Very friendly helpful staff, lots of choice for cyclists from bikes, clothing and accessories. Booked a cycle fit following a change of bike, Andrew is always very friendly, helpful and knowledgeable... See more
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We sell only the best in road cycling and triathlon bikes, cycling clothing, accessories and running and swimming products, backed up by our industry-leading customer care and superior knowledge from people who love the products we sell. Shop online or visit our London or Midlands stores or use our Reserve and Collect service.
About Sigma Sports
Written by the company

- Easy Returns!
- Sigma Sports will fully refund products for a period of 30 days. Some restrictions apply.
- Free UK Delivery!
- We offer a free delivery service on all orders over £60.00 shipped to the UK mainland!
- Save £25 Off Your First Order
- New customers can save up to £25 off their first order. Sign-up to the Sigma Sports newsletter at sigmasports.com. Some restrictions apply.
- 0% Finance
- Now offering 0% finance for UK customers, on a huge range of bicycles, wheels, components and accessories. For full details visit our website.
- Worldwide Delivery
- Shop in your local currency and pay with your local payment method. We ship worldwide with DHL at competitive delivery prices.
- Shop on the Sigma Sports app!
- Shop on the Sigma Sports mobile phone iOS or Android app for a quick and easy shopping experience. Available now to UK customers.
Contact info
37-43 High Street, Hampton Wick, KT1 4DA, Kingston upon Thames, United Kingdom
- 0333 006 8833
- customercare@sigmasports.com
- sigmasports.com
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Excellent Experience From Start to Finish
I visited Sigma looking for a new pair of cycling shoes because I was experiencing pain while riding. Rather than simply selling me an expensive pair of shoes, the team advised that a bike fit would be the best first step. They explained that the shoes might not be the root cause of the problem, and that spending a lot of money on footwear without first addressing my bike setup could leave me with a product that might not solve the issue and couldn't be returned once used.
To be honest, I was initially sceptical and thought, "Here we go, they're going to fleece me." But the more I thought about it, the more it made sense.
A week later, I booked a bike fit with Andrew. He was a genuinely down-to-earth guy who clearly knows his trade. I immediately felt at ease, and I'm sure anyone else would too.
We spent around three hours working through the fit. Andrew adjusted my saddle position to eliminate pressure points and distribute my weight more evenly, along with making several other adjustments. He also carried out a shoe fit assessment as part of the process.
My goal was simple: to ride comfortably and without pain. I've now been out on several rides since the fitting. While my speed hasn't changed, I now have zero leg pain, zero back pain, and no more pins and needles in my hands.
The whole experience was worth every penny. I certainly didn't get fleeced. Instead, I received a professional, friendly, and honest service that genuinely solved my problems.
If you're suffering from discomfort while riding, then, as Nike says, "Just Do It." Book a bike fit with Sigma. At £250, it's one of the best investments I've made for a pain-free ride
Stock , Price & Delivery 10/10
Products in stock , great sale prices and delivered exactly when requested
I had great advice form the bike tech…
I had great advice form the bike tech and he did a excellent job. 100% can recommend Letchworth SIGMA
Garmin Edge 840
Another purchase which has been easy and stress free. Ordered the Garmin Edge 840 and received within 2 days. Great communication knowing exactly where the order is up to.
Just what I wanted at a super price
Great service and prompt delivery.
Great bikes and cycling equipment for a…
Great bikes and cycling equipment for a reasonable price.
May use AI-assist with repliesRead more
Product is great
Product is great. Delivery didn’t happen for a week because it was sent to a local Royal Mail sorting office and they were closed!!!

Reply from Sigma Sports
Goods arrived quickly
Goods arrived quickly. Only concern was that although both items arrived the package was barely sealed.
I found a bargain price for my on cloud
I found a bargain price for my on cloud 6 snickers. The order arrived quicker than I expected. The shoes were perfect and liget. What else can I ask more.
Excellent bikes and excellent customer service
Went to Sigma as it was my nearest proper bike shop, I couldn't be happier with my experience. From the initial consolation with Will to determine what sort of bike and size I needed to explaining the models to eventually picking the bike up it went smoothly. Will definitely use Sigma for any bikes and accessories in the future
Always spot on thanks!
Managed to add some extra items to my…
Managed to add some extra items to my order without having to pay extra postage.
This company has the best customer…
This company has the best customer service I’ve experienced anywhere. Needed to change an order to a different product (which needed an additional payment) and amend details, all done incredibly efficiently on WhatsApp!!!
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