nova dye & shampoo.
Have now bought 3 & everyone has had a pump issue which is a shame as actual shampoo & dye is amazing for my hair. Have had to cut into bottle to get shampoo which isn’t ideal. At £27 it’s not what I’d expect . Have actually contacted Sarah & replacement promised but never arrived. As I said shame as I liked the product once I could access it.
Theresa Martin

March 8, 2026
Unprompted review
Rated 5 out of 5 stars

Nova Shampoo has honestly made life easy for me as a busy mum of 3 !

Nova Shampoo has honestly made colouring my hair so much simpler. It’s a hair dye in shampoo form, so all I have to do is leave it in for 10-15 mins and wash my hair like normal and the colour comes out rich, even, and vibrant every time. No mess, no mixing, no long waiting around — it’s genuinely quick and easy for a busy mum it’s perfect for me .

the colour looks natural but still gives that fresh, revived look. Perfect for busy days when I want my hair to look great without spending ages on it. I’m really impressed — I absolutely love it!

December 10, 2025
Unprompted review
Rated 2 out of 5 stars

Be wary of the chemicals

When the shampoo arrived I realised it contains p- Phenylenediamine despite claims it a gentle alternative to salon dyes etc. it's a dye like the rest and ppd has a high risk of causing reactions. Over the counter dyes tend to have gentler alternatives like 2-methoxymethyl-p- phenylenediamine which generally is less likely to cause a reaction. Also this expensive compared to box dyes.

I tried to return it but can only do that by sending back to the US so no refund if change your mind effectively.

November 25, 2025
Unprompted review
Rated 5 out of 5 stars

Brilliant

I never would of dreamed of dying my grey hair but saw novahair uk pop up on facebook a few times, I was very sceptical but thought I would test out there claims. I covered my hair with the shampoo and left in for 15 mins then rinsed out and waited for my hair to dry, I was pleasantly surprised it looked just like my natural colour before it went grey, my barber loved it my mrs loves it and several compliments which is nice, I look ten years younger and feel it when I lookin the mirror, as i said was sceptical before I used it but customer services were brilliant I'm now,a long term customer, love the stuff so easy to use and no horrible chemicals, perfect

November 21, 2025
Unprompted review
Rated 5 out of 5 stars

Great customer services

Bought the product through an Instagram advert, product arrived on time but it didn't work.

When contacting customer services for refund explaining what happened, they sent me a nother bottle. There was an issue with dark side of teh shampoo (it's dual bottle, different types of product to mix before applying).

New bottle arrived and it worked. Black hair now, no issue.

Sarah from customer services dealt with the issue very well.

I feel for other customers with bad experience with the product itself but would recommend to email CS.

October 13, 2025
Unprompted review
Rated 1 out of 5 stars

Hair loss after using it

This product is completely misleading and I don’t think they are compliant with UK regulations. It is not a shampoo, it is a strong hair colour dye that does not list full list of ingredients which is a red flag . I used it for about 3 months like 4 times in total , at first I was impressed by how good it covered the greys and that it didn’t have the strong smell of ammonia , unfortunately now I’m dealing with a massive hair loss which has never happened to me before and I completely attribute to this product, please don’t buy . Be careful and don’t make the same mistake as me.

September 22, 2025
Unprompted review
Rated 1 out of 5 stars

Stain the skin and unsafe

They've changed their dyes, which now stain the skin badly and stay for weeks. They don't reply to any of their emails, either.

Avoid and go for safer alternatives.

July 11, 2025
Unprompted review
Rated 1 out of 5 stars

Do not buy from "novahair.uk"

Do not buy from "novahair.uk". it is fake. I bought initially from "novahairofficial.com" which worked well. When that finished, I mistakenly bought from "novahair.uk". Burnt my skin.

August 28, 2025
Unprompted review
Rated 1 out of 5 stars

Don't buy, my hair is orange now

Ordered off the UK website. the product took over two weeks to arrive from China.
I have ordered light brown. It's easy enough to use but I am now orange.

August 29, 2025
Unprompted review
Rated 1 out of 5 stars

Do NOT buy

After reading the reviews, I bought 4 bottles of shampoo because I have long hair. I tried it 3 times, not even a slightly change of my hair colour, my grey roots were the same. I asked for a refund as the result is not as promised and after 19 emails, they refunded just 50% of the total amount. Highly disappointed: lost my money and time..

August 18, 2025
Unprompted review
Rated 5 out of 5 stars

I purchased this product from the UK

I purchased this product from the UK. After ordering it i realised that I had purchased the wrong product. Emailed support and had near instant email responses and they dealt with my error really well and resolved the issue. I found the support team to be knowledgeable and understanding. I notice some comments about poor support, but I cannot fault them. So I am leaving a positive review.

August 14, 2025
Unprompted review
Rated 5 out of 5 stars

Be prepared to experiment- it works

I used the light brown and at first I was only leaving the shampoo on for 10 mins and it wasn’t colouring all the greys but after a few experiments I found if I left it on for 25 mins it was perfect. I had a bit of an issue with the mechanism on my 2nd bottle but customer services have been helpful and are sorting it out. I will definitely keep using - kinder on my hair than dye.

August 14, 2025
Unprompted review
Rated 1 out of 5 stars

This website is an absolute scam

This website is an absolute scam. I purchased this shampoo and firstly it would not mix, only the clear side was coming out. Secondly it stained everywhere! I have complained to customer service and they haven’t bothered to reply. Do not use this company.

August 5, 2025
Unprompted review

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