Novahairofficial Reviews 66

TrustScore 4.5 out of 5

4.3

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers frequently praise the product for its quality, noting that it provides a natural look, vibrant color, and effective gray coverage without harsh smells or irritation. Many consumers highlight the ease of use, mess-free application, and the soft, smooth feeling it leaves their hair. The customer service is also consistently lauded for being exceptional, helpful, and responsive, with many people appreciating the quick assistance and personalized recommendations. However, some customers experienced issues with the product, such as the dye not lasting as long as promoted or receiving faulty batches. A few people also reported that the product stained their skin or surfaces, and some found the color match to be inaccurate, occasionally resulting in unwanted hair tones. There were also isolated complaints about issues with order delivery and unresponsive customer care.

What people talk about most

Product

Users describe ambiguous interactions with product. While some reviewers praise its ease of use, natural... See more

Quality

People report positive experiences with quality. Many customers praise the product for its ease of use, quick... See more

Customer service

Reviewers mention positive feedback about customer service. Customers frequently praise the quick response... See more

User experience

Reviewers highlight positive aspects of user experience. Customers consistently praise the product's ease of... See more

Order

Clients share ambiguous opinions on orders. Some customers received products that were a perfect match or the... See more

Based on these reviews

Rated 4 out of 5 stars

Provides a good natural look within the 10 minute time frame. For me personally, I experienced no allergic reactions to the dye where as lots of other dyes I have. Only con for me is that the dye (bla... See more

Rated 5 out of 5 stars

I am beyond impressed with this hair dye shampoo! It worked wonderfully for me super easy to use, mess free, and the results were even better than what I expected. My hair looks vibrant, healthy and... See more

Rated 5 out of 5 stars

Unfortunately I had issues with the 2 bottles I bought ( bad batch?) But the customer service I received was 5 star. Olivia was quick to respond, provided some troubleshooting tips and was helpful and... See more

Rated 5 out of 5 stars

The Nova Hair™ Instant Dye Shampoo worked wonders and didn't cause any itching or irritation. My natural hair is very dark brown, almost black, but not quite. I was wondering if I should try the... See more


4.3

Excellent

TrustScore 4.5 out of 5

66 reviews

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Rated 5 out of 5 stars

Nova Hair (Dark Brown) and the new Hela Hair (Black Brown)

I’ve been using Nova Hair dye for a while, primarily for my beard, and recently noticed that the product has been rebranded as Hela Hair. The website remains the same novahairofficial dot com, but there are some noticeable differences between the old and new versions, not just in name, but also in colour and formula.

The original Nova Hair version I used was in the Dark Brown shade. The dye itself was more translucent, both the white and colour parts of the formula were see through. It applied easily and had a mild tingling sensation after application, which I took as a sign that it was working. If I accidentally got some on my skin, it washed off easily with just water.

The newly rebranded Hela Hair, that I purchased, is in the Black Brown shade and is noticeably different. The white part of the dye is now a solid, opaque white, and the colour part is a dense, rich brown, not see through at all. At first, I thought it might not be as strong because there was no tingling sensation, but it actually turned out to be much more powerful. It covers the hair very well, and the colour is rich and long lasting.

One major difference to note, if you get the new formula on your skin, it’s very difficult to remove. I had to use nail polish remover and scrub for around half an hour to get it off. This was definitely my fault for not being more careful during application, but it’s something to be mindful of especially if you’re using it on your face like I am.

Overall, I’m happy with both versions, but the new Hela Hair (Black Brown) is definitely stronger and offers deeper coverage. Just make sure to apply it carefully to avoid staining.

September 7, 2025
Unprompted review
Rated 5 out of 5 stars

Going Gray

I’m trying to go gray and Love how easy and fast this product is to color my hair without harsh chemicals. It is also convenient to store and use as needed.
I bought the light brown and turned out a bit too light so going with the darker brown next time.

June 30, 2025
Unprompted review
Rated 5 out of 5 stars

Great product

I tried the Nova hair color shampoo and it’s very easy to use and gives great results. They also have fantastic service – quick to respond and very customer-friendly. Thank you for a great product!

August 1, 2025
Unprompted review
Rated 5 out of 5 stars

Last a while

I used Hela hair black a week ago and my beard is still black that's 8 days...feels good to wake up and not have to apply dye everyday just to get the look you want

July 20, 2025
Unprompted review
Rated 1 out of 5 stars

Faulty Product, No Results, and Poor Customer Service

I ordered a hair dye product from Nova Hair and unfortunately had a very disappointing experience. Not only did the product not work as advertised, but I was also unknowingly charged again due to a standing order I hadn’t clearly agreed to. When I noticed the second charge, I cancelled the standing order immediately — but received no refund for the unwanted charge.

As for the product itself, it was a complete letdown. The first time I tried it, the mixture stayed completely clear even after shaking it thoroughly, and my hair looked exactly the same — no colour change whatsoever.

I decided to try again, this time shaking it even more — and the tube burst! Brown dye flew all over my bathroom from a gap in the tube, making a huge mess. I had to cover the gap with my thumb just to use it. I applied the dye to my hair (what I could salvage from the mess), but again — no colour change at all.

I’m not sure if I received a faulty product or if the dye is simply ineffective, but for the price I paid, I expected far better. Between the poor performance, unexpected charges, lack of refund, and messy, faulty packaging — I absolutely cannot recommend this product. Total waste of money.

July 22, 2025
Unprompted review
Rated 5 out of 5 stars

I ordered the black hair colour

I ordered the black hair colour, and I’m very happy with it! It worked amazingly on my grey hair—gave full coverage and looked natural. The best part? It worked within just 10 minutes. Very easy to use and no mess. Definitely recommend!

July 19, 2025
Unprompted review
Rated 5 out of 5 stars

I couldn’t get my order

I couldn’t get my order, however I emailed to them they said that they would resend my order
I am happy that they responded to my emails and have good customer service by email
I thank Sofia for great customer service

July 20, 2025
Unprompted review
Rated 5 out of 5 stars

I really didn’t expect this to work

I really didn’t expect this to work. I thought no way I have so many different hair dyes and way too many grays. The product I used gloves and pumped some in my hand just moved it in a circle to mix what looked like the color on one half the activation on other. Just put in hair and after several pumps I felt I covered my grays then I just massage it in my hair line shampoo set timer for 15 minutes washed it out I was soo amazed covered everything I did the Black and boy was it black. I think next time I’m going to do the dark brown. I was just nervous it wasn’t going to work. But it Did. I say give it a try. I’m still o. My first bottle I did two touchups I thought for sure the dye would be old not work but it was good.

June 25, 2025
Unprompted review
Rated 5 out of 5 stars

I tried the Nova Hair Shampoo

I tried the Nova Hair Shampoo, and I had already tested other color-depositing shampoos before, but this one had the best color hold. Even compared to regular hair dyes I’ve used in the past, none of them had as good of a lasting effect as Nova Hair. On top of that, they sent me a scalp massaging comb and an applicator brush for the product, which was great because it kept my hands clean. I was honestly really impressed with how well the color stayed, and I definitely recommend you try it too.

July 19, 2025
Unprompted review
Rated 4 out of 5 stars

Provides a good natural look

Provides a good natural look within the 10 minute time frame. For me personally, I experienced no allergic reactions to the dye where as lots of other dyes I have. Only con for me is that the dye (black) doesn't last as long as promoted, i find i'm having to re-dye every 1.5 to 2 weeks but I would definitely purchase again through the Nova hair official website.

July 19, 2025
Unprompted review
Rated 5 out of 5 stars

I'm loving it

Great product it dyed my white hair the from the first time I used it, and customer service is great. Don't doubt it get yours asap

July 8, 2025
Unprompted review
Rated 5 out of 5 stars

I must say that being almost 78 years…

I must say that being almost 78 years old and fortunate enough to still have hair this is without a doubt the best hair coloring I have ever tried. It couldn’t get any easier than Nova! Shake it up- squeeze it onto your hand-rub it throughout your hair and let it sit. The longer you leave it on the darker it gets and guess what- no Stain anywhere! No gloves needed. This was a piece of cake- even for an old man. Try it- you’ll be pleasantly surprised!

July 14, 2025
Unprompted review

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