Soufeel Reviews 1,940

TrustScore 3.5 out of 5

3.6

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Review summary

Created with AI, based on recent reviews

Considering 382 reviews, most reviewers were somewhat happy with their experience overall. Many customers appreciate the unique and special nature of the products, often finding them to be well-made and gorgeous, especially personalized items. Reviewers frequently highlight the excellent customer service and the helpful, attentive, and professional staff who are quick to resolve issues and provide clear communication. However, some people were dissatisfied with the quality of certain products, describing them as poor, pixelated, or not matching website photos. There were also occasional issues with orders, such as not receiving confirmation emails, incorrect items, or products arriving broken or with missing parts, leading to frustration with the overall service.

What people talk about most

Product

Customers consistently note ambiguous experiences with product quality, with many expressing disappointment... See more

Order

Users describe ambiguous interactions with order, with many expressing disappointment due to receiving... See more

Customer service

Clients share positive opinions on customer service, with many reviewers highlighting helpful and... See more

Staff

Reviewers mention positive feedback about staff, highlighting their helpfulness, kindness, and... See more

Quality

Customers had negative experiences with product quality, with many describing items as cheap, poorly made,... See more

Reviews shaping this summary

Rated 3 out of 5 stars

The important thing to say about this company is that their products are unique and well made. I have 2 products so far and they are gorgeous. The personalised fridge magnet and the gallery of us ar... See more

Company replied

Rated 3 out of 5 stars

Hello, I placed an order with you guys about a week or so ago, for some reason I have not received any email to say the order had been accepted but payment has been taken so I have no order number... See more

Company replied

Rated 3 out of 5 stars

Item arrived after maybe 2 weeks. I ordered the Customized Music Fridge Magnet with Personalised Photo and song. The sound quality is pretty poor and the picture is extremely pixelated. So the site is... See more

Company replied



Contact info

3.6

Average

TrustScore 3.5 out of 5

2K reviews

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1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

Replied to 99% of negative reviews

Typically replies within 24 hours

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Rated 1 out of 5 stars

An appallingly dishonest company who…

An appallingly dishonest company who sends out broken items. I bought a photobox (24 photographs) and it arrived broken. The photos were loose in the box and the handle did not rotate (jammed) so photographs could not be viewed. I reported the issue immediately, received a response requesting a video of the broken item, which I sent. I never heard back from them again despite sending 2 further emails. Scam company. Avoid like the plague.

Update - following posting a review here, i finally received a response from them. They have offered a £5 refund for a broken item that cost £59. Speaks volumes about the legitimacy of thos company

Update - AI generated responses. Soufeel ha e finally reached out and offered £5 refund for a broken £59 item. Offer was increased to £8 and then £15. Company also blamed me for their defective product. BUY FROM THIS COMPANY AT YOUR PERIL

December 17, 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 5 out of 5 stars

Cherry C Customer Service

Cherry C. was very understanding of my concerns and once I explained the problem I experienced with my order, she provided many solutions with details! She ordered a replacement for one of my items that was defective upon arrival which was extremely appreciative. Wonderful customer service!!

December 21, 2025
Unprompted review
Rated 1 out of 5 stars

Shocking quality, basically temu quality

Shocking quality I would go as far to compare it to temu, for the price that it is it’s really bad, also the pictures of the product is nothing like the actual item you receive, also the delivery time absolute joke would not recommend and I would never order from them again, shocking

December 31, 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 1 out of 5 stars

WARNING DO NOT BUY FROM THIS COMPANY

WARNING DO NOT BUY FROM THIS COMPANY
Ordered a Christmas present on the understanding as specified on their website that it would be delivered for Christmas. It’s now the 31st December and my order is still not even in this country! To make matters worse they charged me £29 for express shipping and expedited processing….and yet the order is still not in the right country. I have repeatedly begged for a refund and I’m being told “it’s not their policy “?!?! I am going to continue to shout from the roof tops on every platform I possibly can for people to avoid this company at all costs

December 18, 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 1 out of 5 stars

I wanted to buy an original gift for my…

I wanted to buy an original gift for my girlfriend. I bought wooden flipbook and I am very disappointed. The photos look terrible. Some of them have small blue dots that I can’t clean off. The upper and lower halves don’t connect well, so people look like they are cut in half.

The mechanism for changing photos works randomly: sometimes it changes one photo as it should, sometimes it gets stuck and doesn’t change anything, and sometimes it skips three photos at once. It’s terrible. I do not recommend buying anything from this site. I spend 30$ on this gift and the quality is a joke.

I know shipping is not directly part of the product, but I want to warn others that I paid $25 for fast shipping and received my package a week after Christmas, even though the website guaranteed delivery before Christmas.

December 30, 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We’re very sorry for the trouble you’ve experienced. Thank you for letting us know. Our customer service team will contact you shortly by email to assist with your order and make sure the issue is resolved as soon as possible. Thank you for your patience and understanding.

Rated 5 out of 5 stars

Great customer service

(This review is for customer service)
My original order that was received had some issues that left me frustrated. Cherry from customer service was very kind and helpful to work with and I should have a replacement coming to remedy the issue. (I cannot review the final product yet but I do want to commend the customer service and communication!)

December 30, 2025
Unprompted review
Rated 5 out of 5 stars

the best experience

the necklace i ordered is amazing quality, it’s so beautiful. this was a sentimental gift to someone, who cried when receiving it. the price for the item was amazing too. i definitely will be ordering again. amazing experience.

December 26, 2025
Unprompted review
Rated 5 out of 5 stars

Handled perfectly

Handled perfectly. I had an issue with my order and the customer service team sorted it for me. Replacement item arrived and works as expected. Resolved quickly. 2nd item I have purchased from them and will buy more.

December 1, 2025
Unprompted review
Rated 2 out of 5 stars

Cheap

Cheap, defective tat from China. Paid for priority packaging (6-8 days) ended up taking several weeks

December 29, 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 5 out of 5 stars

Cherry C

Cherry C. helped me out when the item I received were cracked. Excellent customer service.

December 27, 2025
Unprompted review
Rated 2 out of 5 stars

Disappointed in jukebox

The juke box looks good , picture lights up . But no music , I requested 2 songs and foes not play them

December 28, 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We’re glad to hear that the jukebox looks good and that the picture lights up properly. However, we sincerely apologize that the music is not playing as expected, especially since you requested two specific songs. We completely understand how disappointing this must be. To help us resolve this as quickly as possible, could you please contact our customer support team directly at cs@soufeel.co.uk? They will be happy to look into this issue for you and provide a suitable solution.

Rated 5 out of 5 stars

Cherry was great

Cherry was great, id emailed to get update and she replied promptly with info and kept me up to date. My item had then got misplaced in the post but cherry helped to look into it and kept me updated and my item was eventually found and delivered. Very friendly and polite

December 27, 2025
Unprompted review
Rated 5 out of 5 stars

Great product

Great product, really good quality and quick despatch. Courier lost my parcel. Excellent communication with sender helpful throughout. Luckily parcel was found and did arrive, but a replacement had already been arranged.

December 27, 2025
Unprompted review

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