The AA Insurance Reviews 

45,273
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 11,005 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently found the pricing excellent and highly competitive, often saving money compared to other providers or renewals. Many praised the website and online process for being easy to navigate, straightforward, and simple to understand. Reviewers also highlighted the professional and efficient service, appreciating clear explanations and helpful staff. However, some customers encountered difficulties with the website, including issues with registration, logging in, or accessing documents. A few people also reported unsatisfactory service, citing problems with breakdown cover and serious issues leading to negative experiences.

What people talk about most

Price

Consumers generally express satisfaction with the pricing, often finding competitive offers and good value... See more

Website

Users describe positive interactions with the website, finding it easy to navigate and use for purchasing car... See more

Service

Customers consistently note positive experiences with service, often praising the efficiency and helpfulness... See more

User experience

Reviewers highlight positive aspects of user experience, with many finding the online sign-up process, such... See more

Value for money

People report positive experiences with value for money, consistently finding competitive and reasonable... See more

Reviews shaping this summary

Rated 5 out of 5 stars

We had checked everything online but rang up your customer services to verify the price quoted was genuine. Our previous provider for car insurance had wanted an extra £150 compared to the AA. Just ha... See more

Rated 5 out of 5 stars

I had found an excellent quote online but wanted to ensure that I could also get a paper copy of my car insurance once taken out. I am not too technical so like to have a paper copy as well. I tel... See more

Rated 5 out of 5 stars

Only the second time in my driving life have I ever called out a recovery service. We called out the AA using their app, which was easy to follow and straightforward even for me. I was given an estima... See more

Rated 5 out of 5 stars

Good clear explanation of choices. Personable and friendly agent. Price excellent for cover required. Just an indication of waiting time to get an agent would be good, but only about 5 minutes as i... See more


Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

45K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

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4.6

All reviews

(45,273)

10,573 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Very easy to do

Very easy to do. I am a pensioner and not very good at tech but managed this OK

July 28, 2026
The AA Insurance logo

Reply from The AA Insurance

Amazing stuff 😁.

Rated 1 out of 5 stars

Was fitted the cheapest windscreen…

Was fitted the cheapest windscreen possible in my CLS 50 of 50 insurance group car, horrible driving experience.
Getting this giving how much I pay for the insurance is an insult. The value of my car goes down with that windscreen and the driving experience too.

July 21, 2026
Unprompted review
The AA Insurance logo

Reply from The AA Insurance

We're sorry to hear about your dissatisfaction with the windscreen replacement and the impact on your driving experience. We understand your concerns regarding the quality and how it affects your vehicle's value. We hope you're okay.

Rated 5 out of 5 stars

Easy to understand choices

Clearly informative on line choices easy to navigate on line site. Well explained choice but also an actual human being to speak to and easy to reach phone line.
The customer service agent, Nolan was easy to understand and was patient and polite. An asset to the company

July 26, 2026
Rated 5 out of 5 stars

very helpful

Got to speak to an actual human being, whom was very helpful and patient. checked with me to ensure what I had keyed in online was all correct, and what I needed. explained everything clearly

July 8, 2026
The AA Insurance logo

Reply from The AA Insurance

Love to hear it 💛.

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