While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, professionalism, and friendly demeanor, making the entire process smooth and reassuring. The customer service is frequently highlighted as excellent, with many people appreciating the clear, detailed responses and quick communication. The service itself is described as efficient, easy to use, and well-organized from start to finish, including prompt delivery and pickup services. However, some customers experienced issues with the delivery and pickup process, noting delays or unusual collection methods for the kit. A few also mentioned some confusion or stress regarding the phlebotomist's arrival time or location at the hospital.

What people talk about most

Service

Clients share positive opinions on service, highlighting its efficiency and professionalism. Many reviewers... See more

Staff

Reviewers mention positive feedback about staff. Customers consistently praise the staff's professionalism,... See more

User experience

Customers consistently note positive experiences with user experience. Many reviewers describe the process as... See more

Customer service

Consumers find customer service to be positive. Reviewers consistently highlight the excellent customer... See more

Delivery service

Customers had positive experiences with delivery service. Many reviewers found that the kit arrived quickly... See more

Based on these reviews

Rated 5 out of 5 stars

Amazing experience and seamless! On the day we didn’t need to worry about anything and they kept in touch on time and everything was very professional. Even following up after they were prompt with re... See more

Company replied

Rated 5 out of 5 stars

Process for Stem cell collection was very easy and smooth. The collection was well organised, even though we had an unplanned c-section couple of days ahead of the due date. We had to wait for 8 hours... See more

Company replied

Rated 5 out of 5 stars

This is our second experience with Smart Cells. Everything was organised brilliantly. We were provided with the information in advance, phlebotomist was on time and great. DHL picked up the collected... See more

Company replied

Rated 5 out of 5 stars

Great experience with Smart Cells. Really easy service to use, their phlebotomist was amazing and super responsive (throughout my whole 30 hours labour!) she came on time for the birth and collected e... See more

Company replied


Company details

  1. Medical Laboratory
  2. Diagnostic Center
  3. Medical Equipment Supplier
  4. Medical Supply Store

Written by the company

Smart Cells is the UK's first umbilical cord blood stem cell storage company. Since 2001 we have been safely and successfully collecting & storing stem cells.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

64 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically takes over 1 month to reply

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Phlebotomist arrived 2.5h after notification and couldn't collect enough cord blood

The phlebotomist arrived 2.5h after I told her that my wife's cervix was dilated by 10cm and the result was that she couldn't collect the minimum 10ml of cord blood required for processing.
2.5h is a VERY LONG time and I think it's totally unacceptable, particularly after I have been informing the phlebotomis step by step, since the start of the contractions.
For the service being so expensive, you would expect a much better service.

May 16, 2025
Unprompted review
Smart Cells logo

Reply from Smart Cells

Thank you for sharing your experience. We sincerely apologise for the delay in the phlebotomist’s arrival and understand how distressing this can be during a crucial moment. Providing timely and reliable service is extremely important to us, and we regret that we fell short in your case.

We take your feedback very seriously and I understand this matter has since been investigated. Please feel free to contact our customer team directly if you need to discuss anything in more detail.

Thank you again for bringing this to our attention. We truly value your feedback as it helps us improve our service.

Rated 1 out of 5 stars

Avoid this company

I do not recommend using this company. They need to change their phlebotomist company as once you register with Smartcells collection is out of their control.

The phlebotomist service is incompetent and rude. They make the whole experience stressful by continuously messaging and then turning up late. This is in the London area. We’ve had a great experience in the south wales area.

I’ve had 3 children. First time round service was good (2017), 2nd (2019) awful and 3rd (2024) atrocious. For the 2nd and 3rd we had the same phlebotomist.

Sadly this time round the blood could not be stored!!

July 27, 2024
Unprompted review
Rated 1 out of 5 stars

I would not recommend this company or…

I would not recommend this company or its services . I think they are very irresponsible and don’t understand the situation. We bought a package of cord blood and tissue collection and storage. We had a planned induction and the phlebotomist was well aware of progress of labour as best as it could be. She arrived late to take the sample. Later we were told that blood was not enough for storage and they’ll preserve only cord tissue. We as doctors ourselves know taking cord blood is the easiest thing and had we known that this situation could have arisen, we would have taken it ourselves or ask the hospital team to take it . So much of planning, coordinating let alone money was involved in coordinating with the team to collect and pick up the sample and all this was a waste. We were mainly interested in cord blood as it has more research and promising results. The customer care was unhelpful and claimed the phlebotomist was present at the time of delivery which was a lie. Please also read T&C carefully as we initially then decided not to store cord tissue alone, but we were told we will be charged £460 to discard the sample. All this happened and smart cells were very unapologetic about them not be able to deliver what they were supposed to. If you’re opting for this service, I would suggest choose someone more responsible.

March 5, 2024
Unprompted review
Rated 1 out of 5 stars

They wont collect the cord blood.

Very bad experience with them. If you are going to have a phlebotomist from them, be careful. Because, they will not turn up on time and your babys cord blood will not be stored and you will get lots of reasons and just apologies for that from their customer service.

We are putting lots of time in researching on cord blood storage and deciding to go for it even though it is quite expensive. But if the company acts like they are not responsible, then they are not fit for this. These are golden opportunities which happens only once in your baby's life time. We have missed because of smartcells rather we should have gone to the other company.

If the phlebotomist is not under their control, they should have given this option to us as well, so we can find someone nearby. I was following up with the phlebotomist from the morning since my wife admitted, and in the evening it was a emergency C Section and I told her the same, she simply says it will take one hour for her to come. So there is no planning to collect cord blood if it was a emergency c section/emergency admission.

So be very careful going with this company.

November 18, 2021
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look