Primadancewear Reviews 

79
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Evaluating 40 reviews, reviewers had a great experience with this company. Customers consistently praise the high quality and beautiful designs of the dancewear, noting its durability and suitability for performances. Many people also appreciate the fast and reliable delivery, with orders often arriving quickly, even for last-minute needs. Reviewers frequently highlight the staff's helpfulness and the straightforward process for exchanges and returns. However, some people were dissatisfied with aspects of customer service. These customers reported unhelpful or dismissive responses, feeling their concerns were not genuinely addressed or resolved. Reviewers also mentioned inconsistent communication and a perceived lack of accountability when trying to resolve issues.

What people talk about most

Product

Clients share positive opinions on product quality, with many consistently praising the excellent quality of... See more

Quality

Consumers find quality to be exceptional, with many reviewers consistently praising the excellent quality of... See more

Customer service

People report ambiguous experiences with customer service, with many reviewers praising the exceptional and... See more

Order

Users describe ambiguous interactions with order processes, with some customers praising the quick processing... See more

Delivery service

Reviewers mention positive feedback about delivery service, with many customers consistently praising the... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My daughter absolutely loves Prima Dancewear! She wears it for competitions, training, and even just day-to-day because it’s so comfortable and we love the designs. The quality is amazing – it holds u... See more

Rated 5 out of 5 stars

Purchased a bulk of costumes for my dance school and they were lovely quality. Quick delivery and turn around. Exchanges and refunds sorted really quickly too. Will definitely return to get our fut... See more

Rated 5 out of 5 stars

The dance attire is of excellent quality and was perfect for our dance school's performance. We ordered a variety of sizes, and the process for exchanges and returns was straightforward. We are certai... See more

Rated 5 out of 5 stars

My order arrived quickly, and the fit was excellent. We ordered a few sizes to try and returned the one we didn’t need to with no hesitation for a refund. The staff were quick to respond to us and h... See more


Company details

  1. Dance Store

Written by the company

Providing a wide range of high-quality dancewear and custom costumes for dancers across the United Kingdom, Ireland, Europe, and worldwide. From premium leotards and performance tops to training essentials and bespoke designs, we offer affordable and beautiful desings, crafted to support every style of dance. With reliable global shipping and flexible customisation options, we help performers look and feel their best on and off the stage.


Contact info

4.1

Great

TrustScore 4 out of 5

79 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 85% of negative reviews

Typically replies within 24 hours

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4.1

All reviews

(79)

40 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

My daughter absolutely loves prima…

My daughter absolutely loves prima dancewear and basically lives in it.we have bought multiple times.The quality, the cost, the designs, speedy deliveries is everything we look for when picking new stylish dancewear. We wouldn't go anywhere else. Customer service is fantastic, i feel they always go above & beyond and have really helped me with last minute orders lots of time. Thank you Prima x

May 18, 2023
Unprompted review
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Reply from Primadancewear

Thank you Jess, Best wishes, Prima xo

Rated 5 out of 5 stars

Great for dance wear ❤️

I have ordered from Prima dance wear quite a-few times for my daughter. Excellent customer service and had a query responded to very quickly. Seems like a great independent business who seem to be very knowledgeable about the dance world and dance wear. I feel they supply quality dance wear that my daughter loves to wear for dance conventions, competitions, photo shoots etc.
I will be ordering from them again very soon for her upcoming birthday.

May 16, 2023
Unprompted review
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Reply from Primadancewear

Thats lovely to hear, thank you for your lovely review!

Rated 5 out of 5 stars

Great products and customer service.

Have ordered several items for my daughter. Always received quickly. All items have been of great quality. I did receive an email once advising item I'd ordered was no longer available in size requested but was being sent another size to try as was similar. The alternative size fit perfectly so no need to return. I can't fault this business at all. Communication has always been great especially when asking for items in other colours where possible.

February 13, 2023
Unprompted review
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Reply from Primadancewear

Thank you Jemma. We are glad to hear you have had a positive experience with us.

Rated 1 out of 5 stars

Rubbish customer service will never use…

Rubbish customer service will never use again

May 15, 2023
Unprompted review
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Reply from Primadancewear

Dear Bernie, we have no record of your name on our system that you have purchased from us before. Please can email us and provide us with your order details, and proof of the bad service you have received. We can look into this and resolved any problems. As its two of us on emails this can be checked easily and quickly for you.

Rated 5 out of 5 stars

Beautiful designs.

Prima Dancewear is gorgeous, they have such a variety on their website and everything is such a good quality and it all arrives super quick. Would recommend.

May 16, 2023
Unprompted review
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Reply from Primadancewear

Thank you for your lovely review Lois!

Rated 5 out of 5 stars

‘Beautiful’ is the most fitting word

‘Beautiful’ is the most fitting word to use about Prima Dancewear - from their customer service right through to the quality and manufacturing of their costumes, I will without a doubt be using Prima for all my daughters future lyrical/contemporary costume needs.

May 12, 2023
Unprompted review
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Reply from Primadancewear

Thank you for your kind words, we are so glad you are happy with your costumes and we will always strive to look after your needs!

Rated 5 out of 5 stars

Great service from start to finish!

Great service from start to finish!! Emails are always responded to swiftly and they're always willing to go that extra mile. Would highly recommend!!

March 1, 2023
Unprompted review
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Reply from Primadancewear

Thank you for your lovely review. We really appreciate you support to our company!

Rated 5 out of 5 stars

My granddaughter lives in Prima dance…

My granddaughter lives in Prima dance wear. They have been incredibly helpful with her requests and always send her parcels out quickly.
Easy to contact them and they go above and beyond to help with your order. 👍

December 1, 2022
Unprompted review
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Reply from Primadancewear

That is lovely to hear, thank you for taking the time to leave us positive feedback!

Rated 5 out of 5 stars

Fantastic quality and service

All items secured have been of great quality, timely delivery and would purchase again. Well done Prima Dancewear

January 7, 2023
Unprompted review
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Reply from Primadancewear

Thank you for taking the time to leave us a lovely review.

Rated 1 out of 5 stars

Ordered 3 items

Ordered 3 items . They sent wrong sizes and a replacement item less than the value I paid for. I was refused refund based on their terms and conditions. The customer service was shocking. I was told to remove my negative feedback to get a £5 refund. Honestly the worst shopping experience ever . I would advise you as below,there are many places you could buy stunning outfits. This isn't one of them . Don't waste your time and money.

Just to reply to your reply...
I have ordered 3 items ( I don't think it matters that sale item or not- customers should be treated in a professional manner) you have posted 2 which was the right product but not the size I ordered. The replacement item you have sent wasn't the size or colour I asked for and was less of the value of the product that I paid for . ( Although before you emailed me that 1 item was unavailable you did send an items dispatched email) Your customer service was shocking. Once again it was your fault not mine and sale items or not I should have been entitled to full refund.You have never offered any solution to the situation instead you called me aggressive ( which I am definitely not ) I have not kept any items , all was posted back to you ( still have the receipt to prove this ) .
I understand that my review upsets you but this is the true reflection of what happened and the reason for my review is to help people. You have sent me emails demanding to delete my review - this is a genuine review unlike the ones you ask on Instagram/ Facebook friends and family to leave you because someone was truly unhappy with your customer service and left you a negative feedback.

November 17, 2022
Unprompted review
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Reply from Primadancewear

Dear customer, we are sorry you have not had a great experience with out company. We have checked your order and we refunded you for the leotard which you kept, so you were actually in credit with us. You purchased a £5 sale item at the time and we emailed you that we would need to send a replacement to which you agreed to. We will look into making our terms and conditions clearer for the future & hopefully handle this situation if it arises in the future better. Thank you for taking the time to leave us constrictive feedback.

Rated 5 out of 5 stars

Excellent dance wear company

Excellent dance wear company. So reasonably priced and beautiful design and fit. Always so helpful and accommodating xx

November 27, 2022
Unprompted review
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Reply from Primadancewear

Thank you for your lovely feedback!

Rated 1 out of 5 stars

Disgusting customer service and made in China...

Ordered a leotard in January. Arrived 17th February. My daughter tried it on herself (age 13) and it was put away ready for dance classes to resume on 12th April after lockdown. She put it on on 12th April and I noticed a fault on the back as a 1 inch section of mesh had not caught into the black lycra edging. I immediately informed Prima Dancewear. They replied to say there was nothing they could do as it was over 4 weeks since I received it. It was 7 weeks. We were in lockdown otherwise I would have noticed the fault on the back as she would have worn it for class! There were various other faults all over the leotard. Logged a dispute with PayPal and sent the leotard back at my expense. It was agreed in my favour thankfully and I got a refund. I only wanted to exchange the leotard with Prima Dancewear but their attitude and unwillingness to help in the circumstances was awful. I won't be ordering again. Terrible customer service and worst Dancewear company I have dealt with in the last 13 years of my two daughters dancing. I did think this company manufactured in the UK but they are actually made in China. Plenty of fantastic UK based dancewear companies.

UPDATE: I think you must have the wrong customer as there were no signs of glitter (?) or wear and tear. It was never worn! It was also in full correct packaging when returned. It was a FAULTY leotard!! This was 2 years ago!

April 29, 2021
Unprompted review
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Reply from Primadancewear

Hi there. We are sorry you feel you had a bad experience with our company, as we strive to give great customer service. We are a small family run company who strives to bring beautiful, yet affordable dancewear to the UK. As per terms and conditions we do have a returns policy in place, which unfortunately was not adhered to. When we received the leotard back it was not in its original condition or packaging. The item has marks of glitter and wear and tear. We were polite and helpful to you and you also received a refund as you requested via paypal which was successful for you at the time. We commit ourselves to always improving our customer service and will be looking into our terms and conditions to see if we can help customers have an easier returns policy in the future.

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