The quote via a comparison site was very compelling, given the price the level of cover and de facto star ratings. Also quote was valid for over a week compared to other insurers who offered quote... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Company details
Written by the company
The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.
Contact info
United Kingdom
- theaa.com/insurance
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.

Reply from The AA Insurance
Car insurance
The lady I spoke to on the phone was friendly, professional & very helpful. It made me feel confident in taking out my car insurance with AA. I would certainly recommend to family & friends.
Great product and service
We had a question about one part of the form so I called the helpline - the person we spoke to was very helpful and sorted out our application form efficiently. We were very pleased with the service and chose the AA because the price was almost half what we had been quoted by our previous insurer.
AA DID ME PROUD…
Very honest information when they answered my questions.whole process went very smoothly with no worry areas.price was very very good
Car insurance
Went on compare site for car insurance. AA came up with £100 less than my current insurer. Waiting for my documents to make sure everything is covered.

Reply from The AA Insurance
An excellent experience
The call was positive and easy to understand, We were left in no doubt as to the value of the insurance we had taken out.
Rob was an excellent communicator who helped us understand all along the procedure.
Easy to manage on line
Competitive prices.Easy to set up on…
Competitive prices.Easy to set up on line and then monitor via the app.
Kind and helpful advisor.
Being able to speak to a kind and most helpful person. Buying online is no good for me.
We called AA car insurance to start a…
We called AA car insurance to start a new policy for our Audi Q2 and were dealt with by a very patient and empathetic chap called Liam Dickson. He explained the policy to us clearly, answered (stupid) questions about the policy from us without changing his demeanour, he remained patient and calm at all times, was very polite and extremely helpful
excellent service from call centre
It was straightforward and easy to…
It was straightforward and easy to arrange. The prices were fair and because of their name and having been around years it's obvious they're doing something right
Car insurance with confidence.
Staff at call centre were very helpful, explained all details of the policy with options for payment. Made me feel assured what I was getting met all my requirements.
AA customer service hard to contact.
I don't like how quote can change drastically when a simple change is made online eg change start date by one day. My quote was £30 dearer and no way of getting AA to help.

Reply from The AA Insurance
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







