Soufeel Reviews 1,940

TrustScore 3.5 out of 5

3.6

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Review summary

Created with AI, based on recent reviews

Considering 382 reviews, most reviewers were somewhat happy with their experience overall. Many customers appreciate the unique and special nature of the products, often finding them to be well-made and gorgeous, especially personalized items. Reviewers frequently highlight the excellent customer service and the helpful, attentive, and professional staff who are quick to resolve issues and provide clear communication. However, some people were dissatisfied with the quality of certain products, describing them as poor, pixelated, or not matching website photos. There were also occasional issues with orders, such as not receiving confirmation emails, incorrect items, or products arriving broken or with missing parts, leading to frustration with the overall service.

What people talk about most

Product

Customers consistently note ambiguous experiences with product quality, with many expressing disappointment... See more

Order

Users describe ambiguous interactions with order, with many expressing disappointment due to receiving... See more

Customer service

Clients share positive opinions on customer service, with many reviewers highlighting helpful and... See more

Staff

Reviewers mention positive feedback about staff, highlighting their helpfulness, kindness, and... See more

Quality

Customers had negative experiences with product quality, with many describing items as cheap, poorly made,... See more

Reviews shaping this summary

Rated 3 out of 5 stars

The important thing to say about this company is that their products are unique and well made. I have 2 products so far and they are gorgeous. The personalised fridge magnet and the gallery of us ar... See more

Company replied

Rated 3 out of 5 stars

Hello, I placed an order with you guys about a week or so ago, for some reason I have not received any email to say the order had been accepted but payment has been taken so I have no order number... See more

Company replied

Rated 3 out of 5 stars

Item arrived after maybe 2 weeks. I ordered the Customized Music Fridge Magnet with Personalised Photo and song. The sound quality is pretty poor and the picture is extremely pixelated. So the site is... See more

Company replied



Contact info

3.6

Average

TrustScore 3.5 out of 5

2K reviews

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1-star

No history of asking for reviews

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Replied to 100% of negative reviews

Typically replies within 24 hours

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Rated 1 out of 5 stars

Shoddy Chinese fake goods

This company is pretending to be a UK based small company and in reality they are mass produced rubbish shipped direct from China. Having recieved the poor imitation of what was being advertised they then want you to barter as to what level of refund you get - a clear lack of understanding of the consumer rights in the UK. Don’t be stung and avoid at all cost!!!

February 3, 2026
Unprompted review
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Reply from Soufeel

We sincerely apologize for the disappointment and frustration caused by your experience. We understand that the product did not meet your expectations and that our handling of the situation was not satisfactory. Please know that your feedback is taken seriously, and we are committed to improving both the quality of our products and the service we provide. We truly regret the inconvenience this has caused and are very sorry for your negative experience.

Rated 1 out of 5 stars

SCAM COMPANY - AVOID LIKE THE PLAGUE!

Can’t believe I was taken in by this company - the fact they asked me to pay extra above their extortionate postage cost to “insure” the postage, and the fact they ask for tips for their staff, should have been huge red flags!
My order did eventually arrive (despite me not paying for “insurance”) but was absolute rubbish. I ordered a phone case printed with customized photos; I received a cheap plastic case with a sticker on the back, which had already peeled away in places and started bubbling in others - key parts of the design had already disappeared completely. As such the item was totally useless.
I contacted the company and sent photographic evidence of the defective product; I received an email from “Sienna” saying they would replace the item if I paid another £5.99 shipping. I had already made it clear that I wanted a full refund, not a replacement, as the quality of the item is so poor that it could never function as a phone case - even if it arrived undamaged, it would clearly be damaged upon use. I explained this again and also asked why they would ask me to cover a replacement postage fee when this is both illegal and against their own returns policy? (which clearly states that in the event of a defective item “Soufeel will cover return and replacement postage fees”).
Next I received an email from “Cherry”, who offered me $6 in compensation - Cherry, as you’ve been replying to all these negative comments, could you explain to everyone how $6 can possibly compensate someone who has paid £20.94 for a totally useless and worthless item??
I explained again that this would not resolve the issue and that I was entitled to a full refund; “Cherry” then emailed again completely ignoring my response and offering another replacement… As such I have ceased wasting my time and taken my claim to PayPal.
I’m sure that “Cherry” will respond to this with the same stock answer that she has left on the preceding 1 star reviews, inviting me to contact customer service - please be aware that I have already contacted customer service THREE TIMES and been ignored. Let’s see if “Cherry” still says the same thing!
It also seems incredibly fishy how every single positive review mentions having a customer service issue but how wonderful, kind and responsive Cherry was in dealing with it… So I’m here to let you know that Cherry is NOT wonderful, kind or responsive - she completely ignores what you write in your email and refuses to resolve your issue, wasting your time by making you go round in circles.
… And if you’re going to leave fake reviews Soufeel, do you really think it reflects well on you that every single reviewer seemed to have an issue with their order that they had to take up with customer service?
TLDR - absolutely awful company; please do not waste your time and money, and do not ignore the red flags as I did!

January 26, 2026
Unprompted review
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Reply from Soufeel

We are truly sorry for the frustration and disappointment this situation has caused. We sincerely apologize for the poor quality of the phone case you received and for the experience you’ve had with our customer service. Please know that this was never our intention, and we take your feedback seriously. We are committed to improving both our product quality and our customer service processes so that situations like this do not happen in the future.

Rated 1 out of 5 stars

Crooks, do not purchase

They sent the wrong item and refused to grant me a refund despite it meeting the requirements of the return policy. They avoided acknowledging refund requests. This is a dishonest company, order from somewhere else for a cheaper price and better customer service.

Edit: after I wrote this review, they emailed me again asking for £6 to replace the item despite me asking for a refund for the 5th time. They willfully avoid acknowledging refund requests and lie about it. A waste of money.

December 8, 2025
Unprompted review
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Reply from Soufeel

We’re very sorry for the inconvenience. Please check your email, as our customer service team has already reached out to help resolve this issue. We truly want to make this right and appreciate your patience.

Rated 1 out of 5 stars

Poor experience with buying a personalised charm

Poor experience with buying a personalised charm. Picture scratched and not covered so the paper photo is exposed. Payed for VIP service which stated delivery in 3-6 days it took 4 weeks. Payed for a velvet bag for the charm this didn’t arrive. Totally disappointment and a waste of time. Definitely won’t buy from this website again.

January 31, 2026
Unprompted review
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Reply from Soufeel

We’re very sorry for the trouble you’ve experienced. Thank you for letting us know. Our customer service team will contact you shortly by email to assist with your order and make sure the issue is resolved as soon as possible. Thank you for your patience and understanding. -Cherry

Rated 1 out of 5 stars

Extremely disappointed with products, feel ripped off.

The quality of the 3D effect personalised key ring is not what one would expect for £17.95. They obviously get a lot of complaints about it based on their responses to emails. I expected the 3D effect to be as depicted in the photographs on the website but the actual product received was way short of the image shown on website. I think they should either remove the product or reduce charge to about £2.50 which better reflects the actual product received. I would advise everyone to stay clear of purchasing from this website.

January 31, 2026
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon. -Cherry

Rated 1 out of 5 stars

STAY AWAY!!!

I ordered a print of an action figure.
For €30, the result was a completely pixelated and misaligned print. Truly something unworthy and unacceptable, totally different from the images shown on the website — absolutely misleading advertising.

What exactly did I pay for?

The frame included in the price is barely more than fragile, poorly assembled particle board.
The shipment was 3 days late.
Since it was a gift, this put me in serious difficulty.

I honestly don’t understand how they are still in business; I strongly suspect the reviews are fake!
I requested a full refund and they are taking an unreasonable amount of time, asking for details I had already provided, clearly to avoid issuing any kind of refund. DISHONEST.

January 12, 2026
Unprompted review
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Reply from Soufeel

We are truly sorry for the experience you’ve had and for the frustration this has caused. This is not the level of quality or service we aim to provide. Please rest assured that our customer service team has been informed and will contact you directly to review your case and handle the resolution as soon as possible.

Rated 5 out of 5 stars

Great Customer Service

Very helpful with with a faulty product and were promptnwoth answering my questions and sending me a brand new item with only a 20% stocking fee. The flip book music box is very cute and my girlfriend loves it. Be careful turning the dial the wrong way otherwise a beautiful product. Thank you for the help.

January 27, 2026
Unprompted review
Rated 4 out of 5 stars

Very happy with the service provided

Very happy with the service provided. I had a small issue and got very quick responses from the seller. My query was handled by Cherry who was really helpful and kind. Thank you.
Kafy

January 22, 2026
Unprompted review
Rated 5 out of 5 stars

Excellent Customer Service

Cherry from customer service kindly helped me work my way through a problem with my order and explained everything in detail while giving excellent “next steps”. Wonderful experience.

January 19, 2026
Unprompted review
Rated 5 out of 5 stars

I ordered a music box which arrived…

I ordered a music box which arrived faulty, sienna from customer services was amazing,.she sorted a replacement which arrived perfect

Great product, great communications, a company that does actually care about customers satisfaction

December 23, 2025
Unprompted review
Rated 5 out of 5 stars

Ordered three times

Ordered three times. Everyone loves this personalized unique gift. Shipping was about two weeks. Communication with the company via email was 100%.

December 18, 2025
Unprompted review
Rated 5 out of 5 stars

Excellent customer service

Love their personalised products,and have ordered previously from Soufeel without any issues. On this occasion, there was a small issue with one of the fridge magnets not playing music, but Cherry C from customer services was very quick to respond and sort out a replacement. Very communicative, informative, professional, and helpful. Would recommend! Thanks again Cherry C and Soufeel!

January 19, 2026
Unprompted review
Rated 5 out of 5 stars

Fridge beat magnet

I ordered a fridge beats magnet gift for my girlfriend for Christmas and it arrived in good condition but the music did not play. I immediately reached out to the company asking for a new order. I spoke with someone named Cherry and they were extremely helpful, issued a brand new unit at no cost and it works!

December 25, 2025
Unprompted review
Rated 1 out of 5 stars

I’m happy to have received my order

I’m happy to have received my order.But massively dissapointed,I designed a moon picture for my brothers daughter,under the impression it was going to be lovely and gold/shiny beautiful pic….no it was YELLOW/ BLAND so dissapointed and this was falsely advertised.
After seeing pics of moon dates I thought would have some depth to it(no I got flat design) nothing like pics advertised.Like a colouring book picture.
Will be taking this further.The price I paid as what I thought was a lovely gift,completely ruined.

January 15, 2026
Unprompted review
Soufeel logo

Reply from Soufeel

We would really like the opportunity to look into this further and see how we can help resolve the issue for you. Please contact our customer service team directly at cs@soufeel.co.uk, and include your order number along with any photos or details you’d like to share. Our team will review everything carefully and work with you on a suitable solution.

Again, we’re very sorry for the disappointment caused and appreciate you bringing this to our attention. We hope to have the chance to make things right.

Rated 1 out of 5 stars

I ordered two photo projection…

I ordered two photo projection bracelets for my two friends.
I am very disappointed, product does not work as advertised. The listing states that the image should be clearly visible with the naked eye when held up to the light and that it should project onto a wall when a light is shone through it. In reality, the image is not visible in either of these ways on either bracelet.
I contacted the seller and was asked to provide a video showing the issue, which I did. Despite clearly demonstrating that the image cannot be seen, I was then asked to provide further photos showing the same problem, which felt unnecessary and repetitive.
These bracelets were purchased as a meaningful gift for a friend following her father’s funeral. Due to the items not working as described, I am now left without a suitable gift and with no time to replace them, which is extremely disappointing.
The two bracelets cost a total of £32, which is a significant amount of money for products that do not function as advertised. They were also shipped directly from China, suggesting that no quality control checks were carried out before dispatch. Overall, the items are not as described and not of acceptable quality. I would not recommend.

January 11, 2026
Unprompted review
Soufeel logo

Reply from Soufeel

We’re very sorry for the trouble you’ve experienced. Thank you for letting us know. Our customer service team will contact you shortly by email to assist with your order and make sure the issue is resolved as soon as possible. Thank you for your patience and understanding.

Rated 1 out of 5 stars

Poor Product and Poor Service

I don't usually write reviews, but have to say that I'm extremely disappointed with the product and service. I ordered 3 mini 3d photo viewer 'keychain's for family members for Christmas and they have only just arrived (6 weeks delivery). The mini view finders dont work properly- the reel doesn't seem to fit and you can't see the photos! There is also no keychain supplied, when the product is advertised as a keychain! The website does not give an option to complain and the review I tried to leave on the website miraculously disappeared after submitting!!!

January 13, 2026
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

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