PMA is the leading resource for PMMs. They've really built a strong reputation and partnerships with leaders across services and product orgs. I've taken some of their certifications - some are better... See more
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The Brand Marketing Master course transformed how I think about Brand vs. Product Marketing. The frameworks, case studies, and exercises made everything finally click — especially the parts that fille... See more
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Great content and great courses. Certainly worth the investment. You can quickly learn the basics and while working on your product portfolio, make use of dozens of templates they have available, to j... See more
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The caliber of speakers blew my mind. Jen was a fantastic Emcee. Thank you for recording the sessions & sharing the slides! That will be very helpful. It was interesting to hear about how POps works... See more
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Company details
Written by the company
PMA is the go-to place for 1,000s of product marketers. Online resources, 24/7 communities, global events, reports, awards, courses, mentors, jobs and podcasts. We’ve got it all.
Contact info
147 De Beauvoir Road, N1 4DL, LONDON, United Kingdom
- hello@productmarketingalliance.com
- productmarketingalliance.com
4.7
Excellent
650 reviews
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Back to Basic Boot Camps for PMMs is Great!
I've been doing product marketing off and on for over 2 decades. I'm always so immersed in my work that I never take training. I think this was a mistake. Not that I necessarily forgot the basics but, you'd be surprised how just revisiting them in an open collaborative training session with your peers and connecting two and two together, can give you insights you can use in your day-to-day work. Particularly if you're starting at a new company or a new group within a larger company.
October 4, 2023
Unprompted review
Reply from Product Marketing Alliance
Hi Lewis,
It's great to hear about your extensive experience in product marketing over the past two decades. Your insight into the value of ongoing training and revisiting the basics is spot on. Even seasoned professionals can benefit from continuous learning and collaboration with peers. It's a fantastic way to gain fresh perspectives, refine your skills, and connect the dots in your day-to-day work.
This approach is especially beneficial when you find yourself in new environments, whether it's a new company or a different group within a larger organization. It helps you adapt to different challenges and stay at the forefront of industry trends.
Thank you for sharing your experience and wisdom. We're here to support your learning journey, and if you ever have more questions or want to explore new topics, don't hesitate to reach out. Your commitment to growth and learning is commendable!
PMA Scholar Program
The PMA Scholar program was fantastic. I'm excited to use what I've learned to continue to evolve as a PMM!
September 30, 2023
Unprompted review
Reply from Product Marketing Alliance
Hi Alicia,
We're thrilled to hear that you found the PMA Scholar program fantastic and that you're excited to apply what you've learned to further your journey as a Product Marketing Manager. Continuous learning and development are key to success in this field, and it's great to see your enthusiasm for evolving and growing in your role.
If you ever have any questions, need assistance, or want to explore new areas in product marketing, please feel free to reach out. Your dedication to your professional growth is truly commendable, and we're here to support your journey every step of the way!
A great experience for a newbie like me
A great experience for a newbie like me
September 27, 2023
Unprompted review
Reply from Product Marketing Alliance
Hi Taiwo,
Thank you for sharing your feedback! We're thrilled to hear that you had a great experience, especially as someone new to the field. It's our goal to make sure our courses are accessible and valuable for professionals at all stages of their journey. We're excited to support you as you continue to grow!
Regards,
The PMA Team
Great instructors, clear agenda, many resources!
Love the courses on PMA. The CAB masterclass is super helpful for anyone starting in their customer marketing career or beginning a CAB within their company.
October 2, 2023
Unprompted review
Reply from Product Marketing Alliance
Hi Siana,
Thank you for the fantastic feedback! We're so glad to hear you're loving the courses on PMA, especially the CAB Masterclass. It's great to know that it's been helpful for those starting out in customer marketing or building a CAB within their company. We appreciate your support and are excited to continue providing resources that help you excel in your career!
Regards,
The PMA Team
PMA's Product Marketing Certification…
PMA's Product Marketing Certification Course was impressively thorough and highly practical. It provided an in-depth exploration of product marketing strategies, tactics, and best practices, ensuring a comprehensive understanding of the field. The course's real-world applications and hands-on exercises made it exceptionally practical, enabling me to immediately apply what I learned to my work. I highly recommend this certification to anyone looking to excel in the realm of product marketing
September 27, 2023
Unprompted review
Reply from Product Marketing Alliance
Hi Wezi,
Thank you so much for your kind words! We're thrilled that you found the Product Marketing Certification Course to be both thorough and practical. It's fantastic to hear that the strategies, tactics, and real-world applications resonated with you and that you've been able to apply what you learned directly to your work. We truly appreciate your recommendation and are excited to continue supporting your growth in product marketing!
Regards,
The PMA Team
Absolutely loved this course
Absolutely loved this course. I am new to Customer Marketing, and my organization has never had a Customer Marketing role before. My VP set training budget aside for me, so I used it for PMA's Customer Marketing certification and it has left me with tons of ideas, the data of why those ideas are valuable, the resources to execute those ideas, and the excitement to get started. I absolutely recommend this course and will be pointing my Marketing colleagues to PMA to find certifications relevant to their roles.
September 22, 2023
Unprompted review
Reply from Product Marketing Alliance
Hi Carolyn,
Thank you so much for your incredible review! We're thrilled to hear that our Customer Marketing certification has provided you with valuable ideas, data, and resources to take back to your organization. It's fantastic that you're feeling excited and empowered to apply what you've learned. We love knowing that you're recommending PMA to your colleagues—it's exactly why we work so hard to create impactful courses. We're excited to continue supporting you on your customer marketing journey!
Regards,
The PMA Team
I highly recommend
The instructor for our live class was highly knowledgeable, kind, and open to answering any and all questions we had. Overall great experience, plus lots of terrific nuggets from their bonus video section.
September 20, 2023
Unprompted review
Reply from Product Marketing Alliance
Hi Angela,
Thank you so much for your wonderful feedback! We're thrilled to hear that you had a great experience with our live class and found the instructor to be knowledgeable and approachable. We're also glad you enjoyed the bonus video section and the valuable insights it offered. Our goal is to provide top-notch learning experiences, and it's great to know we met your expectations. We truly appreciate your support!
Regards,
The PMA Team
Advanced Product Marketing Certified
At the Advanced Product Marketing certified course you can learn from Product Marketing though-leaders. It offers a great combination of strategic frameworks and tactical recommendations. You can learn on-demand with videos, take home exercises, fireside chats.
September 5, 2023
Unprompted review
Reply from Product Marketing Alliance
Hi Zsofia,
We are absolutely delighted that you found value in the course content and learning experience we crafted here at PMA! Our main focus has been to provide our students with access to renowned Thought Leaders in Product Marketing, as well as imparting the skills needed to be successful. We understand that flexibility is key, which is why our resources provide both on-demand and fireside chat content to accommodate different learning styles and schedules.
We would appreciate any and all feedback, comments, or questions you may have, as it helps us in our efforts to update and refine our courses. We are here to support you on your educational journey through Product Marketing.
It has been a pleasure having you as a student, and we wish you all the best of luck in your continued success. Thank you for choosing our Advanced Product Marketing Certified course.
Regards,
The PMA Team
Great hands-on courses for product marketers
- Well-designed course structure, good quality content, lots of exclusive insights all in one place- Templates and additional materials! These are great for hands-on use.
- Comprehensive and clear explanations- Subtitles are available
August 17, 2023
Unprompted review
Reply from Product Marketing Alliance
Hi Nadja,
Thank you for your positive feedback! We're delighted to hear that you appreciate the well-designed course structure, high-quality content, and exclusive insights offered by the course. The availability of templates and additional materials for hands-on use is indeed aimed at enhancing the practical application of your learning.
It's great that you find the explanations comprehensive and clear, and the availability of subtitles is also a helpful feature for ensuring accessibility.
If you have any further comments, questions, or if there's anything specific you'd like to explore within our offerings, feel free to reach out. Your learning experience and success are important to us, and we're here to support you in every way we can!
Regards,
The PMA Team
Don't miss this course!
A very clear, concise, and enjoyable course, highly recommend it!
August 15, 2023
Unprompted review
Reply from Product Marketing Alliance
Hi Niki,
Thank you for your concise and positive feedback! We're thrilled to hear that you found the course clear, concise, and enjoyable. Your recommendation is greatly appreciated. If you ever have any questions, want to explore more resources, or need further support, don't hesitate to reach out. Your success in your learning journey is important to us, and we're here to assist you every step of the way!
Regards,
The PMA Team
A Comprehensive Resource for Product Marketing Professionals
As a Product Marketing Manager, I have found Product Marketing Alliance (PMA) to be an incredibly valuable resource for my professional development and day-to-day work. It offers a wide array of up-to-date resources, including insightful articles, webinars, and podcasts, providing me with vital knowledge on the latest trends in product marketing.
The opportunity to connect with a global community of product marketing professionals is a unique benefit of PMA. It has enabled me to share experiences, brainstorm solutions to common issues, and learn from the success and failure stories of others in my field.
Their Product Marketing Manager certification courses have been excellent, allowing me to hone my skills and learn from industry experts.
From a global perspective, PMA offers an unmatched insight into product marketing dynamics and consumer behaviors across different markets, which is a great help in my role.
Lastly, the community-centric focus of PMA has proven to be great for problem-solving.
In conclusion, I highly recommend Product Marketing Alliance to any professional in the field, for its invaluable resources, community, and ongoing education. It's like having a mentor, a library, and a worldwide network all in one place!
August 11, 2023
Unprompted review
Reply from Product Marketing Alliance
Hi Abby,
Thank you so much for your thoughtful and positive review of Product Marketing Alliance (PMA)! We're thrilled to hear about the impact PMA has had on your professional development and daily work as a Product Marketing Manager.
Providing timely and relevant content is a priority for us, and it's wonderful to know that it's benefiting your knowledge and expertise. We're pleased to hear that these connections have facilitated the sharing of experiences, problem-solving, and learning from others' journeys. Collaborative learning is a core aspect of our community.
Learning from industry experts and honing your skills are crucial for success in the field, and we're glad our courses have contributed to that.
We're pleased that our community-centric approach has proven effective for problem-solving. Collaboration and support from peers are vital for addressing challenges and finding solutions.
We appreciate your recommendation of PMA to other professionals in the field. Your description of PMA as a mentor, a library, and a worldwide network encapsulates the multifaceted benefits we aim to provide.
If you ever have questions, suggestions, or if there's anything specific you'd like to explore within PMA, feel free to reach out. Your growth and success in product marketing are important to us, and we're here to support you every step of the way!
Regards,
The PMA Team
Excellent Course!
PMA does an excellent job of providing the foundational knowledge I needed to have more confidence in my role as a product marketer, demonstrate the value of product marketing within my organization, and get clarity around my responsibilities in supporting my organization the best way I can.
July 27, 2023
Unprompted review
Reply from Product Marketing Alliance
Thank you for your positive feedback for PMA! Empowering product marketers like you to excel and contribute effectively to your organization is what drives us.
If you have any further feedback, questions, or need assistance, please don't hesitate to reach out. Your engagement and insights are invaluable in helping us maintain the highest standards and continuously improve our platform to better serve our members.
Best regards,
The PMA Team
Great course, with immediate value
The course was clearly organized, documented, and easy to navigate. The rich resources and content provided throughout were useful, simple, and well articulated. What's more was the guidance and ability to identify actions and takeaways you can implement immediately, regardless of where you're at in your CAB journey / development.
July 17, 2023
Unprompted review
Reply from Product Marketing Alliance
Hi Megan,
Thank you for your positive feedback on the course! We strive to ensure that our courses provide practical and applicable knowledge that you can put into action right away, regardless of your current stage in your CAB journey.
Your positive experience motivates us to continue delivering high-quality courses and empowering our learners with actionable insights. If you have any further thoughts or suggestions for improvement, please don't hesitate to share them with us.
Thank you for choosing our course, and we wish you continued success as you apply your newfound knowledge and skills in your CAB journey and beyond!
Regards,
The PMA Team
Must to have course.
The course is a must for anyone wanting to spur their PMM career. It covers very critical aspects of product marketing.
July 10, 2023
Unprompted review
Reply from Product Marketing Alliance
Hi Ankit,
We're thrilled to hear that you found it to be a must for anyone looking to advance their product marketing career.
Product marketing covers critical aspects that are essential for success in the field, and we're glad that the course provided comprehensive coverage of these areas. We strive to offer valuable insights and practical knowledge to help professionals like you excel in your product marketing roles.
If you have any further feedback or if there's anything else we can assist you with, please feel free to reach out. We're here to support your career growth and success as a product marketer.
Thank you for choosing our course, and we wish you continued success in your PMM career!
Regards,
PMA Team
GREAT content, but exams need work
GREAT content, but exams need work. The content, framework, insights and industry knowledge are truly monumental and second to none; Bryony does a great job in front of the camera, though she speaks a little slowly (bump up to 1.25x speed to correct).
The actual exams, however, are filled with rote memorization of random facts and percentages and far too many 'all of the above - gotcha' questions where you have to perfectly thread a needle of 4 correct out of 5 plausible options, 6 out of 8, or select all individually when 'select all' isn't one of the options, etc. The Sales Enablement exam was especially silly on this point.
The course also is fully subtitled which is great for textual learners or the hearing impaired, but in many, many places the subtitles range from completely wrong to completely hilarious. Clearly auto-generated and clearly no human has looked at them or has the ability to correct them, if they have; and in more than one case the substitution of 'COVID' for 'covered' or the constant switching of to, too and two becomes so distracting you miss valuable information.
Overall, 100% worth the price for the frameworks, video coursework and access to live meetups, but the tests themselves seem very unlikely to have been formulated using consistent academic rigor. You can retake them if you don't get a passing score the first time through, but it would be better for the tests to focus on the content with fewer that depend on the perfect regurgitation of obscure points in the coursework.
(Edit: Quick followup on the value of the content. We onboarded a new CRM and it included a 'Marketing Masterclass' module with a timed 1-hour exam. Thanks to the PMA course, I passed their multiple-choice certification exam in 9 minutes. This content is really that good).
July 7, 2023
Unprompted review
Reply from Product Marketing Alliance
Hi Monica,
Thank you for taking the time to provide detailed feedback on your experience with our course. We're delighted to know that Bryony's delivery has been well-received, even though her pace might be a bit slow for some learners.
We acknowledge the areas where the exams could be improved. We will carefully review and revise the exam format to ensure that it aligns better with the intended learning outcomes, and that the assessment process becomes more effective and fair for all participants.
Regarding the subtitles, we apologize for the inaccuracies and humorous substitutions. We are committed to rectifying this issue and will ensure that the subtitles are corrected and provide a more seamless learning experience for everyone, including textual learners and the hearing impaired.
Your feedback on the overall value of the course is greatly appreciated. We will take your comments on academic rigor into consideration as we continuously improve and refine our offerings.
Your input is invaluable to us, as it helps us identify areas for enhancement and maintain a high standard of quality in our program. Thank you for choosing our course and for your constructive feedback. We are committed to providing an exceptional learning experience for all our participants, and your insights will undoubtedly help us achieve that goal. Should you have any further suggestions or concerns, please feel free to reach out to us. We wish you continued success in your product marketing journey!
Regards,
The PMA Team
The Product Marketing Scholars' Program
The Product Marketing Scholars' Program has significantly transformed my career. Its accessibility, comprehensive curriculum, industry expertise, and networking opportunities have made it incredibly valuable and provided a solid foundation for my career journey in product marketing. I highly recommend this program to aspiring product marketers who want to gain a competitive edge and advance their careers. Seize this opportunity and embark on an exciting journey toward professional excellence.
July 5, 2023
Unprompted review
Reply from Product Marketing Alliance
Hi William,
We're thrilled that the program's value and benefits have been so significant for you. Your endorsement highlights the quality and effectiveness of the Product Marketing Scholars' Program.
Thank you for sharing your positive experience, and we wish you continued success and growth in your product marketing journey. May this program continue to open doors and provide you with exciting opportunities for professional excellence! If you have any more insights or reflections on the program, we'd love to hear them. Keep thriving and inspiring others with your achievements!
Regards,
The PMA team
Time and money well spent but not quite a 5 star experience
This 8 week programme has been incredibly useful and thought provoking for me. I signed up for this course to gain new knowledge, learn from inspirational/aspirational leaders in this space and help me confidently take necessary steps to reset my role in my current position as Head of Product Marketing. I set out what I wanted to achieve and know that I made the right decision in taking this course.
You have to be disciplined to take the time out to complete the video sessions and tests but it's time well spent. I watched every single bonus footage which wasn't mandatory but can honestly say that the material was just as informative as the compulsory stuff.
I didn't give it 5 stars because there were a few communication issues before the course started and during the 8 weeks, I feel there could have been more interaction and an effort to engage with the Slack community.
July 3, 2023
Unprompted review
Reply from Product Marketing Alliance
Hi Claire,
It appears that you were successful in achieving your objectives of expanding your knowledge base, studying under motivational leaders, and resetting your position as head of product marketing with assurance. Congratulations for choosing wisely to enroll in this course!
Your feedback is essential, as it helps PMA identify areas for improvement and provide an even better experience for future learners. We're glad to hear that, despite the communication and interaction concerns, the program overall was valuable and beneficial for you.
Thank you for being a part of the Product Marketing Alliance, and we wish you continued success in your role as Head of Product Marketing and your professional journey ahead. If you have any further suggestions or feedback, don't hesitate to share them with PMA's support team.
Regards,
The PMA Team
The PMA program is very robust
The program is very robust, with detailed course content, helpful templates, coursework that helped with hands-on practice and weekly sessions with fellow scholars to discuss the course content and other PM questions
June 29, 2023
Unprompted review
Reply from Product Marketing Alliance
Hi Chuka,
e're thrilled to hear that you found it robust and valuable. Providing detailed course content, helpful templates, and hands-on practice opportunities are important aspects of our program, and we're glad that they resonated with you.
The weekly sessions with fellow scholars to discuss course content and address other product management questions are designed to foster a collaborative learning environment and provide additional support. We believe that peer interaction and discussion can greatly enhance the learning experience, and we're glad that you found value in those sessions.
If you have any further feedback or if there's anything else we can do to enhance your learning journey, please feel free to reach out. We're here to support your growth and success as a product manager. Thank you for choosing our program, and we wish you continued success in your product management endeavors!
All the best,
The PMA Team
Valuable Course for Product Marketers of All Industries
The course was well done. I appreciate that PM work is SO varied that it would be a huge challenge to tackle it in a way that was relevant to everyone taking it, and I think PMA did a good job of providing golden nuggets even in areas of the work that aren't currently a part of my PM work. The pace was quite slow and delivery was monotone, which made it hard to stay engaged at times - I appreciated the ability to watch at a higher speed. Perhaps switching up the speakers would help. The resources provided with the course were extremely valuable and very much appreciated. Overall, the course had great information, tangible examples from the "real world," touched on all the key elements of PM work, and provided strong takeaways and resources that I know I'll use to continue growing myself and my career. Well done.
June 26, 2023
Unprompted review
Reply from Product Marketing Alliance
Hi Emily,
We're glad to hear that you found value in the course and appreciated the insights provided, even in areas that may not directly align with your current PM work. We understand that product management is a multifaceted field, and we aim to provide valuable content to a diverse range of professionals.
We appreciate your feedback regarding the pace and delivery of the course. We understand the importance of engaging and dynamic delivery, and we'll take your suggestions into account. Switching up speakers is a great idea to enhance the overall learning experience, and we'll explore ways to incorporate this in future iterations of the course.
We're thrilled that you found the resources provided to be valuable and that you gained tangible examples and takeaways that you can apply to your career. If you have any further suggestions or if there's anything else we can do to support your growth, please don't hesitate to let us know. Thank you for choosing our course, and we wish you continued success in your product management journey!
All the best,
The PMA Team
Great resource for product marketers or soon-to-be product marketers!
Great community, resources, and courses.
June 26, 2023
Unprompted review
Reply from Product Marketing Alliance
Hi Steve,
Thank you for your feedback! We're delighted to hear that you found our community, resources, and courses to be great. We strive to provide a valuable and supportive community where you can connect with like-minded professionals, access helpful resources, and participate in courses that enhance your knowledge and skills in product marketing.
All the best,
The PMA Team
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