While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 80 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the product quality, the excellent service, and the helpful and knowledgeable staff. Many people also appreciate the efficient delivery service and competitive pricing, making their overall purchasing experience smooth and satisfying. However, some people were dissatisfied with the delivery service, citing issues with specific carriers and lack of pickup options. A few other people also expressed concerns about the necessity or cost of certain repairs, and some encountered staff who were perceived as unhelpful or lacking product knowledge.

What people talk about most

Product

Reviewers express satisfaction with the products. Many customers praise the quality of items, such as bikes... See more

Service

Consumers find service to be positive. Many reviewers praise the professional and efficient service, with... See more

Staff

Reviewers highlight positive aspects of staff, consistently praising their helpfulness, knowledge, and... See more

Delivery service

Customers consistently report positive experiences with delivery service. Many reviewers praise the fast and... See more

Price

Customers consistently note positive experiences with price. Many reviewers found the prices to be reasonable... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Hands down one of the best motorcycle dealership experiences I’ve ever had. From the moment I called and walked into the showroom, I was greeted with genuine enthusiasm and professionalism. Scott... See more

Rated 5 out of 5 stars

My wife purchased a bike from Lind - Yamaha Newmarket, where Pierre provided excellent service. I felt sorry for him, as he patiently answered all our questions. I was impressed by his extensive knowl... See more

Rated 5 out of 5 stars

Buying on line made easy by Lind, very good communications, great packaging for product, will buy from them again and highly recommend. Be aware they used DPD LOCAL which there was no option for... See more

Rated 5 out of 5 stars

Fantastic company to deal with Great value for money easy to order and very fast delivery Pity your company is not where I live just took delivery of a brand new Triumph Trident but will definite... See more


Company details

  1. Motorcycle Shop
  2. Ducati Dealer
  3. Harley-Davidson Dealer
  4. Triumph Motorcycle Dealer
  5. Used Motorcycle Dealer
  6. Yamaha Motorcycle Dealer

Written by the company

At LIND, we are passionate about delivering a highly personalised motorcycle shopping experience, whether you visit us in-store or online. Our online store is stocked with thousands of high-quality motorcycle products, including premium ridewear, casual clothing, motorcycle accessories, aftercare essentials, and genuine parts from top brands. With nine motorcycle dealerships across the UK, we are proud to represent Triumph, Harley-Davidson®, Ducati, and Yamaha, offering an extensive range of new and used motorcycles, expert advice, and outstanding customer service. Whether you're searching for your next motorcycle, need specialist servicing, or want to customise your bike, our fully trained and highly skilled technicians ensure the best care, from routine maintenance and repairs to performance upgrades and bespoke customisation. When you visit one of our LIND dealerships, you’ll always receive a warm welcome—stop by for a chat, browse our latest models, and enjoy a cuppa on us. Stay connected with us on Instagram, Facebook, and YouTube, where we share daily updates, exclusive offers, and the latest motorcycle news, so you never miss a thing.


Contact info


4.7

Excellent

TrustScore 4.5 out of 5

1K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 50% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great dealership

Picked up my 2023 speed triple 1200 rs yesterday off Idir Babaci . Great service ran me through everything , very knowledgeable and helpful . Thoroughly recommend this dealership and its staff
Thankyou

May 15, 2026
Unprompted review
Rated 5 out of 5 stars

Fantastic company to deal with

Fantastic company to deal with
Great value for money easy to order and very fast delivery
Pity your company is not where I live just took delivery of a brand new Triumph Trident but will definitely use your dealership again
Thank you

April 27, 2026
Rated 5 out of 5 stars

I bought a used softail standard from…

I bought a used softail standard from Gabriel and the team , they took the time to make us welcome , not pushy or over the top explaining all the options and then leaving us to decide what to do, even making coffee for us , not into the Harley scene really but the bikes are what I enjoy. Well done and worth checking out

May 2, 2026
Unprompted review
Rated 5 out of 5 stars

Well done Guildford Harley Davidson.

Yesterday I visited Guildford Harley Davidson. As always, the staff were professional, thoughtful and good fun. I just felt it was about time recognition was given, as they have looked after the bike I bought from them, and they have maintained it for years now. Many thanks.

February 21, 2026
Unprompted review
Rated 1 out of 5 stars

Permanently Closed

This dealership has now permanently closed - leaving no local BMW Motorrad dealers within 70 miles !!

As of Mar 26

March 28, 2026
Unprompted review
LIND logo

Reply from LIND

Thank you for your feedback.

We understand this is frustrating news. The closure of our Welwyn Garden City BMW Motorrad site has been made in conjunction with BMW Motorrad.

While we appreciate the concern around local coverage, there will be a new BMW Motorrad partner opening in the area, which will be announced separately.

In the meantime, customers can also contact BMW Motorrad UK directly for assistance or guidance.

Rated 5 out of 5 stars

Took my bike for its first service.

Took my bike for its first service.
Easy to make arrangements and book a date to suit beforehand.
Workshop has floor to ceiling windows if you wish to view.
Comfy coffee area, if you aren't taking a bike out.
Knowledgable staff (warranty job identified and options clearly explained, manufacturers service check list provided and book stamped).
Rode away pleased and confident.

February 2, 2026
Rated 5 out of 5 stars

I recently chose to book a test ride on…

I recently chose to book a test ride on a Yamaha MT09 SP and contacted Pierre at Lind Yamaha in Newmarket.

He booked me a test ride the following weekend and I had the bike for 2 hours so I was able to get familiar with it.

The ride was fantastic and I fell in love with the bike and the way it handled.

On top of that, Pierre was very helpful, chatted with me about the various options and models available both new and second hand.

In the end I decided to purchase a new bike and the whole process was flawless.

I highly recommend both Lind at Newmarket and Pierre.

March 3, 2026
Unprompted review
Rated 5 out of 5 stars

Highly Recommend

I have a Harley Davidson 2003 100th Anniversary bike and one of the nuts and bolts on the wind shield was suddenly missing. I telephoned Newmarket Harley Davidson and spoke to Phil Coles in the Spares Department to get a new one. He went to so much trouble to determine which nut and bolt was required and to source it from another branch of theirs, just for a £3.95 part. The part arrived in a timely fashion. Great service, thanks Phil. Would highly recommend.

March 4, 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look