PMA is the leading resource for PMMs. They've really built a strong reputation and partnerships with leaders across services and product orgs. I've taken some of their certifications - some are better... See more
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PMA is the go-to place for 1,000s of product marketers. Online resources, 24/7 communities, global events, reports, awards, courses, mentors, jobs and podcasts. We’ve got it all.
147 De Beauvoir Road, N1 4DL, LONDON, United Kingdom
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I had an incredible experience with the PMC core certification. It consisted of live workshops, on-demand video content, and industry best practice templates that be used to implement within your day to day as a PMM.

Reply from Product Marketing Alliance
The content in PMA courses is always clear and well-explained. There's a good mix of validating some existing activities and beliefs for newer PMMs, whilst also giving you the tools and ideas that you can either implement asap or mull over for future projects and longer-term improvements. Having life-long access to the course and the materials to refer back to when needed is great.

Reply from Product Marketing Alliance
Whether you're a seasoned product marketer, new to the craft, or curious about the art and science of product marketing, this course is for you. From the basics of positioning and messaging, Research, and OKRs, to the nuances of personas, GTM strategy, and analysis and optimization...This course will equip you with the insights, tools, templates, and real-life examples to elevate your impact as a product marketer. I already have so many ideas to take back to my day-to-day work!

Reply from Product Marketing Alliance
After connecting with a colleague on ways to upskill to becoming a Product Marketer and utilize my continuous learning budget at my company, they recommended to take some courses with Product Marketing Alliance and I'm so happy to have done so! I took the Sales Enablement Certificate course to formalize my current knowledge and I took away tons of key insights! The course was really well paced, the platform is really easy to navigate and looks great, information was easy to digest and a lot of content to take away to use for a lifetime! I could've finished this course sooner, as it's self paced, but took some time with it. I'm looking forward to taking another course with PMA and highly recommend.

Reply from Product Marketing Alliance
The courses at PMA are not only educational, but also practical. You really take a lot away with you and receive sufficient documentation for repetition and practice.

Reply from Product Marketing Alliance
It is a quite comprehensive PMM course. I found the non-obligatory interviews and lectures the most interesting and useful.

Reply from Product Marketing Alliance
A must-have course for all product marketers out there to polish their key PM skills and bring more meaning and value to their day-to-day work.

Reply from Product Marketing Alliance
The resources are pretty well done and quite useful in the day-to-day life of a product marketing manager. Of course, one size doesn't fit all, but the templates and other resources can be customized based on requirements.

Reply from Product Marketing Alliance
In terms of teaching support, I missed having everything said in the video in written form as well as the videos with subtitles in other languages, such as Portuguese.

Reply from Product Marketing Alliance
I've been a PMM for just a few years and found the PMA Core workshop to be the perfect fit to help me gain a deeper understanding of specific aspects of my job, as well as get insights from others in the industry and learn from their experiences. Overall, it was a wonderful learning and networking experience.

Reply from Product Marketing Alliance
Great organized leadership with continued excellent content and sessions to polish your PM skills , network with many across industries and together we raise the bar for awareness of the power of Product Marketing.

Reply from Product Marketing Alliance
Great content and info - good framework for those who are new to product marketing.

Reply from Product Marketing Alliance
Great PMA Core certification experienced. Helps me upskill and reinforce existing knowledge.,

Reply from Product Marketing Alliance
Very solid course, great for those who are new to the world of Product Marketing! The lectures are informative and the bonus content is full of practical tips and strategies on how to implement what you're learning in the course. At times the content felt slightly repetitive, but I'm sure that's by design to make sure it sticks in the audience's minds!

Reply from Product Marketing Alliance
I enjoyed this course a lot. It is a great resource to expand the mindset a business should have.
Taking the Core course too, I found the occasional repeating content. Nonetheless, repetition is the key to learning.

Reply from Product Marketing Alliance
PMM Masters Certification is a great refresher for PMMs who have taken products to market.

Reply from Product Marketing Alliance
The training was very thorough and informative with best in class standards and easy to use templates.

Reply from Product Marketing Alliance
The combination of videos, slide deck content, and quizzes was the perfect ratio to digest all the class information. The live sessions were led by such an enthusiastic, encouraging PMM expert. Still, the office hours, question-led structure missed the mark for me.

Reply from Product Marketing Alliance
I was blown away by the Product Marketing Core course and certification! It went above and beyond what I expected. The coursework, video lessons, and live classes were all incredibly well-done, providing a comprehensive learning experience. I feel so much more prepared and confident to tackle new challenges after completing this course. Huge thanks to the amazing team behind it all for their dedication and excellence. Here's to even more success ahead!

Reply from Product Marketing Alliance
Great opportunity to learn best practices from real experts.
I have gained lots of useful insights and it definitely helped me to become a better expert

Reply from Product Marketing Alliance
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