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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, professionalism, and friendly demeanor, making the entire process smooth and reassuring. The customer service is frequently highlighted as excellent, with many people appreciating the clear, detailed responses and quick communication. The service itself is described as efficient, easy to use, and well-organized from start to finish, including prompt delivery and pickup services. However, some customers experienced issues with the delivery and pickup process, noting delays or unusual collection methods for the kit. A few also mentioned some confusion or stress regarding the phlebotomist's arrival time or location at the hospital.

What people talk about most

Service

Clients share positive opinions on service, highlighting its efficiency and professionalism. Many reviewers... See more

Staff

Reviewers mention positive feedback about staff. Customers consistently praise the staff's professionalism,... See more

User experience

Customers consistently note positive experiences with user experience. Many reviewers describe the process as... See more

Customer service

Consumers find customer service to be positive. Reviewers consistently highlight the excellent customer... See more

Delivery service

Customers had positive experiences with delivery service. Many reviewers found that the kit arrived quickly... See more

Based on these reviews

Rated 5 out of 5 stars

Amazing experience and seamless! On the day we didn’t need to worry about anything and they kept in touch on time and everything was very professional. Even following up after they were prompt with re... See more

Company replied

Rated 5 out of 5 stars

Process for Stem cell collection was very easy and smooth. The collection was well organised, even though we had an unplanned c-section couple of days ahead of the due date. We had to wait for 8 hours... See more

Company replied

Rated 5 out of 5 stars

This is our second experience with Smart Cells. Everything was organised brilliantly. We were provided with the information in advance, phlebotomist was on time and great. DHL picked up the collected... See more

Company replied

Rated 5 out of 5 stars

Great experience with Smart Cells. Really easy service to use, their phlebotomist was amazing and super responsive (throughout my whole 30 hours labour!) she came on time for the birth and collected e... See more

Company replied


Company details

  1. Medical Laboratory
  2. Diagnostic Center
  3. Medical Equipment Supplier
  4. Medical Supply Store

Written by the company

Smart Cells is the UK's first umbilical cord blood stem cell storage company. Since 2001 we have been safely and successfully collecting & storing stem cells.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

64 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically takes over 1 month to reply

How this company uses Trustpilot

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great customer service

Great customer service ! Everything went smoothly with all the necessary information and guidance received. The collection of sample was prompt; checks and results were very quick too.

October 6, 2025
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you for your kind review!

We're so glad to hear everything went smoothly and that you felt supported every step of the way. Timely collection and quick turnaround on results are exactly what we aim for, so it’s great to know we delivered on that for you.

Thank you again for choosing Smart Cells—it’s been a pleasure to support you.

Rated 5 out of 5 stars

Great experience with Smart Cells

Great experience with Smart Cells. Really easy service to use, their phlebotomist was amazing and super responsive (throughout my whole 30 hours labour!) she came on time for the birth and collected everything needed. Courier came to pick everything up the next day and Smart Cells have been amazing at keeping in touch with how the collection went. Thrilled with the service!

October 5, 2025
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you so much for your wonderful review! We’re thrilled to hear that you had such a positive experience with Smart Cells, especially during such a monumental time. 😊

Our team works hard to ensure everything goes smoothly, so it's lovely to hear that you felt supported throughout your 30-hour labour (you’re amazing, by the way!).

We really appreciate you taking the time to share your experience, and we're honoured to have been part of your journey.

Rated 5 out of 5 stars

Great service

The only slight inconvenience was to meet the driver to deliver the box after birth. Otherwise, the service was great.

September 18, 2025
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you so much for your 5-star review! We're really glad to hear you had a great experience overall. We appreciate your feedback about meeting the driver — we understand it can be a bit of a juggling act during such an important time. We're always working to make the process as smooth as possible, and your comments help us improve.

Wishing you and your family all the best on this new journey!

Rated 5 out of 5 stars

Everything was handled smoothly with…

Everything was handled smoothly with care during collection and transportation.

August 28, 2025
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you so much for your kind words and 5-star review! We're thrilled to hear that everything went smoothly and that you felt the collection and transportation were handled with care. Providing a seamless and reassuring experience for families is exactly what we aim for.

Rated 5 out of 5 stars

Excellent service from Smart Cells

The whole process was smooth and straightforward. Smart Cells have good customer service and communicated well throughout.

September 11, 2025
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you so much for your lovely review! We're delighted to hear that you found the process smooth and straightforward, and that our team’s communication and customer service stood out. We know how important this journey is, and it means a lot to us that you felt supported every step of the way.

Thank you again for choosing Smart Cells — we wish you and your family all the very best!

Rated 5 out of 5 stars

Exceptional service

We couldn’t be happier with the service provided by Smart Cells. Our collection was a little more complicated than usual due to our location, but they arranged everything seamlessly. Chloe has been incredibly responsive, promptly addressing all of our questions—from the collection process and payment details to package information. Her support gave us great reassurance, especially as this was our first time using their service. We highly recommend Smart Cells to anyone considering them.

August 12, 2025
Smart Cells logo

Reply from Smart Cells

Thank you so much for your wonderful review and kind words! We understand how important it is for everything to go smoothly, especially when there are added complexities, and we’re so pleased that our team was able to support you throughout.

A special thank you for mentioning Chloe — she’ll be so pleased to know that her responsiveness and care made a real difference during your experience.

Thank you again for trusting Smart Cells, and for recommending us so highly. Wishing you and your family all the very best on this exciting new journey!

Rated 4 out of 5 stars

Customer service was very helpful and…

Customer service was very helpful and reassured us that our cord blood samples would be stored safely as we had contamination with another stem cell bank with previous birth.
Bit of confusion & worrying on delivery day with ensuring phlebotomist arriving at correct area of hospital at the right time.

July 30, 2025
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you for taking the time to share your experience. We're so pleased to hear that our customer service team was able to offer the reassurance and support you needed, especially given your previous experience — we know how important peace of mind is when it comes to storing something as precious as your baby's stem cells.

We’re sorry to hear there was some confusion on the day of delivery regarding the phlebotomist’s arrival. We completely understand how stressful those moments can be, and we truly appreciate you raising this with us. Your feedback has been shared with our logistics team so we can continue to improve coordination and ensure clearer communication in the future.

Rated 4 out of 5 stars

We had a great experience with the team…

We had a great experience with the team at Smart Cells. From the beginning we received lot of information on the products offered and had a chance to discuss them with the sales rep. The experience with Ella the phlebotomist on the day our baby was born was also quite smooth and she was very professional in her approach.

August 18, 2025
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you so much for your kind words and for sharing your experience with Smart Cells!

It’s wonderful to hear that everything went smoothly on the big day and that Ella provided such professional care. We’ll be sure to pass along your feedback to her — she’ll be thrilled to know she made a positive impact.

Thank you again for choosing Smart Cells. We wish you and your family all the best on this exciting new chapter!

Rated 5 out of 5 stars

Process for Stem cell collection was great and process very smooth

Process for Stem cell collection was very easy and smooth. The collection was well organised, even though we had an unplanned c-section couple of days ahead of the due date. We had to wait for 8 hours between getting to the hospital and going into theatre. The Phlebotomist had to wait almost the entire time in the hospital. Once everything was collected we kept getting massages with all updates until the stem cells were successfully stored. Highly recommend.

August 2, 2025
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you so much for taking the time to share your experience. We’re so pleased to hear that the process felt smooth and well-organised, even with the unexpected early c-section. Situations like these can be unpredictable, so it's great to know that our team, especially the phlebotomist, was able to support you throughout such a long and emotional day.

Rated 4 out of 5 stars

Smooth and professional service and…

Smooth and professional service and successful cell collection

August 1, 2025
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you for your kind words! We're so pleased to hear you found the service smooth and professional. It means a lot to us to be part of such an important moment for your family.

Wishing you all the very best for the future!

Rated 4 out of 5 stars

Easy to set up

Easy to set up. Nice people on the phone. Collection of sample took a while, need to call several times - bit stressful with a newborn to worry about this

July 7, 2025
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you for your review and for your kind words about our team — we're glad to hear you found the setup process easy and that our staff were helpful over the phone.

We’re sorry to hear that the sample collection took longer than expected and that you had to make several calls. We understand how stressful those early hours with a newborn can be, and we truly appreciate you sharing this feedback. It's important to us that the process is as smooth and worry-free as possible, so we’ll be reviewing this internally to see where improvements can be made.

Thank you again for choosing Smart Cells — and for trusting us during such a special time.

Rated 5 out of 5 stars

Would recommend

Smart Cells make the process straightforward and easy to follow. Communication was clear and timely. Would recommend.

July 16, 2025
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you so much for your kind words! We're delighted to hear that you found the process straightforward and appreciated our clear, timely communication.

Rated 5 out of 5 stars

Excellent service

Excellent customer service, informative process. Very easy to organise, collection stress free. The whole process was easy - thank you!

June 12, 2025
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you so much for your wonderful feedback! We’re thrilled to hear that you found the process easy and stress-free, and that our team could provide excellent customer service and clear information. It means a lot to us to support families during such an important time.

Thank you again for choosing Smart Cells, and wishing you and your family all the very best!

Rated 5 out of 5 stars

Highly recommend

Can’t fault them at all. The process was very smooth & they updated us regularly on the progress. Would highly recommend & would use them again!

June 12, 2025
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you so much for your fantastic feedback! We're delighted to hear the process was smooth and that our regular updates helped keep you informed. Your recommendation means the world to us, and we’d be honored to support you again in the future.

Wishing you and your family all the very best!

Rated 5 out of 5 stars

Highly recommend

This is our second experience with Smart Cells. Everything was organised brilliantly. We were provided with the information in advance, phlebotomist was on time and great. DHL picked up the collected cells within 2 hours. Prompt updates after the cells were processed as well. Would highly recommend.

June 17, 2025
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you so much for choosing Smart Cells again! We’re thrilled to hear that everything was organised seamlessly and that you appreciated the timely updates and professional care from our courier, phlebotomist, and Smart Cells team.

Your continued trust means a great deal to us, and we’re grateful for your high recommendation. Wishing you and your family all the best!

Rated 5 out of 5 stars

Excellent service and administration

Excellent service and administration
Sample collected within an hour and a seamless administrative process managed well by SmartCells team with excellent response times and communications. Can't comment on the storage but very good administration.

June 23, 2025
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you for your kind words and detailed feedback! We're delighted to hear that you found the sample collection quick and the administrative process seamless, with clear communication and prompt responses from our team.

We understand that the storage aspect is equally important, and we’re always here to provide any information or support you might need about it in the future.

Thank you again for choosing Smart Cells — we appreciate your trust and recommendation.

Rated 5 out of 5 stars

Easy coordination

Easy to use this service and the phlebotomist coordinated so well with myself and the hospital even as timelines around delivery shifted quickly!

June 22, 2025
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you so much for your kind words! We’re delighted to hear that the service was easy to use and that our phlebotomist worked smoothly with you and the hospital. Flexibility during delivery is so important, and we’re glad we could support you through it.

Rated 3 out of 5 stars

The experience was overall good

The experience was overall good. The process was smooth and they answered all our questions. Phlebotomist was available and collected bloods on the day. The one thing we didn’t like was the pick up experience. We thought the kit would picked up right away as it has human specimen we felt it took too long for no reason and it was picked up by a random driver with his private car, so that was a bit weird.

June 22, 2025
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you for sharing your feedback. We’re glad to hear that you found the overall experience good, with smooth processes and helpful support from our team and phlebotomist.

We’re sorry to hear that the pickup experience caused some concern. We understand how important it is for the transport of such sensitive material to feel secure and professional. Please be assured that all our couriers are licensed and operate under an agreement with Smart Cells to transport your samples safely and promptly. However, your feedback is valuable, and we will review our pickup procedures to see where we can improve communication and reassurance for our clients.

Thank you again for choosing Smart Cells and for helping us improve. We wish you and your family all the best.

Rated 5 out of 5 stars

Positive experience and have used twice, would recommend

This is my second time of using Smart Cells. I have been delighted with the experience, their professionalism and ease of use on the day of birth.

June 16, 2025
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you so much for choosing Smart Cells again! We’re delighted to hear that you continue to be happy with the service we provide, especially on such an important day. Your continued trust means a lot to us.

Wishing you and your family all the very best!

Rated 5 out of 5 stars

Happy

Great customer service and did what they promised. Very pleased with how it all went.

May 26, 2025
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you so much for your wonderful feedback! We’re delighted to hear that our team delivered on the expectations that were set. It means a lot to us to be part of such an important moment for your family.

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