I haven't used it yet but this backpack looks great. I had 2 others, bought 7 years ago but one got stolen and the other was damaged from overuse. Great size great compartments, fits bottle nicely and... See more
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I love my Wimbledon Berry backpack - beautiful colour, lots of handy pockets, waterproof and handles the hefty weight of my work things, gym kit and some lunch bits. My first backpack was faulty as th... See more
Absolutely brilliant bag! Bought the Wimbledon bag in Green/Grey for my daughter starting secondary. Perfect bag for her - lots of compartments. Sensible features like hidden pocket for her valuabl... See more
Its was beautiful bag , with lots of compartments , the hidden pocket just attaches to the central compartment which is a bit of a let down. Unfortunately it was smaller than expected ( My fault a lit... See more
Company details
Written by the company
Seventeen London - Backpacks designed in the UK, and worn around the world.
Contact info
34 Knowsley Street, M8 8HQ, Manchester, United Kingdom
- 0161 832 0105
- Hello@17london.co.uk
- seventeenlondon.com
Asks customers to review
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Replied to 100% of negative reviews
Typically replies within 24 hours
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A good place to buy school bags
We found this company through a search engine. Good selection of back to school bags. We ordered one and it arrived promptly. Exactly what you want from an online retailer.
Good quality bags for affordable prices
Originally, I was going to buy a bagpack from a popular brand (which uses a fox on its logo), but before placing my order I decided to read some reviews, and after that, I came to conclusion that this famous brand is just an over priced brand with no quality items and no proper customer service. So I did my research for alternative brands and found SEVENTEEN LONDON. How happy I was when I got my rucksack delivered! I REALLY loved it! The quality of the bag, the colour, design, fabrics, everything literally! It is very good quality for very good prices! I already bought two more bags - for my mum and friend, and they love it, too.
The bagpack suits my outfits, perfect for everyday use and travelling, fits a lot of stuff. I've been using it daily for few months now, and it looks perfect.
I am very very happy with this item <3
Ordered a bag from Seventeen London
Ordered a bag from Seventeen London! The delivery was really fast! The bag is really durable and lovely, with a bunch of pockets to keep everything organized and clean! It has a lot of space and it’s a really high-quality bag which you can use for school or for your everyday life! Also the additional sticky notes are a really thoughtful small gift! Thank you Seventeen London for creating such a lovely bag.
Wimbledon backpack in Emerald…
Bought a Wimbledon backpack in Emerald colour for my daughter to use for high school. Delivery was within a few days and arrived well packaged. Backpack is of a good size and quality and a lovely colour. Lots of pockets!! Good space inside for carrying her school issued iPad and also the jotters, books & stationary she needs to carry. Fits a lunchbox comfortably too though the side pocket is a tight squeeze for her water bottle so that may be better suited to a smaller sized bottle. Only been used for a couple of weeks so far but it’s holding up well to the daily use and is comfortable to wear.
Fantastic product as described
Fantastic product as described! Very happy with my purchase.
Perfect for high school
Ordered a bag from Seventeen London for my daughter starting high school. The bag is exactly like the picture, a great size and lovely quality. She loves it! The amount of pockets is an absolute winner for keeping everything organised. I wouldn’t hesitate to order from them again.
Perfect size and so many pockets
I really love this backpack. It’s not too big, too small but just right. There are so many pockets and places to put things. I use it as my purse/lunch box/carrying my iPad and sketchbook. ❤️
My only complaint has nothing to do with the backpack. I’m in the USA and shipping was almost as much as the backpack. I realize shipping is what it is but ouch.
Fabulous bag
Fabulous bag! I love that it has many pockets and it’s just the right size for work use or a day out. Keeps my water cool too - bonus!
Arrived so quickly too and comms were great with regards to order
Very stylish
The bag looks sturdy yet very chic. It has lots and lots of pockets. Ordering was easy and the delivery was prompt.
I am quite happy with the purchase.
I look forward to buy more products from SEVENTEEN.
disppointing
The backpack felt great but the inside bottle space riped after using it twice

Reply from seventeenlondon.com
I am very upset, because after a month of having made my purchase identified with the number ORDER # 8358
I am very upset, because after a month of having made my purchase identified with the number ORDER # 8358, on June 28 and even having been charged on my credit card, I have not received my order. When monitoring the mailing guide, he tells me that even my order is in Britain. Their advertising that says I would receive my purchase in 10 business days is false.

Reply from seventeenlondon.com
Fantastic bag
Fantastic bag, just what I was after. Plenty of pockets to keep items separate and for easy retrieval. Fits a 14inch laptop. Straps are comfortable. Material is quite thick and seems durable. Very happy with my purchase :)
Very happy with the way the bag looks…
Very happy with the way the bag looks and feels, fits everything I need to put in fairly well although only thing I wish was different is the pockets for the drinks, when my bag is full I can’t actually fit my bottle in the pocket (Chillys bottle for reference) but it does fit my umbrella. I also split some stuff on it and was really happy it washed off without any stains as I couldn’t wipe right away. I haven’t used it much but I’m hoping it’ll last me a long time, very happy with my purchase and would recommend and would buy again
Poor quality
I've bought Wimbledon backpack about 3 months ago and it's falling apart inside. It's a shame because I really like the design and all the pockets. I'm using it every day for work but I didn't expect it to wear out that quickly.

Reply from seventeenlondon.com
I love my bag/rucksack it’s perfect for…everything comfortable and plenty of pockets
I love my bag/rucksack it’s perfect for everyday when I go to work. Plenty of pockets comfortable to wear so arms hands are free. So many people have commented on it.
Wimbledon backpack
Bought a backpack and love it. Good quality, functional, great colours. Highly recommend it.
Amazing
Really good quality product. Fast delivery and such a great company!
Really pleased
Really pleased!
I love my new bag. I had been looking for a spacious bag with a laptop compartment, lots of pockets, waterproof and comfortable (and wouldn't break the bank!) for a while and am so pleased to say I finally found it in the Wimbledon bag from Seventeen London. The straps are comfortable, there is more than enough room for my laptop, headset and food for my breakfast and lunch plus stationary. The side pockets fit a 750ml bottle in one, umbrella in the other. Plus it's pretty!
I'm very pleased with my purchase.
Great rucksack
Great rucksack, had a small issue which was dealt with efficiently and timely. Would recommend!
Amazing colour
Amazing colour, very sturdy (I have loads of heavy textbooks in my bag). There are pockets everywhere and I love it, and the laptop sleeve is so fluffy.
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