My daughter absolutely loves Prima Dancewear! She wears it for competitions, training, and even just day-to-day because it’s so comfortable and we love the designs. The quality is amazing – it holds u... See more
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Providing a wide range of high-quality dancewear and custom costumes for dancers across the United Kingdom, Ireland, Europe, and worldwide. From premium leotards and performance tops to training essentials and bespoke designs, we offer affordable and beautiful desings, crafted to support every style of dance. With reliable global shipping and flexible customisation options, we help performers look and feel their best on and off the stage.
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United Kingdom
- primadancewear.co.uk
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Replied to 85% of negative reviews
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My daughter absolutely loves prima…
My daughter absolutely loves prima dancewear and basically lives in it.we have bought multiple times.The quality, the cost, the designs, speedy deliveries is everything we look for when picking new stylish dancewear. We wouldn't go anywhere else. Customer service is fantastic, i feel they always go above & beyond and have really helped me with last minute orders lots of time. Thank you Prima x

Reply from Primadancewear
Great for dance wear ❤️
I have ordered from Prima dance wear quite a-few times for my daughter. Excellent customer service and had a query responded to very quickly. Seems like a great independent business who seem to be very knowledgeable about the dance world and dance wear. I feel they supply quality dance wear that my daughter loves to wear for dance conventions, competitions, photo shoots etc.
I will be ordering from them again very soon for her upcoming birthday.

Reply from Primadancewear
Great products and customer service.
Have ordered several items for my daughter. Always received quickly. All items have been of great quality. I did receive an email once advising item I'd ordered was no longer available in size requested but was being sent another size to try as was similar. The alternative size fit perfectly so no need to return. I can't fault this business at all. Communication has always been great especially when asking for items in other colours where possible.

Reply from Primadancewear
Recently received some new pieces and a…
Recently received some new pieces and a lyrical costume! Beautiful dance wear and very reasonably priced!
Good selection of sets, leotards, sportswear and costumes
Support small businesses x
Rubbish customer service will never use…
Rubbish customer service will never use again

Reply from Primadancewear
Beautiful designs.
Prima Dancewear is gorgeous, they have such a variety on their website and everything is such a good quality and it all arrives super quick. Would recommend.

Reply from Primadancewear
‘Beautiful’ is the most fitting word
‘Beautiful’ is the most fitting word to use about Prima Dancewear - from their customer service right through to the quality and manufacturing of their costumes, I will without a doubt be using Prima for all my daughters future lyrical/contemporary costume needs.

Reply from Primadancewear
Great service from start to finish!
Great service from start to finish!! Emails are always responded to swiftly and they're always willing to go that extra mile. Would highly recommend!!

Reply from Primadancewear
My granddaughter lives in Prima dance…
My granddaughter lives in Prima dance wear. They have been incredibly helpful with her requests and always send her parcels out quickly.
Easy to contact them and they go above and beyond to help with your order. 👍

Reply from Primadancewear
Fantastic quality and service
All items secured have been of great quality, timely delivery and would purchase again. Well done Prima Dancewear

Reply from Primadancewear
Ordered 3 items
Ordered 3 items . They sent wrong sizes and a replacement item less than the value I paid for. I was refused refund based on their terms and conditions. The customer service was shocking. I was told to remove my negative feedback to get a £5 refund. Honestly the worst shopping experience ever . I would advise you as below,there are many places you could buy stunning outfits. This isn't one of them . Don't waste your time and money.
Just to reply to your reply...
I have ordered 3 items ( I don't think it matters that sale item or not- customers should be treated in a professional manner) you have posted 2 which was the right product but not the size I ordered. The replacement item you have sent wasn't the size or colour I asked for and was less of the value of the product that I paid for . ( Although before you emailed me that 1 item was unavailable you did send an items dispatched email) Your customer service was shocking. Once again it was your fault not mine and sale items or not I should have been entitled to full refund.You have never offered any solution to the situation instead you called me aggressive ( which I am definitely not ) I have not kept any items , all was posted back to you ( still have the receipt to prove this ) .
I understand that my review upsets you but this is the true reflection of what happened and the reason for my review is to help people. You have sent me emails demanding to delete my review - this is a genuine review unlike the ones you ask on Instagram/ Facebook friends and family to leave you because someone was truly unhappy with your customer service and left you a negative feedback.

Reply from Primadancewear
Excellent dance wear company
Excellent dance wear company. So reasonably priced and beautiful design and fit. Always so helpful and accommodating xx

Reply from Primadancewear
Disgusting customer service and made in China...
Ordered a leotard in January. Arrived 17th February. My daughter tried it on herself (age 13) and it was put away ready for dance classes to resume on 12th April after lockdown. She put it on on 12th April and I noticed a fault on the back as a 1 inch section of mesh had not caught into the black lycra edging. I immediately informed Prima Dancewear. They replied to say there was nothing they could do as it was over 4 weeks since I received it. It was 7 weeks. We were in lockdown otherwise I would have noticed the fault on the back as she would have worn it for class! There were various other faults all over the leotard. Logged a dispute with PayPal and sent the leotard back at my expense. It was agreed in my favour thankfully and I got a refund. I only wanted to exchange the leotard with Prima Dancewear but their attitude and unwillingness to help in the circumstances was awful. I won't be ordering again. Terrible customer service and worst Dancewear company I have dealt with in the last 13 years of my two daughters dancing. I did think this company manufactured in the UK but they are actually made in China. Plenty of fantastic UK based dancewear companies.
UPDATE: I think you must have the wrong customer as there were no signs of glitter (?) or wear and tear. It was never worn! It was also in full correct packaging when returned. It was a FAULTY leotard!! This was 2 years ago!

Reply from Primadancewear
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