Subdial Reviews 2,237

TrustScore 5 out of 5

5.0

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 425 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the excellent service, highlighting the helpful and professional staff. Many people appreciate the competitive pricing for both buying and selling watches, and the overall user experience is frequently described as seamless and efficient. The products themselves are often noted for their excellent condition and accurate descriptions. However, some customers also noted an occasional issue with receiving a different watch model or size than initially described.

What people talk about most

Service

Reviewers highlight positive aspects of service, consistently praising the professionalism, efficiency, and... See more

Staff

Consumers consistently express high satisfaction with the staff, highlighting their professionalism,... See more

Product

Users describe positive interactions with the product. Many customers express delight with their watch... See more

Price

People report positive experiences with price, consistently finding fair and competitive offers. Many... See more

User experience

Customers consistently note positive experiences with user experience. Many reviewers describe the process as... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Decided to sell my watch and asked a well known watch seller and buyer a price they offered me a figure and told me if it wanted servicing or anything the price would come off that figure I was not th... See more

Rated 5 out of 5 stars

Really superb experience of trading in and looking to boost from their fantastic watch collection. Wanted to drop off in person but need not have worried for next time via insured courier. Felt... See more

Rated 5 out of 5 stars

I have both bought or sold a number of watches with Subdial over the last couple of years. They keep in contact throughout the process and transactions are quick. Unlike many watch sites, they provi... See more

Rated 5 out of 5 stars

Another watch from my collection sold via the consignment service at a better net price than I would have got as a private seller. Subdial really takes all the hassle out of trying to sell a watch you... See more


Company details

  1. Watch Store
  2. Online Marketplace

Written by the company

Subdial is a home for watch enthusiasts to discover, manage and trade watches. We're turning the traditional dealer model on its head: our network-powered trading model allows users to take control of the collecting journey by accessing a global network of watches that aren't on the public markets.


Contact info

5.0

Excellent

TrustScore 5 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically replies within 1 month

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Wow. Brilliant people to deal with

Wow! What a brilliant company to deal with. Excellent communication, great people, and superb watches. Previous to Subdial I have always used watchfinder and the high street retailers. Not anymore! Subdial and my local Rolex AD only from now on.
I have purchased 2 watches in less than a month. Also sold another watch to them in trade on one deal.
Everything was super fast and painless.
Prices were competitive and watches were pristine. I am over the moon with them.
Thanks to Johannes, Rob, Alex and anyone else who has helped me.
Can’t wait to make more purchases!

January 21, 2026
Rated 5 out of 5 stars

Very impressed with the whole experience

Very impressed with the whole experience from start to finish.
Very quick and easy to speak to the staff at Subdial, who were more than helpful and no pressure whatsoever.
I would use Subdial again and I would highly recommend them to others.

January 20, 2026
Rated 5 out of 5 stars

Buy with Confidence

Before dealing with Subdial I checked out lots of reviews and forums. Everywhere I looked gave good reports and I'm pleased to say my trust was not misplaced. From start to finish it was a pleasant experience my advisor(Reiss) was professional and friendly and after a little haggling we arrived at a deal. Payment and delivery went smoothly and the watches exactly as described. Subdial will be my first visit when I look for my next watch

January 14, 2026
Unprompted review
Rated 5 out of 5 stars

Excellent service from start to finish

I had a genuinely excellent experience with Subdial. No exaggeration, but sometimes a company really stands out and these guys absolutely did.

From the first enquiry through to the return of a rolex "Batgirl", communication was friendly, professional, and reassuringly quick. Any questions I had were answered promptly, which made the whole buying process feel easy and stress-free. The watch arrived beautifully packed and with a nice extra case which was a great touch.

I ended up returning the Rolex GMT-Master II “Batgirl” (not their fault, just my choice) I'd bought but even the way Subdial handled it really stood out. They arranged a return label straight away, the watch was confirmed as received asap, and everything was handled smoothly and without any fuss.

It’s easy to be good when a sale goes through but it’s how a company behaves when plans change that really matters. On that front, Subdial were exceptional. I’d happily buy from them again and i'm sure I will and would recommend them without hesitation.

January 12, 2026
Unprompted review
Rated 5 out of 5 stars

Delighted with my purchase

Delighted with my purchase - great watch in great condition at a great price. Was posted promptly after the Christmas break, which they were very clear about on their website. Reiss was quick and helpful with my queries. I look forward to my next purchase with them already.

January 6, 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look