Genuinely the best service I have ever received, from the moment I placed my order online right up until I came in Kristina has been AMAZING. They were super helpful with absolutely everything I asked... See more
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Good directions to the store. Parking beside shop - excellent as I was tight for time and parking in Letchworth is like gold dust! The young lady on the upper floor, Kristina, set up all informatio... See more
Sam in the Letchworth store was very helpful with choosing my new saddle and with looking at different options for new bikes. He gave me lots of time and opportunity to ask questions and to try differ... See more
Great experience today in Letchworth tooth Robin and Leon. Getting sized up and set up for a new TT bike and nothing was too much trouble. Exactly how bike sales and customer focus should be.
Company details
Written by the company
We sell only the best in road cycling and triathlon bikes, cycling clothing, accessories and running and swimming products, backed up by our industry-leading customer care and superior knowledge from people who love the products we sell. Shop online or visit our London or Midlands stores or use our Reserve and Collect service.
About Sigma Sports
Written by the company

- Easy Returns!
- Sigma Sports will fully refund products for a period of 30 days. Some restrictions apply.
- Free UK Delivery!
- We offer a free delivery service on all orders over £60.00 shipped to the UK mainland!
- Save £25 Off Your First Order
- New customers can save up to £25 off their first order. Sign-up to the Sigma Sports newsletter at sigmasports.com. Some restrictions apply.
- 0% Finance
- Now offering 0% finance for UK customers, on a huge range of bicycles, wheels, components and accessories. For full details visit our website.
- Worldwide Delivery
- Shop in your local currency and pay with your local payment method. We ship worldwide with DHL at competitive delivery prices.
- Shop on the Sigma Sports app!
- Shop on the Sigma Sports mobile phone iOS or Android app for a quick and easy shopping experience. Available now to UK customers.
Contact info
48 Station Road, SG6 3BE, Letchworth Garden City, England, United Kingdom
- 01462 384070
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Great advice
Great advice, and then a tip top service with new parts. My M.B rides like new!
Excellent service
Excellent service, I had ordered lots of tri suits as I wasn’t sure which one would be right. Did this on the website and paid a deposit for them to be delivered to the shop in Letchworth. The lady at Sigma was so helpful checking the fit of each one I tried on really knowledgeable about what works on endurance tri and what doesn’t. This helped me a great deal as sometimes you just need someone that has that knowledge. Would highly recommend and will make this a go to shop for my Tri clothing and equipment!! Thanks Sigma!
Always extremely helpful and very…
Always extremely helpful and very knowledgeable.
First class service
Incredibly helpful
Knowledgable, professional, friendly and super helpful - on every single visit throughout the many years my family and I have visited Sigma sports.
Great service from Sam at Sigma Sports…
Great service from Sam at Sigma Sports in Letchworth. He was friendly, knowledgeable, and kept me up to date with the repair of my electric bike.
Highly recommend!
Friendly, helpful, knowledgeable staff
Friendly, helpful, knowledgeable staff, I got exactly what I was looking for in just a few minutes, a helmet with a perfect fit. This is what makes a trip to a shop better than buying online. 👍
Carolyn at Letchworth was brilliant
Carolyn at Letchworth was brilliant! Walking in with not much bike knowledge and not knowing where to start, Carolyn guided me through to find my perfect bike. She took her time, explained everything to me and helped me find the perfect fit for my bike. Top service and made buying a new bike exciting and enjoyable. Thank you
Great service from Sigma Sport. Letchworth.
I have bought a large number of items from Sigma Sports and this is the first time a product was faulty (shoe had a defective thread in the cleat fitting). The store in Letchworth replaced the shoes without any issues. Great service and I will continue to use them as my preferred cycling shop in future. The real test of a shop is how they react when there is a problem. 10 out of 10.
Fantastic experience
Huge thanks to Alex for helping me get sorted with my new bike. He made the whole process easy, from sizing the frame to recommending the perfect shoes. You can tell these guys really know their stuff and actually care about getting you on the right gear.
Great service and friendly team eager…
Great service and friendly team eager to help set the bike for me.
Excellent service from Sigma Sports
Excellent service from Sigma Sports, especially Alex at the Letchworth store. He was fantastic throughout the whole ordering process—always quick to reply, never rushed, and incredibly helpful.
His recommendation to have a final fit before collecting my frame was spot on. He explained everything clearly and took great care dialing in my fit. When we set it up on the test bike, it was perfect straight away—no tweaks needed. Nailed it.
Huge thanks to Alex and the Sigma Sports team. Highly recommended.
Super knowledgeable about wetsuits
Super knowledgeable about wetsuits. Spend ages helping me figure out the best option and giving advice on how to look after it. Cheaper than buying direct from Zone3.
Nicely laid out and clean store
Nicely laid out and clean store. Friendly, patient and knowledgeable staff
Carolyn was very attentive and shared…
Carolyn was very attentive and shared her experience with me throughout the process
Thanks Carolyn!
A great visit to the shop
A great visit to the shop. Advised by Alex who was knowledgable and helpful. And a good result
Sigma Sports Letchworth…
All staff at Sigma Sports Letchworth were Welcoming and Helpful.
Kristina helped cut through weeks of indecision using her expertise to help me make the correct bike choice.
The whole process was faultless.
Always a good experience
Been using Sigma in store and online for more than a decade. This time needed TLR tires in a hurry. Knew I was going to change brands but a detailed discussion based around the riding experience of the sales guy of several of the brands in stock altered my choice. Very happy with the final decision. It's what we all want isn't it? Keen prices, well chosen range, expert advice and a pleasant helpful attitude.
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