On the Beach Reviews 

974
TrustScore 3.5 out of 5

3.7

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Review summary

Created with AI, based on recent reviews

Looking at 893 reviews, most reviewers were somewhat happy with their experience overall. Customers generally find the booking process straightforward and easy, appreciating the clear website navigation and wide holiday choice. Many consumers highlight competitive pricing and good value, often reporting positive holiday experiences that meet expectations. However, some people were dissatisfied with customer service, often describing it as non-existent or difficult to reach due to automated systems. Reviewers also mention issues with booking flexibility, such as difficulties changing or confirming flights. Concerns were also raised about unexpected price increases, baggage costs, and welcome bonuses not being applied.

What people talk about most

Booking process

Users describe ambiguous interactions with the booking process, with many finding it easy and... See more

Holidays

People report ambiguous experiences with holidays, with some customers praising the ease of booking and great... See more

Price

Reviewers mention ambiguous feedback about price, with many finding prices to be competitive, reasonable, and... See more

Website

Customers had ambiguous experiences with the website, with some finding it very easy to navigate and use for... See more

Customer service

Consumers find customer service to be negative, with many reporting it is impossible to reach a human and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

We book every year with on the beach with no difficulties at all. 9 this year, 4 adults, 5 kids. Holiday was amazing. A little hicup at the beginning of trip where one of the children was moved... See more

Company replied

Rated 4 out of 5 stars

It's very easy to bookna holiday with on the beach. My only complaint is when you need to make a change there is no option you have to wait days for customer service to respond to your query to chang... See more

Company replied

Rated 4 out of 5 stars

It was keenly priced,website easy to navigate, huge choice for all budgets. The only con was that I would like to have been able to access more pictures of room accommodation and facilities.

Company replied

Rated 4 out of 5 stars

I like On the Beach because it keeps you updated clear communication and even if it is the same price everywhere else you win by getting discount vouchers so it makes your trip even cheaper. They expl... See more

Company replied


Company details

  1. Travel Agency

About On the Beach

Written by the company

We’re On the Beach and we’re proud to be one of Europe's leading online retailers of beach holidays. From humble beginnings in 2004 as a start-up business in a terraced house in Macclesfield, England, to our 2015 listing on the London Stock Exchange; we now send over 1.5 million happy customers away on their perfect beach holiday every year and have won lots of awards doing it. Visit our site

Contact info

  • The easiest way to reach us is through our handy Live Chat feature. You can find this under the 'Help and Contact' section of your My Bookings account, and one of our beach buddies will be happy to help you on your way., Ireland

  • onthebeach.ie

3.7

Average

TrustScore 3.5 out of 5

974 reviews

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1-star

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3.7

All reviews

(974)

902 reviews in the last 12 months

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Rated 1 out of 5 stars

There is absolutely no customer service

There is no customer service if you have any issue.
I discovered this when following their own guide to linking 2 bookings that didn’t work, I tried to get help via their AI assistant chat, that went round in circles despite trying to get it to link me to a real person. They have no WhatsApp, Instant Messenger or email to contact. Found a Facebook group to see if I could find out how to get help and there it was apparent there’s no contact or help if anything goes wrong (like a flight getting cancelled or changed for example). People were so desperate they were talking of driving an 8 hour round trip to get to their office in Manchester.
We travel next week, I know from other people they’ve had an email to warn of work going on at our hotel but we’ve had no communication from OTB and I know I can’t contact them to ask about it. I'm just dreading anything going wrong on our holiday where we need their help. Im never using them again, I’d rather pay more for the holiday. I recommend anyone find the public Facebook group and read the many horror stories on there and people desperate for help. The one tip I did learn was that when their Chatbot won’t connect you to a real person, keep typing ‘scam’ or ‘scammed’ to every question about what you need help with. Eventually you should get linked to a person.

June 25, 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi,

We are very sorry to read this, we have requested some more information so we can take a look for you.

On the Beach

Rated 3 out of 5 stars

Currently awaiting customer service to…

Currently awaiting customer service to reply to me in relation to an overpayment

June 20, 2026
On the Beach logo

Reply from On the Beach

Hi Niamh,

I can see this matter has now been resolved. Thanks for your patience.

On the Beach

Rated 3 out of 5 stars

Booked last year easy

Booked last year easy
This year not so easy with 2 different airlines

June 23, 2026
On the Beach logo

Reply from On the Beach

Hey,

We appreciate your feedback. We understand booking with multiple airlines can be challenging. We're always working to improve.

On the Beach

Rated 5 out of 5 stars

Absolutely fantastic so easy to use and…

Absolutely fantastic so easy to use and excellent prices a payment plans. Have already used them again for next holiday

June 20, 2026
On the Beach logo

Reply from On the Beach

We're so happy to hear you found our service fantastic and easy to use, with excellent prices and payment plans! It's wonderful that you've already booked with us again.

Rated 1 out of 5 stars

Absolutely disgraceful experience with…

Absolutely disgraceful experience with On the Beach.

We paid €2,541.12 for a family holiday and, when we were unable to travel, were told by On the Beach that the hotel had refused any refund and that there was nothing they could do.

Not believing this explanation, as I am a hotel manager I contacted the hotel directly. Not massively to my surprise, the hotel provided written evidence showing that the booking was eligible for free cancellation and that they had approved the cancellation request. We were also shown correspondence confirming this.

This means that while On the Beach was blaming the hotel, the hotel was not actually responsible for refusing the refund at all.

What is most concerning is that customers should not have to uncover the truth themselves after being given inaccurate information by the company they booked with. Had we simply accepted what we were told, we would have lost over €2,500.

I emailed On the Beach on Friday seeking an explanation as to why incorrect information was provided and why responsibility was placed on the hotel, yet I have received no response whatsoever.

The refund is only part of the issue. The bigger issue is the lack of honesty, accountability and transparency throughout this entire process. A company handling customers’ money should be held to a much higher standard.

I will be taking this matter further and sharing the evidence provided to me so that other customers can make informed decisions before booking through On the Beach.

Without the intervention of the hotel and our own persistence, we would still be out of pocket thousands of euro today.

Extremely disappointing and completely unacceptable.

I wouldn’t recommend or book with on the beach in the future.

To top it all off it took 3 days to get through their AI chats and speak with a real person.

June 12, 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thank you for leaving your review.
We’re very sorry to hear that you did not have the holiday experience you were expecting and appreciate you bringing this to our attention. We understand how disappointing this must be after looking forward to your trip.
So that our Aftercare team can fully review your concerns, please follow the link provided and include as much detail as possible regarding the issues experienced during your holiday. Any supporting information or evidence you can provide will help the team investigate this thoroughly for you.
https://help.onthebeach.co.uk/hc/en-gb/requests/new?ticket_form_id=31071760293265
If you receive an error saying that your file didn’t send, it might be because the files you attached were too large. Try reducing the size and sending again if this happens.
After you’ve sent your complaint, we’ll pop you an email to confirm that we’ve received it, and you might notice that you’ll be given a maximum time frame of 56 days for a response. Before you panic, we know this sounds quite lengthy, but it’s important to note that this is a maximum, so by no means do all complaints take this long to reply to. We just need to allow enough time for any hotel suppliers involved to provide the fairest possible outcome.

Rated 5 out of 5 stars

Holiday as expected

We recently booked our holiday through On the Beach including Ryanair flights and an 11 night stay at Hotel Horitzo in Blanes and the entire holiday was excellent from start to finish.
Everything was exactly as described and met our expectations. The booking process was straightforward and all travel arrangements went smoothly. Hotel Horitzo was absolutely fabulous clean, comfortable and perfectly located directly opposite the beach. The scenery was stunning with beautiful sea views and breathtaking surroundings that made our stay even more special. Waking up to the fabulous views every morning was a real highlight. The hotel staff were friendly and helpful and the overall atmosphere was relaxing and welcoming. As a couple we had a wonderful holiday and couldn't have asked for more. We have booked with On the Beach on one other occasion and would happily book again and highly recommend both On the Beach and Hotel Horitzo to anyone looking for a stress free beach getaway in Blanes.
★★★★★

June 11, 2026
On the Beach logo

Reply from On the Beach

We are so happy to hear you had such an excellent holiday experience with us, from the straightforward booking to your smooth travel arrangements. It is wonderful to know that Hotel Horitzo exceeded your expectations with its fabulous location and stunning views. We truly appreciate your kind words and recommendation.

Rated 4 out of 5 stars

Book a holiday with esse

It's very easy to bookna holiday with on the beach. My only complaint is when you need to make a change there is no option you have to wait days for customer service to respond to your query to change a flight or flight time. So therefore once you book you dont have the option to change anything

June 21, 2026
On the Beach logo

Reply from On the Beach

We appreciate you sharing your feedback regarding the difficulty in making changes after booking. We understand how frustrating it can be to experience delays when trying to modify your travel plans. We are actively working to improve our customer service response times for such requests.

Rated 5 out of 5 stars

Great and easy service

Great and easy service. Great deal on flight on hotel....

June 20, 2026
On the Beach logo

Reply from On the Beach

We're glad you enjoyed your experience and found our service easy and the deal great.

Rated 5 out of 5 stars

Transfer was on time

Transfer was on time , hotel was perfect

June 22, 2026
On the Beach logo

Reply from On the Beach

We're so glad your transfer was on time and your hotel was perfect. Thank you for your kind words!

Rated 5 out of 5 stars

Fantastic Website

Fantastic website. Can filter holidays by so many options it’s makes it so simple to find exactly what you are seeking. Seamless booking experience. No issues whatsoever - would 💯 recommend 🤩

June 18, 2026
On the Beach logo

Reply from On the Beach

We're so pleased you found our website fantastic and easy to use for filtering holidays! It's wonderful to hear your booking experience was seamless. We appreciate your recommendation!

Rated 1 out of 5 stars

Terrible

Terrible! We have used this company for many years, but now they have invested in AI that doesn't understand any requests. In the past, I could reach a human and resolve any issue, even with the live chat. Now, it is impossible to reach customer service by phone or online; everything leads to an AI chat, which is useless.

June 22, 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi Kevin,

We appreciate you sharing your concerns about our AI and customer service. We are actively working to improve our support channels and ensure you can connect with us effectively. Your feedback is invaluable as we make these improvements.

On the Beach

Rated 3 out of 5 stars

Extra costs after booking holiday

Booked a package and didn’t realise I still had to pay for seats on the planes as well. Baggage also needs to be added on, so the holiday wasn’t long adding up once I had booked. Tried to speak to someone and it’s all AI who won’t put you through to anyone and if you send a message it won’t be replied for weeks either.

June 17, 2026
On the Beach logo

Reply from On the Beach

Hi,

We appreciate you sharing your feedback regarding the additional costs for seats and baggage, and the difficulties you encountered reaching our support team. We are reviewing our communication channels to improve response times and ensure a smoother experience for our customers.

On the Beach

Rated 1 out of 5 stars

AVOID!!

AVOID!!! On The Beach have the worst customer service I have known. Booked a holiday last year to Dubai. Despite all the restrictions with flights due to the ongoing tensions, we have stayed positive. However, I discovered that the hotel we are staying at (Fairmont Ajman) is having renovation/construction work throughout our August stay and the only pool and bar will be closed. Despite repeated attempts to use the chat function to chat with an adviser, this has been blocked by their AI function. I have sent emails and still had no reply. I have no idea where I stand at this stage. I am now looking at raising a complaint via ABTA. This was the first time I booked with OTB and will 100% be my last. Avoid this company if you want decent customer service! I never write reviews but felt I had no choice. AVOID!

June 21, 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi,

I am very sorry to read this, I have requested some more information from you so we can look into this matter.

On the Beach

Rated 5 out of 5 stars

Found on the beach really easy to book…

Found on the beach really easy to book with, and got a great deal. Hopefully the holiday will go as smoothly!

June 18, 2026
On the Beach logo

Reply from On the Beach

We're so glad you found booking easy and got a great deal! We hope you have a fantastic holiday.

Rated 5 out of 5 stars

Very easy and smooth booking

Very easy and smooth booking. Read numerous reviews on these apartments and they look vet very nice.

June 18, 2026
On the Beach logo

Reply from On the Beach

We're so pleased your booking was easy and smooth! We're confident you'll love the apartments.

Rated 4 out of 5 stars

Very easy to book holidays Very clear…

Very easy to book holidays Very clear communication when booking your holiday everything went through smoothly Very happy with the booking process

June 19, 2026
On the Beach logo

Reply from On the Beach

We're so pleased to hear your booking process was easy and smooth! Clear communication is key, and we're glad everything met your expectations.

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