The Innocent Hound Reviews 

396
•
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Evaluating 34 reviews, reviewers overwhelmingly had a great experience with this company. Loyal customers frequently share how extremely happy they are, noting that all the pet products are crafted with exceptional quality and that their dogs truly love the wholesome daily meals and healthy snacks. Many online shoppers also praise the remarkably fast and reliable delivery service, the clean and user-friendly website experience, as well as the secure and attractive product packaging. Some reviewers were not happy with certain specific aspects, noting that the food occasionally caused stomach upsets, was too dense for some pets, or was simply left uneaten by picky animals.

What people talk about most

Quality

Reviewers mention positive feedback about quality, expressing great satisfaction with the high standard and... See more

Delivery service

Clients share satisfaction on delivery service, frequently highlighting exceptionally fast next day arrival... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Very quickly delivery and no doubt the food is of good quality. I bought from the Meadow flavour but unfortunately it didn’t agree with my Cavalier and she had a very bad tummy after eating. I did int... See more

Company replied

Rated 5 out of 5 stars

We've had innocent hound for a few years. Love the quality of the food and the helpfulness of staff if I've a question. The purpose of this review is to say how amazing Caroline in the office had... See more

Company replied

Rated 5 out of 5 stars

Come across this brand while looking for air dried food for the fussy eater dog in our house, he is a typical cockapoo fussy and has me wrapped around his finger 😀, anyway bought a couple of samples... See more

Company replied

Rated 5 out of 5 stars

The dogs love the food and it's great for travelling and camping as raw food needs a freezer. I also asked for the subscription to come out on my pay day which was a service they didn't offer before.... See more

Company replied



Company details

  1. Pet Store
  2. also in
  3. Animal Feed Store
  4. Feed Manufacturer
  5. Pet Supply Store

Written by the company

Makers of the finest air-dried food and treats for pets, handcrafted in Yorkshire, using quality British ingredients.


Contact info

4.8

Excellent

TrustScore 5 out of 5

396 reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 1 week

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4.8

All reviews

(396)

34 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Always pleased wıth Innocent hound

Always pleased wıth Innocent hound, great products and their new packaging for their dog food is great

July 27, 2026
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Reply from The Innocent Hound

Thank you for your review. We are so pleased you like our new packaging! It is always great to hear our products are being enjoyed.

Best wishes,
The Innocent Hound

Rated 5 out of 5 stars

Great Quality food

The delivery is very fast, the company provide great quality food and treats that my dog just loves.

June 25, 2026
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Reply from The Innocent Hound

Thank you for leaving a review. It is great to hear your dog loves our food and treats!

Best wishes,
The Innocent Hound

Rated 5 out of 5 stars

Speed in which the food was dispatched…

Speed in which the food was dispatched and received, it was basically the next day.

June 24, 2026
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Reply from The Innocent Hound

Thank you for your review. We are pleased you are happy with our next-day delivery, as we know our dogs need their food on time!

Best wishes,
The Innocent Hound

Rated 5 out of 5 stars

As the owner of XL Bully’s

As the owner of XL Bully’s, it’s often difficult to find something for them to chew on that they won’t destroy in the first 2 minutes or that won’t harm them. There are pigs ears and hooves and rawhide, all of which can easily choke any dog. Then there are the bones, tug ropes and tyres, which are ok initially but breakdown into bits that can cause coughing and choking and much worse and then I discovered antlers!! They don’t shed, they don’t break, you can choose the size, they’re natural and fall off deer and elk at the end of the rutting season, so a win all around! I’ve bought them from a few places and it can work out to be expensive, however I discover Innocent Hound and they sent antlers that were about 2” around and at least a foot long, with chunky ends that have had the points removed. My dogs are loving them! A great price and the packaging is as if a very nice gift has arrived, in a nice box with tissue and raffia x Very very impressed with the antlers, the packaging, delivery and customer service. So, I had to tell the World!!!! Especially those who have big dogs that are heavy chewers!!!

July 2, 2026
Unprompted review
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Reply from The Innocent Hound

Thank you so much for your review! We’re thrilled your XL Bullies are loving their antlers, and it’s lovely to hear you were impressed with the packaging, delivery and customer service too. We really appreciate you sharing your experience.

Best wishes,
The Innocent Hound

Rated 5 out of 5 stars

My whippet loves this food

My very fussy Whippet loves this new high quality food! I am so glad I found Innocent Hound, so easy to store especially for going away. Great site user friendly and fast reliable delivery! Thank you 😁

June 24, 2026
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Reply from The Innocent Hound

Thank you for your lovely review! Our food is great for travelling. We’re so pleased your fussy Whippet is enjoying our food, and that you found ordering and delivery easy.

Best wishes,
The Innocent Hound

Rated 4 out of 5 stars

Super Booster Topper

Have not used the company directly, but have been buying their Super Boost Topper for time. My dog had stomach issues and this has really improved. My only disappointment is that the price has more than doubled so I will not be able to continue with it.

June 19, 2026
Unprompted review
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Reply from The Innocent Hound

Thank you for your review. It is great to hear our Super Boost Topper has helped your dog. We are sorry you are unable to continue with it, although we have not increased the price of our treats direct to our customers in the last 12 months.

Best wishes,
The Innocent Hound

Rated 5 out of 5 stars

The air dried food is definitely our…

The air dried food is definitely our dog’s favourite. As are the treats. It is also the most expensive food she gets. So it is suitably rationed. But very handy to have food she loves as a treat that can be used as much as you like within food allowance.

March 26, 2026
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Reply from The Innocent Hound

Thank you for your review. We love to hear how dogs enjoy our food. Using the food as training rewards or special treats is a brilliant way to make it last while keeping her strictly within her daily allowance.

Best wishes,
The Innocent Hound

Rated 5 out of 5 stars

Caroline 🌟🌟🌟🌟🌟

We've had innocent hound for a few years. Love the quality of the food and the helpfulness of staff if I've a question.

The purpose of this review is to say how amazing Caroline in the office had been over a complicated delivery requirement. She really went above and beyond to help ensure my doggy didn't go hungry whilst on holiday in Scotland.

May 15, 2026
Unprompted review
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Reply from The Innocent Hound

Thank you for your very kind review. It makes all the difference to know we are doing the right thing!

It is great to know your dog enjoys our food. We are a small team in the office, but always happy to help if we can.

Best wishes,
The Innocent Hound

Rated 5 out of 5 stars

Wow Amazing Product & Company

Received my order today and WOW! Amazing! I literally couldnt wait to review them im that impressed. When i bought the XL antler i was expecting something along the lines that you get in petsathome...No.. this thing is a beast! Its the size of my wife's femur!. My dog loves it so much he hasn't let it go, he is a Rottweiler x Lab and he is guarding this thing like its his child. I also got the antler on a rope. He has already hidden that from us for later. This company is now my supplier of my dog and cat products. To top it off, it came next day and the packaging is amazing. It comes it a lovely box (we all know how much us adults love a good box to keep around), its packaged really well inside and my dog dived in when we opened it on the floor for him as he could see and smell what it was. Do your self a favour and use this company, you will not be disappointed.

March 11, 2026
Unprompted review
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Reply from The Innocent Hound

Thank you for taking the time to leave us such a great review. It is fantastic to think of your Rottweiler x Lab enjoying his antler! We will pass on your comments to our dispatch team - they do work hard to make sure every order arrives in excellent condition.

Best wishes,
The Innocent Hound

Rated 5 out of 5 stars

Good value

Delivery was great. Product was very nutritious. However, I own the fussiest cat in the world I do believe. She wouldn’t eat it. No reflection on the product at all. Would recommend for a “normal” cat 🤣

February 23, 2026
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Reply from The Innocent Hound

Thank you for your review. We are pleased you appreciated our product, but we do know how fussy our cats can be! If she changes her mind, just let us know.

Best wishes,
The Innocent Hound

Rated 5 out of 5 stars

Great product

Great product, my dog likes it and it smells wonderful

January 26, 2026
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Reply from The Innocent Hound

Thank you for your review. We do like to hear dogs are happy with what we do!

Best wishes,
The Innocent Hound

Rated 5 out of 5 stars

If healthy

If healthy, good food, locally sourced without the usual grain or wheat or other bulking products added, then Innocent Hound is for you. The treats or food are great, well packaged, and my dog loves them. If in doubt, try the beef and strawberry treats or the crab treats. My dog will just about do anything now for a treat.

January 26, 2026
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Reply from The Innocent Hound

Thank you for leaving a review. We are pleased your dog loves our food and treats!

Best wishes,
The Innocent Hound

Rated 5 out of 5 stars

Highly recommended.

Great service, great product.

January 26, 2026
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Reply from The Innocent Hound

Thank you for leaving a review. It is great to hear you are happy with our service and products.

Best wishes,
The Innocent Hound

Rated 1 out of 5 stars

Despite assurances you continue to send…

Despite assurances you continue to send your products in multiple cardboard boxes. It seems like nothing but month after month your product produces mountains of cardboard. Even the treats are packaged in a box within a box. Reduce waste. Reduce the price. Stop sending multiple boxes with tissue and fancy packaging. It’s dog food.

January 26, 2026
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Reply from The Innocent Hound

Thank you for taking time to leave a review.

We are sorry you are unhappy with the amount of packaging we use. Cardboard boxes are used to protect our product, and ensure it arrives with you in perfect condition and to minimise any risk of damage in transit. It has been our goal to make all of our packaging 100% recyclable, and we are delighted to say that we are just about there! We are pleased that all of our The Innocent Hound packaging is now recyclable .

Please be assured that we do value your feedback, and our Team regularly review the packaging we use.

Best wishes,
The Innocent Hound

Rated 5 out of 5 stars

Good prices

Good prices. Tasty food for my schnauzers. Fast delivery. Perfect in every way

December 29, 2025
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Reply from The Innocent Hound

Thank you for your kind review. We are happy your schnauzers enjoy our food, and it is always delivered in time for them to enjoy!

Best wishes,
The Innocent Hound

Rated 5 out of 5 stars

Love this company

Love this company, the dog food has a great variety of flavours, my GSD loves it, the treats are always gift packed beautifully, the service and delivery really fast, within a couple of days.

December 29, 2025
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Reply from The Innocent Hound

Thank you for your kind review. We will pass your comments on to our dispatch team. We are pleased your GSD loves our food.

Best wishes,
The Innocent Hound

Rated 5 out of 5 stars

My vet introduced me to these treats…

My vet introduced me to these treats which are great no upset tummies. The meals are great to today they enjoyed coast complete food. Healthy convenient food and treats.

December 29, 2025
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Reply from The Innocent Hound

Thank you for leaving a review. We are pleased your dogs enjoy their healthy food and treats.

Best wishes,
The Innocent Hound

Rated 5 out of 5 stars

Always good quality

Always good quality. My dogs love this food.

December 29, 2025
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Reply from The Innocent Hound

Thank you for your review. It is great to know dogs love our food!

Best wishes,
The Innocent Hound

Rated 5 out of 5 stars

Great food

Innocent Hound always send out an email a few days before the delivery date to let you know it's due and give you time to amend the order if needed. The food is excellent quality and is always well packaged.

November 24, 2025
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Reply from The Innocent Hound

Thank you for your review. We are pleased you find our subscription service works well for you, and that you are happy with the quality of our food.

Best wishes,
The Innocent Hound

Rated 5 out of 5 stars

Excellent customer service

Initially I was disappointed with the quality of the item but it only took an email to customer service to sort the problem, many thanks

November 24, 2025
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Reply from The Innocent Hound

Thank you for leaving a review. It is great to hear you were happy with our customer service. We are always happy to help.

Best wishes,
The Innocent Hound

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