PMA is the leading resource for PMMs. They've really built a strong reputation and partnerships with leaders across services and product orgs. I've taken some of their certifications - some are better... See more
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The Brand Marketing Master course transformed how I think about Brand vs. Product Marketing. The frameworks, case studies, and exercises made everything finally click — especially the parts that fille... See more
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Great content and great courses. Certainly worth the investment. You can quickly learn the basics and while working on your product portfolio, make use of dozens of templates they have available, to j... See more
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The caliber of speakers blew my mind. Jen was a fantastic Emcee. Thank you for recording the sessions & sharing the slides! That will be very helpful. It was interesting to hear about how POps works... See more
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Company details
Written by the company
PMA is the go-to place for 1,000s of product marketers. Online resources, 24/7 communities, global events, reports, awards, courses, mentors, jobs and podcasts. We’ve got it all.
Contact info
147 De Beauvoir Road, N1 4DL, LONDON, United Kingdom
- hello@productmarketingalliance.com
- productmarketingalliance.com
4.7
Excellent
650 reviews
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An utter disappointment
An utter disappointment! The quality provided is a total rip-off for what you pay. The support team is unresponsive and unhelpful. Moreover, the content is not just outdated but completely out of line. I strongly advise against wasting your time and money on their courses.
March 15, 2024
Unprompted review
Reply from Product Marketing Alliance
We're sorry to hear about your disappointment with our courses.
We take feedback seriously and strive to provide high-quality content and responsive support to all our participants. Your experience is not reflective of our standards, and we apologize for any inconvenience you've encountered.
We're constantly working to improve our courses and support services, and we appreciate your feedback as it helps us identify areas for enhancement.
If there's anything specific you'd like to address or if you have any further concerns, please don't hesitate to reach out to us. We're here to assist you and ensure a positive learning experience.
Thank you for bringing this to our attention, and we're committed to addressing your concerns.
PMA Core Program is perfect.
The program is very detailed, beginner friendly and well segmented to easy to digest sections.
March 31, 2024
Unprompted review
Reply from Product Marketing Alliance
Thank you for your feedback!
We're glad you found the program detailed, beginner-friendly, and well-segmented. Your input is valuable to us as we strive to provide the best learning experience for everyone.
The Best Certification Program for Career Pivots
As an aspiring product marketer, my experience with the Product Marketing Alliance has been invaluable. The core insights and strategies shared within the community have not only deepened my understanding of the field but also provided practical tools to enhance my skills. To add on, I've gained a comprehensive view of product marketing's dynamic landscape, making this alliance an essential resource for anyone looking to excel in this competitive field.
January 10, 2024
Unprompted review
Reply from Product Marketing Alliance
Thank you for sharing your experience with the Product Marketing Alliance!
We're thrilled to hear that you've found our community invaluable as an aspiring product marketer. It's great to know that you've gained deep insights, practical tools, and a comprehensive view of the dynamic landscape of product marketing.
Thank you for being part of our community, and we're excited to continue supporting you on your journey!
Highly recommend
Highly recommend! The PMM course offers valuable insights and practical skills for product marketers. Instructors are knowledgeable and engaging, making learning enjoyable. A must-try for PMMs looking to level up their game
March 28, 2024
Unprompted review
Reply from Product Marketing Alliance
Thank you for recommending our PMM course!
We're delighted that you found it valuable and engaging, with knowledgeable and engaging instructors. It's fantastic to hear it's a must-try for product marketers looking to level up their game.
Thank you for being part of our community!
The Journey was immersive, now I can proudly work in any PMM role.
Taking the Product Marketing Scholar Program was a life changing opportunity, every single module was very impactful, I thought I new it all until I started the program.
The Journey was immersive, now I can proudly work in any PMM role.
It wasn't easy, there was a lot to learn and do but I am glad I passed through it all.
One thing I would love if it can be improved on is the videos, looked more like reading from a screen, I like it when it's natural and looks like one is really teaching.
But in all, the journey was worth it, 100%
March 27, 2024
Unprompted review
Reply from Product Marketing Alliance
Thank you for sharing your experience with the Product Marketing Scholar Program!
We're thrilled to hear that the program was life-changing for you and that it provided impactful learning experiences. Your feedback on the videos is noted, and we'll consider it for improvement.
We're delighted that you found the journey worth it, and we're proud to have been a part of your professional development.
Thank you for being part of the PMA community!
PMA is a fantastic resource for product marketing pros
What I love most about Product Marketing Alliance is the quality and depth of their Masters courses (this is where I spend most of my time in the platform as I have the Pro+ membership) and the availability of templates courses (I no longer have access to the full repository due to membership, but I did and it was AWESOME). The courses are just the right length, allowing for a deep dive into each topic without feeling overwhelming or like I need to take a bunch of time to complete. A couple hours a week go a long way. So much better than trying to do it for free by scraping through YouTube for quality content that isn't just "free content" trying to get you to subscribe to other programs.
March 5, 2024
Unprompted review
Reply from Product Marketing Alliance
It's fantastic to hear that you're finding value in the Masters courses offered by Product Marketing Alliance, especially with your Pro+ membership. We strive to provide high-quality and comprehensive content that is both engaging and practical for our members. We understand the importance of time efficiency, and we're delighted that you find our courses to be just the right length for a deep dive into each topic without feeling overwhelmed. Thank you for your positive feedback, and we're glad to have you as part of our community!
Easy to register
Easy to register. Easy to follow at my own pace. Lots of tools and templates. Definitely recommend.
March 1, 2024
Unprompted review
Reply from Product Marketing Alliance
We're thrilled to hear about your positive experience! Making the registration process seamless and providing flexibility in learning at your own pace are top priorities for us. It's great to know that you're finding the tools and templates useful as well. Thank you for recommending us.
New and Now Excited For PMM
PMA provides clear and concise teachings on modern PMM with plenty of great examples! The value of the templates alone cannot be understated.
February 26, 2024
Unprompted review
Reply from Product Marketing Alliance
Thank you for your feedback! We're delighted to hear that you find the teachings provided by PMA on modern PMM to be clear, concise, and valuable. It's fantastic that you appreciate the abundance of great examples and recognize the significance of the templates offered. Our goal is to equip professionals like yourself with practical tools and insights to excel in product marketing.
Thoughtfully presented PMM Crash Course
The good:
This is a crash course in PMM that is thoughtfully laid out with some nice bonus footage from PMA conferences and interviews with industry leaders. I learned a ton in general, and learned the PMM lingo.
The bonus footage and exercises really helped drive in the relevance to the topics in the real world and in my own domain of experience. The resources and templates that accompany each module are great starting points for building and thinking about different functions in PMM. There are definitely several ways to implement the learnings into my work straight away!
Areas for Improvement:
I felt there was too much emphasis on sales enablement.
I would have liked to hear or learn more from junior PMMs who are not team leads or deep into their careers as PMMs. That might be what the Slack channel is for though!
I think the video modules would have been more interesting if they were presented by different PMA employees. The content was good, but it's a lot of video content to watch of just one person.
February 26, 2024
Unprompted review
Reply from Product Marketing Alliance
Thank you for your detailed feedback! We're thrilled to hear that you found our PMM course to be valuable and thoughtfully laid out, and that you learned a lot from the content and resources provided. It's great to know that the bonus footage and exercises helped you see the relevance of the topics in the real world.
We appreciate your suggestions for improvement. We'll take your feedback regarding the emphasis on sales enablement into consideration to ensure a more balanced approach in future courses. Additionally, we'll explore ways to incorporate perspectives from junior PMMs and consider diversifying the presenters in our video modules to keep the content engaging.
We encourage you to continue engaging with our community on the Slack channel, where you may find insights from PMMs at different career stages. Thank you again for your valuable input, and if you have any further suggestions or questions, please feel free to reach out. We're here to support your ongoing learning journey in product marketing!
Product Marketing Alliance is a must…
Product Marketing Alliance is a must have for PMMers. Wealth of knowledge, great frameworks, solid learning paths. Great community.
February 22, 2024
Unprompted review
Reply from Product Marketing Alliance
Thank you for your feedback! We're thrilled to hear that you find Product Marketing Alliance to be a must-have resource. It's fantastic that you appreciate the wealth of knowledge, great frameworks, and solid learning paths offered by PMA. We're also glad to hear that you value our community of professionals. Our goal is to provide valuable resources and support to help members excel in their roles.
Good resources and networking
Attended PMA Core Cert Training & Summit in Austin. Good resources and networking opportunities, mostly catered to those new to the field.
February 12, 2024
Unprompted review
Reply from Product Marketing Alliance
Thank you for your feedback! We're glad to hear that you attended the PMA Core, and Summit in Austin and found it to be a valuable experience. It's great to know that you found the resources and networking opportunities beneficial. We appreciate your insight regarding the focus on those new to the field, and we're always looking for ways to cater to a diverse range of professionals.
It made me fall in love again with…
It made me fall in love again with product marketing! This self-paced on-demand option is great for those who can't afford (in time or money) the in-person option OR who can't wait to go back to basics!
February 16, 2024
Unprompted review
Reply from Product Marketing Alliance
Thank you for sharing your experience! We're thrilled to hear that our self-paced on-demand option for product marketing training reignited your passion for the field. It's fantastic to know that you found this option to be flexible and accessible for those who may not be able to commit to in-person training or prefer to revisit the basics at their own pace. We're committed to providing valuable resources and training options to meet the diverse needs of professionals like yourself.
Really valuable and insightful
Really valuable and insightful, and breaks down the 'how' of a Product Marketing Leader to achieve the rightful place among the organisation and customers. Once these insights are translated into actions, I am sure they will easily result in measurable business outcomes.
February 2, 2024
Unprompted review
Reply from Product Marketing Alliance
Dear Sushovan,
Thanks for your valuable feedback! We're delighted that you find our insights helpful in understanding the role of a Product Marketing Leader. Your confidence that translating these insights into actions will lead to measurable business outcomes is truly appreciated. We're here to support your journey in product marketing.
Best,
The PMA Team
PMA Scholar Review
As a member, you have access to templates, frameworks, and examples across every aspect of product marketing. The PMA community also assists with sessions and interviews to help on your journey to Product Marketing.
January 26, 2024
Unprompted review
Reply from Product Marketing Alliance
Dear Emmanuel,
Thanks for highlighting the valuable resources available to members in the PMA community! We're glad you appreciate the access to templates, frameworks, and examples across every aspect of product marketing. The support provided through sessions and interviews on your journey to Product Marketing is our commitment. We're here to ensure your experience is enriching and beneficial.
Best,
The PMA Team
Fantastic content
Great content and lots of background and support materials with every course. I've taken several courses through the PMA and every single one has been a fantastic experience and helped me in my product marketing role.
January 22, 2024
Unprompted review
Reply from Product Marketing Alliance
Dear DC,
Thanks for the positive feedback! We're thrilled you find the content great, with excellent background and support materials in every PMA course. It's fantastic to know each course has contributed to your success in your product marketing role. We're here to support your continuous learning and growth.
Best,
The Product Marketing Alliance Team
Recommend the course for even senior PMMs
Great content! Even when you're a product marketer, you don't really end up working on everything that a PMM could work on, and so it's great to revise on topics that you don't often come across
January 14, 2024
Unprompted review
Reply from Product Marketing Alliance
Dear Amal,
Thank you for your positive feedback! We're glad you find our content great. It's fantastic to know that even as a product marketer, revising topics that you don't often come across is valuable. We're here to provide valuable and relevant content for your continuous learning and growth.
Best regards,
The Product Marketing Alliance Team
Sales Enablement Frameworks for Success
The content in the Sales Enablement certification is full of frameworks, real-life examples and metrics to help show the value of your efforts.
January 13, 2024
Unprompted review
Reply from Product Marketing Alliance
Dear Jen,
Thank you for your positive feedback! We're thrilled to hear that the Sales Enablement certification content is proving valuable with its inclusion of frameworks, real-life examples, and metrics to showcase the value of your efforts. We're here to support your success in sales enablement.
Best regards,
The Alliance Team
Improved my product marketing knowledge significantly
PMA Scholar Program is the right place for anyone who's looking to improve their knowledge of doing product marketing "the right way." Prior to PMA, I had a pretty myopic view of what great marketing is. It turned out to be a lot more strategic than I thought; a lot more people-oriented. Bryony Pearce's delivery throughout the course was on point. She made every topic so simple, anybody could follow through even if they just heard the word, "marketing" for the first time. We covered topics like GTM, pricing strategy, research, positioning products for success, brand messaging, analysis and much more. The GTM module particularly stood out for me because it taught how to unlearn what I knew (or thought I did) about product/feature launches—and what it actually is about. As a product marketer, collaboration will always be key to making more impact in your job. Collaborate with stakeholders and be in constant communication with your customers. I also enjoyed the live classes we had with Div Manickam (such a great person and I enjoy her newsletters) and the exams. I enjoyed peer-reviewing works from my colleagues as well as the discussions we had in classes. With all these experiences, I can confidently say that I've become a better product marketing manager, and I look forward to implementing all I've learned here to create value for businesses and impact humanity, generally. The PMA Scholar Program is definitely worth your time and every other resource you put into it.
January 5, 2024
Unprompted review
Reply from Product Marketing Alliance
Hi Emmanuel,
Thank you for sharing such a detailed and thoughtful review! We're thrilled to hear that the PMA Scholar Program has significantly improved your product marketing knowledge and provided you with a more strategic and people-oriented perspective on marketing. It's wonderful to know that Bryony Pearce's delivery resonated with you and that you found the course content, especially the GTM module, to be transformative.
We're also glad to hear you enjoyed the live classes with Div Manickam and found value in peer review and discussions with your colleagues. Collaboration and communication are indeed crucial for success in product marketing, and we're excited that you feel equipped to make a meaningful impact in your role. Your enthusiasm for implementing what you've learned to create value and impact is truly inspiring. Thank you for recommending the PMA Scholar Program—your feedback is invaluable to us!
Regards,
The PMA Team
very professional and caring for their…
very professional and caring for their customers and students.
January 3, 2024
Unprompted review
Reply from Product Marketing Alliance
Hi Mohamed,
Thank you for your kind words! We're committed to providing a professional and supportive environment for our members and students. Your feedback means a lot to us, and we’re here to ensure you have the best learning experience possible. If there’s anything else we can do to support you, please let us know!
Regards,
The PMA Team
PMA courses are great for starting your PMM career!
I took a Product Marketing Fundamentals and Competitive course and I highly recommend both! The courses are designed to give you everything you need to know to be confident in the PMM role.
Even I had been in a role for 3 years before taking the course, I got a great refresher on fundamentals and I found it very useful I highly recommend it for someone who is transitioning to the PMM role as they will get everything they need to confidently start delivering results.
January 3, 2024
Unprompted review
Reply from Product Marketing Alliance
Thank you so much for your enthusiastic review, Ana! We're thrilled to hear that you found the Product Marketing Fundamentals and Competitive courses beneficial for both newcomers and those with experience in the field. It’s great to know that even with three years in a role, you still gained valuable insights and a refresher on the fundamentals. Your recommendation for those transitioning to Product Marketing Management is much appreciated, and we're excited to continue supporting your growth and confidence in this role!
Regards,
The PMA Team
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