Came in wanting a summer fragrance. Satty was fantastic, patient and really knowledgeable! Always a pleasure being able to speak to someone who is as passionate about frags as I am. Shout out to t... See more
Company replied
Location
Switch locationUnit 27, Charles Street Mall, The Broadway Centre, BD1 1US BRADFORD, GB
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See what reviewers are saying
I went in trying to buy a gift for my boyfriends birthday but I was completely unsure where to even start, a lovely woman called Donna came over to help me, showing me various perfumes and letting me... See more
Company replied
I spoke to Donna before coming down, and she explained the process for gift wrapping after purchase along with some recommendations. I went down to the Broadway shop and the team were ace. Donna, Evie... See more
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The in-store service is excellent, but the online ordering process could be improved. The website seems somewhat complicated and could benefit from a redesign. Many items are advertised with free gi... See more
Company replied
Company details
- Perfume Store
- Beauty Product Supplier
- Cosmetics and Perfumes Supplier
- Cosmetics Store
- Flavours, Fragrances and Aroma Supplier
- Hair Product Store
Written by the company
For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.
Contact info
Unit 27, Charles Street Mall, The Broadway Centre, BD1 1US, BRADFORD, United Kingdom
4.8
Excellent
103 reviews
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Laura was amazing
Laura was amazing. Gave me options. Was relaxed and assuring and I finally made my best decision. I had a good experience and will definitely come back. Thanking Laura for her services
February 24, 2026
Unprompted review
Reply from The Perfume Shop - Bradford Broadway 327
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Good
The perfumes were on sale online at good price. Delivered on time. Happy with my order.
February 7, 2026
Reply from The Perfume Shop - Bradford Broadway 327
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Was very nice and polite thank you TIA
February 20, 2026
Unprompted review
Reply from The Perfume Shop - Bradford Broadway 327
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
I went to the shop in Broadway Bradford…
I went to the shop in Broadway Bradford today.20 Feb, to buy some perfume for my Grandsons 21st birthday. The ladies who served me were fabulous. Firstly Saffy (the perfume princess) gave me three samples to try and advised to take my time to decide. After having a coffee and continuing to smell the samples I decided on the one I liked best and returned to the shop . I was served by Tia who was also very nice and I also got a discount on my purchase today. Excellent service, very good prices.
February 20, 2026
Unprompted review
Reply from The Perfume Shop - Bradford Broadway 327
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Fast quick delivery perfect gift for my…
Fast quick delivery perfect gift for my partner
February 4, 2026
Reply from The Perfume Shop - Bradford Broadway 327
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Great staff and attending to the…
Great staff and attending to the customer
Politely
February 9, 2026
Reply from The Perfume Shop - Bradford Broadway 327
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Great customer service
Great customer service. All the staff were very helpful including Danielle. Loved the gift wrapping too. Will definitely be back for more!
February 3, 2026
Unprompted review
Reply from The Perfume Shop - Bradford Broadway 327
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Birthday shopping for my 13 year old son!
Visited the Bradford Broadway store today, on a quest to find my 13 year old son the perfect first scent for his birthday. Satty was incredibly helpful, and brilliant, amazing customer service, going above and beyond! So great to see my son full beam smiles! Thank you Satty! X
January 31, 2026
Unprompted review
Reply from The Perfume Shop - Bradford Broadway 327
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
My experience here is always lovely
My experience here is always lovely, warm, and welcoming. Donna is absolutely superb. She is extremely helpful, always has a can do attitude, and no matter the time always puts 100 percent in. There were times where I came just before closing and Donna would still wrap me up a gift. Donna creates the best gift parcels, she puts together the best packages with perfumes, chocolates, teddy bears and samples. Donna is the reason why I always come again and again to the perfume shop!
January 23, 2026
Unprompted review
Reply from The Perfume Shop - Bradford Broadway 327
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Tia from broadway was very friendly and…
Tia from broadway was very friendly and very helpful when it came to my purchase
January 22, 2026
Unprompted review
Reply from The Perfume Shop - Bradford Broadway 327
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Reply from The Perfume Shop - Bradford Broadway 327
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Very competitive prices
Great choice of products. Very competitive prices. Quick delivery.
December 16, 2025
Reply from The Perfume Shop - Bradford Broadway 327
Hi,
Thanks for your feedback. Thank you so much for choosing us to shop with.
Happy New Year.
The Perfume Shop
Packing was really bad
Packing was really bad . When I open the box half perfume was out
December 20, 2025
Reply from The Perfume Shop - Bradford Broadway 327
Hi,
I am really sorry to hear of your recent experience and can understand how disappointing this is, especially around Christmas.
Please can you kindly contact us via email at reviews@theperfumeshop.com so we can look into this for you.
The Perfume Shop
Reply from The Perfume Shop - Bradford Broadway 327
Hi,
Thanks for your 5* feedback!
The Perfume Shop
Donna was amazing served me so quickly…
Donna was amazing served me so quickly and packed my gifts so well! Will always ask her to serve me in the future!
December 13, 2025
Unprompted review
Reply from The Perfume Shop - Bradford Broadway 327
Hi,
Thanks for your 5* feedback!
The Perfume Shop
Reply from The Perfume Shop - Bradford Broadway 327
Hi,
Thank you for your lovely feedback. It's great to hear about your 5* experience.
The Perfume Shop
I went to the Bradford broadway store…
I went to the Bradford broadway store and had amazing experience and I would like to thank the staff that help me pick my fragrance for my boyfriend for Christmas I couldn’t be more grateful for the time time the spent with me with their knowledge of the fragrance was amazing.
November 28, 2025
Reply from The Perfume Shop - Bradford Broadway 327
Hi,
Thanks for your review. I am happy to hear of your recent experience and thanks for shopping with us.
The Perfume Shop.
Reply from The Perfume Shop - Bradford Broadway 327
Hi,
Thanks for your review! It's great to hear you are happy with your recent experience.
Kind regards,
Sharain - The Perfume Shop
I came into the shop and the staff were…
I came into the shop and the staff were very welcoming they showed me items on offer and provided very good customer service. A big thank you to Donna for helping me choose my mums bday gift xx
November 26, 2025
Unprompted review
Reply from The Perfume Shop - Bradford Broadway 327
Hi,
Thanks for a lovely review. We value you and thank you for choosing us to shop with.
Kind regards,
Sharain - The Perfume Shop
Excellent customer service
Excellent customer service. A special thanks to Donna & Tia!
November 26, 2025
Unprompted review
Reply from The Perfume Shop - Bradford Broadway 327
Hi,
Thanks for a lovely review. We value you and thank you for choosing us to shop with.
Kind regards,
Sharain - The Perfume Shop
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