Soufeel Reviews 1,940

TrustScore 3.5 out of 5

3.6

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Review summary

Created with AI, based on recent reviews

Considering 382 reviews, most reviewers were somewhat happy with their experience overall. Many customers appreciate the unique and special nature of the products, often finding them to be well-made and gorgeous, especially personalized items. Reviewers frequently highlight the excellent customer service and the helpful, attentive, and professional staff who are quick to resolve issues and provide clear communication. However, some people were dissatisfied with the quality of certain products, describing them as poor, pixelated, or not matching website photos. There were also occasional issues with orders, such as not receiving confirmation emails, incorrect items, or products arriving broken or with missing parts, leading to frustration with the overall service.

What people talk about most

Product

Customers consistently note ambiguous experiences with product quality, with many expressing disappointment... See more

Order

Users describe ambiguous interactions with order, with many expressing disappointment due to receiving... See more

Customer service

Clients share positive opinions on customer service, with many reviewers highlighting helpful and... See more

Staff

Reviewers mention positive feedback about staff, highlighting their helpfulness, kindness, and... See more

Quality

Customers had negative experiences with product quality, with many describing items as cheap, poorly made,... See more

Reviews shaping this summary

Rated 3 out of 5 stars

The important thing to say about this company is that their products are unique and well made. I have 2 products so far and they are gorgeous. The personalised fridge magnet and the gallery of us ar... See more

Company replied

Rated 3 out of 5 stars

Hello, I placed an order with you guys about a week or so ago, for some reason I have not received any email to say the order had been accepted but payment has been taken so I have no order number... See more

Company replied

Rated 3 out of 5 stars

Item arrived after maybe 2 weeks. I ordered the Customized Music Fridge Magnet with Personalised Photo and song. The sound quality is pretty poor and the picture is extremely pixelated. So the site is... See more

Company replied



Contact info

3.6

Average

TrustScore 3.5 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

Replied to 99% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Nesting Dolls

I saw the ad for the nesting dolls on Facebook and immediately loved the idea for my son's family. Soufeel did a great job with the likenesses and the turn-around time was awesome. I had a little issue getting the dolls apart/open, so I sent a message to the company. Cherry responded promptly with several suggestions that did the trick. I love the little figures and can't wait to see the faces of my son's family when they open them. Such a unique and special gift!

December 19, 2025
Unprompted review
Rated 3 out of 5 stars

Been trying to get in contact for over…

Soufeel are now giving me a refund after a lot of conversations about this. Customer service was very helpful when Evri lost my parcel. Soufeel would be a great company if they didn’t use Evri for delivery products I’ve had in the past have been amazing.

November 19, 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We’re very sorry for the trouble you’ve experienced. Thank you for letting us know. Our customer service team will contact you shortly by email to assist with your order and make sure the issue is resolved as soon as possible. Thank you for your patience and understanding.

Rated 5 out of 5 stars

Magnet

I ordered a magnet as a present and had an issue with the first one. I contacted Soufeel and was assisted by Cherry, who was absolutely amazing in resolving the problem. The customer service was excellent, and I wouldn’t hesitate to use them again.
If you’re ordering a magnet, I’d recommend using a bright photo, as darker images may not turn out as well. The magnets themselves feel good quality and look great once finished.

December 20, 2025
Unprompted review
Rated 2 out of 5 stars

Quality check

Running out of time to find a personalised gift. So many adverts for a soufeel fridge magnet. After uploading photos and being happy with a product that I thought was about £25 it was actually over over £31! I continued with my order as the sample image looked brilliant. A week later when my gift arrived...... The product quality is darker than the sample image. I'm unable to upload the final photos of the magnet. Now I'm going to struggle to get something delivered on time as I'm not going to give this out as my gift. Don't be so sure that your sample is reflecting the finished image. It isn't!!!

December 19, 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 1 out of 5 stars

Came completely broken

Came completely broken after taking nearly a month to come and looks like it was made by a child (and a child could even see it it’s so small), the worst £40 (yes £40) I’ve ever spent in my life DONT BUY!!!!

December 19, 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 1 out of 5 stars

DO NOT purchase from this company

EDIT: I find it hilarious that after a few negative reviews have been posted, that this company suddenly achieves as if by magic, MULTIPLE positive reviews, how funny is that? You are now REFUSING to refund me my money, initially offering me £3 compensation which is an insult. Disgusting company.

DO NOT purchase from this company. The images you send to be displayed on their products bear no likeness whatsoever. My family on my recently received wallet all look like deformed gremlins who drank WD40 for a laugh.

December 19, 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 5 out of 5 stars

Caring Customer Service

Cherry with Customer Service was so kind and caring to help get my flipbook photo frames to me in time for Christmas. 🎄✨
I wanted my family to be able to open these special gifts on Christmas Day, and Cherry was so understanding and really wanted to help make this happen for me! 😊 I am so grateful for her kindness and for Soufeel creating such beautiful memory-cherishing gifts. ❤️

December 17, 2025
Unprompted review
Rated 2 out of 5 stars

Quality of products are terrible

Quality of products are terrible . Cheap and tacky . These memorial gifts mean a lot to the people who purchase them . Very disappointing

December 19, 2025
Unprompted review
Soufeel logo

Reply from Soufeel

Thank you for sharing your feedback with us. I sincerely apologize for your disappointment with the quality of our products. We understand that memorial gifts hold significant meaning, and it is disheartening to hear that we did not meet your expectations.

If you would like to discuss this matter further or seek assistance, please feel free to contact our customer service team at cs@soufeel.co.uk. We are here to help.

Rated 5 out of 5 stars

We lost our beloved dog to a stroke

We lost our beloved dog to a stroke. I have been trying to decide what items we would like to purchase to honor our Oliver. SOULFEEL has been helping us by suggesting items that we would like to purchase. My home is filled with personalized items & moving forward I will only order from SOULFEEL due to their quick responses, outstanding customer service!

November 30, 2025
Unprompted review
Rated 5 out of 5 stars

Love it ❤️

From ordering the fridge magnet to it being delivered I never had any problems. My boyfriend loves it ❤️ looks lovely on our fridge.

December 2, 2025
Unprompted review
Rated 5 out of 5 stars

Great customer service

Great customer service. Issue dealt with in a quick and efficient manner. Cherry was lovely and helped with my new order. Highly recommend.

December 17, 2025
Unprompted review
Rated 1 out of 5 stars

Fraud company using AI images and not sending exact product seen

If I could put no stars I would... I saved original ages from advert of item and glad I did, it came nothing like the item like I thought it would as I had seen reviews off other customers since purchase... They are false advertising items and using AI images and the item I received was a cheap nasty version and one shown, 10 X smaller than expected and best place for it was the bin.. to try shut me up they are offering an exchange but will not admit to false advertising so will be taking further to try stop them doing this to other customers

December 18, 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We’re very sorry for the trouble you’ve experienced. Thank you for letting us know. Our customer service team will contact you shortly by email to assist with your order and make sure the issue is resolved as soon as possible. Thank you for your patience and understanding

Rated 1 out of 5 stars

I ordered a magnet and I realized right…

I ordered a magnet and I realized right after that I placed it to the wrong address, corrected it on the website where it has an option to after you place order. Also messaged support and asked them to change it, they said it was fixed. STILL got delivered to the wrong address in a different state. Messaged support back and forth for about a week and they asked me to confirm my current address I wanted it to go to, did that. They still asked me which address again. After going back and forth with them and none of it being helpful, I asked for a refund. They sent it to my account. Only thing they did right. Then the support person asked me to rate them 5 stars. I find it ridiculous to ask for 5 stars. This was such a bad experience I will NEVER order from here again. Don’t waste your money on cheap plastic from china. Terrible customer service.

November 25, 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 1 out of 5 stars

Item was due to be shipped on the 13th…

Item was due to be shipped on the 13th dec, not been sent yet and no way to contact anyone, obviously not getting the Christmas present on time!!

December 13, 2025
Unprompted review
Soufeel logo

Reply from Soufeel

We are sorry for any disappointment caused. Please know this was certainly never our intent. We appreciate you taking a moment to bring this feedback to our attention so we may continue to work to improve going forward. After checking our customer service has contacted you via email to offer a better solution to you. We will help resolve this issue soon.

Rated 5 out of 5 stars

My product arrived damaged

My product arrived damaged. Finding a way to reach out to Customer Service on the website is not a user-friendly experience, however, once I did and found a way to reach customer support, cherry at customer of support has been extremely helpful and accommodating. I am grateful for her fast assistance and for her, and therefore the company standing by their products and doing the right thing.

December 15, 2025
Unprompted review

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