Principal Insurance Reviews 

3,566
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Considering 421 reviews, reviewers had a great experience with this company. Customers frequently praise the exceptionally helpful and professional staff members who guide them through the entire purchasing process with clear explanations and friendly attitudes. People regularly note that setting up insurance policies is remarkably straightforward and efficient, and is often accompanied by competitive pricing compared to other available options. Some reviewers were not happy with long wait times on hold when attempting to contact customer support representatives over the phone. A few individuals also pointed out frustrating experiences regarding unexpectedly high quotes or additional administrative fees when modifying their existing coverage.

What people talk about most

Staff

People report positive experiences with staff, highlighting helpful and professional service from... See more

Customer service

Customers consistently note ambiguous experiences with customer_service. While reviewers praise helpful staff... See more

Price

Reviewers mention ambiguous feedback about price, with many praising the competitive initial quotes and... See more

Service

Reviewers highlight positive aspects of service, noting that the staff is very friendly, helpful, and... See more

Response time

Consumers find response times to be highly unpredictable and ambiguous. While some reviewers report prompt... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The company offered cover at the best price I could find , but motorcycle insurance cost is too high due to the lack of law enforcement when bikes are stolen and a lack off any real deterrent to sto... See more

Rated 4 out of 5 stars

I recently took out a new policy on a camper van but had an issue validating my ID as I don't have a photocard driving license, which is one of the 3 required forms of proof. Today I contacted custome... See more

Rated 4 out of 5 stars

Great price for the cover. Only rayes 4 stars and not 5 as I find their online portal/website difficult to navigate, and I am fairly tech savvy. Sending a pdf on an email is no help as the link within... See more

Rated 4 out of 5 stars

So easy to use got what I asked for did have questions about insurance but was resolved by customer service staff member was great very helpful


Company details

  1. Call Center

Information provided by various external sources

A specialist motor insurance broker founded in 2011. Now over 40,000 people now trust us to insure their story...what's yours?


Contact info

4.2

Great

TrustScore 4 out of 5

4K reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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4.2

All reviews

(3,566)

391 reviews in the last 12 months

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Rated 5 out of 5 stars

Ashley was excellent!

Ashley was excellent when I rang about my motorhome renewal. Quote was way lower than last year. Nice to actually find an insurance company that recognises loyalty and rewards you for it.
Thanks again Ashely... top bloke!

July 9, 2026
Unprompted review
Rated 5 out of 5 stars

Excellent service and help from Ashley

Excellent service and help from Ashley. Would highly recommend Principal. Needed to make a change, Ashley was amazing at getting this sorted, very clear in speaking and an all around polite chap. Great service Principal and great job from your customer services too.

July 6, 2026
Unprompted review
Rated 5 out of 5 stars

Amazing helpful and informative staff at principal insurance

I had to call principal insurance today regarding my policy, and I was met with a very lovely well spoken person called queeny, who helped me today with my inquiry and helped me resolve my problem. She was very patient, respectful and incredibly helpful over the phone today and I appreciate how quickly and smoothly she was able to resolve my issue and she represented the company very well 10/10 experience would definitely get insurance from principal again , friendly staff, quick response, helpful and informative ⭐️⭐️⭐️⭐️⭐️

July 4, 2026
Unprompted review
Rated 1 out of 5 stars

Almost impossible to make contact with…

Almost impossible to make contact with them once you have a policy. Every time I call they say 'they are experiencing an unusually high call volume'. When you try webchat you get 'We currently have no available agents, please contact us during office hours on 0330 024 1730.'
Will definitely not be using them again!

July 3, 2026
Unprompted review

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