PMA is the leading resource for PMMs. They've really built a strong reputation and partnerships with leaders across services and product orgs. I've taken some of their certifications - some are better... See more
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Review summary
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The Brand Marketing Master course transformed how I think about Brand vs. Product Marketing. The frameworks, case studies, and exercises made everything finally click — especially the parts that fille... See more
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Great content and great courses. Certainly worth the investment. You can quickly learn the basics and while working on your product portfolio, make use of dozens of templates they have available, to j... See more
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The caliber of speakers blew my mind. Jen was a fantastic Emcee. Thank you for recording the sessions & sharing the slides! That will be very helpful. It was interesting to hear about how POps works... See more
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Company details
Written by the company
PMA is the go-to place for 1,000s of product marketers. Online resources, 24/7 communities, global events, reports, awards, courses, mentors, jobs and podcasts. We’ve got it all.
Contact info
147 De Beauvoir Road, N1 4DL, LONDON, United Kingdom
- hello@productmarketingalliance.com
- productmarketingalliance.com
4.7
Excellent
650 reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Hasn’t replied to negative reviews
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Comprehensive Course Outline
I love how detailed this is. I am confident and ready to take on a PMM role just by taking this course.
January 3, 2024
Unprompted review
Reply from Product Marketing Alliance
Hi Alliu,
Thank you for your positive feedback! I'm delighted to hear that the course has equipped you with the confidence to take on a Product Marketing Manager role. Your enthusiasm is truly appreciated.
If you have any specific highlights or further questions, feel free to share. Best of luck in your PMM journey, and remember, we're here to support you along the way.
Best,
The PMA Team
Glad I chose PMA. Highly recommend.
After a lot of due diligence, I chose PMA to get certified in Product Marketing, and glad that I did. It's been time and money well spent. The Pro+ Membership has been well worth it, with extensive and practical resources. In addition to my certification, I used the free ticket from the Pro+ Membership to the PMA Summit in Toronto, which was a great extension of the platform in person with insightful, practical programming, and plenty of networking opportunities with peers that I wouldn't have met otherwise.
December 22, 2023
Unprompted review
Reply from Product Marketing Alliance
Thank you for choosing Product Marketing Alliance for your certification in Product Marketing, and we're thrilled to hear that it has been time and money well spent. We're delighted that you find the Pro+ Membership valuable, with extensive and practical resources.
It's fantastic that you took advantage of the free ticket from the Pro+ Membership to attend the PMA Summit in Toronto. We're pleased to hear that the event provided insightful and practical programming, along with valuable networking opportunities with peers.
If there's anything else you'd like to share or if you have any further feedback, please feel free to let us know. We appreciate your commitment to Product Marketing Alliance.
Best regards,
The PMA Team
Product Marketing Core
Participating in the online Core PMM course exceeded my expectations. Choosing the live version was the perfect decision; our exceptional instructor fostered insightful discussions within our group. The content introduced me to new frameworks and strengthened my existing knowledge. I'm leaving with fresh ideas to enhance product marketing in my business, and I'm enthusiastic about putting them into action.
December 14, 2023
Unprompted review
Reply from Product Marketing Alliance
We're thrilled to hear that your experience with the online Core PMM course exceeded your expectations. Choosing the live version with an exceptional instructor seems to have been the perfect decision, fostering insightful discussions within your group.
It's fantastic that the content introduced you to new frameworks and strengthened your existing knowledge. We're delighted that you're leaving with fresh ideas to enhance product marketing in your business, and we're eager to see those ideas put into action.
If there's anything specific you'd like to share or if you have further feedback, please feel free to let us know. Thank you for choosing Product Marketing Alliance for your learning journey.
Best regards,
The PMA Team
Lots of learnings and Action Points to take back
The experience was fantastic and easy to follow while learning a lot. I recommend this for anyone in marketing and not only product marketers. This is also only step 1 in my opinion and something you should do before going into depth. If you want to develop more thoroughly, then take the master class courses in the specific field related to your work or focus area as a PMM or any other type of marketer.
December 14, 2023
Unprompted review
Reply from Product Marketing Alliance
Thank you for sharing your fantastic experience with us! We're thrilled to hear that the course was easy to follow while providing valuable learning. Your recommendation for anyone in marketing, not just product marketers, is greatly appreciated.
We agree that this is a valuable step, and we're excited to offer further depth with our master class courses. It's wonderful to know that you found the experience worthwhile, and we look forward to supporting your continued development.
If there's anything specific you'd like to share or if you have further feedback, please feel free to let us know. We appreciate your trust in Product Marketing Alliance.
Best regards,
The PMA Team
Quality content
As an experience marketer, this was an excellent refresh of certain topics as well as interesting methods and tactics. The instructor was knowledgeable. The lectures were well-organized and informative, providing plenty of food for thought. The templates and frameworks provided were very helpful. I also enjoyed the expert conferences in the extra material.
December 10, 2023
Unprompted review
Reply from Product Marketing Alliance
Thank you for your positive feedback! We're delighted that our course served as an excellent refresh for experienced marketers like yourself. It's great to know that the instructor's knowledge, well-organized lectures, and informative content contributed to a valuable learning experience.
We're pleased that the templates and frameworks provided were helpful and that you enjoyed the expert conferences in the extra material. Your satisfaction is our priority, and we appreciate your acknowledgement of our course's value to your knowledge and skills.
If there are specific aspects you'd like to share or if you have additional feedback, feel free to reach out. We're here to support your ongoing learning journey.
Best regards,
The PMA Team
10/10 recommend
Wonderfully paced, comprehensive and eclectic. The resources (templates, slide decks etc) add a lot of value. The live workshops were also really great!
December 12, 2023
Unprompted review
Reply from Product Marketing Alliance
Thank you for your positive review! We're thrilled to hear that you found our course wonderfully paced, comprehensive, and eclectic. It's great to know that the resources, including templates and slide decks, added significant value to your learning experience. We're also delighted that you enjoyed the live workshops – creating an interactive and engaging environment is one of our key goals.
Your satisfaction is important to us, and we appreciate your feedback. If there's anything specific you'd like to share or if you have further comments, feel free to reach out. We're here to support your ongoing learning journey.
Best regards,
The PMA Team
Some really thought provoking content…
Some really thought provoking content delivered by a very knowledgeable trainer. The short exams after each session helped to consolidate my learning. Now feeling super-charged with Product Marketing skills!
More interactive content in the weekly sessions would improve engagement and aid learning even more.
The core training course course highlights the importance of Prodcut Marketing in the success of new product launches and provides practical advice on how to interact with both internal colleagues and clients to maximise success. Also provides some great tools and templates to use in my work after the course has ended.
December 7, 2023
Unprompted review
Reply from Product Marketing Alliance
Thank you for your insightful feedback, James! We're delighted to hear that you found the content thought-provoking and the trainer knowledgeable. It’s great that the short exams helped reinforce your learning and that you’re feeling energized with your Product Marketing skills!
We appreciate your suggestion for more interactive content in the weekly sessions; engagement is key to a great learning experience, and we’ll definitely consider this for future iterations. We're glad you found the course valuable in highlighting the importance of Product Marketing in successful launches, as well as providing practical advice and tools to aid your work. Thank you for sharing your experience!
Regards,
The PMA Team
Really good experience
Really good teacher, well structured lectures, a lot of new info and food for thoughts, and really helping templates and frameworks. Gonna use them in my daily work.
December 7, 2023
Unprompted review
Reply from Product Marketing Alliance
Thank you for your wonderful feedback, Lana! We're thrilled to hear that you found the teacher effective and the lectures well-structured. It’s great to know you gained new insights and found the templates and frameworks helpful for your daily work. We appreciate you sharing your experience, and we’re excited to support you as you apply what you’ve learned!
Regards,
The PMA Team
EXCELLENT course to build or refresh PMM competence.
EXCELLENT content, engaging instructors, highly interactive (if you want it to be), well-orchestrated. The negatives of some minor glitches in software or scheduling were outweighed by the heaps of postives: relevant information, knowledgeable presenters, useful templates, insightful points of view...
I've worked as a marketer for a long time, and was looking to refresh my skills and knowledge--to catch up with a discipline (marketing) that has changed considerably over the years. Reading newsletters and blogs and following industry luminaries on social media can only provide so much. The PMA course is a great mix of masterclass, how-to tips and tricks, and hands-on
December 1, 2023
Unprompted review
Reply from Product Marketing Alliance
Hi Shah,
Thank you for your thoughtful review! We're delighted to hear that you found the content to be excellent and the instructors engaging. It's great to know that the interactivity and orchestration of the course met your expectations, despite some minor glitches. Your insight about the evolving nature of marketing resonates with us, and we're glad that our course provided the refreshing mix of masterclasses, practical tips, and hands-on experience you were looking for. We appreciate your feedback and look forward to continuing to support your growth in the marketing field!
Regards,
The PMA Team
For Product Marketers
Extremely comprehensive and user-friendly interface. My only criticism is it wasn't entirely relevant for my role within Alliances/Channel!
November 24, 2023
Unprompted review
Reply from Product Marketing Alliance
Thank you for your feedback, A! We're glad to hear you found the course comprehensive and enjoyed the user-friendly interface. We appreciate your honest critique regarding its relevance to your role in Alliances/Channel. We’re always looking to improve and tailor our content for different specializations, and your input is invaluable in helping us refine future offerings. Thanks again for sharing your experience!
Regards,
The PMA Team
Expanding my PMM knowledge with PMA
I had a great experience learning more about Product Marketing from PMA. My cohort included several coworkers as well as people from other companies, industries, and levels of experience. The weekly speakers provided their own point of view which helped to bring the coursework to life. With so much ground to cover, it's hard to cover everything over the course of a few weeks. After going through the program I have a much better working knowledge than when I started and had the opportunity to meet and work with some really smart people.
November 21, 2023
Unprompted review
Reply from Product Marketing Alliance
Thank you so much for sharing your experience, Luigi! We're thrilled that you found value in the Product Marketing program, especially through the diverse perspectives of your cohort and the weekly speakers. It’s great to hear that the coursework helped deepen your working knowledge and that you had the chance to collaborate with smart professionals from different backgrounds. We agree—it’s tough to cover everything in just a few weeks, but we're glad the program made a positive impact. We're excited to continue supporting your growth in product marketing!
Regards,
The PMA Team
Very informative course digging into…
Very informative course digging into the different types of pricing. I do wish it had a clearer outline on how to go about changing pricing in saas
November 20, 2023
Unprompted review
Reply from Product Marketing Alliance
Hi Nichole,
Thank you for your feedback! We're glad to hear that you found the course informative, especially when exploring different types of pricing. We appreciate your suggestion regarding a clearer outline for changing pricing in SaaS—this is valuable insight, and we'll definitely take it into account for future course updates. Your input helps us improve, and we're excited to keep supporting you on your product marketing journey!
Regards,
The PMA Team
Fantastic tutor
Fantastic tutor, really well-presented, and the syllabus was easy to follow.
November 17, 2023
Unprompted review
Reply from Product Marketing Alliance
Hi Etain,
Providing a well-presented and accessible learning experience is a key focus for us.
If there are specific aspects of the tutoring or elements of the syllabus that stood out to you, or if there are additional topics you'd like to see covered in the future, please feel free to share your thoughts. Your feedback is invaluable as we strive to maintain the high standards of excellence at PMA.
Thank you for being a part of our learning community, and we look forward to supporting your ongoing professional growth and success in product marketing!
Regards,
The PMA Team
Product Marketing Alliance - PMMC Certification
I recently completed my certification with the Product Marketing Alliance and am thoroughly impressed. The community here is incredibly engaging and supportive, offering fantastic networking opportunities. I've created such a positive network within the PMA Slack community. The resources provided, from detailed courses to insightful webinars, are top-notch highly practical, and time-saving which is helpful for my work. After completing my certification and being connected with this community, I feel much more confident in my career.
November 15, 2023
Unprompted review
Reply from Product Marketing Alliance
Hi Charity,
Congratulations on completing your certification! We're thrilled to hear about your positive experience and the impact it has had on your career confidence.
It's fantastic to know that you find the PMA community to be incredibly engaging and supportive, providing fantastic networking opportunities. We take pride in fostering a collaborative environment where professionals can connect and grow together.
Your feedback on the resources, including detailed courses and insightful webinars, being top-notch, highly practical, and time-saving is greatly appreciated. We strive to offer content that adds real value to your work and professional development.
If there are specific aspects of the certification or areas you'd like to explore further within the PMA community, please feel free to share your thoughts. Your insights help us continually enhance the PMA experience for our members.
Thank you for being part of the Product Marketing Alliance, and we look forward to supporting your continued success in your career!
Regards,
The PMA Team
PMA's Core product marketing training
PMA's Core product marketing course is truly worth the effort. It works well with seasoned product marketing pros to remind and refresh the skills concepts and ways of working. I can highly recommend it to anyone new or old in the field of product marketing.
November 13, 2023
Unprompted review
Reply from Product Marketing Alliance
Hi Timo,
Thank you for sharing your positive experience with PMA's Core product marketing course! We're delighted to hear that you found it to be truly worth the effort and that it effectively serves both seasoned product marketing professionals as a valuable reminder and refresher, as well as newcomers to the field.
At PMA, our goal is to provide courses that cater to the diverse needs of product marketing professionals, whether they are new to the field or seasoned experts. Your recommendation is appreciated and serves as a testament to the relevance and impact of our courses.
If there are specific aspects of the course that stood out to you or if there are other topics you'd like to see covered in future courses, please feel free to share your insights. Your feedback contributes to the ongoing improvement and success of PMA's educational offerings.
Thank you for being a part of PMA, and we look forward to continuing to support your professional development in the field of product marketing!
Regards,
The PMA Team
Must do course for all PMMs.
Amazing course led by an amazing teacher Collette Johnson. She was incredibly engaging and had wonderful case studies to showcase the different frameworks the PMA suggest all Product Marketers use.
October 26, 2023
Unprompted review
Reply from Product Marketing Alliance
Hi Maria,
We're thrilled to hear that you found PMA: Core to be a must-do course for all Product Marketing Managers (PMMs)! At PMA, we're dedicated to providing courses that bring exceptional value to our community.
It's wonderful to hear that you had an amazing experience with the course, and we appreciate your kind words about Collette Johnson as an engaging teacher. We strive to bring insightful case studies that showcase the various frameworks recommended by PMA for Product Marketers.
If there are specific aspects of the course or additional topics you'd like to see covered in the future, please feel free to share your thoughts. Your feedback helps us continually enhance our offerings and maintain our commitment to excellence at PMA.
We look forward to supporting your ongoing professional development in the field of Product Marketing!
Regards,
The PMA Team
A great engaging course
A great course, with relevant and engaging content. I enjoyed learning the content and the structure was presented well.
November 1, 2023
Unprompted review
Reply from Product Marketing Alliance
Hi Andrew,
Thank you for sharing your positive experience with our course! At PMA, we're committed to delivering courses that are not only relevant and engaging but also well-structured for effective learning. We're thrilled to hear that you enjoyed the content and found the presentation format effective.
If there are specific topics you'd like to explore further or if there are other aspects you'd like to see in future courses, please feel free to share your insights. Your feedback helps us maintain the standard of excellence we strive for at PMA.
Thank you for being a part of our learning community, and we look forward to continuing to provide valuable content to help you lead your product lines and companies to new heights!
Regards,
The PMA Team
I love the community
I love the community. It's super engaged and very responsive. It's a great way to meet my peers, engage around shared interests, and learn stuff without having to reinvent the wheel.
October 24, 2023
Unprompted review
Reply from Product Marketing Alliance
Hi David,
We're thrilled to hear that you're enjoying the community! Engaging with peers who share your interests and experiences can be incredibly valuable. It's all about collaboration and learning from one another, a cornerstone of effective project management. If you have any specific questions, or ideas, or need assistance with anything related to the PMA community or project management in general, please feel free to share, and we'll be here to help!
PMA Core Course is Thorough and Well Organized
The PMA Core course provided a thorough and complete view of a PMMs remit. From research, through to analysis and optimization, and everything in-between, it was well done throughout. I appreciated the checkpoint exams after each stage, as well as the supplementary videos. Thank you PMA!
October 16, 2023
Unprompted review
Reply from Product Marketing Alliance
Hi Jessica,
We're delighted to hear that you found the PMA Core course to be thorough in covering the Product Marketing Manager's remit. It's great to know that you appreciated the checkpoint exams and supplementary videos, as they are designed to enhance the learning experience. Thank you for your positive feedback, and we're here to support your continued growth in product marketing and project management. If you ever have more questions or need further assistance, don't hesitate to reach out. Your success is our priority!
Gave me a good breadth of understanding
I did the Pricing course which was well-paced and gave me a good breadth of understanding, particularly in reference to different pricing models and how to use them
The production quality of the content is very high, though because the lecturers I've seen so far (this is the second course I've done) appear to be reading from an auto-cue in the main lectures, their delivery lacks personality which makes it harder (for me at least!) to follow them and get gripped by their content.
On the Pricing course, Tamara has a rather neutral delivery in the main lectures though in the fireside chats with other people (which aren't scripted), she really comes to life and is highly engaging.
The lecturers are experts in their field and already have slides, so I'd prefer them to ditch the auto-cue and go freestyle - I don't mind the "erm"s and "ah"s when the delivery is authentic :-)
I also wish I didn't get pop-ups while I'm taking a course to ask if I want to purchase another course - these are far too numerous for my liking!
October 10, 2023
Unprompted review
Reply from Product Marketing Alliance
Hi Nick,
Thank you for your valuable feedback on the Pricing course and the overall learning experience. We're glad to hear that you found the course content to be well-paced and informative, particularly in the context of pricing models.
Your comments about the delivery style and engagement of the lecturers are noted. We appreciate your input, and it's valuable to know that a more authentic, freestyle delivery approach might enhance the learning experience for you.
We also understand your concern about the frequency of pop-ups promoting other courses. Your feedback is important, and it will be considered to improve the user experience and make it less intrusive.
If you have any more suggestions or concerns as you continue your courses, please feel free to share. Your input helps us continually refine and enhance the learning experience for all our participants. Thank you for being part of our community!
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