Good directions to the store. Parking beside shop - excellent as I was tight for time and parking in Letchworth is like gold dust! The young lady on the upper floor, Kristina, set up all informatio... See more
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Sam in the Letchworth store was very helpful with choosing my new saddle and with looking at different options for new bikes. He gave me lots of time and opportunity to ask questions and to try differ... See more
Great experience today in Letchworth tooth Robin and Leon. Getting sized up and set up for a new TT bike and nothing was too much trouble. Exactly how bike sales and customer focus should be.
I was very impressed with the quality of service from initial advice to collection and fitting of my new road bike. I cannot recommend Sigma in Letchworth enough for getting me back on my bike.
Company details
Written by the company
We sell only the best in road cycling and triathlon bikes, cycling clothing, accessories and running and swimming products, backed up by our industry-leading customer care and superior knowledge from people who love the products we sell. Shop online or visit our London or Midlands stores or use our Reserve and Collect service.
About Sigma Sports
Written by the company

- Easy Returns!
- Sigma Sports will fully refund products for a period of 30 days. Some restrictions apply.
- Free UK Delivery!
- We offer a free delivery service on all orders over £60.00 shipped to the UK mainland!
- Save £25 Off Your First Order
- New customers can save up to £25 off their first order. Sign-up to the Sigma Sports newsletter at sigmasports.com. Some restrictions apply.
- 0% Finance
- Now offering 0% finance for UK customers, on a huge range of bicycles, wheels, components and accessories. For full details visit our website.
- Worldwide Delivery
- Shop in your local currency and pay with your local payment method. We ship worldwide with DHL at competitive delivery prices.
- Shop on the Sigma Sports app!
- Shop on the Sigma Sports mobile phone iOS or Android app for a quick and easy shopping experience. Available now to UK customers.
Contact info
48 Station Road, SG6 3BE, Letchworth Garden City, England, United Kingdom
- 01462 384070
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Outstanding service and support
In the process of buying a bike via my company bike to work scheme. The service I have had from Leon in the Letchworth branch has been nothing short of excellent. The bike fitting service was excellent and stopped me from making a mistake. They’ve switched kit over from my old bike without charging and been an endless source of advice. Top work fella!
Very knowledgeable and helpful
Sigma Sports are very knowledgeable and helpful, no hard sell and tailor their suggestions your needs. Would definitely recommend and will be using them again.
Went in for a replacement tyre
Went in for a replacement tyre - which was done promptly. However, there was a further problem when I drove away on my bike (my fault from when I got the puncture) I took the bike back and after a quick play around by the mechanic he fixed it - I would have never been able to fix it. Top service and will now be returning for any issues I have because of it 👌👌👌
Helpful and friendly staff
The service received was brilliant
The service received was brilliant. The staff were helpful, welcoming and knowledgeable. Would thoroughly recommend a visit.
New bike purchase
After an initial enquiry an appointment was arranged which included sizing and test riding a recommended bike on a turbo.
Bike ordered and built, followed up with another appointment to collect
Thanks to Alex for his help and advice.
May use AI-assist with repliesRead more
Second time I got themWas not informed I had to wait until…
Was not informed I had to wait until the tyres I ordered had come from the main warehouse. They couldn’t give me any they had in the shop 🤷♂️

Reply from Sigma Sports - Letchworth
I had an excellent experience with the…
I had an excellent experience with the customer service at Sigma Sports. I needed to return and exchange a bike part that I had purchased last week, right before closing time, and the staff couldn’t have been more helpful. They handled everything professionally, were patient, and made the exchange process quick and hassle-free. Even though it was the end of the day, they took the time to ensure I got the correct part without making me feel rushed. Their outstanding customer service and professionalism really stood out. I highly recommend Sigma Sports to anyone looking for knowledgeable staff and a great shopping experience.
Kristina was extremely helpful in…
Kristina was extremely helpful in explaining and selecting ASSOS cycle shorts and later detailing differences between specialized roubaix and factor monza bikes.
Excellent performance by Sigma Sports
Excellent performance by Sigma Sports. I damaged my bike five days before going away on a cycling trip and needed to replace it very quickly. Alex found exactly the model I wanted and it was at the Letchworth store two days later and ready to collect the next day. Collection was very efficient with setup checked on static rollers and it felt right straight away when I got it home. Big thanks particularly to Alex but also Ralph and the others at Letchworth that I dealt with. Highly recommended!
Kind people, good job.
The people were professional. The advice was correct. The job executed perfectly.
Brilliant service online and instore
Brilliant service online and instore - cannot fault. Alex at the Letchworth store was brilliant.
I cannot thank Ralph and Sam enough…
I cannot thank Ralph and Sam enough for their support throughout my buying journey. They helped to kit me out and advised based on my level of experience. They were both very patient and was an absolute pleasure to shop at Sigma.
Super fast service
I ordered my item at the weekend and it was ready to collect on the Monday
Really helpful staff
Really helpful staff. Robin took a lot of time to go through everything with me and options available on my purchase.
Excellent customer service from…
Excellent customer service from Kristina and the team. Provided options on the bikes I was interested in. When bike ordered and a few delays with suppliers etc the communication was excellent. Made a few modifications to the original bike specification and Sigma assisted in the mods and also were decent with the pricing etc. Never felt pressure and will continue to use Sigma in Letchworth even though it is an hours drive away.
Usual great service
Great experience buying my Cervelo from Sigma.
You flexed your diary to fit me in.
You did not put pressure on to buy a bike.
You let me take as long as I needed.
You had coffee on hand.
I was able to have the bike checked and ready to go there and then.
You gave me a torque wrench for free.
The shop had all the brands I might have considered and a very helpful layout.
The shop was interesting rather than the dull Trek or Specialised concept stores.
Very helpful and friendly staff and…
Very helpful and friendly staff and order was in store next day for collection.
Excellent service
Excellent advice, guidance and service from Leon. I’ve got exactly the bike I wanted at a competitive price.
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