Primadancewear Reviews 

79
TrustScore 4 out of 5

4.1

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 40 reviews, reviewers had a great experience with this company. Customers consistently praise the high quality and beautiful designs of the dancewear, noting its durability and suitability for performances. Many people also appreciate the fast and reliable delivery, with orders often arriving quickly, even for last-minute needs. Reviewers frequently highlight the staff's helpfulness and the straightforward process for exchanges and returns. However, some people were dissatisfied with aspects of customer service. These customers reported unhelpful or dismissive responses, feeling their concerns were not genuinely addressed or resolved. Reviewers also mentioned inconsistent communication and a perceived lack of accountability when trying to resolve issues.

What people talk about most

Product

Clients share positive opinions on product quality, with many consistently praising the excellent quality of... See more

Quality

Consumers find quality to be exceptional, with many reviewers consistently praising the excellent quality of... See more

Customer service

People report ambiguous experiences with customer service, with many reviewers praising the exceptional and... See more

Order

Users describe ambiguous interactions with order processes, with some customers praising the quick processing... See more

Delivery service

Reviewers mention positive feedback about delivery service, with many customers consistently praising the... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My daughter absolutely loves Prima Dancewear! She wears it for competitions, training, and even just day-to-day because it’s so comfortable and we love the designs. The quality is amazing – it holds u... See more

Rated 5 out of 5 stars

Purchased a bulk of costumes for my dance school and they were lovely quality. Quick delivery and turn around. Exchanges and refunds sorted really quickly too. Will definitely return to get our fut... See more

Rated 5 out of 5 stars

The dance attire is of excellent quality and was perfect for our dance school's performance. We ordered a variety of sizes, and the process for exchanges and returns was straightforward. We are certai... See more

Rated 5 out of 5 stars

My order arrived quickly, and the fit was excellent. We ordered a few sizes to try and returned the one we didn’t need to with no hesitation for a refund. The staff were quick to respond to us and h... See more


Company details

  1. Dance Store

Written by the company

Providing a wide range of high-quality dancewear and custom costumes for dancers across the United Kingdom, Ireland, Europe, and worldwide. From premium leotards and performance tops to training essentials and bespoke designs, we offer affordable and beautiful desings, crafted to support every style of dance. With reliable global shipping and flexible customisation options, we help performers look and feel their best on and off the stage.


Contact info

4.1

Great

TrustScore 4 out of 5

79 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 85% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.1

All reviews

(79)

40 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Such a disappointment of a company

I contacted prima dance wear to exchange a leotard, they advised me to reorder instead which I did but after already sending back for a exchange they reassured me that when they receive it they will just refund as I had re ordered as advised. I then received two leotards and no refund. After having to prove they had agreed to cancel the exchange they told me to send it back again for a refund which I did. This was well over a month ago since this problem started and nearly a month since they have received the return and haven’t refunded me. Please beware as email is the only way to contact them and they take such along time to reply and DO NOT refund when you have an incorrect size after a loss of over £55 including all postage for there mistake I will never go near this company again

March 25, 2025
Unprompted review
Primadancewear logo

Reply from Primadancewear

Dear Steph. I am sorry to read your feedback of disappointment. There was a mix up in sending you another leotard, due to your returns form requesting an exchange. Our email and return/exchange department are separate.

If a customer returns an item stating they would like an exchange, this will be actioned. Which was done so.

Upon checking into this, we have not located a return from you as of yet. We have emailed you to request you send us your tracking number for the date this item was returned, as we have a 10 working day period for refunds to be processed once received.

If you can aid us with this information we are more than happy to help further, however until the item has successfully need received, as all retail companies, we cannot issue a refund.

We thank you for taking the time to leave us a review to help us improve where we can in the future, and we hope we can give you a better experience with your next order.

Rated 5 out of 5 stars

Super Happy!!

I needed some advice on size and matching items, prima customer service was so helpful and arranged the items to be sent quickly for me. The quality is lovely and value for money above other brands. I would highly recommend for all dance wear. Thanks Prima xx

January 20, 2025
Unprompted review
Primadancewear logo

Reply from Primadancewear

We are so glad to hear that, thank you for taking the time to leave us a review.

Rated 5 out of 5 stars

Jazz costume

I just received a jazz costume for my daughter’s upcoming festival. So happy with the service. Quick delivery, cute packaging and it fits well.
Really pleased with the price and we can now buy some bits to personalise it!
Thank you Prima x

January 22, 2025
Unprompted review
Primadancewear logo

Reply from Primadancewear

Thank you Charlotte, thats lovely to hear.

Rated 1 out of 5 stars

Ordered a set online

Ordered a set online, the picture doesn’t reflect what was sent, meant to come with a skirt as in the picture but it came with briefs. The blurb did say with briefs but many people would assume this particular colour would come with the skirt as per the picture. Sent it back and it wasnt in the clear packaging and they now won’t refund the item, the clear packaging broke when opened so it’s just a get out clause for them to mislead and not refund. Won’t be using them again- customer service is awful too.

June 25, 2024
Unprompted review
Primadancewear logo

Reply from Primadancewear

Dear Madam, We are very sorry to hear you are unhappy. We strive to give our customers the best service possible. We do encourage costumers to read descriptions before purchasing as we have a mixture of photos for products, with suggested matching items. To give customers ideas of what they can match their favourite top or bottoms with.

We are sorry you felt this was not as clear as it could be and will strive in the future to improve on this, when having items photographed. We did politely offer you a credit note after stating you were unhappy which you declined. We also mentioned these shorts will be available online to add to your order if you wished to do so.

Rated 5 out of 5 stars

Love Prima

Prima dance wear is my daughters favourite and go to dance wear. Love seeing the Prima team at events, they are so kind, always take time to chat. Delivery’s are always quick and on time. The quality is fantastic, with a wide range of styles and colours. Nothing is to much trouble when placing an order or chatting to Prima about it.

April 17, 2024
Unprompted review
Primadancewear logo

Reply from Primadancewear

Thank you Sharon for your lovely review, we really appreciate it.

Rated 5 out of 5 stars

Gorgeous dancewear💕

I’ve ordered from Prima loads of times, such good customer service and beautiful items. The items are also super reasonable🩷

April 26, 2024
Unprompted review
Primadancewear logo

Reply from Primadancewear

Thank you Lily, we appreciate your review!

Rated 5 out of 5 stars

Would recommend!!

Great range of leotards and sets for a range of dance styles catering for all ages and sizes

April 25, 2024
Unprompted review
Primadancewear logo

Reply from Primadancewear

Thank you Katie for your lovely review!

Rated 5 out of 5 stars

incredible 🤍

absaloutley adore all their dancewear with amazing service, quick delivery and great condition. i’ve never considered buying anywhere else !! 💕💕

April 25, 2024
Unprompted review
Primadancewear logo

Reply from Primadancewear

Thank you Daisy, we are so happy to hear that!

Rated 5 out of 5 stars

incredible

such good quality dancewear. such a lovely company and everything is gorgeous

April 25, 2024
Unprompted review
Primadancewear logo

Reply from Primadancewear

Thank you Evie for your lovely review!

Rated 5 out of 5 stars

Beautiful ✨

My daughter loves dancing in her Prima leotard. Always guaranteed to beautiful, and the quality is amazing.

Delivery was super fast.

She can’t wait wear her dress for the next competition.

March 5, 2024
Unprompted review
Primadancewear logo

Reply from Primadancewear

Thank you Nicola, we appreciate your review!

Rated 5 out of 5 stars

Highly recommend Prima

Highly recommend Prima! My daughter loves their leotards and sets. She lives in them. We’ve never had a problem returning items and love picking up a bargain in their sale every now and again.

April 25, 2024
Unprompted review
Primadancewear logo

Reply from Primadancewear

Thank you for your wonderful review.

Rated 5 out of 5 stars

Perfect costume selection

I was in need of a costume for my adult lyrical team on fairly short notice when I came across Prima. The selection is stunning and when I reached out for help regarding sizing and stock they were so helpful in fulfilling my order. Safe to say the girls are in love with their costumes, they are breathtaking and the quality is unmatched. Thank you so much!!!

February 26, 2024
Unprompted review
Primadancewear logo

Reply from Primadancewear

Thank you Chloe for taking time to review us!

Rated 5 out of 5 stars

Gorgeous lyrical costume for my…

Gorgeous lyrical costume for my daughter's dance competition - just what she was envisaging. Arrived promptly, and easy to return the alternative size ordered.

February 13, 2024
Unprompted review
Primadancewear logo

Reply from Primadancewear

Thank you for your lovely comments

Rated 5 out of 5 stars

the most amazing dancewear brand!

the most amazing dancewear brand!!
i am incredibly thankful to be an ambassador for there brand, as they have a wide variety of products and sizes. i highly recommend purchasing ❤️

November 6, 2023
Unprompted review
Primadancewear logo

Reply from Primadancewear

Thank you for your lovely review!

Rated 1 out of 5 stars

I ordered 2 sizes to try

I ordered 2 sizes to try. The company have refused to refund as they say it shows signs of wear and a stain on the crutch. The item was tried on in a bedroom whilst wearing knickers, taken off, folded, and returned in original packaging. Shame on them! Absolute lie from Prima. Obtaining money by deception? I think so. I received no explanation or photographic evidence either to prove. Use a better company would be my advice! I've been completely ripped off.**** edit.. I have been sent back the item which shows extensive fraying and looks deliberate in nature. It was not returned this way. Also, there is not a stain on the crutch on the item they have returned to me which was one of their reasons not to redund..They then say they will not refund as I haven't asked nicely. I did in fact send 3 emails before finally settling on taking pictures of the item that returned me and warning others on my IG account. Anyone who knows me, knows w wouldn't sentd back anything stained or all frayed like they said. What the heck. The items were not sent back with any stains and the pictures Prima sent were of the lycra all frayed as well?? They are dishonest and kept my money sadly.

October 23, 2023
Unprompted review
Primadancewear logo

Reply from Primadancewear

Dear Kelly, we did sent you photos of your item which had stains in it. We do suggest all dancers wear underwear when trying on items.

As I am sure you can understand we cannot sell on items which have stains in them, it would not be fair on future costumers to receive defected items. We hope your next order with us can be more successful and bring you faith in our company.

Prima xo

Rated 5 out of 5 stars

Great customer service

Super fast delivery and beautiful good quality costumes. Great costumer service and sorted out my problems straight away!! Definitely recommend buying from here. I’ve got a few costumes from prima now and they are most definitely my favourites. Can’t wait to order again😊

September 4, 2023
Unprompted review
Primadancewear logo

Reply from Primadancewear

Thank you Jaden, lovely to ready your review.
best wishes, Prima xo

Rated 5 out of 5 stars

Amazing costumes.

I have ordered a few things over the years from Prima Dancewear for my daughter and the delivery is always fast. If I have any queries I always get a quick response from the team. The dance wear is always beautifully made, comfortable and at an affordable price. I will 100% be ordering more things from this great brand for my daughter.

August 22, 2023
Unprompted review
Primadancewear logo

Reply from Primadancewear

Thank you for your lovely review Lyndsey.

Rated 5 out of 5 stars

Quad costumes

I ordered costumes, in different colours to be made ,arrived a week early than agreed, service was 💯

June 3, 2023
Unprompted review
Primadancewear logo

Reply from Primadancewear

Thank you Lesley for your lovely review!

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look