The company offered cover at the best price I could find , but motorcycle insurance cost is too high due to the lack of law enforcement when bikes are stolen and a lack off any real deterrent to sto... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Company details
Information provided by various external sources
A specialist motor insurance broker founded in 2011. Now over 40,000 people now trust us to insure their story...what's yours?
Contact info
CityGate 2, Cross Street, M33 7JR, Sale, Manchester, United Kingdom
- 0330 024 1730
- customerservice@principalinsurance.co.uk
- principalinsurance.co.uk
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Hasn’t replied to negative reviews
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Best price and product I found on…
Best price and product I found on comparison site. Easy to purchase and set up policy.
My experience was great Ashley is a…
My experience was great Ashley is a credit to the company
It was a good professional call
It was a good professional call . The gentleman that I spoke to was brilliant and the price is great and I would definitely recommend this company for campervan insurance 👌
Very helpful insurance broker for my…
Very helpful insurance broker for my motorbike, keen price and easy to contact. Many thanks Ashley for your help.
When cancelling my policy due to having…
When cancelling my policy due to having sold the bike my fee was more than the original policy price and when I complained they gave me a supposed discount that never got applied and after several calls I had to pay the full amount because everyone on the phone seems to be illiterate.
I wanted to add a service onto my…
I wanted to add a service onto my existing premium that is due for renewal. Couldn't have been easier. Done and dusted in about 2 minutes. Not a drama. Dead easy and the best thing ever for me and apologies if you read this and get upset - get over yourself in advance... I got to speak to someone in the UK - no language barriers
insurance renewal
I had a great experience dealing with this insurance advisor. He was a lovely lad, really helpful, friendly, and easy to talk to throughout the whole process. He took the time to answer all my questions and made everything simple and straightforward. My enquiry was dealt with professionally and efficiently, and nothing seemed like too much trouble. Excellent customer service – a pleasure to deal with from start to finish. Highly recommended!
Good customer service
Good customer service, helpful, friendly, polite.
I have a motorcycle insurance policy
I have a motorcycle insurance policy, the price was competitive, but since then I have found it impossible to contact their customer service number to make changes to my policy.
Today, I'm still in a queue, so far I've been waiting for 40 minutes. This is not the first time this has happened.
Pretty disappointing, will be going elsewhere at renewal.
Wanted to charge me and extra £100 on…
Wanted to charge me and extra £100 on top of the full years policy to cancel after only 2 months, clearly a rip-off policy to punish people that want to leave early. It's cheaper to pay for the policy than cancel it mid-term.
The long wait was worth it
Once I got though quite a long wait, the person I dealt with was very polite and knowledgable
Ashley was extremely good to talk too…
Ashley was extremely good to talk too he sorted my policy out with ease and he got me the best deal. It was quick and easy. Thanks Ashley and Principal Insurance.
An absolute pleasure to deal with.
An absolute pleasure to deal with.
These guys renewed my faith in Insurance Companies. After being ripped off for an incident that I was admitting too a few years ago, I was told that I didn't need to own up to the incident as there was no claim made, no-one else was involved, and that I was doing myself no favours by admitting to it.
Yet other insurers didn't tell me this and I had been paying way too much for my insurance. Imagine how I felt after being ripped off by the very people (insurance companies) that want us to be honest when declaring insurance issues. I wonder how they treat real crooks?
My annual price has now dropped dramatically. Thank you so much Principal. Top marks to your man on the end of my phone call.
The call handler Sam B was very helpful…
The call handler Sam B was very helpful and very professional at helping me find the best quote possible for my bike today this you
This company has some of the worst…
This company has some of the worst customer service and charge 55 for cancelling a policy. This broker is something that needs to be avoided at all cost
Ashley was from the get go both…
Ashley was from the get go both professional and helpful. Understood my needs and totally fulfilled. A pleasure to do business with. Highly recommended.
Very easy clear and professional…
Very easy clear and professional service at a good price.
Ashley was super helpful and patient-…
Ashley was super helpful and patient- made everything easy and took the time to explain things properly
Taher was extremely pleasant and…
Taher was extremely pleasant and helpful in dealing with my query and applying what I wanted to change in my bike policy, gave me all the details I needed and was very informative so thank you
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.








