Good directions to the store. Parking beside shop - excellent as I was tight for time and parking in Letchworth is like gold dust! The young lady on the upper floor, Kristina, set up all informatio... See more
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Sam in the Letchworth store was very helpful with choosing my new saddle and with looking at different options for new bikes. He gave me lots of time and opportunity to ask questions and to try differ... See more
Great experience today in Letchworth tooth Robin and Leon. Getting sized up and set up for a new TT bike and nothing was too much trouble. Exactly how bike sales and customer focus should be.
I was very impressed with the quality of service from initial advice to collection and fitting of my new road bike. I cannot recommend Sigma in Letchworth enough for getting me back on my bike.
Company details
Written by the company
We sell only the best in road cycling and triathlon bikes, cycling clothing, accessories and running and swimming products, backed up by our industry-leading customer care and superior knowledge from people who love the products we sell. Shop online or visit our London or Midlands stores or use our Reserve and Collect service.
About Sigma Sports
Written by the company

- Easy Returns!
- Sigma Sports will fully refund products for a period of 30 days. Some restrictions apply.
- Free UK Delivery!
- We offer a free delivery service on all orders over £60.00 shipped to the UK mainland!
- Save £25 Off Your First Order
- New customers can save up to £25 off their first order. Sign-up to the Sigma Sports newsletter at sigmasports.com. Some restrictions apply.
- 0% Finance
- Now offering 0% finance for UK customers, on a huge range of bicycles, wheels, components and accessories. For full details visit our website.
- Worldwide Delivery
- Shop in your local currency and pay with your local payment method. We ship worldwide with DHL at competitive delivery prices.
- Shop on the Sigma Sports app!
- Shop on the Sigma Sports mobile phone iOS or Android app for a quick and easy shopping experience. Available now to UK customers.
Contact info
48 Station Road, SG6 3BE, Letchworth Garden City, England, United Kingdom
- 01462 384070
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Excellent advice and bike setup and…
Excellent advice and bike setup and fitting service
Recommend to anyone looking for a new bike
Very knowledgeable staff
Very knowledgeable staff, friendly service. Leon and Sam were excellent at the Letchworth store. The bike was ready on time. Everything set up my synapse was ready to ride. No issues so far with it mechanically. Very happy with Sigma sports and staff at Letchworth
Thanks for doing me such a great favour…
Thanks for doing me such a great favour and charging up my Di2 at your Letchworth store. I managed to cycle the 65 miles home afterwards thanks to your help.
Your shop is wonderful - the way you display the bikes makes it look like a bike gallery. They look like works of art.
When I come back next time I hope to spend some money!
Unexpected work, great job.
Dropped a bike in without an appointment. The team at Sigma managed my request to complete a service and went to extra lengths to get it back to me for the bank holiday weekend. Great job on the bike. We will be back.
Absolutely fantastic service from Leon…
Absolutely fantastic service from Leon at the Letchworth branch. I turned up without an appointment to check out a couple of bikes and I was soon on the rollers trying some out! Booked to come in the next day and his help, advice and knowledge made it more than worthwhile. Just picked up my new bike and again Leon gave me everything I needed and more to leave the store with my new bike set and ready to go. Nothing was too much trouble throughout. Could not recommend more highly, the value of having a real specialist bike shop you can visit and get expert help was shown by the whole experience. Thanks Leon!
Bike Fit Review
I had a bike fit at Sigma Sports and I couldn’t be more complimentary if I tried. From the moment you walk through the door, you are looked after superbly. Friendly and knowledgeable staff, and every piece of kit you could imagine.
My bike fit was also excellent, Wei and Carolyn walked me through it step by step, and the 3 hour session passed in the blink of an eye.
We discussed the issues I was having on the bike, the type of riding and rider I want to be and then made steps to put me in the right position and the difference was noticeable right away. Really insightful and enjoyable experience and the feeling of being able to enjoy my bike even more can’t be beat.
Hugely recommend Sigma Sports across the board.
Robin was great
Robin was great, took the time to explore and scope out my requirements - a man who had not bought a bike in 15 years and was launching into the unknown. Time, patience and expertise cemented in great delivery I was riding a couple of days later with a big smile on my face.
Sigma Sports Foundation bike fit
Attended a bike fit at the Letchworth store by Wei and Carolyn. The issues I was having were quickly identified and good solutions were found. Everything was well explained throughout, such as the logic behind changes and what I should be looking out for. The photos, videos and fit documents are all very detailed and useful, with practicable advice and tips. Overall, it was a friendly environment and a very informative fit at a reasonable cost.
The showroom presented the bikes well…
The showroom presented the bikes well and the information on each bike was easy to read , Kristina was very helpful and was able to give me in-depth details on my preferred bike and was then able to size my bike perfectly, I was also able to add new wheels to the bike and was informed when the bike would be ready for collection. On collection the bike was displayed perfectly and had been assembled with care , Kristina did the final adjustment on the saddle height and added some bottle cages and a saddle bag , the bike was complete and ready to go . All of my invoices were seen to my email straight away ,
Great service and a great bike , thanks
Fantastic customer service
Fantastic customer service, both pre-sale and on collection of my new road bike.
Brilliant!
First class service from Robin and the team at the Letchworth store. A smooth and easy transaction and good, old fashioned customer service at it's finest!
As always the team at sigma sports are great!
As always the team at sigma sports are amazing. Friendly and very knowledgeable
I had a pair of cross wheels serviced
I had a pair of cross wheels serviced, and can't fault the service from start to finish.
Even kept me informed all the way through including needing a tool from Hunt to complete the service.
All staff are always helpful.
Great advice
Great advice, and then a tip top service with new parts. My M.B rides like new!
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