Novita Diamonds Reviews 

2,516
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Evaluating 59 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, knowledge, and friendly demeanor, making the process enjoyable and stress-free. The quality of the products, including engagement rings and other jewelry, is frequently highlighted as exceptional, often exceeding expectations with beautiful and bespoke designs. Many people appreciate the excellent customer service, characterized by quick response times, attentive listening, and personalized guidance throughout the selection and design process. Reviewers also commend the seamless experience from viewing to purchase and customization, with staff going above and beyond to meet specific needs and timeframes. However, some people mentioned issues with communication, specifically regarding the inability to reach a live person by phone and receiving automatic responses.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, frequently praising their helpfulness, attentiveness, and... See more

Product

Reviewers express high satisfaction with the product, often highlighting the exceptional quality and... See more

Service

Consumers find service to be positive, with many reviewers describing it as excellent, outstanding, and... See more

Quality

Clients share positive opinions on quality, with many reviewers highlighting the amazing quality and... See more

Customer service

People report positive experiences with customer service, highlighting helpful and supportive interactions.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

We’re so happy with our experience at Novita Diamonds. Sanya made everything really easy and enjoyable. She genuinely listened to what we were after and helped us find the perfect ring. It turned out... See more

Company replied

Rated 5 out of 5 stars

At our initial meeting Kellyann asked if there were any engagement ring designs I liked and to show her pictures of these. I shared 3 with her and by the same afternoon she had emailed a quote for all... See more

Company replied

Rated 5 out of 5 stars

Beautiful engagement ring. Great customer service experience and really quick response times. Being able to choose the setting, metal, have band or bridge, stone, band width, engraving, birthst... See more

Company replied

Rated 5 out of 5 stars

Excellent service. Could not have been more helpful or forgiving when I was running dreadfully late for my appointment. Have had a disastrous experience at another lab diamond company Austen & Blake t... See more

Company replied


Company details

  1. Jeweler
  2. Diamond Dealer
  3. Jewelry Designer

About Novita Diamonds

Written by the company

Novita Diamonds is proud to be one of the world's largest Lab Grown Diamonds retailers, with showrooms in Australia, NZ, the UK, Germany, Spain, Singapore, Malaysia and HK. Our lab-grown diamonds are created using state-of-the-art technology that not only produces the highest quality diamonds but also offers a sustainable and ethical alternative to mined diamonds. We are committed to providing our customers with high-quality fine diamond jewellery pieces without spending a fortune.

At Novita Diamonds, customer satisfaction is at the heart of our business. More than a diamond jewellery company, Novita Diamonds is becoming the #1 accomplice of thousands of couples around the globe in their love stories.

Ethical Lab Grown Diamonds

Written by the company

We're committed to our planet!

Free lifetime warranty and cleaning

Buy with confidence!

Our aim for all our customers is that they receive a lifetime of enjoyment from their jewellery.

Contact info

4.9

Excellent

TrustScore 5 out of 5

3K reviews

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4.9

All reviews

(2,516)

56 reviews in the last 12 months

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Rated 5 out of 5 stars

Two carat solitaire

I got a beautiful 2 carat solitaire made for my 50th. Absolutely stunning service was great. A selection of rings and diamonds to fit My budget Was all there. It was amazing and my finish product is just stunning. Love it so much. Can’t fault I even had the free resize done and it’s perfect.

October 26, 2024
Unprompted review
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Reply from Novita Diamonds

Happy 50th and congratulations on your stunning 2-carat solitaire! 🎉💎 We’re thrilled you had an amazing experience finding the perfect ring within your budget, and that you love the finished piece so much! 💖 Free resizing to make it just right? That’s how we do it! Enjoy every sparkle and happy celebrations ahead! 🥳✨

Rated 5 out of 5 stars

Can’t recommend enough!

I had such a great experience with Rachana at Novita Diamonds, Sydney. I had little to no idea on what exactly I was after, and she was extremely helpful and easy to communicate with throughout the entire process. The quality, customer service, products, pricing, and quick timeframe in having my custom piece made and ready is why I recommend Novita Diamonds to friends and family.

April 27, 2025
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Reply from Novita Diamonds

That’s wonderful to hear! 🌟 Rachana is truly a gem, and we’re so glad she could guide you smoothly through the process, even when you weren’t quite sure what you wanted. Your trust and recommendation mean so much to us! 💎💖 Thank you for choosing Novita Diamonds, and we look forward to helping your friends and family sparkle too! ✨😊

Rated 5 out of 5 stars

The people at Novita diamonds Melbourne…

The people at Novita diamonds Melbourne were terrific to deal with, explained everything so we could understand and got us exactly what we wanted. Would recommend!

February 17, 2025
Unprompted review
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Reply from Novita Diamonds

That’s fantastic to hear! 😊 We’re so glad the team in Melbourne made everything clear and helped you find exactly what you wanted 💎✨ Thanks so much for recommending Novita Diamonds, we truly appreciate it! Looking forward to helping you again in the future! 💖

Rated 5 out of 5 stars

Fantastic Service

Saw Novita on line then visited store in Hatton garden without appointment. Usually need appointment but Laura very kindly helped us out. She was great! Explained how we design the ring showing us different variants. My ring is now made and it’s beautiful. Thanks Novita and Laura.

May 17, 2025
Unprompted review
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Reply from Novita Diamonds

Thank you so much for sharing your experience! 💎 We're so glad Laura could assist you even without an appointment, she truly goes above and beyond! ✨ It’s wonderful to hear you enjoyed the ring design process and that your beautiful ring is now ready. Thanks for choosing Novita, and we hope to see you again soon! 😊

Rated 5 out of 5 stars

Excellent Knowledge of diamonds and…

Excellent Knowledge of diamonds and tailored my shopping experience

May 14, 2025
Unprompted review
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Reply from Novita Diamonds

Thank you so much for the lovely review! 💎✨ We're thrilled to hear you enjoyed your shopping experience and that our diamond knowledge helped make it extra special 💫😊 We loved helping you find the one! 💍 Come back anytime we’ll be ready with more sparkle! ✨💖

Rated 5 out of 5 stars

Elegant, Romantic, Simple and Sincere

I had the most wonderful experience at Novita, and I owe a huge part of that to Doria. From the moment we discussed, she made the entire process of choosing an engagement ring feel personal, seamless, and genuinely special.

She was patient, incredibly knowledgeable, and guided us with warmth and professionalism every step of the way. Her eye for detail and genuine care made all the difference—she didn’t just help us find a ring, she helped us create a lasting memory.

We couldn’t be happier with the final result. The ring is stunning, and the entire experience was everything we hoped for and more. Thank you, Doria, for making this such a meaningful and joyful journey.

April 30, 2025
Unprompted review
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Reply from Novita Diamonds

Wow, thank you so much for such a heartfelt review! 💖
We’re beyond thrilled that Doria could make your engagement ring journey so personal and memorable. Her passion for detail and genuine care truly shines through, and it’s wonderful to hear how much it meant to you both ✨💍Congratulations on your stunning ring — here’s to a lifetime of love, joy, and sparkle! 🥂💫
Thank you for letting us be part of your special story!

Rated 5 out of 5 stars

My experience with Novita was great and…

My experience with Novita was great and I received exceptional service. Their helpful team helped me a lot in choosing beautiful diamonds. I was impressed with the very competitive pricing. Highly recommended!

April 21, 2025
Unprompted review
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Reply from Novita Diamonds

Thank you so much for your kind words! 💎 We're thrilled to hear you had a great experience and found the perfect diamonds with the help of our team. ✨ Exceptional service and great value are exactly what we aim for—so glad we delivered! 💍 Highly appreciate the recommendation! 😊

Rated 5 out of 5 stars

Impeccable jewellery

I purchased my engagement ring and wedding ring from Novita. When it came to my second purchase I was given a loyalty discount. The service is very personal, in a quiet showroom and the staff are so friendly and helpful. Delivery was on time for both purchases.

May 17, 2025
Unprompted review
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Reply from Novita Diamonds

Thank you for your lovely review! 💍 We’re so glad to have been part of both your engagement and wedding ring journeys — and even happier you felt the personal touch each time. ✨ Our team loved assisting you in the showroom, and it's great to hear everything arrived right on time! 💎 Your continued support means so much to us! 😊

Rated 5 out of 5 stars

Incredible customer service

Novita diamonds had an extensive range of beautiful engagement rings to choose from. The consultant, April, was incredibly knowledgeable and helpful, and made the whole experience incredibly easy and pleasant. I felt I was able to get the best ring within my budget, and my fiancé fell in love with the ring instantly.
I highly recommend Novita diamonds

April 24, 2025
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Reply from Novita Diamonds

Thank you so much for the lovely review! 💍✨ We're thrilled to hear that you found the perfect ring from our collection and that your fiancé fell in love with it instantly 😍💖 April will be over the moon to know she made your experience smooth and enjoyable 🌟😊
Wishing you both a lifetime of love and sparkle! 💕💎

Rated 5 out of 5 stars

5 stars

I booked an online consult to go through different engagement ring designs. Marianela was great with helping me work out a custom design and select a diamond. Afterwards I got to make adjustments to the digital CAD mockups they sent me before committing to the final design. They were prompt with making the requested adjustments, and the final product turned out exactly as we'd agreed on. Their pricing was also very reasonable for a custom ring

February 1, 2025
Unprompted review
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Reply from Novita Diamonds

Thank you so much for your lovely review! 💖 We’re thrilled to hear you enjoyed your custom design journey with Marianela! 💎✨ It's always exciting to bring a vision to life—from CAD mockups to the final sparkle 💍🎨 We’re so glad the ring turned out just as you'd imagined (and at a great price too 😉). Wishing you a lifetime of love and sparkle! ✨💫

Rated 5 out of 5 stars

Amazing - Highly recommended

I bought some diamond Huggies earrings - they are perfect and the packaging is outstanding. Based on my experience I cannot recommend them highly enough. They are super helpful and their products are clearly quality.

May 9, 2025
Unprompted review
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Reply from Novita Diamonds

Thank you so much for your kind words! 💎✨ We’re so happy to hear you love your diamond Huggies—they really are such a timeless piece! 🤍 We're also glad the packaging made a great impression 🎁 and that our team could make your experience a smooth and memorable one. Thank you for your recommendation—it truly means the world to us! 💫

Rated 5 out of 5 stars

First of all thanks to rachana sister…

First of all thanks to rachana sister who made it possible and the team who said the ring can be made in the minimal time frame. The pressure i put on them might be a lil too much but they made it happen.☺️

Thanks NOVITA DIAMONDS PARRAMATTA

May 5, 2025
Unprompted review
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Reply from Novita Diamonds

Aww, thank you so much! 🥹💍
Rachana and the Parramatta team were absolutely thrilled to make it happen for you — even with the pressure! 😅 We’re just so happy we could deliver your ring in time and be part of your special moment 💫✨ Thanks again for choosing Novita Diamonds! 💎

Rated 5 out of 5 stars

The BEST decision I made for my wedding ring!!

I wouldn’t have found the perfect ring… if I hadn’t found Novita!!! My wedding ring journey was not easy. I went to almost every jewellery store I could find — searching and honestly, feeling a little disappointed every time. Nothing felt just right… until I walked into Novita.

From that very first moment, I just knew — they had exactly what I was looking for. Unlike other places with limited samples and imagination, Novita had a wide range of stunning, ready-to-view designs that helped me truly visualise how my dream ring would look. That changed everything.

I even got to customise my ring entirely to reflect what I wanted — and the end result? It was beyond beautiful. It was perfect.

And special thanks Ken Yee!! She was incredibly kind and so patient with me. She guided me through every step, gave me the freedom to explore and imagine and made me feel supported. Her passion made the whole experience unforgettable.

To anyone searching for the one (ring AND experience), Novita is the answer. Trust me — your dream ring is waiting there!

May 1, 2025
Unprompted review
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Reply from Novita Diamonds

What an absolutely beautiful message — thank you so much! 🥹💖 We’re over the moon that you found the one at Novita — and that we could be part of such a meaningful journey with you. 💍✨ Your words truly mean the world to us, and we’re so happy you felt supported and inspired throughout the process.
A huge shoutout to Ken Yee for being the superstar she is 🌟 Her care, patience, and passion really shine through — and we’re so glad she made your experience so memorable!
Wishing you a lifetime of love, joy, and sparkle 💫 Thank you again for trusting us with something so special 💎💕

Rated 5 out of 5 stars

Great product and service

Novy again out did herself!! My custom wedding bank looks perfect with my ring!! The team were great doing everything from a simple photo i had!! And without breaking the bank! Also gave a helpful payment plan :)

May 3, 2025
Unprompted review
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Reply from Novita Diamonds

That's awesome! 🎉💍 Novy and the team nailed it with your custom wedding band, turning a simple photo into perfection without breaking the bank! 👏💸 And a helpful payment plan? Now that's the cherry on top! 🍒 Enjoy your stunning new set!

Rated 5 out of 5 stars

Quick and easy

May 2, 2025
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Reply from Novita Diamonds

Thanks so much for your kind words! 💕 We're so glad to hear the process was quick and easy for you — that’s exactly what we aim for! 😊 From start to finish, we want your experience to be smooth, stress-free, and full of excitement. Enjoy your beautiful piece! 💍✨

Rated 5 out of 5 stars

First Class Service

What an amazing experience getting a beautiful ring for our 25th Wedding Anniversary. From start to finish April was friendly, helpful and stayed in touch with updates throughout the entire process. I am beyond happy with how it turned out and would not hesitate to recommend anyone looking for a beautiful piece of jewellery.

April 23, 2025
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Reply from Novita Diamonds

hank you so much for your sparkling review! ✨ April had an absolute blast helping you find the perfect ring to celebrate your 25th Anniversary! 🌟 We're thrilled to hear that you enjoyed the journey with us and that you're over the moon with your new treasure. 💍 Here's to many more years of love and happiness together! 🥂 Don't hesitate to dazzle us with your smiles whenever you drop by! 😊💎

Rated 5 out of 5 stars

Great service and experience

My lady and I were so happy with our experience together trying on engagement rings together. I now have the exciting time to propose.

April 16, 2025
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Reply from Novita Diamonds

That's fantastic to hear! 🎉💍 Congratulations on this exciting journey ahead of you! Wishing you both a lifetime of happiness together!

Rated 5 out of 5 stars

Fantastic experience

Had a fantastic experience at Novita with the assistance of Paul who helped us acquire an engagement ring, wedding band, pair of earrings and a necklace pendant. Paul was clearly extremely knowledgeable on the subject and took his time to explain all the various options that were available to us. The service provided was nothing short of great and we would thoroughly recommend Novita to friends and family. Really pleased with the service and can’t wait to receive the jewellery in the coming weeks!

April 23, 2025
Unprompted review
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Reply from Novita Diamonds

Thank you so much for the lovely review! 💍✨ We're thrilled to hear you had a fantastic experience with Paul—he truly is a gem! 💎 From the engagement ring to the wedding band, earrings, and pendant, it sounds like you’re all set to sparkle. 💫 We're so glad Paul could guide you through all the options with care and expertise. Your excitement is contagious, and we can't wait for you to receive your beautiful pieces! 🎁💖 Thanks for recommending us to your friends and family—we’ll be ready to add some sparkle to their lives too! 🥰

Rated 5 out of 5 stars

Excellent personal service

Excellent personal service. Beautiful jewellery. The whole process is a pleasure.

April 30, 2024
Unprompted review
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Reply from Novita Diamonds

Thank you for the lovely feedback! 💖 We're so glad to hear you enjoyed the entire experience with us—from the personal service to the beautiful jewellery. 💎✨ It's always our goal to make the process as seamless and enjoyable as possible, and we're thrilled we could deliver that for you. Looking forward to welcoming you back again soon! 😊

Rated 1 out of 5 stars

Heartbreaking experience handled with shocking disregard

Unfortunately I didn't get to have a nice experience like every other customer who was able to write such nice reviews.

After having my engagement and wedding rings stolen in a home invasion, I returned to this jeweller—the same one my husband originally bought my engagement ring from—expecting professionalism, compassion, and basic competence. What I got instead was a string of blunders, broken promises, and appalling customer service.

I placed two new orders with them: a replacement engagement ring and a new wedding band. On collection day, I was told—all too casually—that the rings were too small. They admitted this error in writing. When I requested £60 off the final price to cover the cost of travel due to their mistake, I was met not with an apology, but with a spiteful, rude email that frankly should never have come from a professional business.

To save face, they later promised the £60 off and a complimentary gift on my return. Today, I was told the gift isn’t happening—because clearly, keeping their word is optional here.
This entire experience has been needlessly stressful and upsetting—especially given the emotional weight of what these rings were meant to replace. They had one job: to offer support and get it right. They failed on every count.

I regret ever walking back through their doors.

April 15, 2025
Unprompted review
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Reply from Novita Diamonds

Thank you for taking the time to share your experience. We're truly sorry to hear that your recent visit to Novita Diamonds London did not meet your expectations, especially being such a sentimental moment for you and your partner.

We deeply regret any miscommunication and inconvenience caused throughout the process of replacing such meaningful pieces. Your feedback is important to us, and we’d really appreciate the opportunity to look into this further so we can understand what went wrong and ensure it doesn’t happen again.

If you're open to it, please reach out to us at contact@novitadiamonds.com with your order number. We value your feedback and sincerely apologise for the experience you've had.

Kind Regards,
The Novita Diamonds Team💎

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