Soufeel Reviews 1,940

TrustScore 3.5 out of 5

3.6

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 382 reviews, most reviewers were somewhat happy with their experience overall. Many customers appreciate the unique and special nature of the products, often finding them to be well-made and gorgeous, especially personalized items. Reviewers frequently highlight the excellent customer service and the helpful, attentive, and professional staff who are quick to resolve issues and provide clear communication. However, some people were dissatisfied with the quality of certain products, describing them as poor, pixelated, or not matching website photos. There were also occasional issues with orders, such as not receiving confirmation emails, incorrect items, or products arriving broken or with missing parts, leading to frustration with the overall service.

What people talk about most

Product

Customers consistently note ambiguous experiences with product quality, with many expressing disappointment... See more

Order

Users describe ambiguous interactions with order, with many expressing disappointment due to receiving... See more

Customer service

Clients share positive opinions on customer service, with many reviewers highlighting helpful and... See more

Staff

Reviewers mention positive feedback about staff, highlighting their helpfulness, kindness, and... See more

Quality

Customers had negative experiences with product quality, with many describing items as cheap, poorly made,... See more

Reviews shaping this summary

Rated 3 out of 5 stars

The important thing to say about this company is that their products are unique and well made. I have 2 products so far and they are gorgeous. The personalised fridge magnet and the gallery of us ar... See more

Company replied

Rated 3 out of 5 stars

Hello, I placed an order with you guys about a week or so ago, for some reason I have not received any email to say the order had been accepted but payment has been taken so I have no order number... See more

Company replied

Rated 3 out of 5 stars

Item arrived after maybe 2 weeks. I ordered the Customized Music Fridge Magnet with Personalised Photo and song. The sound quality is pretty poor and the picture is extremely pixelated. So the site is... See more

Company replied



Contact info

3.6

Average

TrustScore 3.5 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

Replied to 99% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Fraudulent advertising

Ordered a personalised piece of jewellery from here. It arrived in time for Xmas. Advertised as 14ct gold plated silver. Item was discolouring after 2 days of wearing. Contacted customer service and received a generic reply that I had purchased copper jewellery and this was normal. When I pointed out the fact they are advertising silver, they tried to backtrack and say it was in fact silver not copper. Oops, this was a blatant lie and when I called them out for it they offered me an additional product as a replacement but k have to pay delivery for it. I declined the offer as I don’t want to replace it with another copper product and spend additional funds on a shoddy product. Refusing to offer refund and offered £5 as a gesture… I would avoid this place unless you enjoy a green neck and mouldy copper around your neck.

December 17, 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 3 out of 5 stars

Poor quality for the price you pay

Poor quality for the price you pay. Plus they sneakily add extras that you have to remove before paying

December 18, 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We’re very sorry for the trouble you’ve experienced. Thank you for letting us know. Our customer service team will contact you shortly by email to assist with your order and make sure the issue is resolved as soon as possible. Thank you for your patience and understanding.

Rated 1 out of 5 stars

Very poor quality and service

Ordered the stacking Russian dolls. They are much smaller than advertised and do not open and close properly. The quality is very poor. This was raised with customer services who have now strung me along for weeks, asking for video evidence and even once that was sent, they refuse to refund. They are now not replying to emails. Do not use this company.

December 15, 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 5 out of 5 stars

Cherry was great!

Cherry was very responsive and helpful to get my issue resolved quickly and easily! I appreciated that she emailed me back quickly and made the whole process smooth.

January 8, 2026
Unprompted review
Rated 5 out of 5 stars

My purchase arrive broken

My purchase arrive broken. Which was unfortunate. However, the customer service was great! Very friendly and understanding! Sent a replacement without hesitation. I just received it and absolutely adore it! It's a gift for my boyfriend and he's going to love it!

December 15, 2025
Unprompted review
Rated 5 out of 5 stars

She was amazing

Cherry C was amazing, the item was absolutely beautiful….
And she was very quick with responding
Thank You for such a beautiful memory piece ❤️❤️❤️

January 6, 2026
Unprompted review
Rated 1 out of 5 stars

Product not as described or pictured on advertisement

Given false production/delivery time and the supposed 3D statue was not as pictured on the site. Rip off price for the product I purchased and will be advising anyone to stay away. Scam china company

January 5, 2026
Unprompted review
Soufeel logo

Reply from Soufeel

We are truly sorry to hear about your experience, and we sincerely apologize for the frustration and disappointment this has caused you.

We understand your concerns regarding the production and delivery time, as well as the final product not meeting your expectations compared to what was shown on our website. This is certainly not the experience we want any customer to have, and we take your feedback very seriously.

We would really appreciate the opportunity to review your order in detail and work toward a proper solution for you. Please contact our customer service team directly at cs@soufeel.co.uk
, and be sure to include your order number and any relevant photos if possible. Our team will do their best to assist you as quickly as possible.

Rated 1 out of 5 stars

Shit company

Shit company. Shit quality. Shit customer service. AVOID AVOID AVOID

January 7, 2026
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 1 out of 5 stars

avoid this company at all cost, it's a scam

Ordered a customised photo flip frame with promise to be delivered a few days Christmas. Not only the item was delivered way too late, the quality was shocking : photos didn't rotate properly, terrible photo quality print, light switch intermittent and turning on off by itself. Emailed to ask for refund as it was obviously a rubbish . But their customer service is even worse than the product. It's been back and forth in multiple emails now did not resolve anything despite me asking for refund multiple time. They even had audacity to ask me to pay for postage fee again if I want replacement (that they offered as "gesture of goodwill") until I shut them up with the refund policy on the website. But still coming back with partial refund for something I obviously gonna throw away. Seriously, saving your money and sanity by avoiding this company as they are just one of those Chinese scam!

EDIT: after another few more emails and this 1 star review and involving my bank , they have offered full refund (including the original shipping fee and stupid insurance). So if you are unhappy with the product make sure you stick to your gun and keep pushing them as you should not be out of pocket for something you wouldn’t use.

December 29, 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 1 out of 5 stars

Having ordered and paid the maximum…

Having ordered and paid the maximum price for delivery before Christmas it was then lost by there fed ex partners
They then had the cheek to ask for more money to send it out again !
Fast forward to today the package as small as a necklace in a plastic bag in a massive fed ex parcel bag to open up for the photo gem broke off the necklace
This company is the worst I’ve ever come across

December 31, 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 1 out of 5 stars

Dont bother

Ordered personalised crackers in plenty of time. Never arrived much to our disappointment. Shipping time kept going up and up

December 15, 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 1 out of 5 stars

Poor poor quality

My order arrived, it was nothing at all like the description or picture. It was poor quality. I asked for a refund, they refused but offered to replace it with something looking more like their description and picture. Eventually I reluctantly agreed as they wouldn't budge on a refund, the replacement arrived, looked slightly better but quality equally as poor as the first one. Cost £30 with delivery, would have cost pennies to make.

December 5, 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 1 out of 5 stars

Terrible quality, misleading items

The company is misleading and makes its money from marketing scams.

It automatically applied a shipping insurance charge that you have to opt out of so I was charged an extra £4 for forgetting to untick a box.

When the item eventually arrived, the quality was dire. It was in need of complete assembly. Instructions were a QR directing you to hard to follow instructions on TikTok. You have to melt your own tube of glue with a lighter to configure this product. The whole process is ridiculous.

Do not buy from Soufeel. It is a waste of money and time. You can get much better products elsewhere

January 3, 2026
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 5 out of 5 stars

Excellent customer service

Purchased an item which arrived in excellent packaging, had a minor issue which was resolved quickly and without any fuss. The customer support is probably the best I've experienced in a long time which is why I'm leaving the review. Cherry was excellent and I would highly recommend Soufeel.co.uk.

December 24, 2025
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look