Five stars! Ordered a display stock Husqvarna sewing machine at a fantastic price and it was delivered the next day. Despite being ex display, the sewing machine looks brand new. No scratches, mark... See more
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Review summary
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Fantastic and above all honest. I can't recommend this company more highly..special shout out to Russell who gave honest feed back on a sewing machine I was interested in and was extremely helpful... See more
Contacted this company after searching online as was looking for an overlocker. Service gent was very helpful is describing options/pros/cons and sending me links to look up the model. No pressure se... See more
My order was dealt with very quickly and delivered in no time at all, very pleased with the service. The book doesn't really show you how to use the needle threader, I went on Utube where you can see... See more
Company details
- Sewing Machine Store
- Appliance Store
- Electronics Store
- Hobby Store
- Sewing Machine Repair Service
- Sewing Shop
Information provided by various external sources
Sewing Machines Direct (SMD) is a family-run business that has supplied sewing machines and associated products since 1960. We specialise in supplying sewing machines, overlockers, embellishers, embroidery machines, sewing/embroidery machines, steam presses, roller presses and various sewing accessories. We are aware that in today's increasingly competitive environment, it is important that we continue to focus our efforts in maintaining the first class customer service that we try to provide. Feedback lets us know what we are doing well and also what we can do better. Receiving feedback from customers and also by the amount of repeat and recommended business we receive, we feel that we are going some way to achieving our goals and that our efforts are being recognised and appreciated.
First class customer service is our number 1 priority.
Written by the company
Contact info
Miners Road, Llay Industrial Estate, LL12 0PJ, Wrexham
- 01978851235
- info@sewingmachines.co.uk
- sewingmachines.co.uk
4.9
Excellent
21K reviews
Asks customers to review
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Replied to 100% of negative reviews
Typically replies within 2 weeks
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Highly Recommended
I had my first brother innovis from Sewing Machines Direct 23 years ago! It had just one repair 10 years ago but it finally gave up on me last year. I had been using another mechanical machine since but there is nothing like a computerised one. The offer on the A60 is excellent value . It is a superb machine . The free sewing thread and scissors set are a really generous bonus.
May 17, 2026
very quick dispatch
April 26, 2026
Easy to use and informative website
Easy to use and informative website. Coupled with quick delivery.
May 17, 2026
Very fast delivery
Very fast delivery, packed well
A great overlocker and exactly as described
May 17, 2026
A lovely experience
Russell was extremely helpful on the phone with me at 5:30pm on a Friday. He helped me change my thoughts on which model to buy based on my needs. Also very friendly.
The package was well packed and delivered exactly when promised.
A family business which was a big reason for me to buy from them to support in my own little way.
Thank you!
May 15, 2026
First class service
First class service. Bought my present machine from them and they will be my first choice for anything else. Servicing and repairs cannot be faulted. No hesitation in recommending them. They arranged pick up and delivery making life so much easier. Thank you.
May 19, 2026
Unprompted review
Truly excellent service. I ordered an ex-demonstration machine…
I ordered an ex-demonstration machine on-line as a gift for my grandson. The order was placed after business hours but the machine was dispatched early the next day and delivered the following day. Everything was in it's original packaging with full instructions. We are absolutely delighted.
May 13, 2026
Order of cotton
Small order but came very quickly and was exactly as I expected. I did find the delivery a little expensive but I guess the reasonable cost of the cotton made up for it
May 14, 2026
Great service, excellent delivery and product
Thank you so much, ordered my daughter her first sewing machine. Everything from choice of selection, explanation of functions, ordering and brilliant delivery service were exceptional.
Very impressed and the sewing machine is just perfect for a starting machine.
Many thanks
May 13, 2026
Bent needle
Delivery was great. Customer service brilliant when contacted about accessory bundle.
Only problem was the needle inserted in machine was bent and took me ages to realise why it wouldn’t go down into the bobbin.
May 13, 2026
Right from the start the communication…
Right from the start the communication with this company was great. I emailed with an enquiry and got a prompt reply from Russell, the Director. I followed this up with a phone call and Russell answered all my questions. I placed an order and my sewing machine was delivered the next day. What great service!
Nice to ring up and have a person reply instead of pressing endless buttons and joining endless queues.
May 13, 2026
Excellent company and machine
I was looking for a sewing/quilting machine. I had been doing some research and narrowed my choices. I then stumbled on a Brother machine that had the same spec. I rang Sewing Machines Direct and they answered all my questions re the machine. I placed my order with them online. As promised the machine was dispatched the same day and delivered the following day. I'm very happy with the company, knowledge, reassurance, warranty and product provided. Would definitely recommend to others based on my personal experience.
May 13, 2026
The purchase was quick and simple and…
The purchase was quick and simple and delivered the next day with care.
May 13, 2026
Very happy with SMD
I ordered an overlocker. Great deal, came with a free carry holdall for it as well. From ordering to delivery it was quick. The machine was very securely packaged abd a bonus, it was already threaded! Very happy with SMD.
April 28, 2026
The company is at the highest level of…
The company is at the highest level of customer satisfaction. Pays attention to every detail the customer is inquiring about and makes sure it’s delivers the service. Product is 100% top quality and will highly recommend this company to others.
May 11, 2026
Love this company and the way I was treated
Love this company and the way I was treated. I spoke to Russell over the phone, as I had put wrong information in the order form, he sorted this out super quick and my order was made. It even got delivered the very next day.
I will recommend this company to my sewing friends without hesitation. Love my new machine.
May 16, 2026
Unprompted review
Fast efficient delivery and service
Fast efficient delivery and service. It's a very good seeing machjne. Happy with my purchase
April 19, 2026
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