The AA Insurance Reviews 43,280

TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 10,053 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the excellent value for money, noting that the prices are very competitive and often lower than other providers. The website is consistently praised for being easy to use, straightforward, and clear, making the process of obtaining quotes and setting up policies simple and quick. Many people appreciate the overall service, describing it as professional and efficient, with clear information and quick document delivery. However, some customers also noted inconsistencies with quotes, particularly when renewing policies or finding different prices on comparison sites versus direct quotes. A few other people also felt that the online system could be difficult for making changes or accessing documents, and some found the service rigid.

What people talk about most

Price

Consumers find price to be positive, with many reviewers reporting competitive pricing and good value for... See more

Website

People report positive experiences with the website, finding it easy to use and well laid out for checking... See more

Service

Reviewers highlight positive aspects of service, with many customers reporting good experiences and being... See more

User experience

Users describe positive interactions with the user experience, finding the process easy to understand, clear,... See more

Value for money

Customers consistently note positive experiences with value for money, often finding competitive prices and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

The quote via a comparison site was very compelling, given the price the level of cover and de facto star ratings. Also quote was valid for over a week compared to other insurers who offered quote... See more

Rated 5 out of 5 stars

Easy to use on line and complete all questions required for car insurance quote. Details received very quickly of cover given for silver, gold, and platinum levels and cost of each with additional inf... See more

Rated 5 out of 5 stars

So far very good not the cheapest but a well known brand.I thought I would try AA Again only did Not stay with them was because second year went up so much no accidents etc but went up by 50% when oth... See more

Rated 5 out of 5 stars

Overall good experience of dealing with The AA. Deal arranged through MoneySupermarket. Just a little issue finalising details for car insurance to be issued as it was a new Reg, but spoke to a lovely... See more


Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

43K reviews

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Asks customers to review

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Rated 5 out of 5 stars

Car insurance

The lady I spoke to on the phone was friendly, professional & very helpful. It made me feel confident in taking out my car insurance with AA. I would certainly recommend to family & friends.

June 10, 2026
Rated 5 out of 5 stars

Great product and service

We had a question about one part of the form so I called the helpline - the person we spoke to was very helpful and sorted out our application form efficiently. We were very pleased with the service and chose the AA because the price was almost half what we had been quoted by our previous insurer.

June 12, 2026
Rated 5 out of 5 stars

Car insurance

Went on compare site for car insurance. AA came up with £100 less than my current insurer. Waiting for my documents to make sure everything is covered.

June 10, 2026
The AA Insurance logo

Reply from The AA Insurance

We're delighted you found the price competitive, Darryl.

Rated 5 out of 5 stars

An excellent experience

The call was positive and easy to understand, We were left in no doubt as to the value of the insurance we had taken out.
Rob was an excellent communicator who helped us understand all along the procedure.

June 12, 2026
Rated 5 out of 5 stars

We called AA car insurance to start a…

We called AA car insurance to start a new policy for our Audi Q2 and were dealt with by a very patient and empathetic chap called Liam Dickson. He explained the policy to us clearly, answered (stupid) questions about the policy from us without changing his demeanour, he remained patient and calm at all times, was very polite and extremely helpful

June 12, 2026
Unprompted review
Rated 3 out of 5 stars

AA customer service hard to contact.

I don't like how quote can change drastically when a simple change is made online eg change start date by one day. My quote was £30 dearer and no way of getting AA to help.

June 11, 2026
The AA Insurance logo

Reply from The AA Insurance

Hi Ann, unfortunately any changes to a quote can impact the price, this can include the policy start date, make and model of the car, your date of birth etc.

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