The AA Insurance Reviews 

49,933
•
TrustScore 4.5 out of 5

4.6

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 13,779 reviews, reviewers overwhelmingly had a great experience with this company. Customers appreciate the quick and straightforward process of setting up their car insurance online. People frequently mention that the pricing is very competitive compared to other major providers, offering great value for money. Phone advisors are described as helpful and polite, guiding users clearly through their suitable policy options. However, some reviewers noted issues with online navigation, mentioning occasional technical glitches or difficulties when trying to complete online transactions. A few other people also felt that reaching customer support by phone or chat could sometimes be challenging during busy periods.

What people talk about most

Price

Consumers find price to be positive, highlighting that the cost is very reasonable, highly competitive, and... See more

User experience

Users describe positive interactions with user experience, noting that setting up coverage is... See more

Website

Customers had positive experiences with website, noting that the system is user-friendly, well-constructed,... See more

Service

Customers consistently note positive experiences with service, highlighting that setting up insurance cover... See more

Customer service

Clients share positive opinions on customer service, highlighting prompt, helpful, and professional phone... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Setting up my car insurance with the AA was quick and easy. The agent I spoke to on the phone was brilliant; clear and concise guiding me through my policy to make sure I had all the suitable requirem... See more

Rated 5 out of 5 stars

My current company suddenly advised me that they were not prepared to continue to provide cover due to my age. I have been a member of the AA for many many years so called the car insurance team who... See more

Rated 5 out of 5 stars

I needed a new insurance quote as I felt my current ins company was ripping my off, I went onto go compare . com and found AA platinum, I wrang and spoke to a great advisor Gareth who was great at goi... See more

Rated 5 out of 5 stars

Wanted quotes for car insurance and The AA came up on a number of comparison sites. Not necessarily the cheapest but never heard of the cheaper companies and therefore didn't want to use them. The A... See more


Company details

  1. Insurance Company
  2. also in
  3. Auto Insurance Agency
  4. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

50K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.6

All reviews

(49,933)

13,365 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Claim GDAA526107.

Claim GDAA526107.

Trying to speak to the Liability team regarding my claim has been absolutely shocking. I have been passed from pillar to post and have received some misleading information. The team members are not motivated or interested in obtaining the best outcome.

November 5, 2026
Unprompted review
The AA Insurance logo

Reply from The AA Insurance

Hi Helen, we're really sorry to hear that and we'd like to take a look into this further. Please pop us an email to TheAA.ReviewTeam@TheAA.com and inlcude:
- your full name
- address with postcode
- policy number
- more info on how we can help
- a copy of this review

Rated 2 out of 5 stars

AA computer glitch

Would not accept my payment - computer froze and had to end up phoning to speak to someone and pay over the phone.

The same happened when my husband renewed his insurance with you a few months ago.

November 3, 2026
The AA Insurance logo

Reply from The AA Insurance

Hi John, we're really sorry to hear you've had issues with making payments online. Please try a different browser in the future and ensure you have pop up's enabled. If you still have the same issue, please reach back out to the team so we can look into this for you.

Rated 5 out of 5 stars

First Class…

Excellent Service, you provided every thing that was required, no fuss and straight to the point which is what people want…
The price was very good which met my needs, also for peace of mind, what more can one ask for…

November 4, 2026
The AA Insurance logo

Reply from The AA Insurance

Sounds like everything went super smoothly, Brenda 💛.

Rated 5 out of 5 stars

Easy to speak to an advisor quickly

Easy to speak to an advisor quickly
Everyone I spoke to was clear and very helpful

October 24, 2026
The AA Insurance logo

Reply from The AA Insurance

Thanks for your review. We're delighted to hear you were able to speak to an advisor quickly and that everyone you spoke with was clear, helpful and supportive. We really appreciate your feedback.

Rated 4 out of 5 stars

Fine up to a point....

Fairly straight forward to complete on line. HOWEVER, trying to take autosave off! No chance. Very frustrating being back paged 3 , 4 times. Had to ring up in the end no clear instruction. Very nearly trashed the transaction in frustration

November 5, 2026
Rated 5 out of 5 stars

House & Contents Insurance

Clear explanations and made choosing the correct cover a lot easier. As an older person I usually ask lots of questions but nothing was a problem to the person on the other end of the phone. Made for a less stressful experience and a much cheaper price for better cover than my previous cover. Thank you!

November 3, 2026
Rated 3 out of 5 stars

Policy

Policy, cover, price all very good. But when came to loading policy App and computer system would not allow me to proceed as my email address was used to service my wifes car policy. Thus had to cancel policy.

November 5, 2026
The AA Insurance logo

Reply from The AA Insurance

Hi, we're sorry to hear you've cancelled your policy with us. If an account has already been created using one email address and the policy is in a different name, then we would need a different email to create a new account.

Rated 5 out of 5 stars

Setting up my car insurance with the AA…

Setting up my car insurance with the AA was quick and easy. The agent I spoke to on the phone was brilliant; clear and concise guiding me through my policy to make sure I had all the suitable requirements for my insurance. Payment went through easily and was told what would happen next getting my documents. Felt valued and appreciated. Strongly recommend

November 5, 2026
Rated 5 out of 5 stars

Outstanding

I needed to put a review on because I have had outstanding service from everyone to call handlers, staff at AA car insurance

October 1, 2026
Unprompted review
The AA Insurance logo

Reply from The AA Insurance

Thanks for the fantastic feedback, Pat. We're pleased to hear you've had such a positive experience with both our call handlers and AA Car Insurance team 🙂💛.

Rated 4 out of 5 stars

Competitively priced car insurance with…

Competitively priced car insurance with great cover. Information was clear and purchase was easy. Not so easy to make a small amendment to a minor detail. (Not just AA but) - AI chat was (as usual) unable to help and agents were all very busy (as usual) so double check everything before clicking or spend another hour sorting it out!

November 5, 2026
The AA Insurance logo

Reply from The AA Insurance

Hi Andy, we appreciate you taking the time to leave a review and we hope you managed to get your details corrected. If anything still needs to be updated, you can log into your online account or give us a bell and we'll be happy to help.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look