Absolutely first class service for a follow up bike fit. Uldis was completely professional and offered an excellent service. He resolved all of my issues and even gave me a few riding tips along the w... See more
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First time visiting the store and was greeted by friendly, well informed, and thoroughly nice staff. The shop was well stocked with a range of brands, equipment, and lots of sizes in most of the cloth... See more
The guys at Sigma sports were really helpful, helped with everything in a friendly manor and I left with my dream bike feeling very confident in everything about the purchase. Would like to thank Kan... See more
Visited Sigma, as needed new bib shorts, helmet and was also looking for a new bike computer. As all previous visits very helpful staff and welcoming store. The store does have limited stock but ther... See more
Company details
Written by the company
We sell only the best in road cycling and triathlon bikes, cycling clothing, accessories and running and swimming products, backed up by our industry-leading customer care and superior knowledge from people who love the products we sell. Shop online or visit our London or Midlands stores or use our Reserve and Collect service.
About Sigma Sports
Written by the company

- Easy Returns!
- Sigma Sports will fully refund products for a period of 30 days. Some restrictions apply.
- Free UK Delivery!
- We offer a free delivery service on all orders over £60.00 shipped to the UK mainland!
- Save £25 Off Your First Order
- New customers can save up to £25 off their first order. Sign-up to the Sigma Sports newsletter at sigmasports.com. Some restrictions apply.
- 0% Finance
- Now offering 0% finance for UK customers, on a huge range of bicycles, wheels, components and accessories. For full details visit our website.
- Worldwide Delivery
- Shop in your local currency and pay with your local payment method. We ship worldwide with DHL at competitive delivery prices.
- Shop on the Sigma Sports app!
- Shop on the Sigma Sports mobile phone iOS or Android app for a quick and easy shopping experience. Available now to UK customers.
Contact info
South Street, LE15 6HY, Oakham, England, United Kingdom
- 0333 006 8833
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Recently had a bike fit with Andrew
Recently had a bike fit with Andrew. I had a few on bike concerns and niggles and he put me at ease straight away. Went through the bike fit process and what adjustments would be made on the bike (if any). He even went to extra lengths and tried 5 different saddles to find the correct one for me. I wouldn’t hesitate to go back to Andrew for a follow up. Very knowledgeable guy and an asset to sigma sports.

Reply from Sigma Sports - Oakham
I had very helpful advice when choosing…
I had very helpful advice when choosing a new helmet at your Oakham store. Wore it today. A good choice. Thanks.

Reply from Sigma Sports - Oakham
A little Disappointed ( lack of stock ).
Had a drive out to the Oakham Branch ,with the view of purchasing a New Road Bike, The store was impressive with everything as a cyclist would need🙂🙂, but unfortunately not for me ,Being a tall chap I need a 60 cm + frame ,but on enquiring about 3 different makes that caught my eye ,Not an XL,/60 cm in stock .or on Special order ,or Email when back in Stock ,!! A little Disappointing.

Reply from Sigma Sports - Oakham

Reply from Sigma Sports - Oakham
There's a reason Sigma Sports is always busy
How buying a bike should be. Great service from Will at Sigma Sports. I popped in on Monday, when I was still 50/50 on which new bike to get. Last two nike shops I'd been in for obviously pushing shelf stock rather than asking me what I was looking for.
Will drilled down, all the right questions, loads of suggestions, no hard sell. Took the time to try out the M and M/L size TREK Madone on the rollers. Spent time going over elements of bike fit, explained the options post purchase for fit adjustments and swapped over from the standard to a shorter seatpost.
Order was placed, bike was built midweek, I collected Saturday. Had another little fit session and went through all the Q&A and order details.
Just a great, professional, consultative bike purchase experience. No pushing, just helping me home in on the right choice
It's no wonder they were busy in the store each time I was there.
Simon

Reply from Sigma Sports - Oakham
Went in Oakham shop saturday
Went in Oakham shop saturday, to look at Roval c38's didn't have any at shop in stock, only showing as warehouse stock! an assistant located a pair on a display bike to show me and some helpful advice, made my decision ordered sunday night and with me tuesday morning! so far so good!

Reply from Sigma Sports - Oakham
Awesome 2 Bike Fit @ Sigma, Oakham
A very highly rated experience. Andrew is a vastly experienced craftsman who instantly puts you at ease. His work has changed my cycling for the better and talking to him about my level of experience and fitness was vital in doing this. Cannot recommend enough - thank you!

Reply from Sigma Sports - Oakham
Great service
The guy who served me in your Oakham store was very friendly, knowledgeable and helpful. He wasn't over pushy and took the time to help me find the ideal product.
Many thanks

Reply from Sigma Sports - Oakham
Top service, top advice, super friendly helpful staff
I use Oakham sigma for everything bike related, clothes, servicing and advice. The staff there are amazing all on hand to help, offer advice and support. I live going into the shop and browsing, chatting and then spending money. They will also price match. I really trust them with my bike and the service I get. 100% recommend to everyone

Reply from Sigma Sports - Oakham
New bike had developed a few creaks
New bike had developed a few creaks, running like a dream now

Reply from Sigma Sports - Oakham
Excellent service
Excellent service, fantastic knowledge and explained every aspect of evaluation. Would recommend!

Reply from Sigma Sports - Oakham
Sigma Sports for cycle gear
Have used Sigmas Sports for a few years now and found their range of products, prices and service to be excellent. The Oakham store in particular have been very helpful with recent purchases to make sure I have the right equipment for my bike. Service is always friendly and informative. Would highly recommend.

Reply from Sigma Sports - Oakham
Really great customer service in store
Really great customer service in store, was very looked after. Small product range of what I was looking for but it was enough that I was able to purchase what I needed

Reply from Sigma Sports - Oakham
Great Service & Professionalism
I collected my Pinarrello X5 from Sigma Sports in Oakam today. From my original bike fit, brand choice, and recommendations from Will, the whole experience was brilliant! Not to forget the friendliness of the staff and the excellent coffee.

Reply from Sigma Sports - Oakham
Shopping with Sigma Sports
I’ve been shopping with Sigma Sports for over two years now, and I couldn’t be more impressed. From the moment I landed on their website, I was struck by their exceptional range of cycling and triathlon gear. They truly cater to everyone—from weekend riders to seasoned athletes.
What stands out most is their customer service. Whenever I’ve had a question—whether about sizing, fitting, or performance—I’ve received fast, friendly, and knowledgeable support. Their team lives and breathes cycling; it shows in how they interact and guide you toward the perfect gear.
Delivery is consistently swift and reliable, with my orders arriving well-packaged and ready to ride. Plus, their loyalty program and occasional deals add fantastic value. I’ve saved significantly on top-brand components like Garmin, Wahoo, Castelli, and Assos—all from one trusted source.
Here are a few highlights:
• Expert advice: I once reached out needing help fitting a new gravel bike rack. The team guided me step-by-step, even recommending tools and retailers for any DIY issues.
• Excellent product range: Whether it’s hydration systems, nutrition, tubeless tyres, or race wheels, I’ve always found exactly what I need, with clear specs and user reviews to support decisions.
• Community connection: Their blog, newsletters, and event partnerships keep me informed and inspired—especially helpful ahead of major rides or races.
Overall, Sigma Sports offers more than just shopping—they deliver a full cycling ecosystem: advice, support, quality, and reliability. I wholeheartedly recommend them to riders of all levels. Five stars for making every customer feel like part of the team!

Reply from Sigma Sports - Oakham
Great bike fit
I have had a bike fit with Uldis at Oakham which was an absolutely fantastic experience. My saddle is now around 20mm lower than a previous bike fitter had set it, and is now for the first time really comfortable in a tucked position and for longer rides.
I have also dealt with the shop for several other purchases, and have been really impressed with the excellent customer service from everyone that I have spoken to.
Pricing is always very keen and I know that I can buy with confidence from Sigma Sports.

Reply from Sigma Sports - Oakham
Bought a few items online using click…
Bought a few items online using click and collect as I'd bought new wheels and needed disks, tyres and so on. Sigma Sports in Oakham had it all in stock and although the order wasn't "ready" to collect when I arrived at the store, it was put together pretty quickly and I was on my way. There were some lovely bikes to look at while I was waiting....

Reply from Sigma Sports - Oakham
Great advice when I was purchasing a…
Great advice when I was purchasing a gift with no knowledge what so ever to provide !

Reply from Sigma Sports - Oakham
New Spcialized bike day
Great experience it’s a quality bike shop populated by knowledgeable people

Reply from Sigma Sports - Oakham
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